PUBLISHER: Euromonitor International | PRODUCT CODE: 1486847
PUBLISHER: Euromonitor International | PRODUCT CODE: 1486847
Home and Garden in China
After a year of decline in 2022, home and garden in China witnessed low current value growth in 2023, fuelled by increasing urbanisation, rising disposable incomes, and a growing middle-class with a penchant for home improvement and lifestyle enhancement. Moreover, the resurgence in home renovation aided value growth of home and garden categories such as home improvement, and home furnishings in China. As Chinese consumers prioritised comfort, aesthetics, and functionality in their living spaces...
Euromonitor International's Home and Garden in China report offers a comprehensive guide to the size and shape of market demand at a national level. It provides the latest retail sales data (historic date range), allowing you to identify the categories driving growth. It also identifies the leading companies and their brands, and offers strategic analysis of key factors influencing demand - from new product developments, consumer lifestyles, route to market and pricing issues. Forecasts to 2028 illustrate how market demand is expected to evolve in the medium-term
Product coverage: Home Improvement and Gardening, Homewares and Home Furnishings.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
- Get a detailed picture of the Home and Garden market;
- Pinpoint growth sectors and identify factors driving change;
- Understand the competitive environment, the market's major players and leading brands;
- Use five-year forecasts to assess how the market is predicted to develop.
TABLE OF CONTENTS
List Of Contents And Tables
EXECUTIVE SUMMARY
- Home and garden in 2023: The big picture
- 2023 key trends
- Competitive landscape
- Retailing developments
- What next for home and garden?
MARKET DATA
- Table 1 Sales of Home and Garden by Category: Value 2018-2023
- Table 2 Sales of Home and Garden by Category: % Value Growth 2018-2023
- Table 3 NBO Company Shares of Home and Garden: % Value 2019-2023
- Table 4 LBN Brand Shares of Home and Garden: % Value 2020-2023
- Table 5 Penetration of Private Label in Home and Garden by Category: % Value 2018-2023
- Table 6 Distribution of Home and Garden by Format: % Value 2018-2023
- Table 7 Distribution of Home and Garden by Format and Category: % Value 2023
- Table 8 Forecast Sales of Home and Garden by Category: Value 2023-2028
- Table 9 Forecast Sales of Home and Garden by Category: % Value Growth 2023-2028
DISCLAIMER
SOURCES
- Summary 1 Research Sources
GARDENING IN CHINA
KEY DATA FINDINGS
2023 DEVELOPMENTS
- Demand for green spaces drives growth for gardening in China
- Sales of pots and planters increase as a result of the rise in DIY culture
- Hongyue remains the top brand, supported by its wide portfolio of products
PROSPECTS AND OPPORTUNITIES
- Increasing focus on aesthetic appeal set to be beneficial for gardening
- Preference for in-store shopping experience set to drive sales in offline channels
CATEGORY DATA
- Table 10 Sales of Gardening by Category: Value 2018-2023
- Table 11 Sales of Gardening by Category: % Value Growth 2018-2023
- Table 12 NBO Company Shares of Gardening: % Value 2019-2023
- Table 13 LBN Brand Shares of Gardening: % Value 2020-2023
- Table 14 Distribution of Gardening by Format: % Value 2018-2023
- Table 15 Forecast Sales of Gardening by Category: Value 2023-2028
- Table 16 Forecast Sales of Gardening by Category: % Value Growth 2023-2028
HOME FURNISHINGS IN CHINA
KEY DATA FINDINGS
2023 DEVELOPMENTS
- Subdued housing market impacts home furnishings in China
- Health and environmental concerns negatively impact sales of gas barbecues
- Sales of curtains increase along with the resurgence in home renovation projects
PROSPECTS AND OPPORTUNITIES
- Sustainability concerns set to help drive value sales of LED lamps
- Continuation of remote working expected to benefit home office furniture
- Rapid urbanisation to improve the presence of international brands
CATEGORY DATA
- Table 17 Sales of Home Furnishings by Category: Value 2018-2023
- Table 18 Sales of Home Furnishings by Category: % Value Growth 2018-2023
- Table 19 NBO Company Shares of Home Furnishings: % Value 2019-2023
- Table 20 LBN Brand Shares of Home Furnishings: % Value 2020-2023
- Table 21 LBN Brand Shares of Light Sources: % Value 2020-2023
- Table 22 Distribution of Home Furnishings by Format: % Value 2018-2023
- Table 23 Forecast Sales of Home Furnishings by Category: Value 2023-2028
- Table 24 Forecast Sales of Home Furnishings by Category: % Value Growth 2023-2028
HOME IMPROVEMENT IN CHINA
KEY DATA FINDINGS
2023 DEVELOPMENTS
- Rising disposable incomes aid growth in home improvement in China
- Resurgence of home renovation projects supports sales of floor covering
- Nippon Paint remains the leading brand in home improvement, owing to its good reputation
PROSPECTS AND OPPORTUNITIES
- Innovation in cordless tools set to negatively impact sales of corded power tools
- Bathroom and sanitaryware set to perform below overall home improvement as it reaches saturation
CATEGORY DATA
- Table 25 Sales of Home Improvement by Category: Value 2018-2023
- Table 26 Sales of Home Improvement by Category: % Value Growth 2018-2023
- Table 27 NBO Company Shares of Home Improvement: % Value 2019-2023
- Table 28 LBN Brand Shares of Home Improvement: % Value 2020-2023
- Table 29 Distribution of Home Improvement by Format: % Value 2018-2023
- Table 30 Forecast Sales of Home Improvement by Category: Value 2023-2028
- Table 31 Forecast Sales of Home Improvement by Category: % Value Growth 2023-2028
HOMEWARES IN CHINA
KEY DATA FINDINGS
2023 DEVELOPMENTS
- Increased focus on elevating the consumption experience drives value sales of beverageware
- Kitchen utensils witnesses notable growth, thanks to culinary experimentation
- Zwilling JA Henckels leads kitchen utensils through innovation and product development
PROSPECTS AND OPPORTUNITIES
- New regulations on PFOAs set to impact homewares
- Convenience set to drive the popularity of retail e-commerce over the forecast period
CATEGORY DATA
- Table 32 Sales of Homewares by Category: Value 2018-2023
- Table 33 Sales of Homewares by Category: % Value Growth 2018-2023
- Table 34 Sales of Homewares by Material: % Value 2018-2023
- Table 35 NBO Company Shares of Homewares: % Value 2019-2023
- Table 36 LBN Brand Shares of Homewares: % Value 2020-2023
- Table 37 Distribution of Homewares by Format: % Value 2018-2023
- Table 38 Forecast Sales of Homewares by Category: Value 2023-2028
- Table 39 Forecast Sales of Homewares by Category: % Value Growth 2023-2028
