PUBLISHER: Euromonitor International | PRODUCT CODE: 1393549
PUBLISHER: Euromonitor International | PRODUCT CODE: 1393549
Megatrends in Mexico
This megatrend report highlights long-term trends resulting from shifts in consumer values and behaviors. It provides a summary of Euromonitor International's 10 megatrends and insights as to how each trend has manifested in Mexico.
Euromonitor's Megatrends in Mexico report analyses factors influencing national consumer expenditure. Consumer lifestyles reports include coverage of: population, urban development, home ownership, household profiles, labour, income, consumer and family expenditure, health, education, eating habits, drinking habits, shopping habits, personal grooming, clothing, leisure habits, savings and investments, media, communication, transport and travel and tourism. Use this report to understand the factors influencing a nation's lifestyle choices.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
- Get a detailed picture of the Megatrends market;
- Pinpoint growth sectors and identify factors driving change;
- Understand the competitive environment, the market's major players and leading brands;
- Use five-year forecasts to assess how the market is predicted to develop.
TABLE OF CONTENTS
Scope
The drivers shaping consumer behaviour
Megatrends framework
Businesses harness megatrends to renovate, innovate and disrupt
Convenience
FEMSA launches new drive-through coffee shop concept
Tech is being used to simplify everyday tasks
Consumers seek more flexibility in all areas of life
Shoppers want to be able to buy on the spot
Variety and convenience drive e-commerce demand
Millennials are the most likely to lack time for cooking
Digital living
Astranis partners with Apco Networks to expand broadband to rural communities
Video gaming is very popular among Mexico's youth
Consumers are protective of their personal data
Millennials are most eager to share data for personalised offers
Friends and family remain the most trusted information source
Consumers expect more face-to-face activity post-pandemic
Diversity and inclusion
Clip promotes financial inclusion by enabling the unbanked to make digital payments
Baby Boomers are the most vocal about social and political issues
Millennials want to change the world for the better
Mexicans generally feel comfortable expressing their identity
Shoppers pay attention to brand values
Experience more
Mexico sees the launch of its first metaverse shopping mall
Mexicans enjoy socialising both on- and offline
Relaxation is key priority when choosing a holiday destination
More consumers value real world than online experiences
Personalisation
IPSY launches its personalised beauty subscription service in Mexico
Millennials are the most partial to virtual experiences
Mexicans enjoy tailored experiences
Premiumisation
Aromatel Rinde + launches premium dilute-at-home detergent
Most Mexicans want a simpler life
Millennials have the most confidence in their investments
Health, quality and comfort are prized attributes
Pursuit of value
Dollar General arrives in Mexico, enabling households to make cost savings
Baby Boomers are the most frugal cohort
Shoppers are worried about rising living costs
Mexicans are embracing the circular economy
Shoppers seek ways to make their money go further
Shopper reinvented
OXXO opens Latin America's first fully digital convenience store
Consumers seek customised experiences
Mexicans still prefer to make purchases in-store
S-commerce gains traction as part of the move towards omnichannel
Gen Z are the most likely to shop on social media
Sustainable living
Kimberly-Clark launches flushable, biodegradable sanitary protection products
Consumers are keen to play a part in protecting the environment
Mindful consumption is on the rise
Reducing plastics use tops the list of green activities
Consumers are keen to make their votes count
Biodegradable packaging is considered the most sustainable
Wellness
Mexican mental wellness app Yana is relaunched with AI functionalities
Meditation is the leading antidote to stress
Millennials exercise the most
Consumers continue to take precautions in the post-pandemic era
Leverage the power of megatrends to shape your strategy today
