PUBLISHER: Euromonitor International | PRODUCT CODE: 1400918
PUBLISHER: Euromonitor International | PRODUCT CODE: 1400918
Megatrends in South Africa
This Megatrends report highlights long-term trends resulting from shifts in consumer values and behaviour. It provides a summary of each of Euromonitor International's 10 focus megatrends and insights as to how each trend has manifested in South Africa.
Euromonitor's Megatrends in South Africa report analyses factors influencing national consumer expenditure. Consumer lifestyles reports include coverage of: population, urban development, home ownership, household profiles, labour, income, consumer and family expenditure, health, education, eating habits, drinking habits, shopping habits, personal grooming, clothing, leisure habits, savings and investments, media, communication, transport and travel and tourism. Use this report to understand the factors influencing a nation's lifestyle choices.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
- Get a detailed picture of the Megatrends market;
- Pinpoint growth sectors and identify factors driving change;
- Understand the competitive environment, the market's major players and leading brands;
- Use five-year forecasts to assess how the market is predicted to develop.
TABLE OF CONTENTS
Scope
The drivers shaping consumer behaviour
Megatrends framework
Businesses harness megatrends to renovate, innovate and disrupt
Convenience
Takealot launches one-hour on-demand delivery service
Tech is increasingly relied upon to simplify everyday tasks
Consumers seek flexibility in all areas of life
Shoppers want to be able to buy on the spot
Gen Z are the most likely to lack time for cooking
Digital living
Lokshin WiFi unveils cost-effective i nternet s olution for South Africans
Food delivery is very popular in South Africa
Consumers are protective of their personal data
Gen Z are the most willing to share data for personalised offers
Friends and family remain the most trusted information source
Many consumers expect more face-to-face activity post-pandemic
Diversity and inclusion
Woolworths supports Pride Month with high-profile campaign
Gen X are the most keen to help those in need
South Africans generally feel comfortable expressing their identity
Trust in brands is important
Experience more
Game joins the metaverse by launching a virtual hub on Roblox
South Africans enjoy socialising both on- and offline
Relaxation is key priority when choosing a holiday destination
More consumers value real world than online experiences
Personalisation
Tailorblend's personalised nutrition is made available on Momentum's reward scheme
Millennials are the most partial to virtual experiences
Most South Africans want tailored experiences
Premiumisation
RCL Foods continues to innovate with premium pet foods
Most consumers want a simpler life
Gen Z have the most confidence in their investments
Healthfulness and quality are prized attributes
Pursuit of value
Thanks to Yaga , higher-quality items are now more affordable to South Africans
The older generations are the most frugal
Shoppers are worried about rising living costs
South Africans are embracing the circular economy
Shoppers seek ways to make their money go further
Shopper reinvented
Amazon announces plans to expand to South Africa, reshaping online retail
South Africans are more likely than their global peers to buy themselves treats
S-commerce gains traction, in line with rising social media use
Millennials are the most likely to shop on social media
Sustainable living
Checkers introduces shopping trolleys made from recycled milk bottles
Consumers are keen to play a part in protecting the environment
Mindful consumption is on the rise
Reducing food waste tops the list of green activities
Wellness
Futurelife Mothers Food offers optimal nutrition to expectant and breastfeeding women
Meditation is the leading antidote to stress
Half of South Africans regularly consume dietary supplements
Consumers continue to take precautions in the post-pandemic era
Leverage the power of megatrends to shape your strategy today
