PUBLISHER: Euromonitor International | PRODUCT CODE: 1756975
PUBLISHER: Euromonitor International | PRODUCT CODE: 1756975
Consumer Values and Behaviour in Hong Kong, China
This report visually explores everyday habits and behaviours which reflect consumers' beliefs and values, linking behavioural trends with purchase and consumption habits.
Euromonitor's Consumer Values and Behaviour in Hong Kong, China report analyses factors influencing national consumer expenditure. Consumer lifestyles reports include coverage of: population, urban development, home ownership, household profiles, labour, income, consumer and family expenditure, health, education, eating habits, drinking habits, shopping habits, personal grooming, clothing, leisure habits, savings and investments, media, communication, transport and travel and tourism. Use this report to understand the factors influencing a nation's lifestyle choices.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
- Get a detailed picture of the Consumer Values market;
- Pinpoint growth sectors and identify factors driving change;
- Understand the competitive environment, the market's major players and leading brands;
- Use five-year forecasts to assess how the market is predicted to develop.
Euromonitor International has over 50 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo, Bengaluru, Sao Paulo, Seoul, Hong Kong, Dusseldorf and Mexico City and a network of analysts in 100 countries, Euromonitor International has a unique capability and an understanding of diverse markets to develop reliable information resources to help drive informed strategic planning. To learn more about how our research solutions can support you, contact your local Euromonitor International office.
TABLE OF CONTENTS
Scope
Consumer values and behaviour in Hong Kong
Hong Kongers are troubled by the escalating expenses associated with everyday goods
Older generations feel at ease expressing their identity among friends and family
Consumers enjoy experimenting with novel goods and services
Gen Z seek out distinctively tailored products and services
Consumers anticipate that their level of happiness will increase in the future
Gen Z are looking forward to a brighter future
While at home, consumers in Hong Kong connect with friends or family virtually
Proximity to public transport remains the most desired home feature
Hong Kongese prefer to eat at restaurants
Consumers in Hong Kong say that going out to eat at a restaurant is more convenient
Baby Boomers say they do not like to cook
Younger consumers actively look for healthy ingredients in food and beverages
Older generations expect to work close to home
Hong Kongese primarily desire to receive a generous income
Hong Kongese say they have a strict boundary between work and personal life
Consumers in Hong Kong prefer interacting with their friends virtually
Younger generations enjoy going to sporting events
Consumers in Hong Kong primarily seek secure place to visit when travelling
Older generations most concerned about safe destinations when traveling
Hong Kongese walk or hike for exercise
Gen Z take part in other rigorous physical exercise
Consumers are interested in massages to improve wellbeing
Hong Kongese are concerned about climate change
Consumers actively pursuing environmentally-conscious lifestyles
Hong Kongese choosing products that are designed to use energy more efficiently
Hong Kongese contribute to non-governmental organizations and charitable institutions
Consumers in Hong Kong enjoy discovering good deals
Baby Boomers visit stores that offer loyalty programs or memberships
Consumers in Hong Kong endeavor to embrace a minimalist lifestyle
Gen Z are willing to buy second-hand or previously-owned items
Hong Kongese subscribe to digital platforms for streaming content
Consumers set to increase spending on health and wellness
Younger generations foresee increasing spending on travel/holidays the most
Consumers in Hong Kong have the ability to consistently set aside a portion of their earnings
Younger generations have enough money readily available for unexpected expenses
Millennials expect to increase overall spending the most
Consumers in Hong Kong proactively oversee the sharing of data and privacy preferences
Gen Z share data in order to receive personalised and targeted offers/deals
Hong Kongese utilise platforms for communicating digitally
Older generations regularly utilise platforms for communicating digitally
Younger consumers frequently read reviews of their favourite goods or services
Consumers in Hong Kong engage with businesses' social media content
Younger generations share opinions about a companies' products online
