PUBLISHER: Euromonitor International | PRODUCT CODE: 1756989
PUBLISHER: Euromonitor International | PRODUCT CODE: 1756989
Consumer Values and Behaviour in China
This report visually explores everyday habits and behaviours which reflect consumers' beliefs and values, linking behavioural trends with purchase and consumption habits.
Euromonitor's Consumer Values and Behaviour in China report analyses factors influencing national consumer expenditure. Consumer lifestyles reports include coverage of: population, urban development, home ownership, household profiles, labour, income, consumer and family expenditure, health, education, eating habits, drinking habits, shopping habits, personal grooming, clothing, leisure habits, savings and investments, media, communication, transport and travel and tourism. Use this report to understand the factors influencing a nation's lifestyle choices.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
- Get a detailed picture of the Consumer Values market;
- Pinpoint growth sectors and identify factors driving change;
- Understand the competitive environment, the market's major players and leading brands;
- Use five-year forecasts to assess how the market is predicted to develop.
Euromonitor International has over 50 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo, Bengaluru, Sao Paulo, Seoul, Hong Kong, Dusseldorf and Mexico City and a network of analysts in 100 countries, Euromonitor International has a unique capability and an understanding of diverse markets to develop reliable information resources to help drive informed strategic planning. To learn more about how our research solutions can support you, contact your local Euromonitor International office.
TABLE OF CONTENTS
Scope
Chinese consumers have complex ideals, preferences and concerns
Younger generations express their identity openly with friends and family
Consumers in China enjoy experimenting with novel goods and amenities
Millennials carry out in-depth studies on the products and services they consume
Consumers expect they will be happier than they are now
Millennials anticipate an improvement in their quality of life
While at home, consumers in China connect with friends or family virtually
Safe location remains the most desired home feature
Consumers prefer to prepare dishes for themselves
Consumers state that opting to dine out at a restaurant is a more practical choice
Younger generations say that they tend to opt for more nutritious options when dining
Millennials focused on looking for healthy ingredients in food and beverages
Gen Z expect to be employed in a nearby location
Consumers in China primarily desire to have a sense of assurance in job position
Chinese say they maintain a clear separation between their professional and personal life
Consumers in China connect with friends through digital means
Younger generations like to head to the cinema
Consumers in China primarily seek relaxation when travelling
Gen X expect great outdoors options when travelling
Consumers in China walk or hike for exercise
Younger generations participate in a fitness session with a group
Consumers are interested in massages to improve wellbeing
Consumers strive to positively influence the environment
Consumers actively working towards greener and more sustainable practices
Consumers in China motivated to use sustainable packaging
Consumers in China buy from brands that support issues aligned with their values
Consumers enjoy going to retail centers
Millennials enjoy window shopping even when they have no intention of making a purchase
Chinese are seeking shopping experiences that are customized to their preferences
Millennials always on the lookout for well-known brand names
Chinese subscribe to online streaming services
Consumers set to increase spending on health and wellness
Younger generations foresee increasing spending on groceries the most
Consumers in China are capable of routinely putting away a fraction of their salary
Gen Z express a worry over their present economic state
Baby Boomers expect to increase overall spending the most
Consumers in China are proactive in managing data sharing and privacy settings
Older generations prefer to communicate online
Chinese employ messaging or communication applications
Gen X regularly view video content through a streaming service
Older generations frequently read reviews of goods and services
Consumers follow or like companies' social media feed or posts
Millennials most active in their actions with companies online
