PUBLISHER: Euromonitor International | PRODUCT CODE: 1757001
PUBLISHER: Euromonitor International | PRODUCT CODE: 1757001
Consumer Values and Behaviour in Japan
This report visually explores everyday habits and behaviours which reflect consumers' beliefs and values, linking behavioural trends with purchase and consumption habits.
Euromonitor's Consumer Values and Behaviour in Japan report analyses factors influencing national consumer expenditure. Consumer lifestyles reports include coverage of: population, urban development, home ownership, household profiles, labour, income, consumer and family expenditure, health, education, eating habits, drinking habits, shopping habits, personal grooming, clothing, leisure habits, savings and investments, media, communication, transport and travel and tourism. Use this report to understand the factors influencing a nation's lifestyle choices.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
- Get a detailed picture of the Consumer Values market;
- Pinpoint growth sectors and identify factors driving change;
- Understand the competitive environment, the market's major players and leading brands;
- Use five-year forecasts to assess how the market is predicted to develop.
Euromonitor International has over 50 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo, Bengaluru, Sao Paulo, Seoul, Hong Kong, Dusseldorf and Mexico City and a network of analysts in 100 countries, Euromonitor International has a unique capability and an understanding of diverse markets to develop reliable information resources to help drive informed strategic planning. To learn more about how our research solutions can support you, contact your local Euromonitor International office.
TABLE OF CONTENTS
Scope
Consumers are troubled by the escalating expenses associated with everyday goods
Baby Boomers prioritize taking precautions for health and safety when leaving home
Japanese consumers seek out distinctively tailored products and services
Gen Z conduct thorough investigations on the goods and services they use
Consumers in Japan expect they will be happier than they are now
Gen Z prepared to do more work in future than they do now
While at home, consumers in Japan like to exercise
Safe location - the most desired home feature
Consumers prefer to reheat or prepare ready made meals
Japanese have voiced their aversion to cooking
Younger generations claim to lack the knowledge of culinary skills
Consumers in Japan look for healthy ingredients in food and beverages
Gen Z expect to have the capability of performing job duties remotely
Japanese primarily desire to have a sense of assurance in job position
Japanese say they maintain a clear separation between their professional and personal life
Japanese go shopping for enjoyment
Gen Z prefer interacting with their friends virtually
Japanese prioritise value for money when travelling
Gen X expect level of food excellence options when travelling
Consumers walk or hike for exercise
Baby Boomers most frequent in participating in group fitness sessions
Japanese are interested in massages to improve wellbeing
Consumers are concerned about climate change
Consumers actively working towards greener and more sustainable practices
Consumers in Japan motivated to utilize packaging that is environmentally sustainable
Consumers in Japan utilize social and political media to voice their views and beliefs
Consumers in Japan visit stores that offer loyalty programs or memberships
Millennials love exploring shopping malls
Consumers frequently search for affordable and store-brand items
Older generations are open to purchasing used or pre-owned goods
Consumers in Japan subscribe to online streaming services
Consumers set to increase spending on health and wellness
Younger generations foresee increasing spending on health and wellness the most
Consumers express a worry over their present economic state
Baby Boomers are most secure in their current financial obligations
Saving money remains top priority among younger Japanese consumers
Japanese say that targeted ads based on their searches are an invasion of privacy
Younger generations say that it is important to cultivate their personal brand online
Japanese watch videos online
Younger generations regularly utilize mobile applications to monitor their well-being
Older generations most active in using online banking services
Japanese follow or like companies' social media feed or posts
Gen Z frequently share their purchasing habits with their local network online
