PUBLISHER: Euromonitor International | PRODUCT CODE: 1757012
PUBLISHER: Euromonitor International | PRODUCT CODE: 1757012
Consumer Values and Behaviour in Thailand
This report visually explores everyday habits and behaviours which reflect consumers' beliefs and values, linking behavioural trends with purchase and consumption habits.
Euromonitor's Consumer Values and Behaviour in Thailand report analyses factors influencing national consumer expenditure. Consumer lifestyles reports include coverage of: population, urban development, home ownership, household profiles, labour, income, consumer and family expenditure, health, education, eating habits, drinking habits, shopping habits, personal grooming, clothing, leisure habits, savings and investments, media, communication, transport and travel and tourism. Use this report to understand the factors influencing a nation's lifestyle choices.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
- Get a detailed picture of the Consumer Values market;
- Pinpoint growth sectors and identify factors driving change;
- Understand the competitive environment, the market's major players and leading brands;
- Use five-year forecasts to assess how the market is predicted to develop.
Euromonitor International has over 50 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo, Bengaluru, Sao Paulo, Seoul, Hong Kong, Dusseldorf and Mexico City and a network of analysts in 100 countries, Euromonitor International has a unique capability and an understanding of diverse markets to develop reliable information resources to help drive informed strategic planning. To learn more about how our research solutions can support you, contact your local Euromonitor International office.
TABLE OF CONTENTS
Scope
Consumers in Thailand have complex ideals, preferences and concerns
Gen X worry about the increasing prices of everyday items
Consumers in Thailand conduct thorough investigations on the goods and services they use
Millennials have a preference for branded products over their non-branded counterparts
Consumers in Thailand say it is likely that they will experience greater happiness in the future
Gen X are hopeful that their standard of living will improve
While at home, consumers in Thailand connect with friends or family virtually
Safe location is the most appreciated home feature among Thais
Thais prefer to prepare meals for themselves
Consumers in Thailand claim to be too busy to prepare meals
Younger generations say that their schedule does not allow for grocery shopping
Thai consumers look for healthy ingredients in food and beverages
Baby Boomers expect to have the capability of performing job duties remotely
Consumers in Thailand primarily desire to have job security
Consumers say they have a strict boundary between work and personal life
Consumers go shopping for leisure
Millennials frequently socialise with friends in person for leisure
Thais prioritise getting the most value for money when travelling
Baby Boomers expect immersion in local life and traditions options when travelling
Consumers choose to run or jog as exercise
Millennials cycle or ride a bike weekly as exercise
Thais are interested in meditation to improve wellbeing
Consumers in Thailand are concerned about climate change
Consumers actively pursuing environmentally-conscious lifestyles
Thais motivated to choose products that are designed to use energy more efficiently
Thais like to find bargains
Older generations would buy fewer, but higher quality items
Thais attempt to adopt a minimalist way of living
Older generations look for items that have simple to comprehend labels
Consumers set to increase spending on health and wellness
Gen Z set to increase spending on education the most
Consumers in Thailand are capable of routinely putting away a fraction of their salary
Older generations are uncertain about their current monetary status
Gen Z expect to increase overall spending the most
Consumers actively manage data sharing and privacy settings
Millennials say it is important to foster online identity
Thais access social media accounts to edit profiles
Gen X most frequent in their use of online communication or messaging apps
Younger generations using augmented reality to enhance the shopping experience
Consumers follow or like companies' social media feed or posts
Millennials spread the word about products by sharing it online
