PUBLISHER: Euromonitor International | PRODUCT CODE: 1757014
PUBLISHER: Euromonitor International | PRODUCT CODE: 1757014
Consumer Values and Behaviour in Vietnam
This report visually explores everyday habits and behaviours which reflect consumers' beliefs and values, linking behavioural trends with purchase and consumption habits.
Euromonitor's Consumer Values and Behaviour in Vietnam report analyses factors influencing national consumer expenditure. Consumer lifestyles reports include coverage of: population, urban development, home ownership, household profiles, labour, income, consumer and family expenditure, health, education, eating habits, drinking habits, shopping habits, personal grooming, clothing, leisure habits, savings and investments, media, communication, transport and travel and tourism. Use this report to understand the factors influencing a nation's lifestyle choices.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
- Get a detailed picture of the Consumer Values market;
- Pinpoint growth sectors and identify factors driving change;
- Understand the competitive environment, the market's major players and leading brands;
- Use five-year forecasts to assess how the market is predicted to develop.
Euromonitor International has over 50 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo, Bengaluru, Sao Paulo, Seoul, Hong Kong, Dusseldorf and Mexico City and a network of analysts in 100 countries, Euromonitor International has a unique capability and an understanding of diverse markets to develop reliable information resources to help drive informed strategic planning. To learn more about how our research solutions can support you, contact your local Euromonitor International office.
TABLE OF CONTENTS
Scope
Vietnamese like to ensure health and safety measures are in place before they go out
Gen X believe society embraces and validates their sense of self
Consumers in Vietnam conduct thorough research on the goods and services they use
Younger generations enjoy interacting with brands in an active manner
Consumers in Vietnam anticipate that their level of happiness will increase in the future
Millennials say it is likely that they will experience an increase in financial well-being
While at home, consumers in Vietnam exercise
Safe location - the most desired home feature
Consumers prefer to cook or bake dishes for themselves
Vietnamese say that another member of the family usually prepares meals for them
Millennials say that their schedule does not allow for grocery shopping
Vietnamese look for healthy ingredients in food and beverages
Baby Boomers expect to work for themselves
Consumers in Vietnam primarily desire to receive a generous income
Consumers say they have a strict boundary between work and personal life
Consumers prefer interacting with their friends virtually
Gen Z participate in face-to-face courses
Consumers in Vietnam primarily seek secure location when travelling
Millennials expect hotels and resorts that are all-inclusive
Consumers in Vietnam participate in running
Younger generations enjoy weekly group fitness sessions
Consumers are interested in massages to improve wellbeing
Vietnamese are worried about climate change
Consumers are actively pursuing environmentally-conscious lifestyles
Consumers in Vietnam motivated to use sustainable packaging
Vietnamese donate to non-profits and charities supporting causes aligned with their values
Vietnamese likes to buy less items, yet of elevated quality
Gen Z enjoy visiting shopping centers
Consumers endeavor to embrace a minimalist lifestyle
Baby Boomers open to purchasing private label and low-cost goods
Consumers subscribe to online streaming services
Consumers in Vietnam would like to increase spending on health and wellness
Younger generations foresee increase in spending on groceries the most
Consumers have enough money readily available to cover unexpected emergencies
Older generations are concerned about current financial situation
Millennials expect to increase overall spending the most
Vietnamese actively manage data sharing and privacy settings
Millennials say it is necessary to exchange information on the web to get offers
Vietnamese check or refresh profiles on a social media platform
Millennials regularly use communication or messaging apps
Younger generations frequently leave reviews
Consumers in Vietnam engage with businesses' social media content
Younger generations help promote a companies' social media
