PUBLISHER: Euromonitor International | PRODUCT CODE: 1767093
PUBLISHER: Euromonitor International | PRODUCT CODE: 1767093
Consumer Values and Behaviour in Italy
This report visually explores everyday habits and behaviours which reflect consumers' beliefs and values, linking behavioural trends with purchase and consumption habits.
Euromonitor's Consumer Values and Behaviour in Italy report analyses factors influencing national consumer expenditure. Consumer lifestyles reports include coverage of: population, urban development, home ownership, household profiles, labour, income, consumer and family expenditure, health, education, eating habits, drinking habits, shopping habits, personal grooming, clothing, leisure habits, savings and investments, media, communication, transport and travel and tourism. Use this report to understand the factors influencing a nation's lifestyle choices.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
- Get a detailed picture of the Consumer Values market;
- Pinpoint growth sectors and identify factors driving change;
- Understand the competitive environment, the market's major players and leading brands;
- Use five-year forecasts to assess how the market is predicted to develop.
Euromonitor International has over 50 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo, Bengaluru, Sao Paulo, Seoul, Hong Kong, Dusseldorf and Mexico City and a network of analysts in 100 countries, Euromonitor International has a unique capability and an understanding of diverse markets to develop reliable information resources to help drive informed strategic planning. To learn more about how our research solutions can support you, contact your local Euromonitor International office.
TABLE OF CONTENTS
Scope
Italians say that expressing their identity openly with friends and family comes naturally
Older generations say that being active in the community is important to them
Italians like to try new products and services
Baby Boomers actively research the goods and services that they use
Consumers in Italy expect to work less than they do now
Younger generations say it is likely that they will experience an increase their finances
At home, consumers connect with friends or family virtually
Safe location - the most desired home feature
Consumers in Italy prefer to prepare meals for themselves
Consumers in Italy say that someone else in household typically cooks for them
Gen Z state that having meals delivered to their doorstep is a more hassle-free option
Italian consumers look for healthy ingredients in food and beverages
Older generations expect to establish their own schedule
Consumers in Italy primarily desire to ensure stability in employment
Italians say they uphold a division between their job and private life
Consumers in Italy prefer interacting with their friends virtually
Older generations pursue shopping as a pleasurable pastime
Consumers' top travel motivation - getting the most value for money
Older generations expect to have a relaxing time when traveling
Consumers in Italy walk or hike for exercise
Younger generations practise weight lifting/strength training
Italians are interested in massages to improve wellbeing
Consumers in Italy are worried about climate change
Consumers actively working towards greener and more sustainable practices
Consumers motivated to repair damaged objects instead of purchasing new ones
Consumers express their beliefs through various communication platforms
Consumers in Italy have a fondness for great bargains
Baby Boomers like to visit shopping malls
Italians endeavor to embrace a minimalist lifestyle
Younger generations regularly seek private label and low-cost products
Italians subscribe to digital platforms for streaming content
Consumers set to increase spending on health and wellness
Younger generations foresee increasing spending on education the most
Italians are concerned about their current financial situation
Gen Z sometimes rely on credit cards or account overdrafts to cover everyday expenses
Gen Z focused on saving more money in future
Italians are proactive in managing data sharing and privacy settings
Older generations state that tailored promotions utilizing their online searches are intrusive
Consumers employ messaging or communication applications
Older generations regularly access their financial accounts
Younger generations frequently make online purchases
Consumers show support for companies by following their social media updates
Younger generations help promote products by sharing their purchases online
