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PUBLISHER: Euromonitor International | PRODUCT CODE: 1809398
PUBLISHER: Euromonitor International | PRODUCT CODE: 1809398
Alcoholic Drinks in Singapore
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PAGES: 76 Pages
DELIVERY TIME: 1-2 business days
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In 2025, alcoholic drinks in Singapore saw a modest rebound, with total volume sales increasing by 1% and total value sales rising by 6%. This improved performance was underpinned by a return of large-scale events, enhanced consumer sentiment, and a growing appetite for premium and experiential offerings. However, the industry continued to grapple with headwinds such as inflation, rising duties, and cautious discretionary spending, which influenced both consumption patterns and channel dynamics.
Euromonitor International's Alcoholic Drinks in Singapore report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2020-2024), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they legislative, distribution or pricing issues. Forecasts to 2029 illustrate how the market is set to change.
Product coverage: Beer, Cider/Perry, RTDs, Spirits, Wine.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
- Get a detailed picture of the Alcoholic Drinks market;
- Pinpoint growth sectors and identify factors driving change;
- Understand the competitive environment, the market's major players and leading brands;
- Use five-year forecasts to assess how the market is predicted to develop.
Euromonitor International has over 50 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo, Bengaluru, Sao Paulo, Seoul, Hong Kong, Dusseldorf and Mexico City and a network of analysts in 100 countries, Euromonitor International has a unique capability and an understanding of diverse markets to develop reliable information resources to help drive informed strategic planning. To learn more about how our research solutions can support you, contact your local Euromonitor International office.
Product Code: ADSG
TABLE OF CONTENTS
List Of Contents And Tables
EXECUTIVE SUMMARY
- Alcoholic drinks in 2024: The big picture
- 2024 key trends
- Competitive landscape
- Retail developments
- On-trade vs off-trade split
- What next for alcoholic drinks?
MARKET BACKGROUND
- Legislation
- Legal purchasing age and legal drinking age
- Drink driving
- Advertising
- Smoking ban
- Opening hours
- On-trade establishments
TAXATION AND DUTY LEVIES
OPERATING ENVIRONMENT
- Contraband/parallel trade
- Duty free
- Cross-border/private imports
KEY NEW PRODUCT LAUNCHES
- Outlook
MARKET INDICATORS
- Table 1 Retail Consumer Expenditure on Alcoholic Drinks 2019-2024
MARKET DATA
- Table 2 Sales of Alcoholic Drinks by Category: Total Volume 2019-2024
- Table 3 Sales of Alcoholic Drinks by Category: Total Value 2019-2024
- Table 4 Sales of Alcoholic Drinks by Category: % Total Volume Growth 2019-2024
- Table 5 Sales of Alcoholic Drinks by Category: % Total Value Growth 2019-2024
- Table 6 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: Volume 2024
- Table 7 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: Value 2024
- Table 8 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: % Volume 2024
- Table 9 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: % Value 2024
- Table 10 GBO Company Shares of Alcoholic Drinks: % Total Volume 2020-2024
- Table 11 Distribution of Alcoholic Drinks by Format: % Off-trade Value 2019-2024
- Table 12 Distribution of Alcoholic Drinks by Format and by Category: % Off-trade Volume 2024
- Table 13 Forecast Sales of Alcoholic Drinks by Category: Total Volume 2024-2029
- Table 14 Forecast Sales of Alcoholic Drinks by Category: Total Value 2024-2029
- Table 15 Forecast Sales of Alcoholic Drinks by Category: % Total Volume Growth 2024-2029
- Table 16 Forecast Sales of Alcoholic Drinks by Category: % Total Value Growth 2024-2029
DISCLAIMER
SOURCES
- Summary 1 Research Sources
BEER IN SINGAPORE
KEY DATA FINDINGS
2024 DEVELOPMENTS
- Beer volume sales marginally rise, in line with improved consumer spending
- Asia Pacific Breweries retains strong leadership of beer
- Supermarkets remains dominant distribution channel for beer
PROSPECTS AND OPPORTUNITIES
- Consumer interest in beer to remain high with greater brand engagement expected
- Premiumisation will be at the forefront of brand strategy
- Innovation to reshape consumer engagement and brand differentiation
CATEGORY BACKGROUND
- Lager price band methodology
- Summary 3 Lager by Price Band 2024
CATEGORY DATA
- Table 99 Sales of Beer by Category: Total Volume 2019-2024
- Table 100 Sales of Beer by Category: Total Value 2019-2024
- Table 101 Sales of Beer by Category: % Total Volume Growth 2019-2024
- Table 102 Sales of Beer by Category: % Total Value Growth 2019-2024
- Table 103 Sales of Beer by Off-trade vs On-trade: Volume 2019-2024
- Table 104 Sales of Beer by Off-trade vs On-trade: Value 2019-2024
- Table 105 Sales of Beer by Off-trade vs On-trade: % Volume Growth 2019-2024
- Table 106 Sales of Beer by Off-trade vs On-trade: % Value Growth 2019-2024
- Table 107 Sales of Beer by Craft vs Standard 2019-2024
- Table 108 GBO Company Shares of Beer: % Total Volume 2020-2024
- Table 109 NBO Company Shares of Beer: % Total Volume 2020-2024
- Table 110 LBN Brand Shares of Beer: % Total Volume 2021-2024
- Table 111 Forecast Sales of Beer by Category: Total Volume 2024-2029
- Table 112 Forecast Sales of Beer by Category: Total Value 2024-2029
- Table 113 Forecast Sales of Beer by Category: % Total Volume Growth 2024-2029
- Table 114 Forecast Sales of Beer by Category: % Total Value Growth 2024-2029
WINE IN SINGAPORE
KEY DATA FINDINGS
2024 DEVELOPMENTS
- Despite flat demand, value sales of wine rise in 2024
- Packaging innovation to elevate the appeal of wine and act as point of difference
- Supermarkets continues to dominate off-trade distribution of wine in Singapore
PROSPECTS AND OPPORTUNITIES
- Increasing consumption occasions to drive volume growth
- Growth of wine to be supported by greater consumer education
- Japanese sake will continue to evolve through product innovation
CATEGORY DATA
- Table 17 Sales of Wine by Category: Total Volume 2019-2024
- Table 18 Sales of Wine by Category: Total Value 2019-2024
- Table 19 Sales of Wine by Category: % Total Volume Growth 2019-2024
- Table 20 Sales of Wine by Category: % Total Value Growth 2019-2024
- Table 21 Sales of Wine by Off-trade vs On-trade: Volume 2019-2024
- Table 22 Sales of Wine by Off-trade vs On-trade: Value 2019-2024
- Table 23 Sales of Wine by Off-trade vs On-trade: % Volume Growth 2019-2024
- Table 24 Sales of Wine by Off-trade vs On-trade: % Value Growth 2019-2024
- Table 25 Sales of Still Red Wine by Price Segment: % Off-trade Volume 2019-2024
- Table 26 Sales of Still Rose Wine by Price Segment: % Off-trade Volume 2019-2024
- Table 27 Sales of Still White Wine by Price Segment: % Off-trade Volume 2019-2024
- Table 28 Sales of Other Sparkling Wine by Price Segment: % Off-trade Volume 2019-2024
- Table 29 GBO Company Shares of Still Light Grape Wine: % Total Volume 2020-2024
- Table 30 NBO Company Shares of Still Light Grape Wine: % Total Volume 2020-2024
- Table 31 LBN Brand Shares of Still Light Grape Wine: % Total Volume 2021-2024
- Table 32 GBO Company Shares of Champagne: % Total Volume 2020-2024
- Table 33 NBO Company Shares of Champagne: % Total Volume 2020-2024
- Table 34 LBN Brand Shares of Champagne: % Total Volume 2021-2024
- Table 35 GBO Company Shares of Other Sparkling Wine: % Total Volume 2020-2024
- Table 36 NBO Company Shares of Other Sparkling Wine: % Total Volume 2020-2024
- Table 37 LBN Brand Shares of Other Sparkling Wine: % Total Volume 2021-2024
- Table 38 GBO Company Shares of Fortified Wine and Vermouth: % Total Volume 2020-2024
- Table 39 NBO Company Shares of Fortified Wine and Vermouth: % Total Volume 2020-2024
- Table 40 LBN Brand Shares of Fortified Wine and Vermouth: % Total Volume 2021-2024
- Table 41 GBO Company Shares of Non-grape Wine: % Total Volume 2020-2024
- Table 42 NBO Company Shares of Non-grape Wine: % Total Volume 2020-2024
- Table 43 LBN Brand Shares of Non-grape Wine: % Total Volume 2021-2024
- Table 44 Forecast Sales of Wine by Category: Total Volume 2024-2029
- Table 45 Forecast Sales of Wine by Category: Total Value 2024-2029
- Table 46 Forecast Sales of Wine by Category: % Total Volume Growth 2024-2029
- Table 47 Forecast Sales of Wine by Category: % Total Value Growth 2024-2029
SPIRITS IN SINGAPORE
KEY DATA FINDINGS
2024 DEVELOPMENTS
- Increasing interest in mixology trend helps fuel growth of spirits
- Pernod Ricard (S) Pte Ltd retains lead in increasingly fragmented landscape
- Supermarkets continues to drive off-trade distribution of spirits
PROSPECTS AND OPPORTUNITIES
- Players will continue to focus on value as rising moderate consumption trend is expected to temper volume growth
- Spirit consumption expected to evolve in line with Generation Z priorities
- Flavour innovation will remain key in spirits
CATEGORY BACKGROUND
- Vodka, gin, other blended Scotch whisky, dark rum and white rum price band methodology
- Summary 2 Benchmark Brands 2024
CATEGORY DATA
- Table 48 Sales of Spirits by Category: Total Volume 2019-2024
- Table 49 Sales of Spirits by Category: Total Value 2019-2024
- Table 50 Sales of Spirits by Category: % Total Volume Growth 2019-2024
- Table 51 Sales of Spirits by Category: % Total Value Growth 2019-2024
- Table 52 Sales of Spirits by Off-trade vs On-trade: Volume 2019-2024
- Table 53 Sales of Spirits by Off-trade vs On-trade: Value 2019-2024
- Table 54 Sales of Spirits by Off-trade vs On-trade: % Volume Growth 2019-2024
- Table 55 Sales of Spirits by Off-trade vs On-trade: % Value Growth 2019-2024
- Table 56 Sales of Dark Rum by Price Platform: % Total Volume 2019-2024
- Table 57 Sales of White Rum by Price Platform: % Total Volume 2019-2024
- Table 58 Sales of Other Blended Scotch Whisky by Price Platform: % Total Volume 2019-2024
- Table 59 Sales of English Gin by Price Platform: % Total Volume 2019-2024
- Table 60 Sales of Vodka by Price Platform: % Total Volume 2019-2024
- Table 61 Sales of Vodka by Flavoured vs Non-flavoured: % Total Volume 2019-2024
- Table 62 GBO Company Shares of Spirits: % Total Volume 2020-2024
- Table 63 NBO Company Shares of Spirits: % Total Volume 2020-2024
- Table 64 LBN Brand Shares of Spirits: % Total Volume 2021-2024
- Table 65 Forecast Sales of Spirits by Category: Total Volume 2024-2029
- Table 66 Forecast Sales of Spirits by Category: Total Value 2024-2029
- Table 67 Forecast Sales of Spirits by Category: % Total Volume Growth 2024-2029
- Table 68 Forecast Sales of Spirits by Category: % Total Value Growth 2024-2029
CIDER/PERRY IN SINGAPORE
KEY DATA FINDINGS
2024 DEVELOPMENTS
- Demand for cider/perry continues to fall due to lack of differentiation or innovation
- Carlsberg's Somersby maintains leadership amid a shrinking category
- Supermarkets remains key off-trade channel for cider/perry but on-trade dominates
PROSPECTS AND OPPORTUNITIES
- Flavour innovation in attempt to increase consumer interest
- Somersby leverages popularity of K-pop star Yeonjun to refresh cider's appeal
- Cider/perry expected to face further competition from alternative alcoholic drinks
CATEGORY DATA
- Table 69 Sales of Cider/Perry: Total Volume 2019-2024
- Table 70 Sales of Cider/Perry: Total Value 2019-2024
- Table 71 Sales of Cider/Perry: % Total Volume Growth 2019-2024
- Table 72 Sales of Cider/Perry: % Total Value Growth 2019-2024
- Table 73 Sales of Cider/Perry by Off-trade vs On-trade: Volume 2019-2024
- Table 74 Sales of Cider/Perry by Off-trade vs On-trade: Value 2019-2024
- Table 75 Sales of Cider/Perry by Off-trade vs On-trade: % Volume Growth 2019-2024
- Table 76 Sales of Cider/Perry by Off-trade vs On-trade: % Value Growth 2019-2024
- Table 77 GBO Company Shares of Cider/Perry: % Total Volume 2020-2024
- Table 78 NBO Company Shares of Cider/Perry: % Total Volume 2020-2024
- Table 79 LBN Brand Shares of Cider/Perry: % Total Volume 2021-2024
- Table 80 Forecast Sales of Cider/Perry: Total Volume 2024-2029
- Table 81 Forecast Sales of Cider/Perry: Total Value 2024-2029
- Table 82 Forecast Sales of Cider/Perry: % Total Volume Growth 2024-2029
- Table 83 Forecast Sales of Cider/Perry: % Total Value Growth 2024-2029
RTDS IN SINGAPORE
KEY DATA FINDINGS
2024 DEVELOPMENTS
- RTDs remains positive as consumer sentiment improves
- Bacardi-Martini Singapore Pte Ltd retains overall dominance despite challenges
- Supermarkets remains key off-trade distribution channel for RTDs
PROSPECTS AND OPPORTUNITIES
- RTDs set to struggle to achieve a stronger performance over forecast period
- Growing health and wellness trend in RTDs may spur consumer interest
- Blurring lines between non alcoholic RTDs and other options create headwinds
CATEGORY DATA
- Table 84 Sales of RTDs by Category: Total Volume 2019-2024
- Table 85 Sales of RTDs by Category: Total Value 2019-2024
- Table 86 Sales of RTDs by Category: % Total Volume Growth 2019-2024
- Table 87 Sales of RTDs by Category: % Total Value Growth 2019-2024
- Table 88 Sales of RTDs by Off-trade vs On-trade: Volume 2019-2024
- Table 89 Sales of RTDs by Off-trade vs On-trade: Value 2019-2024
- Table 90 Sales of RTDs by Off-trade vs On-trade: % Volume Growth 2019-2024
- Table 91 Sales of RTDs by Off-trade vs On-trade: % Value Growth 2019-2024
- Table 92 GBO Company Shares of RTDs: % Total Volume 2020-2024
- Table 93 NBO Company Shares of RTDs: % Total Volume 2020-2024
- Table 94 LBN Brand Shares of RTDs: % Total Volume 2021-2024
- Table 95 Forecast Sales of RTDs by Category: Total Volume 2024-2029
- Table 96 Forecast Sales of RTDs by Category: Total Value 2024-2029
- Table 97 Forecast Sales of RTDs by Category: % Total Volume Growth 2024-2029
- Table 98 Forecast Sales of RTDs by Category: % Total Value Growth 2024-2029
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