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PUBLISHER: Euromonitor International | PRODUCT CODE: 1809399
PUBLISHER: Euromonitor International | PRODUCT CODE: 1809399
Dairy Products and Alternatives in Germany
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Dairy products and alternatives in Germany faces slower value growth in 2025 following the price hikes and inflationary pressures of recent years. Lower inflation has provided some relief for consumers, although prices are still increasing. While this is hampering overall consumption, volume sales are set to increase marginally in 2025. German consumers include a high level of dairy products in their diet, where cheese, yoghurt, and milk remain staples. At the same time, plant-based alternatives...
Euromonitor International's Dairy Products and Alternatives in Germany report offers in-depth knowledge of the market at a national level, providing local insight and understanding unavailable elsewhere. In addition to the latest retail sales data 2020-2024, it identifies the leading companies, brands and retail outlets, and assesses the key trends and demographic shifts behind consumer demand and sales growth. How key trends such as health and wellness, sustainability and recovery from the pandemic are currently shaping the market along with prospects for the next five years, clearly indicating how the market is expected to change.
Product coverage: Baby Food, Dairy, Plant-based Dairy.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
- Get a detailed picture of the Dairy Products and Alternatives market;
- Pinpoint growth sectors and identify factors driving change;
- Understand the competitive environment, the market's major players and leading brands;
- Use five-year forecasts to assess how the market is predicted to develop.
Euromonitor International has over 50 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo, Bengaluru, Sao Paulo, Seoul, Hong Kong, Dusseldorf and Mexico City and a network of analysts in 100 countries, Euromonitor International has a unique capability and an understanding of diverse markets to develop reliable information resources to help drive informed strategic planning. To learn more about how our research solutions can support you, contact your local Euromonitor International office.
Product Code: DADE
TABLE OF CONTENTS
List Of Contents And Tables
EXECUTIVE SUMMARY
- Dairy products and alternatives in 2025: The big picture
- Key trends in 2025
Competitive Landscape
- Channel developments
- What next for dairy products and alternatives?
MARKET DATA
- Table 1 Sales of Dairy Products and Alternatives by Category: Value 2020-2025
- Table 2 Sales of Dairy Products and Alternatives by Category: % Value Growth 2020-2025
- Table 3 NBO Company Shares of Dairy Products and Alternatives: % Value 2021-2025
- Table 4 LBN Brand Shares of Dairy Products and Alternatives: % Value 2022-2025
- Table 5 Penetration of Private Label by Category: % Value 2020-2025
- Table 6 Distribution of Dairy Products and Alternatives by Format: % Value 2020-2025
- Table 7 Forecast Sales of Dairy Products and Alternatives by Category: Value 2025-2030
- Table 8 Forecast Sales of Dairy Products and Alternatives by Category: % Value Growth 2025-2030
DISCLAIMER
SOURCES
- Summary 1 Research Sources
BABY FOOD IN GERMANY
KEY DATA FINDINGS
2025 DEVELOPMENTS
- Premiumisation trend capitalises on health and convenience trends
- Hipp GmbH & Co Vertrieb strengthens leading position
- Health and beauty specialists offer extensive reach and convenience to parents
PROSPECTS AND OPPORTUNITIES
- Falling birth rate poses some challenges
- Health and wellness factors will shape development of baby food
- Regulation as a quality gatekeeper
CATEGORY DATA
- Table 9 Sales of Baby Food by Category: Volume 2020-2025
- Table 10 Sales of Baby Food by Category: Value 2020-2025
- Table 11 Sales of Baby Food by Category: % Volume Growth 2020-2025
- Table 12 Sales of Baby Food by Category: % Value Growth 2020-2025
- Table 13 Sales of Growing-Up Milk Formula by Age: % Value 2020-2025
- Table 14 NBO Company Shares of Baby Food: % Value 2021-2025
- Table 15 LBN Brand Shares of Baby Food: % Value 2022-2025
- Table 16 Distribution of Baby Food by Format: % Value 2020-2025
- Table 17 Forecast Sales of Baby Food by Category: Volume 2025-2030
- Table 18 Forecast Sales of Baby Food by Category: Value 2025-2030
- Table 19 Forecast Sales of Baby Food by Category: % Volume Growth 2025-2030
- Table 20 Forecast Sales of Baby Food by Category: % Value Growth 2025-2030
BUTTER AND SPREADS IN GERMANY
KEY DATA FINDINGS
2025 DEVELOPMENTS
- Higher butter prices lead to weaker consumption
- Premium attributes support leading brands amid more intense challenges from private label
- Hypermarkets recover due to aggressive pricing
PROSPECTS AND OPPORTUNITIES
- Stagnation amid shifting consumer preferences
- Better-for-you alternatives gain ground
- Sustainable credentials to take centre stage
CATEGORY DATA
- Table 21 Sales of Butter and Spreads by Category: Volume 2020-2025
- Table 22 Sales of Butter and Spreads by Category: Value 2020-2025
- Table 23 Sales of Butter and Spreads by Category: % Volume Growth 2020-2025
- Table 24 Sales of Butter and Spreads by Category: % Value Growth 2020-2025
- Table 25 NBO Company Shares of Butter and Spreads: % Value 2021-2025
- Table 26 LBN Brand Shares of Butter and Spreads: % Value 2022-2025
- Table 27 Distribution of Butter and Spreads by Format: % Value 2020-2025
- Table 28 Forecast Sales of Butter and Spreads by Category: Volume 2025-2030
- Table 29 Forecast Sales of Butter and Spreads by Category: Value 2025-2030
- Table 30 Forecast Sales of Butter and Spreads by Category: % Volume Growth 2025-2030
- Table 31 Forecast Sales of Butter and Spreads by Category: % Value Growth 2025-2030
CHEESE IN GERMANY
KEY DATA FINDINGS
2025 DEVELOPMENTS
- Cheese consumption proves resilient as prices rise
- Private label strengthens its already dominant position
- Discounters lead the way as hypermarkets adopt aggressive pricing tactics
PROSPECTS AND OPPORTUNITIES
- Dietary changes will support cheese consumption
- Health, quality and indulgence can shape purchasing decisions
- Sustainability agenda remains important for consumers
CATEGORY DATA
- Table 32 Sales of Cheese by Category: Volume 2020-2025
- Table 33 Sales of Cheese by Category: Value 2020-2025
- Table 34 Sales of Cheese by Category: % Volume Growth 2020-2025
- Table 35 Sales of Cheese by Category: % Value Growth 2020-2025
- Table 36 Sales of Spreadable Cheese by Type: % Value 2020-2025
- Table 37 Sales of Soft Cheese by Type: % Value 2020-2025
- Table 38 Sales of Hard Cheese by Type: % Value 2020-2025
- Table 39 NBO Company Shares of Cheese: % Value 2021-2025
- Table 40 LBN Brand Shares of Cheese: % Value 2022-2025
- Table 41 Distribution of Cheese by Format: % Value 2020-2025
- Table 42 Forecast Sales of Cheese by Category: Volume 2025-2030
- Table 43 Forecast Sales of Cheese by Category: Value 2025-2030
- Table 44 Forecast Sales of Cheese by Category: % Volume Growth 2025-2030
- Table 45 Forecast Sales of Cheese by Category: % Value Growth 2025-2030
DRINKING MILK PRODUCTS IN GERMANY
KEY DATA FINDINGS
2025 DEVELOPMENTS
- Cow's milk sees mild revival as backlash against ultra-processed brings consumers back
- Strength of private label expands the position of discounters
- Price competition and broader product range boosts supermarket share
PROSPECTS AND OPPORTUNITIES
- Challenges ahead for drinking milk products
- Players will emphasise natural and functional benefits
- Sustainability will be a defining factor in drinking milk products
CATEGORY DATA
- Table 46 Sales of Drinking Milk Products by Category: Volume 2020-2025
- Table 47 Sales of Drinking Milk Products by Category: Value 2020-2025
- Table 48 Sales of Drinking Milk Products by Category: % Volume Growth 2020-2025
- Table 49 Sales of Drinking Milk Products by Category: % Value Growth 2020-2025
- Table 50 NBO Company Shares of Drinking Milk Products: % Value 2021-2025
- Table 51 LBN Brand Shares of Drinking Milk Products: % Value 2022-2025
- Table 52 Distribution of Drinking Milk Products by Format: % Value 2020-2025
- Table 53 Forecast Sales of Drinking Milk Products by Category: Volume 2025-2030
- Table 54 Forecast Sales of Drinking Milk Products by Category: Value 2025-2030
- Table 55 Forecast Sales of Drinking Milk Products by Category: % Volume Growth 2025-2030
- Table 56 Forecast Sales of Drinking Milk Products by Category: % Value Growth 2025-2030
YOGHURT AND SOUR MILK PRODUCTS IN GERMANY
KEY DATA FINDINGS
2025 DEVELOPMENTS
- Price sensitivity drives demand for promotional deals and private label
- Retailers have a strong competitive advantage
- Discounters take the lead by delivering competitive prices and value
PROSPECTS AND OPPORTUNITIES
- Functional health and natural benefits to support future growth
- Kefir to capitalise on mainstream appeal
- Sustainability and flavour will combine to win over consumers
CATEGORY DATA
- Table 57 Sales of Yoghurt and Sour Milk Products by Category: Volume 2020-2025
- Table 58 Sales of Yoghurt and Sour Milk Products by Category: Value 2020-2025
- Table 59 Sales of Yoghurt and Sour Milk Products by Category: % Volume Growth 2020-2025
- Table 60 Sales of Yoghurt and Sour Milk Products by Category: % Value Growth 2020-2025
- Table 61 Sales of Flavoured Yoghurt by Flavour: Rankings 2020-2025
- Table 62 NBO Company Shares of Yoghurt and Sour Milk Products: % Value 2021-2025
- Table 63 LBN Brand Shares of Yoghurt and Sour Milk Products: % Value 2022-2025
- Table 64 Distribution of Yoghurt and Sour Milk Products by Format: % Value 2020-2025
- Table 65 Forecast Sales of Yoghurt and Sour Milk Products by Category: Volume 2025-2030
- Table 66 Forecast Sales of Yoghurt and Sour Milk Products by Category: Value 2025-2030
- Table 67 Forecast Sales of Yoghurt and Sour Milk Products by Category: % Volume Growth 2025-2030
- Table 68 Forecast Sales of Yoghurt and Sour Milk Products by Category: % Value Growth 2025-2030
OTHER DAIRY IN GERMANY
KEY DATA FINDINGS
2025 DEVELOPMENTS
- Higher prices drive value growth
- Rising private label share amid affordability concerns
- Discounters retain lead in other dairy
PROSPECTS AND OPPORTUNITIES
- Protein-rich recipes and snacking products set to drive growth
- Health and wellness attributes to gain prominence
- Low sugar recipes to become more popular
CATEGORY DATA
- Table 69 Sales of Other Dairy by Category: Volume 2020-2025
- Table 70 Sales of Other Dairy by Category: Value 2020-2025
- Table 71 Sales of Other Dairy by Category: % Volume Growth 2020-2025
- Table 72 Sales of Other Dairy by Category: % Value Growth 2020-2025
- Table 73 Sales of Cream by Type: % Value 2020-2025
- Table 74 NBO Company Shares of Other Dairy: % Value 2021-2025
- Table 75 LBN Brand Shares of Other Dairy: % Value 2022-2025
- Table 76 Distribution of Other Dairy by Format: % Value 2020-2025
- Table 77 Forecast Sales of Other Dairy by Category: Volume 2025-2030
- Table 78 Forecast Sales of Other Dairy by Category: Value 2025-2030
- Table 79 Forecast Sales of Other Dairy by Category: % Volume Growth 2025-2030
- Table 80 Forecast Sales of Other Dairy by Category: % Value Growth 2025-2030
PLANT-BASED DAIRY IN GERMANY
KEY DATA FINDINGS
2025 DEVELOPMENTS
- Steady growth as plant-based milk becomes well-established
- Private label extends its position across all plant-based dairy categories
- Discounters have an enviable lead in plants-based dairy distribution
PROSPECTS AND OPPORTUNITIES
- Plant-based dairy to gain momentum as a staple household item
- Further scrutiny for some plant-based dairy
- Sustainability and health concerns will force greater transparency
CATEGORY DATA
- Table 81 Sales of Plant-Based Dairy by Category: Value 2020-2025
- Table 82 Sales of Plant-Based Dairy by Category: % Value Growth 2020-2025
- Table 83 Sales of Other Plant-Based Milk by Type: % Value 2022-2025
- Table 84 NBO Company Shares of Plant-Based Dairy: % Value 2021-2025
- Table 85 LBN Brand Shares of Plant-Based Dairy: % Value 2022-2025
- Table 86 Distribution of Plant-Based Dairy by Format: % Value 2020-2025
- Table 87 Forecast Sales of Plant-Based Dairy by Category: Value 2025-2030
- Table 88 Forecast Sales of Plant-Based Dairy by Category: % Value Growth 2025-2030
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