Dairy Products and Alternatives in Germany

TABLE OF CONTENTS

List Of Contents And Tables

Executive Summary

• 2026 Developments

Key Data Insights

Key Industry Trends

• CHART 1 Key Industry Trends for Dairy Products and Alternatives

Industry Performance

• Cheese and Plant-Based Milk Drive Value Growth in a Mature German Dairy Market
• Sustainability Concerns Fuel a Plant-Based Reset in Dairy Alternatives
• Bunge Deutschland Leverages Clean Label to Compete with Butter
• CHART 2 Value Sales 2021-2031
• CHART 3 Value Sales by Category 2026
• CHART 4 Dug Barista Unsweetened Is New Potato-Based Milk
• CHART 5 New Recipe for Deli-Reform Spread Emphasises Clean Label Attributes

What's Next?

• Premiumisation and Health Trends to Drive Value Growth in German Dairy Despite Volume Stagnation
• Plant-Based Dairy Set to Capitalise on Health and Ethical Priorities
• CHART 6 Analyst Insight for Dairy Products and Alternatives
• Innovation and Functionality to Shape Business Strategies for Growth
• CHART 7 Forecast Value Sales 2021-2031
• CHART 8 Forecast Value Sales by Category 2026-2031

Competitive Landscape

• Aldi Retains Lead as Private Label Widens Its Advantage
• Arla and Dmk Merger Reshapes Competition and Scale
• CHART 9 Company Shares 2026
• CHART 10 Brand Shares 2026

Channels

• Discounters Sustain Lead as Supermarkets Close the Gap
• E-Commerce Faces Barriers as Chilled Logistics Limit Reach
• CHART 11 Retail Channels 2021-2026

Products

• Evolving Wellness Demands and Ecological Scrutiny Dictate New Formulations
• Novel Crop Utilisation and Recipe Purification Lead Recent Launches
• Strategic Consolidation and Premiumisation Defend against Private Label Threats

Economic Context

• CHART 12 Economic Context for Dairy Products and Alternatives
• CHART 13 Real Gdp Growth 2021-2031
• CHART 14 Inflation 2021-2031

Consumer Context

• CHART 15 Consumer Context for Dairy Products and Alternatives
• CHART 16 Population 2021-2031
• CHART 17 Population by Generation 2026
• CHART 18 Consumer Expenditure 2021-2031
• Country Reports Disclaimer

BABY FOOD IN GERMANY

Key Data Insights

• 2026 Developments
• Baby Food Summary

Key Industry Trends

• CHART 19 Key Industry Trends for Baby Food

Industry Performance

• Germany'S Demographic Challenges Subdue Growth in Baby Food
• Hipp Responds to Safety Concerns with Traceable, Functional Milk Formula
• CHART 20 New Recipe by Hipp Pur Focuses on Functional Properties
• CHART 21 Freche Freunde Launches Vegetable Pretzel Snacks
• Freche Freunde'S Playful Snacks Attract Parents and Older Children Seeking Healthy Choices
• CHART 22 Value Sales 2021-2031
• CHART 23 Value Sales by Category 2026

What's Next?

• Manufacturers to Target Older Children as Birth Rates Decline
• CHART 24 Analyst Insight for Baby Food
• Natural Recipes and Ethical Credentials Set to Drive Product Differentiation
• CHART 25 Forecast Value Sales 2021-2031
• CHART 26 Forecast Value Sales by Category 2026-2031

Competitive Landscape

• Hipp Leverages Organic Reputation to Extend Its Lead as Recalls Disrupt Rivals
• Arla and Dmk Merger Signals Increased Competitive Pressure as Brands Respond to Safety and Trust Concerns
• CHART 27 Company Shares 2026
• CHART 28 Brand Shares 2026

Channels

• Health and Beauty Specialists Sustain Leadership through Tailored Baby Food Offerings
• E-Commerce Uptake Remains Limited as Store-Based Prices Outperform
• CHART 29 Retail Channels 2021-2026

Products

• Shifting Consumer Priorities Dictate New Formulations
• Recent Launches Highlight Functional and Format Adaptations
• Supply Chain Disruptions Reshape the Competitive Hierarchy

Economic Context

• CHART 30 Economic Context for Baby Food
• CHART 31 Real Gdp Growth 2021-2031
• CHART 32 Inflation 2021-2031

Consumer Context

• CHART 33 Consumer Context for Baby Food
• CHART 34 Population 2021-2031
• CHART 35 Population by Generation 2026
• CHART 36 Consumer Expenditure 2021-2031
• Country Reports Disclaimer

BUTTER AND SPREADS IN GERMANY

Key Data Insights

• 2026 Developments
• Butter and Spreads Summary

Key Industry Trends

• CHART 37 Key Industry Trends for Butter and Spreads

Industry Performance

• Milk Surplus Drives Historic Butter Price Drop and Sales Shift
• Schwarzwaldmilch Leverages Organic Positioning to Counter Price Battles
• CHART 38 Schwarzwaldmilch Launches New Organic Butter Variant
• Becel Responds to Price Pressure with New Pack and Branding
• CHART 39 Revamp and New Pack Size for Becel in Attempt to Be More Competitive
• CHART 40 Value Sales 2021-2031
• CHART 41 Value Sales by Category 2026

What's Next?

• Stagnation to Be Driven by Health Awareness and Rising Prices
• Limited Prospects for Margarine and Spreads Despite Functional Positioning
• CHART 42 Analyst Insight for Butter and Spreads
• Growing Competition From Vegetable Oils and Sauces Amid Diversifying Cooking Habits
• CHART 43 Forecast Value Sales 2021-2031
• CHART 44 Forecast Value Sales by Category 2026-2031

Competitive Landscape

• Upfield Defends Lead with Aggressive Pricing as Private Label Gains in Butter
• CHART 45 Company Shares 2026
• CHART 46 Brand Shares 2026

Channels

• Discounters Drive Share Gains as Price Sensitivity Rises
• E-Commerce Fails to Gain Traction Amid Chilled Logistics Hurdles
• CHART 47 Retail Channels 2021-2026

Products

• Health Perceptions and Culinary Diversification Shape New Formulations
• Format Adaptations and Functional Fortifications Lead Recent Launches
• Strategic Repositioning Defends Margins against Retail Volatility

Economic Context

• CHART 48 Economic Context for Butter and Spreads
• CHART 49 Real Gdp Growth 2021-2031
• CHART 50 Inflation 2021-2031

Consumer Context

• CHART 51 Consumer Context for Butter and Spreads
• CHART 52 Population 2021-2031
• CHART 53 Population by Generation 2026
• CHART 54 Consumer Expenditure 2021-2031
• Country Reports Disclaimer

CHEESE IN GERMANY

Key Data Insights

• 2026 Developments
• Cheese Summary

Key Industry Trends

• CHART 55 Key Industry Trends for Cheese

Industry Performance

• Health Concerns Drive a Shift Towards Low-Fat and High-Protein Spreadable Cheese in Germany
• Greco Natur Targets Fitness Enthusiasts with High-Protein Soft Cheese
• Aldi Sud'S My Vay Range Prompts Brands to Expand Plant-Based Offerings
• CHART 56 Value Sales 2021-2031
• CHART 57 Value Sales by Category 2026
• CHART 58 Greco Natur's New Recipe Has High Protein Positioning
• CHART 59 Aldi Sud Launches My Vay Range of Plant-Based Cheese

What's Next?

• Health-Conscious Consumers to Drive Demand for Protein-Rich Cheese Options
• Ethical Credentials and Local Sourcing Set to Shape Consumer Purchasing Decisions
• CHART 60 Analyst Insight for Cheese
• Convenient Packaging Formats to Support Premiumisation and Healthy Snacking
• CHART 61 Forecast Value Sales 2021-2031
• CHART 62 Forecast Value Sales by Category 2026-2031

Competitive Landscape

• Rewe and Savencia Defend Leadership in a Fragmented Competitive Landscape
• CHART 63 Company Shares 2026
• CHART 64 Brand Shares 2026

Channels

• Discounters Defend Price Leadership as Supermarkets Narrow the Gap
• Online Grocery Faces Delivery Barriers as Chilled Cheese Remains Store-Based
• CHART 65 Retail Channels 2021-2026

Products

• Shifting Lifestyles and Ethical Demands Shape New Product Development
• Retailers and Brands Introduce Versatile Formats and Strategic Partnerships
• Strategic Differentiation Secures Margins in a Highly Competitive Landscape

Economic Context

• CHART 66 Economic Context for Cheese
• CHART 67 Real Gdp Growth 2021-2031
• CHART 68 Inflation 2021-2031

Consumer Context

• CHART 69 Consumer Context for Cheese
• CHART 70 Population 2021-2031
• CHART 71 Population by Generation 2026
• CHART 72 Consumer Expenditure 2021-2031
• Country Reports Disclaimer

DRINKING MILK PRODUCTS IN GERMANY

Key Data Insights

• 2026 Developments
• Drinking Milk Products Summary

Key Industry Trends

• CHART 73 Key Industry Trends for Drinking Milk Products

Industry Performance

• Berchtesgadener Land Leverages Sustainability Messaging to Counter Price Erosion
• Functional Flavoured Milk Drinks Target Health-Conscious Consumers for Incremental Growth
• Full Fat Milk Benefits From Naturalness Perception as Consumer Preferences Evolve
• CHART 74 Value Sales 2021-2031
• CHART 75 Value Sales by Category 2026
• CHART 76 Berchtesgadener Land Highlights Sustainability in New Marketing Campaign
• CHART 77 Schradinger Bifidus Boost Focuses on Functional Ingredients

What's Next?

• Producers Set to Embrace Sustainability to Offset Declining Consumption
• Functional Flavoured Milk Drinks to Attract New Health-Focused Consumers
• CHART 78 Analyst Insight for Drinking Milk Products
• Producers Look to Offset Rising Threat of Plant-Based Milk
• CHART 79 Forecast Value Sales 2021-2031
• CHART 80 Forecast Value Sales by Category 2026-2031

Competitive Landscape

• Aldi and Lidl Consolidate Share as Discounters Attract Value-Focused Shoppers
• CHART 81 Company Shares 2026
• CHART 82 Brand Shares 2026

Channels

• Supermarkets Leverage Pricing Strategy to Outperform Leading Channel Discounters
• Retail E-Commerce Gains Traction but Remains a Minor Channel for Staple Milk
• CHART 83 Retail Channels 2021-2026

Products

• Shifting Consumer Priorities Shape New Product Development
• Retailers and Brands Introduce Value-Driven and Ethical Offerings
• Evolving Retail Dynamics and Competitive Strategies Redefine the Market

Economic Context

• CHART 84 Economic Context for Drinking Milk Products
• CHART 85 Real Gdp Growth 2021-2031
• CHART 86 Inflation 2021-2031

Consumer Context

• CHART 87 Consumer Context for Drinking Milk Products
• CHART 88 Population 2021-2031
• CHART 89 Population by Generation 2026
• Country Reports Disclaimer

YOGHURT AND SOUR MILK PRODUCTS IN GERMANY

Key Data Insights

• 2026 Developments
• Yoghurt and Sour Milk Products Summary

Key Industry Trends

• CHART 90 Key Industry Trends for Yoghurt and Sour Milk Products

Industry Performance

• Health-Oriented Yoghurt Drives Steady Value Growth in Germany Despite Price Sensitivity
• Functional Benefits and Flavour Innovation Fuel Competition
• Consumers Seek Everyday Wellness through Traditional Kefir and Plain Yoghurt
• CHART 91 Value Sales 2021-2031
• CHART 92 Value Sales by Category 2026
• CHART 93 Arla's High-Protein Skyr Combines Functional Nutrition with Indulgent Flavours
• CHART 94 Traditional Kefir Drink Positioned as Natural Everyday Staple

What's Next?

• Skyr and Kefir Set to Drive Functional Innovation as Yoghurt Widens Its Lead
• CHART 95 Analyst Insight for Yoghurt and Sour Milk Products
• Brands to Balance Value and Functionality to Meet Evolving Health and Taste Demands
• CHART 96 Forecast Value Sales 2021-2031
• CHART 97 Forecast Value Sales by Category 2026-2031

Competitive Landscape

• Danone and Molkerei Alois Muller Leverage Innovation to Defend Leadership
• Arla and Dmk Merger Intensifies Competition and Accelerates Consolidation
• CHART 98 Company Shares 2026
• CHART 99 Brand Shares 2026

Channels

• Discounters Reinforce Value Leadership as Price Sensitivity Persists
• Online Grocery Struggles as Perishability Limits Adoption
• CHART 100 Retail Channels 2021-2026

Products

• Polarised Consumer Demands Dictate New Product Development
• Format Versatility and Clean Labels Dominate Recent Launches
• Strategic Portfolio Diversification Protects Profit Margins

Economic Context

• CHART 101 Economic Context for Yoghurt and Sour Milk Products
• CHART 102 Real Gdp Growth 2021-2031
• CHART 103 Inflation 2021-2031

Consumer Context

• CHART 104 Consumer Context for Yoghurt and Sour Milk Products
• CHART 105 Population 2021-2031
• CHART 106 Population by Generation 2026
• CHART 107 Consumer Expenditure 2021-2031
• Country Reports Disclaimer

OTHER DAIRY IN GERMANY

Key Data Insights

• 2026 Developments
• Other Dairy Summary

Key Industry Trends

• CHART 108 Key Industry Trends for Other Dairy

Industry Performance

• German Other Dairy Shows Resilience with Steady Value Growth in 2026
• Everyday Wellness Drives Demand for High-Protein Quark and Functional Dairy
• Health-Conscious Consumers Drive Demand for Guilt-Free Dairy Indulgence
• CHART 109 Value Sales 2021-2031
• CHART 110 Value Sales by Category 2026
• CHART 111 High-Protein Quark Addresses Everyday Health, Fitness and Satiety
• CHART 112 High-Protein Dessert Delivers Indulgent Taste with Nutritional Benefits

What's Next?

• Cream Set to Leverage Everyday Use to Sustain Premium Value Growth
• Chilled Desserts and Fromage Frais to Accelerate through Functional Indulgence
• CHART 113 Analyst Insight for Other Dairy
• Manufacturers Set to Innovate with Protein and Functionality to Offset Price Pressure
• CHART 114 Forecast Value Sales 2021-2031
• CHART 115 Forecast Value Sales by Category 2026-2031

Competitive Landscape

• Aldi, Rewe and Lidl Sustain Leadership as Private Label Gains Momentum
• Arla and Dmk Merger Intensifies Competition and Accelerates Innovation
• CHART 116 Company Shares 2026
• CHART 117 Brand Shares 2026

Channels

• Discounters and Supermarkets Maintain Lead through Price and Convenience
• E-Commerce Remains Marginal as Perishability Limits Online Growth
• CHART 118 Retail Channels 2021-2026

Products

• Shifting Dietary Habits Dictate New Product Formulations
• Recent Launches Highlight Versatile Formats and Clean Labels
• Strategic Differentiation Protects Margins against Private Label Threats

Economic Context

• CHART 119 Economic Context for Other Dairy
• CHART 120 Real Gdp Growth 2021-2031
• CHART 121 Inflation 2021-2031

Consumer Context

• CHART 122 Consumer Context for Other Dairy
• CHART 123 Population 2021-2031
• CHART 124 Population by Generation 2026
• CHART 125 Consumer Expenditure 2021-2031
• Country Reports Disclaimer

PLANT-BASED DAIRY IN GERMANY

Key Data Insights

• 2026 Developments
• Plant-Based Dairy Summary

Key Industry Trends

• CHART 126 Key Industry Trends for Plant-Based Dairy

Industry Performance

• Health Perceptions Fuel Plant-Based Dairy Growth in Germany
• Everyday Wellness and Functional Benefits Drive Innovation
• Plant-Based Reset Drives Sustainable Ingredient Innovation in Germany
• CHART 127 Value Sales 2021-2031
• CHART 128 Value Sales by Category 2026
• CHART 129 Vly Launches Plant-Based Milk with Two Different Attributes and Positioning
• CHART 130 Dug Barista Unsweetened Launches Potato-Based Milk Alternative for Coffee

What's Next?

• Major Retailers Set to Expand Shelf Space to Meet Rising Demand for Health-Driven Innovation
• Barista Variants to Sustain Leadership While Protein Claims Boost Yoghurt and Cheese Innovation
• CHART 131 Analyst Insight for Plant-Based Dairy
• Flexitarian Demand and Functional Claims to Drive Recipe Innovation and Pricing Strategies
• CHART 132 Forecast Value Sales 2021-2031
• CHART 133 Forecast Value Sales by Category 2026-2031

Competitive Landscape

• Oatly Narrows the Gap as Alpro Loses Ground in Plant-Based Milk
• CHART 134 Company Shares 2026
• CHART 135 Brand Shares 2026

Channels

• Discounters Win over Price-Conscious Shoppers as Private Label Expands
• E-Commerce Attracts Premium Shoppers but Faces Price Barriers
• CHART 136 Retail Channels 2021-2026

Products

• Evolving Consumer Demands Dictate Functional and Ecological Upgrades
• Novel Crop Utilisation Leads Recent Portfolio Expansions
• Strategic Differentiation Mitigates Intense Price Competition

Economic Context

• CHART 137 Economic Context for Plant-Based Dairy
• CHART 138 Real Gdp Growth 2021-2031
• CHART 139 Inflation 2021-2031

Consumer Context

• CHART 140 Consumer Context for Plant-Based Dairy
• CHART 141 Population 2021-2031
• CHART 142 Population by Generation 2026
• CHART 143 Consumer Expenditure 2021-2031
• Country Reports Disclaimer