PUBLISHER: Euromonitor International | PRODUCT CODE: 1851692
PUBLISHER: Euromonitor International | PRODUCT CODE: 1851692
Luxury Goods in Germany
Despite showing some resilience in 2025, value sales of luxury goods in Germany exhibited only modest growth, with some categories recording deceleration. This was largely influenced by persistent economic uncertainty and fluctuating inflation rates, which constrained consumer spending power and weighed on discretionary purchases across multiple luxury categories. In particular, personal luxury faced significant headwinds, while fine wines/champagne and spirits experienced a mixed performance, a...
Euromonitor International's Luxury Goods in Germany report offers a comprehensive guide to the size and shape of the Luxury Goods market at a national level. It provides the latest retail sales data, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market and their effects on Luxury Goods retailing along with the development of consumers' shopping patterns. Forecasts to 2029 illustrate how the market is set to change
Product coverage: Experiential Luxury, Fine Wines/Champagne and Spirits, Personal Luxury, Premium and Luxury Cars.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
- Get a detailed picture of the Luxury Goods market;
- Pinpoint growth sectors and identify factors driving change;
- Understand the competitive environment, the market's major players and leading brands;
- Use five-year forecasts to assess how the market is predicted to develop.
Euromonitor International has over 50 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo, Bengaluru, Sao Paulo, Seoul, Hong Kong, Dusseldorf and Mexico City and a network of analysts in 100 countries, Euromonitor International has a unique capability and an understanding of diverse markets to develop reliable information resources to help drive informed strategic planning. To learn more about how our research solutions can support you, contact your local Euromonitor International office.
TABLE OF CONTENTS
List Of Contents And Tables
EXECUTIVE SUMMARY
- Luxury goods in 2025: The big picture
- 2025 key trends
- Competitive landscape
- Retail developments
- What next for luxury goods?
MARKET DATA
- Table 1 Sales of Luxury Goods by Category: Value 2020-2025
- Table 2 Sales of Luxury Goods by Category: % Value Growth 2020-2025
- Table 3 Inbound Receipts for Luxury Goods by Country of Origin: Value 2020-2025
- Table 4 NBO Company Shares of Luxury Goods: % Value 2020-2024
- Table 5 LBN Brand Shares of Luxury Goods: % Value 2021-2024
- Table 6 Distribution of Luxury Goods by Format and Category: % Value 2025
- Table 7 Forecast Sales of Luxury Goods by Category: Value 2025-2030
- Table 8 Forecast Sales of Luxury Goods by Category: % Value Growth 2025-2030
DISCLAIMER
SOURCES
- Summary 1 Research Sources
EXPERIENTIAL LUXURY IN GERMANY
KEY DATA FINDINGS
2025 DEVELOPMENTS
- Affluent consumers drive growth in experiential luxury offerings
- Luxury hotels attract guests with bespoke experiences and expansion
- Luxury providers look to combine personalisation with sustainable practices
PROSPECTS AND OPPORTUNITIES
- Inbound arrivals to help drive demand for tailored hospitality experiences
- Luxury hospitality growth to be driven by heritage and exclusivity
- Hospitality operators to prioritise sustainability to boost brand integrity
CATEGORY DATA
- Table 9 Sales of Experiential Luxury by Category: Value 2020-2025
- Table 10 Sales of Experiential Luxury by Category: % Value Growth 2020-2025
- Table 11 NBO Company Shares of Experiential Luxury: % Value 2020-2024
- Table 12 LBN Brand Shares of Experiential Luxury: % Value 2021-2024
- Table 13 Forecast Sales of Experiential Luxury by Category: Value 2025-2030
- Table 14 Forecast Sales of Experiential Luxury by Category: % Value Growth 2025-2030
COUNTRY REPORTS DISCLAIMER
FINE WINES/CHAMPAGNE AND SPIRITS IN GERMANY
KEY DATA FINDINGS
2025 DEVELOPMENTS
- Despite overall stagnating value sales, luxury spirits is a strong performer
- Premiumisation drives growth through innovation
- The rise of digitalisation and e-commerce as an alternative channel
PROSPECTS AND OPPORTUNITIES
- Elevated demand to be driven by premiumisation and artisanal options
- Luxury drinks brands to focus on heritage and sustainability initiatives
- Growing demand for premium home drinking experiences to drive market shift
CATEGORY DATA
- Table 15 Sales of Fine Wines/Champagne and Spirits by Category: Value 2020-2025
- Table 16 Sales of Fine Wines/Champagne and Spirits by Category: % Value Growth 2020-2025
- Table 17 NBO Company Shares of Fine Wines/Champagne and Spirits: % Value 2020-2024
- Table 18 LBN Brand Shares of Fine Wines/Champagne and Spirits: % Value 2021-2024
- Table 19 Distribution of Fine Wines/Champagne and Spirits by Format: % Value 2020-2025
- Table 20 Forecast Sales of Fine Wines/Champagne and Spirits by Category: Value 2025-2030
- Table 21 Forecast Sales of Fine Wines/Champagne and Spirits by Category: % Value Growth 2025-2030
COUNTRY REPORTS DISCLAIMER
PREMIUM AND LUXURY CARS IN GERMANY
KEY DATA FINDINGS
2025 DEVELOPMENTS
- Luxury car brands drive electrification and premium experiences
- Digital innovation and environmental regulations influence new developments
- Consolidated competitive landscape dominated by German brands
PROSPECTS AND OPPORTUNITIES
- Sustainability to influence future development of premium and luxury cars
- Luxury carmakers set to launch eco-friendly models with advanced features
- Advanced connectivity and smart technologies to be further explored despite local hesitancy about autonomous driving
CATEGORY DATA
- Table 22 Sales of Premium and Luxury Cars: Value 2020-2025
- Table 23 Sales of Premium and Luxury Cars: % Value Growth 2020-2025
- Table 24 NBO Company Shares of Premium and Luxury Cars: % Value 2020-2024
- Table 25 LBN Brand Shares of Premium and Luxury Cars: % Value 2021-2024
- Table 26 Forecast Sales of Premium and Luxury Cars: Value 2025-2030
- Table 27 Forecast Sales of Premium and Luxury Cars: % Value Growth 2025-2030
COUNTRY REPORTS DISCLAIMER
PERSONAL LUXURY IN GERMANY
KEY DATA FINDINGS
2025 DEVELOPMENTS
- Designer apparel and footwear (ready-to-wear)
- Luxury eyewear
- Luxury jewellery
- Luxury leather goods
- Luxury wearables electronics
- Luxury timepieces
- Luxury writing instruments and stationery
- Super premium beauty and personal care
PROSPECTS AND OPPORTUNITIES
- Sustainability to influence product development through innovation
- Adoption of advanced technology as part of transparent and ethical practices
- Luxury department stores and e-commerce to remain major channels
CATEGORY DATA
- Table 28 Sales of Personal Luxury by Category: Value 2020-2025
- Table 29 Sales of Personal Luxury by Category: % Value Growth 2020-2025
- Table 30 NBO Company Shares of Personal Luxury: % Value 2020-2024
- Table 31 LBN Brand Shares of Personal Luxury: % Value 2021-2024
- Table 32 Distribution of Personal Luxury by Format: % Value 2020-2025
- Table 33 Forecast Sales of Personal Luxury by Category: Value 2025-2030
- Table 34 Forecast Sales of Personal Luxury by Category: % Value Growth 2025-2030
COUNTRY REPORTS DISCLAIMER
