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PUBLISHER: Euromonitor International | PRODUCT CODE: 1874094
PUBLISHER: Euromonitor International | PRODUCT CODE: 1874094
Hot Drinks in Japan
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PAGES: 41 Pages
DELIVERY TIME: 1-2 business days
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In 2025, hot drinks in Japan saw an increase in retail value sales, driven by price hikes, despite a decline in retail volume sales. Coffee prices rose strongly, impacting consumption, although health-oriented products, such as those promoting gut health, continued to attract consumers. Nestle Japan maintained its lead through innovation, while Kataoka Bussan excelled with functional variants. Supermarkets remained the primary sales channel, with e-commerce growing due to subscription services.
Euromonitor International's Hot Drinks in Japan report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2020-2024, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they legislative, distribution or pricing issues. Forecasts to 2029 illustrate how the market is set to change.
Product coverage: Coffee, Other Hot Drinks, Tea.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
- Get a detailed picture of the Hot Drinks market;
- Pinpoint growth sectors and identify factors driving change;
- Understand the competitive environment, the market's major players and leading brands;
- Use five-year forecasts to assess how the market is predicted to develop.
Euromonitor International has over 50 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo, Bengaluru, Sao Paulo, Seoul, Hong Kong, Dusseldorf and Mexico City and a network of analysts in 100 countries, Euromonitor International has a unique capability and an understanding of diverse markets to develop reliable information resources to help drive informed strategic planning. To learn more about how our research solutions can support you, contact your local Euromonitor International office.
Product Code: HDJP
TABLE OF CONTENTS
List Of Contents And Tables
EXECUTIVE SUMMARY
- Price increases drive retail value growth and volume decline
KEY DATA FINDINGS
INDUSTRY PERFORMANCE
- Retail value growth along with volume decline as costs and prices rise
- Constant rises in coffee prices leads to frustrated consumers and declining volumes
- The narrowing premiumisation window
- Wellness in a chaotic world
WHAT'S NEXT?
- Continued value growth expected as functional products highlight health benefits
- Catering to the ageing population will be crucial
COMPETITIVE LANDSCAPE
- Nestle Japan maintains its lead through constant product development
- Kataoka Bussan sees dynamism thanks to its functional variant
CHANNELS
- Supermarkets remains the leading channel for sales of hot drinks
- Convenience and subscriptions drive continued growth for retail e-commerce
- Foodservice volumes continue to rebound
MARKET DATA
- Table 1 Sales of Hot Drinks by Retail vs Foodservice: % Volume Breakdown 2020-2025
- Table 2 Sales of Hot Drinks by Retail vs Foodservice: % Volume Growth 2020-2025
- Table 3 Retail Sales of Hot Drinks by Category: Volume 2020-2025
- Table 4 Retail Sales of Hot Drinks by Category: Value 2020-2025
- Table 5 Retail Sales of Hot Drinks by Category: % Volume Growth 2020-2025
- Table 6 Retail Sales of Hot Drinks by Category: % Value Growth 2020-2025
- Table 7 Foodservice Sales of Hot Drinks by Category: Volume 2020-2025
- Table 8 Foodservice Sales of Hot Drinks by Category: % Volume Growth 2020-2025
- Table 9 Total Sales of Hot Drinks by Category: Total Volume 2020-2025
- Table 10 Total Sales of Hot Drinks by Category: % Total Volume Growth 2020-2025
- Table 11 NBO Company Shares of Hot Drinks: % Retail Value 2021-2025
- Table 12 LBN Brand Shares of Hot Drinks: % Retail Value 2022-2025
- Table 13 Penetration of Private Label in Hot Drinks by Category: % Retail Value 2020-2025
- Table 14 Retail Distribution of Hot Drinks by Format: % Volume 2020-2025
- Table 15 Retail Distribution of Hot Drinks by Format and Category: % Volume 2025
- Table 16 Forecast Sales of Hot Drinks by Retail vs Foodservice: % Volume Breakdown 2025-2030
- Table 17 Forecast Sales of Hot Drinks by Retail vs Foodservice: % Volume Growth 2025-2030
- Table 18 Forecast Retail Sales of Hot Drinks by Category: Volume 2025-2030
- Table 19 Forecast Retail Sales of Hot Drinks by Category: Value 2025-2030
- Table 20 Forecast Retail Sales of Hot Drinks by Category: % Volume Growth 2025-2030
- Table 21 Forecast Retail Sales of Hot Drinks by Category: % Value Growth 2025-2030
- Table 22 Forecast Foodservice Sales of Hot Drinks by Category: Volume 2025-2030
- Table 23 Forecast Foodservice Sales of Hot Drinks by Category: % Volume Growth 2025-2030
- Table 24 Forecast Total Sales of Hot Drinks by Category: Total Volume 2025-2030
- Table 25 Forecast Total Sales of Hot Drinks by Category: % Total Volume Growth 2025-2030
COUNTRY REPORTS DISCLAIMER
SOURCES
- Summary 1 Research Sources
COFFEE IN JAPAN
KEY DATA FINDINGS
2025 DEVELOPMENTS
- Significant prices rises drive volume decline but value growth
INDUSTRY PERFORMANCE
- Price rises drive dynamic retail value growth but strong volume decline
- Instant standard coffee drives value growth, as it sees the strongest price rises
WHAT'S NEXT?
- Continued but more moderate rises in prices and volume declines
- Adapting coffee products for Japan's ageing population
- Navigating health trends in coffee
COMPETITIVE LANDSCAPE
- Innovations from Nestle, such as caffeine reduction and sustainability efforts
- UCC Ueshima Coffee also makes significant strides
CHANNELS
- Supermarkets leads the way in coffee distribution
- Retail e-commerce maintains its rising trend thanks to new online services
CATEGORY DATA
- Table 26 Retail Sales of Coffee by Category: Volume 2020-2025
- Table 27 Retail Sales of Coffee by Category: Value 2020-2025
- Table 28 Retail Sales of Coffee by Category: % Volume Growth 2020-2025
- Table 29 Retail Sales of Coffee by Category: % Value Growth 2020-2025
- Table 30 Retail Sales of Fresh Ground Coffee Pods by Hard vs Soft: % Volume 2020-2025
- Table 31 NBO Company Shares of Coffee: % Retail Value 2021-2025
- Table 32 LBN Brand Shares of Coffee: % Retail Value 2022-2025
- Table 33 Forecast Retail Sales of Coffee by Category: Volume 2025-2030
- Table 34 Forecast Retail Sales of Coffee by Category: Value 2025-2030
- Table 35 Forecast Retail Sales of Coffee by Category: % Volume Growth 2025-2030
- Table 36 Forecast Retail Sales of Coffee by Category: % Value Growth 2025-2030
COUNTRY REPORTS DISCLAIMER
TEA IN JAPAN
KEY DATA FINDINGS
2025 DEVELOPMENTS
- Although retail volumes continue to decline, value sales rebound to growth
INDUSTRY PERFORMANCE
- Return to growth, although green tea fails to rebound
- Fruit/herbal tea sees the strongest increase due to wide product range
WHAT'S NEXT?
- Value growth anticipated, but shifts expected in consumption and product formats
- Continued renaissance for tea in the foodservice channel
- Rising health awareness set to boost demand for non-caffeinated and functional tea
COMPETITIVE LANDSCAPE
- Leading player ITO EN adapts to climate change with the launch of cold brew tea
- Second-placed Mitsui Norin expands its product range
CHANNELS
- Supermarkets maintains its lead, but consumers value the convenience of retail e-commerce
- Foodservice sees notable development due to changing trends
CATEGORY DATA
- Table 37 Retail Sales of Tea by Category: Volume 2020-2025
- Table 38 Retail Sales of Tea by Category: Value 2020-2025
- Table 39 Retail Sales of Tea by Category: % Volume Growth 2020-2025
- Table 40 Retail Sales of Tea by Category: % Value Growth 2020-2025
- Table 41 NBO Company Shares of Tea: % Retail Value 2021-2025
- Table 42 LBN Brand Shares of Tea: % Retail Value 2022-2025
- Table 43 Forecast Retail Sales of Tea by Category: Volume 2025-2030
- Table 44 Forecast Retail Sales of Tea by Category: Value 2025-2030
- Table 45 Forecast Retail Sales of Tea by Category: % Volume Growth 2025-2030
- Table 46 Forecast Retail Sales of Tea by Category: % Value Growth 2025-2030
COUNTRY REPORTS DISCLAIMER
OTHER HOT DRINKS IN JAPAN
KEY DATA FINDINGS
2025 DEVELOPMENTS
- Functional products and products targeting adults drive growth
INDUSTRY PERFORMANCE
- Cocoa products surge in popularity: Meeting health demands drives growth
- Malt-based hot drinks maintains a significant volume decline, but sales remain high
WHAT'S NEXT?
- Cocoa craze and functional benefits to drive growth in other hot drinks in Japan
- Adapting to Japan's declining birth rate: A shift in strategy
- Nutritional supplementation likely to be a growing focus
COMPETITIVE LANDSCAPE
- Kataoka Bussan Co sees success with gut health product promoting year-round consumption
- Morinaga & Co appeals to adults with the launch of a less sweet variant
- Milo increases the iron content in its Milo for Adults to attract adults, especially women
CHANNELS
- Supermarkets extends its lead, as one-stop-shopping remains popular
- Dynamism for retail e-commerce as consumers look for the best prices
CATEGORY DATA
- Table 47 Retail Sales of Other Hot Drinks by Category: Volume 2020-2025
- Table 48 Retail Sales of Other Hot Drinks by Category: Value 2020-2025
- Table 49 Retail Sales of Other Hot Drinks by Category: % Volume Growth 2020-2025
- Table 50 Retail Sales of Other Hot Drinks by Category: % Value Growth 2020-2025
- Table 51 NBO Company Shares of Other Hot Drinks: % Retail Value 2021-2025
- Table 52 LBN Brand Shares of Other Hot Drinks: % Retail Value 2022-2025
- Table 53 Forecast Retail Sales of Other Hot Drinks by Category: Volume 2025-2030
- Table 54 Forecast Retail Sales of Other Hot Drinks by Category: Value 2025-2030
- Table 55 Forecast Retail Sales of Other Hot Drinks by Category: % Volume Growth 2025-2030
- Table 56 Forecast Retail Sales of Other Hot Drinks by Category: % Value Growth 2025-2030
COUNTRY REPORTS DISCLAIMER
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