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PUBLISHER: Euromonitor International | PRODUCT CODE: 1874096

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PUBLISHER: Euromonitor International | PRODUCT CODE: 1874096

Cooking Ingredients and Meals in Malaysia

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Cooking ingredients and meals experienced solid value growth in 2025, driven by rising prices and a steady flow of new products offering quick, nutritious, and affordable options. Volume sales weakened slightly in the face of ongoing price sensitivity and higher retail prices, although demand was boosted by government aid enabling over 5.4 million low-income households to buy essential cooking products.

Euromonitor International's Cooking Ingredients and Meals in Malaysia report offers in-depth knowledge of the market at a national level, providing local insight and understanding unavailable elsewhere. In addition to the latest retail sales data 2020-2024, it identifies the leading companies, brands and retail outlets, and assesses the key trends and demographic shifts behind consumer demand and sales growth. How key trends such as health and wellness, sustainability and recovery from the pandemic are currently shaping the market along with prospects for the next five years, clearly indicating how the market is expected to change.

Product coverage: Edible Oils, Meals and Soups, Sauces, Dips and Condiments, Sweet Spreads.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Cooking Ingredients and Meals market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market's major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 50 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo, Bengaluru, Sao Paulo, Seoul, Hong Kong, Dusseldorf and Mexico City and a network of analysts in 100 countries, Euromonitor International has a unique capability and an understanding of diverse markets to develop reliable information resources to help drive informed strategic planning. To learn more about how our research solutions can support you, contact your local Euromonitor International office.

Product Code: COMY

TABLE OF CONTENTS

List Of Contents And Tables

EXECUTIVE SUMMARY

  • Solid performance for cooking ingredients and meals

KEY DATA FINDINGS

INDUSTRY PERFORMANCE

  • Price sensitive shoppers seek value as health and convenience remain of key importance
  • Government aid boosts sales of cooking ingredients and meals
  • Strong home cooking trend encourages a steady stream of new products delivering convenience and value for money

WHAT'S NEXT?

  • Government aid will support demand for cooking ingredients and meals
  • Adoption of air fryers will inspire sauce and marinade developments

COMPETITIVE LANDSCAPE

  • Lam Soon (M) Bhd leads with its core presence in edible oils
  • Tricious Foods Sdn Bhd is stand out player with success in frozen ready meals
  • Competitive landscape heats up between domestic and international players

CHANNELS

  • Small local grocers benefit from offering affordable brands
  • Supermarkets and hypermarkets push sales via price promotions

MARKET DATA

  • Table 1 Sales of Cooking Ingredients and Meals by Category: Volume 2020-2025
  • Table 2 Sales of Cooking Ingredients and Meals by Category: Value 2020-2025
  • Table 3 Sales of Cooking Ingredients and Meals by Category: % Volume Growth 2020-2025
  • Table 4 Sales of Cooking Ingredients and Meals by Category: % Value Growth 2020-2025
  • Table 5 NBO Company Shares of Cooking Ingredients and Meals: % Value 2021-2025
  • Table 6 LBN Brand Shares of Cooking Ingredients and Meals: % Value 2022-2025
  • Table 7 Penetration of Private Label by Category: % Value 2020-2025
  • Table 8 Distribution of Cooking Ingredients and Meals by Format: % Value 2020-2025
  • Table 9 Forecast Sales of Cooking Ingredients and Meals by Category: Volume 2025-2030
  • Table 10 Forecast Sales of Cooking Ingredients and Meals by Category: Value 2025-2030
  • Table 11 Forecast Sales of Cooking Ingredients and Meals by Category: % Volume Growth 2025-2030
  • Table 12 Forecast Sales of Cooking Ingredients and Meals by Category: % Value Growth 2025-2030

COUNTRY REPORTS DISCLAIMER

SOURCES

  • Summary 1 Research Sources

EDIBLE OILS IN MALAYSIA

KEY DATA FINDINGS

2025 DEVELOPMENTS

  • Health and affordability shapes the edible oils category

INDUSTRY PERFORMANCE

  • Price inflation and health-driven consumer choices drive value growth
  • Sunflower oil is the most dynamic category

WHAT'S NEXT?

  • Growth opportunities as supply of raw material begins to normalise
  • Health-forward innovation is expected to accelerate
  • Government aid for low-income families will provide extra support to edible oils category

COMPETITIVE LANDSCAPE

  • Local companies continue to dominate with strong shelf presence and affordability

CHANNELS

  • Small local grocers are still the go-to channel for edible oils given close proximity to households

CATEGORY DATA

  • Table 13 Sales of Edible Oils by Category: Volume 2020-2025
  • Table 14 Sales of Edible Oils by Category: Value 2020-2025
  • Table 15 Sales of Edible Oils by Category: % Volume Growth 2020-2025
  • Table 16 Sales of Edible Oils by Category: % Value Growth 2020-2025
  • Table 17 NBO Company Shares of Edible Oils: % Value 2021-2025
  • Table 18 LBN Brand Shares of Edible Oils: % Value 2022-2025
  • Table 19 Distribution of Edible Oils by Format: % Value 2020-2025
  • Table 20 Forecast Sales of Edible Oils by Category: Volume 2025-2030
  • Table 21 Forecast Sales of Edible Oils by Category: Value 2025-2030
  • Table 22 Forecast Sales of Edible Oils by Category: % Volume Growth 2025-2030
  • Table 23 Forecast Sales of Edible Oils by Category: % Value Growth 2025-2030

COUNTRY REPORTS DISCLAIMER

MEALS AND SOUPS IN MALAYSIA

KEY DATA FINDINGS

2025 DEVELOPMENTS

  • Strategies evolve to balance affordability with convenience

INDUSTRY PERFORMANCE

  • Premiumisation and innovation underpins value growth
  • Dynamism in frozen ready meals reflects premiumisation

WHAT'S NEXT?

  • Consumers will seek value-driven promotions and convenient meal solutions
  • "Better for you" and high protein meals to gain traction and embrace the overriding focus on health
  • Government aid programmes to drive demand for affordable and convenient shelf stable meals and soups

COMPETITIVE LANDSCAPE

  • Leading player benefits from strong brand portfolio and Gulong's value-positioning
  • Domestic players improve their position

CHANNELS

  • Convenience, scale and product variety give hypermarkets a strong lead in meals and soups distribution
  • Expansion of convenience stores drives sales growth as the channel supports busy lifestyles

CATEGORY DATA

  • Table 24 Sales of Meals and Soups by Category: Volume 2020-2025
  • Table 25 Sales of Meals and Soups by Category: Value 2020-2025
  • Table 26 Sales of Meals and Soups by Category: % Volume Growth 2020-2025
  • Table 27 Sales of Meals and Soups by Category: % Value Growth 2020-2025
  • Table 28 Sales of Chilled Ready Meals by Ethnicity: % Value 2020-2025
  • Table 29 Sales of Frozen Ready Meals by Ethnicity: % Value 2020-2025
  • Table 30 Sales of Soup by Leading Flavours: Rankings 2020-2025
  • Table 31 NBO Company Shares of Meals and Soups: % Value 2021-2025
  • Table 32 LBN Brand Shares of Meals and Soups: % Value 2022-2025
  • Table 33 Distribution of Meals and Soups by Format: % Value 2020-2025
  • Table 34 Forecast Sales of Meals and Soups by Category: Volume 2025-2030
  • Table 35 Forecast Sales of Meals and Soups by Category: Value 2025-2030
  • Table 36 Forecast Sales of Meals and Soups by Category: % Volume Growth 2025-2030
  • Table 37 Forecast Sales of Meals and Soups by Category: % Value Growth 2025-2030

COUNTRY REPORTS DISCLAIMER

SAUCES, DIPS AND CONDIMENTS IN MALAYSIA

KEY DATA FINDINGS

2025 DEVELOPMENTS

  • Innovations entice consumers seeking health and convenience benefits

INDUSTRY PERFORMANCE

  • Rising prices drive value growth as consumers seek health and convenience in sauces, dips, and condiments
  • Government aid initiatives contribute to dynamism of soy sauces

WHAT'S NEXT?

  • Consumption set to rise amid price sensitivity and government aid
  • Value, versatility and wellness features will spur growth amid price sensitivity
  • Innovative liquid sauces catering to air fryer trends and local tastes will boost category growth

COMPETITIVE LANDSCAPE

  • Ajinomoto (M) Sdn Bhd secures lead through brand loyalty and innovation
  • Smaller brands are gaining traction posing threat to leading players
  • San Remo Macaroni Co and Zara Foodstuff Industries display strong performances

CHANNELS

  • Hypermarkets excel with unbeatable variety and value
  • Supermarkets enjoy strong position through agility, affordability, and shopper engagement

CATEGORY DATA

  • Table 38 Sales of Sauces, Dips and Condiments by Category: Volume 2020-2025
  • Table 39 Sales of Sauces, Dips and Condiments by Category: Value 2020-2025
  • Table 40 Sales of Sauces, Dips and Condiments by Category: % Volume Growth 2020-2025
  • Table 41 Sales of Sauces, Dips and Condiments by Category: % Value Growth 2020-2025
  • Table 42 Sales of Liquid Recipe Sauces by Type: % Value 2020-2025
  • Table 43 Sales of Other Sauces and Condiments by Type: Rankings 2020-2025
  • Table 44 NBO Company Shares of Sauces, Dips and Condiments: % Value 2021-2025
  • Table 45 LBN Brand Shares of Sauces, Dips and Condiments: % Value 2022-2025
  • Table 46 Distribution of Sauces, Dips and Condiments by Format: % Value 2020-2025
  • Table 47 Forecast Sales of Sauces, Dips and Condiments by Category: Volume 2025-2030
  • Table 48 Forecast Sales of Sauces, Dips and Condiments by Category: Value 2025-2030
  • Table 49 Forecast Sales of Sauces, Dips and Condiments by Category: % Volume Growth 2025-2030
  • Table 50 Forecast Sales of Sauces, Dips and Condiments by Category: % Value Growth 2025-2030

COUNTRY REPORTS DISCLAIMER

SWEET SPREADS IN MALAYSIA

KEY DATA FINDINGS

2025 DEVELOPMENTS

  • Rising prices and innovations give welcome boost to sweet spreads

INDUSTRY PERFORMANCE

  • Value growth driven by rising prices and more discerning choices
  • Players drive sales growth with innovative nut and seed based spreads

WHAT'S NEXT?

  • Maturity of sweet spreads category will drive value-focused strategies as price sensitivity remains heightened
  • Health-led innovation supports growth of sweet spreads as brands focus on functional, natural and better-for-you offerings
  • Stricter labelling laws for imported sweet spreads could give local brands a competitive advantage

COMPETITIVE LANDSCAPE

  • Ferrero SpA is stand out player employing innovative marketing strategies
  • Lotus Bakeries NV leverages strategic partnerships to bolster position

CHANNELS

  • Hypermarkets support growth with extensive product variety, value promotions, and broad consumer appeal
  • Supermarkets achieve dynamism supported by the government's SARA aid programme and convenient locations

CATEGORY DATA

  • Table 51 Sales of Sweet Spreads by Category: Volume 2020-2025
  • Table 52 Sales of Sweet Spreads by Category: Value 2020-2025
  • Table 53 Sales of Sweet Spreads by Category: % Volume Growth 2020-2025
  • Table 54 Sales of Sweet Spreads by Category: % Value Growth 2020-2025
  • Table 55 Sales of Jams and Preserves by Leading Flavours: Rankings 2020-2025
  • Table 56 NBO Company Shares of Sweet Spreads: % Value 2021-2025
  • Table 57 LBN Brand Shares of Sweet Spreads: % Value 2022-2025
  • Table 58 Distribution of Sweet Spreads by Format: % Value 2020-2025
  • Table 59 Forecast Sales of Sweet Spreads by Category: Volume 2025-2030
  • Table 60 Forecast Sales of Sweet Spreads by Category: Value 2025-2030
  • Table 61 Forecast Sales of Sweet Spreads by Category: % Volume Growth 2025-2030
  • Table 62 Forecast Sales of Sweet Spreads by Category: % Value Growth 2025-2030

COUNTRY REPORTS DISCLAIMER

Have a question?
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Jeroen Van Heghe

Manager - EMEA

+32-2-535-7543

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Christine Sirois

Manager - Americas

+1-860-674-8796

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