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PUBLISHER: Euromonitor International | PRODUCT CODE: 1878807
PUBLISHER: Euromonitor International | PRODUCT CODE: 1878807
Staple Foods in Germany
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PAGES: 70 Pages
DELIVERY TIME: 1-2 business days
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In the context of persistent budget consciousness amid cost-of-living pressures, affordability has been a key influence on consumer behaviour in staple foods in Germany in 2025. This has supported the continued strength of the discounter channel and increasing interest in private label products. At the same time, convenience remains key, as consumer lifestyles become ever more hectic. Products that require minimal time and effort in preparation are becoming more popular, while there has been a g...
Euromonitor International's Staple Foods in Germany report offers in-depth knowledge of the market at a national level, providing local insight and understanding unavailable elsewhere. In addition to the latest retail sales data 2020-2024, it identifies the leading companies, brands and retail outlets, and assesses the key trends and demographic shifts behind consumer demand and sales growth. How key trends such as health and wellness, sustainability and recovery from the pandemic are currently shaping the market along with prospects for the next five years, clearly indicating how the market is expected to change.
Product coverage: Baked Goods, Breakfast Cereals, Processed Fruit and Vegetables, Processed Meat, Seafood and Alternatives to Meat, Rice, Pasta and Noodles.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
- Get a detailed picture of the Staple Foods market;
- Pinpoint growth sectors and identify factors driving change;
- Understand the competitive environment, the market's major players and leading brands;
- Use five-year forecasts to assess how the market is predicted to develop.
Euromonitor International has over 50 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo, Bengaluru, Sao Paulo, Seoul, Hong Kong, Dusseldorf and Mexico City and a network of analysts in 100 countries, Euromonitor International has a unique capability and an understanding of diverse markets to develop reliable information resources to help drive informed strategic planning. To learn more about how our research solutions can support you, contact your local Euromonitor International office.
Product Code: CSDE
TABLE OF CONTENTS
List Of Contents And Tables
EXECUTIVE SUMMARY
- Affordability, convenience, and health are primary considerations
KEY DATA FINDINGS
INDUSTRY PERFORMANCE
- High levels of budget consciousness
- Affordability and clarity prove key
WHAT'S NEXT?
- Brands need to show clear, everyday benefits in face of strong private label competition
- Private label to quickly mirror brand moves
- Discounters to remain key, while online channel continues to develop
COMPETITIVE LANDSCAPE
- Major retailers lead
- Simplicity and practicality are key to success
CHANNELS
- Discounters gaining share
- E-commerce maintains significant growth
MARKET DATA
- Table 1 Sales of Staple Foods by Category: Volume 2020-2025
- Table 2 Sales of Staple Foods by Category: Value 2020-2025
- Table 3 Sales of Staple Foods by Category: % Volume Growth 2020-2025
- Table 4 Sales of Staple Foods by Category: % Value Growth 2020-2025
- Table 5 NBO Company Shares of Staple Foods: % Value 2021-2025
- Table 6 LBN Brand Shares of Staple Foods: % Value 2022-2025
- Table 7 Penetration of Private Label by Category: % Value 2020-2025
- Table 8 Distribution of Staple Foods by Format: % Value 2020-2025
- Table 9 Forecast Sales of Staple Foods by Category: Volume 2025-2030
- Table 10 Forecast Sales of Staple Foods by Category: Value 2025-2030
- Table 11 Forecast Sales of Staple Foods by Category: % Volume Growth 2025-2030
- Table 12 Forecast Sales of Staple Foods by Category: % Value Growth 2025-2030
COUNTRY REPORTS DISCLAIMER
SOURCES
- Summary 1 Research Sources
BAKED GOODS IN GERMANY
KEY DATA FINDINGS
2025 DEVELOPMENTS
- Essential status supports continued demand despite economic challenges
INDUSTRY PERFORMANCE
- Value holds up as discounters and bake-off lead
- Unpackaged bread sales boosted by discounters' expansion
WHAT'S NEXT?
- Bread and rolls remain everyday staples
- Healthier choices rise with whole grain, fibre and simpler recipes
- Greener packs and smarter baking cut waste and keep shelves fresh
COMPETITIVE LANDSCAPE
- Aldi leads in baked goods, while Harry-Brot remains the number one brand manufacturer
- Private label performing well
CHANNELS
- Consumers turn to discounters in times of high price sensitivity
- Online sales growing
CATEGORY DATA
- Table 13 Sales of Baked Goods by Category: Volume 2020-2025
- Table 14 Sales of Baked Goods by Category: Value 2020-2025
- Table 15 Sales of Baked Goods by Category: % Volume Growth 2020-2025
- Table 16 Sales of Baked Goods by Category: % Value Growth 2020-2025
- Table 17 Sales of Pastries by Type: % Value 2020-2025
- Table 18 NBO Company Shares of Baked Goods: % Value 2021-2025
- Table 19 LBN Brand Shares of Baked Goods: % Value 2022-2025
- Table 20 Distribution of Baked Goods by Format: % Value 2020-2025
- Table 21 Forecast Sales of Baked Goods by Category: Volume 2025-2030
- Table 22 Forecast Sales of Baked Goods by Category: Value 2025-2030
- Table 23 Forecast Sales of Baked Goods by Category: % Volume Growth 2025-2030
- Table 24 Forecast Sales of Baked Goods by Category: % Value Growth 2025-2030
COUNTRY REPORTS DISCLAIMER
BREAKFAST CEREALS IN GERMANY
KEY DATA FINDINGS
2025 DEVELOPMENTS
- Budget consciousness influencing purchasing patterns
INDUSTRY PERFORMANCE
- Shelf gaps and price fights temper rebound
- Health and wellness driving growth
WHAT'S NEXT?
- Modest growth ahead as shoppers trade down but trade up on health
- Protein, fibre, and clean labels redefine breakfast
- Sourcing and packaging upgrades reshape the category
COMPETITIVE LANDSCAPE
- Leaders gain share
- Vitalis sees continued decline
CHANNELS
- Discounters dominates as shoppers trade down
- Hypermarkets suffering from changing shopping habits
CATEGORY DATA
- Table 25 Sales of Breakfast Cereals by Category: Volume 2020-2025
- Table 26 Sales of Breakfast Cereals by Category: Value 2020-2025
- Table 27 Sales of Breakfast Cereals by Category: % Volume Growth 2020-2025
- Table 28 Sales of Breakfast Cereals by Category: % Value Growth 2020-2025
- Table 29 NBO Company Shares of Breakfast Cereals: % Value 2021-2025
- Table 30 LBN Brand Shares of Breakfast Cereals: % Value 2022-2025
- Table 31 Distribution of Breakfast Cereals by Format: % Value 2020-2025
- Table 32 Forecast Sales of Breakfast Cereals by Category: Volume 2025-2030
- Table 33 Forecast Sales of Breakfast Cereals by Category: Value 2025-2030
- Table 34 Forecast Sales of Breakfast Cereals by Category: % Volume Growth 2025-2030
- Table 35 Forecast Sales of Breakfast Cereals by Category: % Value Growth 2025-2030
COUNTRY REPORTS DISCLAIMER
PROCESSED MEAT, SEAFOOD AND ALTERNATIVES TO MEAT IN GERMANY
KEY DATA FINDINGS
2025 DEVELOPMENTS
- Increased consumer conservatism in price and taste
INDUSTRY PERFORMANCE
- Affordable proteins and simple labels guide shopper choices
- Meat and seafood substitutes expanding
WHAT'S NEXT?
- Poultry and simple seafood sustain demand while plant-based segment grows steadily
- Cleaner labels, leaner recipes, and simple formats guide choices
- Rules, data tools, and markdowns drive efficient, sustainable growth
COMPETITIVE LANDSCAPE
- Private label leads as retailers win on range and readiness
- Private label segment responds to consumer needs
CHANNELS
- Discounters lead on price, reach and chilled availability
- E-commerce continues to expand
CATEGORY DATA
- Table 36 Sales of Processed Meat, Seafood and Alternatives to Meat by Category: Volume 2020-2025
- Table 37 Sales of Processed Meat, Seafood and Alternatives to Meat by Category: Value 2020-2025
- Table 38 Sales of Processed Meat, Seafood and Alternatives to Meat by Category: % Volume Growth 2020-2025
- Table 39 Sales of Processed Meat, Seafood and Alternatives to Meat by Category: % Value Growth 2020-2025
- Table 40 Sales of Shelf Stable Processed Red Meat by Type: % Volume Breakdown 2020-2025
- Table 41 Sales of Chilled Processed Red Meat by Type: % Volume Breakdown 2020-2025
- Table 42 Sales of Frozen Processed Red Meat by Type: % Volume Breakdown 2020-2025
- Table 43 Sales of Frozen Processed Poultry by Type: % Value Breakdown 2020-2025
- Table 44 Sales of Frozen Processed Seafood by Type: % Value Breakdown 2020-2025
- Table 45 NBO Company Shares of Processed Meat, Seafood and Alternatives to Meat: % Value 2021-2025
- Table 46 LBN Brand Shares of Processed Meat, Seafood and Alternatives to Meat: % Value 2022-2025
- Table 47 Distribution of Processed Meat, Seafood and Alternatives to Meat by Format: % Value 2020-2025
- Table 48 Forecast Sales of Processed Meat, Seafood and Alternatives to Meat by Category: Volume 2025-2030
- Table 49 Forecast Sales of Processed Meat, Seafood and Alternatives to Meat by Category: Value 2025-2030
COUNTRY REPORTS DISCLAIMER
PROCESSED FRUIT AND VEGETABLES IN GERMANY
KEY DATA FINDINGS
2025 DEVELOPMENTS
- Consumers appreciate convenience and affordability
INDUSTRY PERFORMANCE
- Private label gains as shoppers choose quick, low-waste options
- Frozen processed vegetables sees dynamic growth
WHAT'S NEXT?
- Modest growth ahead as frozen veg and pantry staples anchor weekly cooking
- Healthier, simpler choices, including beans, plain veg and lower-sugar fruit
- Packaging progress and smarter logistics cut waste and build trust
COMPETITIVE LANDSCAPE
- Trusted frozen and potato brands stay visible with easy formats
- Practicality, convenience and affordability
CHANNELS
- Discounters stays out in front
- E-commerce making gains in processed fruit and vegetables
CATEGORY DATA
- Table 50 Sales of Processed Fruit and Vegetables by Category: Volume 2020-2025
- Table 51 Sales of Processed Fruit and Vegetables by Category: Value 2020-2025
- Table 52 Sales of Processed Fruit and Vegetables by Category: % Volume Growth 2020-2025
- Table 53 Sales of Processed Fruit and Vegetables by Category: % Value Growth 2020-2025
- Table 54 Sales of Frozen Processed Vegetables by Type: % Value Breakdown 2020-2025
- Table 55 NBO Company Shares of Processed Fruit and Vegetables: % Value 2021-2025
- Table 56 LBN Brand Shares of Processed Fruit and Vegetables: % Value 2022-2025
- Table 57 Distribution of Processed Fruit and Vegetables by Format: % Value 2020-2025
- Table 58 Forecast Sales of Processed Fruit and Vegetables by Category: Volume 2025-2030
- Table 59 Forecast Sales of Processed Fruit and Vegetables by Category: Value 2025-2030
- Table 60 Forecast Sales of Processed Fruit and Vegetables by Category: % Volume Growth 2025-2030
- Table 61 Forecast Sales of Processed Fruit and Vegetables by Category: % Value Growth 2025-2030
COUNTRY REPORTS DISCLAIMER
RICE, PASTA AND NOODLES IN GERMANY
KEY DATA FINDINGS
2025 DEVELOPMENTS
- Rising interest in convenience and freshness
INDUSTRY PERFORMANCE
- Social media driven noodles power a category uptick
- Chilled pasta benefits from evolution of consumer demand towards convenience and freshness
WHAT'S NEXT?
- Convenience and health tilt the category upward despite near-term pressure
- Protein and vegan-positioned lines may move from niche to mainstream
- Social commerce and viral noodle trends fuel youth-driven growth
COMPETITIVE LANDSCAPE
- Barilla remains the leader but comes under increasing private label pressure
- Hilcona creating new consumption occasions for chilled gnocchi
CHANNELS
- Discounters leads sales of rice, pasta and noodles, while online gains gradually via subscriptions
- Hypermarkets struggling to remain competitive
CATEGORY DATA
- Table 62 Sales of Rice, Pasta and Noodles by Category: Volume 2020-2025
- Table 63 Sales of Rice, Pasta and Noodles by Category: Value 2020-2025
- Table 64 Sales of Rice, Pasta and Noodles by Category: % Volume Growth 2020-2025
- Table 65 Sales of Rice, Pasta and Noodles by Category: % Value Growth 2020-2025
- Table 66 Sales of Instant Noodles by Leading Flavours: Rankings 2020-2025
- Table 67 NBO Company Shares of Rice, Pasta and Noodles: % Value 2021-2025
- Table 68 LBN Brand Shares of Rice, Pasta and Noodles: % Value 2022-2025
- Table 69 NBO Company Shares of Rice: % Value 2021-2025
- Table 70 LBN Brand Shares of Rice: % Value 2022-2025
- Table 71 NBO Company Shares of Pasta: % Value 2021-2025
- Table 72 LBN Brand Shares of Pasta: % Value 2022-2025
- Table 73 NBO Company Shares of Noodles: % Value 2021-2025
- Table 74 LBN Brand Shares of Noodles: % Value 2022-2025
- Table 75 Distribution of Rice, Pasta and Noodles by Format: % Value 2020-2025
- Table 76 Distribution of Rice by Format: % Value 2020-2025
- Table 77 Distribution of Pasta by Format: % Value 2020-2025
- Table 78 Distribution of Noodles by Format: % Value 2020-2025
- Table 79 Forecast Sales of Rice, Pasta and Noodles by Category: Volume 2025-2030
- Table 80 Forecast Sales of Rice, Pasta and Noodles by Category: Value 2025-2030
- Table 81 Forecast Sales of Rice, Pasta and Noodles by Category: % Volume Growth 2025-2030
- Table 82 Forecast Sales of Rice, Pasta and Noodles by Category: % Value Growth 2025-2030
COUNTRY REPORTS DISCLAIMER
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