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PUBLISHER: Euromonitor International | PRODUCT CODE: 1890485
PUBLISHER: Euromonitor International | PRODUCT CODE: 1890485
Staple Foods in Japan
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PAGES: 68 Pages
DELIVERY TIME: 1-2 business days
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Due to rapid increases in unit prices, staple foods in Japan showed robust retail sales value growth in 2025. However, there was another year of retail volume decline, mainly due to these price increases, which, since 2022, have been triggered by global ingredient cost increases. A weak Japanese yen has also affected prices, especially for imported products and those with a high proportion of imported ingredients, such as sugar and flour. Another reason for the price...
Euromonitor International's Staple Foods in Japan report offers in-depth knowledge of the market at a national level, providing local insight and understanding unavailable elsewhere. In addition to the latest retail sales data 2020-2024, it identifies the leading companies, brands and retail outlets, and assesses the key trends and demographic shifts behind consumer demand and sales growth. How key trends such as health and wellness, sustainability and recovery from the pandemic are currently shaping the market along with prospects for the next five years, clearly indicating how the market is expected to change.
Product coverage: Baked Goods, Breakfast Cereals, Processed Fruit and Vegetables, Processed Meat, Seafood and Alternatives to Meat, Rice, Pasta and Noodles.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
- Get a detailed picture of the Staple Foods market;
- Pinpoint growth sectors and identify factors driving change;
- Understand the competitive environment, the market's major players and leading brands;
- Use five-year forecasts to assess how the market is predicted to develop.
Euromonitor International has over 50 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo, Bengaluru, Sao Paulo, Seoul, Hong Kong, Dusseldorf and Mexico City and a network of analysts in 100 countries, Euromonitor International has a unique capability and an understanding of diverse markets to develop reliable information resources to help drive informed strategic planning. To learn more about how our research solutions can support you, contact your local Euromonitor International office.
Product Code: CSJP
TABLE OF CONTENTS
List Of Contents And Tables
EXECUTIVE SUMMARY
KEY DATA FINDINGS
INDUSTRY PERFORMANCE
- Sharp price increases fuel category volatility in 2025
- Convenience factor remains important to busy consumers
- Post-pandemic interest in health and wellbeing remains high
WHAT'S NEXT?
- Shrinking population expected to lead to volume decline
- Current value growth will remain largely driven by high prices
- Convenience factor will continue to shape category fortunes
COMPETITIVE LANDSCAPE
- Yamazaki Baking retains the lead in a highly fragmented industry
- Second-ranked player gains ground in 2025
CHANNELS
- Supermarkets remains the leading distribution channel in Japan
- Health and beauty specialists and e-commerce are gaining popularity
MARKET DATA
- Table 1 Sales of Staple Foods by Category: Volume 2020-2025
- Table 2 Sales of Staple Foods by Category: Value 2020-2025
- Table 3 Sales of Staple Foods by Category: % Volume Growth 2020-2025
- Table 4 Sales of Staple Foods by Category: % Value Growth 2020-2025
- Table 5 NBO Company Shares of Staple Foods: % Value 2021-2025
- Table 6 LBN Brand Shares of Staple Foods: % Value 2022-2025
- Table 7 Penetration of Private Label by Category: % Value 2020-2025
- Table 8 Distribution of Staple Foods by Format: % Value 2020-2025
- Table 9 Forecast Sales of Staple Foods by Category: Volume 2025-2030
- Table 10 Forecast Sales of Staple Foods by Category: Value 2025-2030
- Table 11 Forecast Sales of Staple Foods by Category: % Volume Growth 2025-2030
- Table 12 Forecast Sales of Staple Foods by Category: % Value Growth 2025-2030
COUNTRY REPORTS DISCLAIMER
SOURCES
- Summary 1 Research Sources
BAKED GOODS IN JAPAN
KEY DATA FINDINGS
2025 DEVELOPMENTS
- Current value growth thanks to ongoing inflation
INDUSTRY PERFORMANCE
- Domestic wheat in demand as costs rise
- Dessert pies and tarts benefits from high prices and indulgence trend
WHAT'S NEXT?
- Provenance set to remain in the spotlight
- Focus on wellbeing likely to deepen in the years ahead
- Baked goods expansion to continue through innovation and convenience trend
COMPETITIVE LANDSCAPE
- Innovation through indulgence and seasonal rotation
- Private label benefits from price rises as consumers tighten their belts
CHANNELS
- Convenience stores leads distribution as local consumers splash out on indulgent baked goods
- Health and beauty specialists sees growth as wellness trends deepen
CATEGORY DATA
- Table 13 Sales of Baked Goods by Category: Volume 2020-2025
- Table 14 Sales of Baked Goods by Category: Value 2020-2025
- Table 15 Sales of Baked Goods by Category: % Volume Growth 2020-2025
- Table 16 Sales of Baked Goods by Category: % Value Growth 2020-2025
- Table 17 Sales of Pastries by Type: % Value 2020-2025
- Table 18 NBO Company Shares of Baked Goods: % Value 2021-2025
- Table 19 LBN Brand Shares of Baked Goods: % Value 2022-2025
- Table 20 Distribution of Baked Goods by Format: % Value 2020-2025
- Table 21 Forecast Sales of Baked Goods by Category: Volume 2025-2030
- Table 22 Forecast Sales of Baked Goods by Category: Value 2025-2030
- Table 23 Forecast Sales of Baked Goods by Category: % Volume Growth 2025-2030
- Table 24 Forecast Sales of Baked Goods by Category: % Value Growth 2025-2030
COUNTRY REPORTS DISCLAIMER
BREAKFAST CEREALS IN JAPAN
KEY DATA FINDINGS
2025 DEVELOPMENTS
- Breakfast cereals sees growth across all metrics in 2025
INDUSTRY PERFORMANCE
- Breakfast cereals perform well as time-saving meal solutions
- Hot cereals slumps as consumers seek ease and convenience of preparation
- Affordability and healthy profile allow breakfast cereals to remain popular post-pandemic
WHAT'S NEXT?
- Breakfast cereals set to maintain momentum in the years ahead
- Popularity may extend beyond traditional consumption occasions
- Grains will remain in the spotlight
COMPETITIVE LANDSCAPE
- Competition driven by premiumisation and functional innovation
- Nissin Cisco augments its share by tapping into demand for functionality
CHANNELS
- Supermarkets remains the leading distribution channel for breakfast cereals in 2025
- Health and beauty specialists benefit from channel expansion
CATEGORY DATA
- Table 25 Sales of Breakfast Cereals by Category: Volume 2020-2025
- Table 26 Sales of Breakfast Cereals by Category: Value 2020-2025
- Table 27 Sales of Breakfast Cereals by Category: % Volume Growth 2020-2025
- Table 28 Sales of Breakfast Cereals by Category: % Value Growth 2020-2025
- Table 29 NBO Company Shares of Breakfast Cereals: % Value 2021-2025
- Table 30 LBN Brand Shares of Breakfast Cereals: % Value 2022-2025
- Table 31 Distribution of Breakfast Cereals by Format: % Value 2020-2025
- Table 32 Forecast Sales of Breakfast Cereals by Category: Volume 2025-2030
- Table 33 Forecast Sales of Breakfast Cereals by Category: Value 2025-2030
- Table 34 Forecast Sales of Breakfast Cereals by Category: % Volume Growth 2025-2030
- Table 35 Forecast Sales of Breakfast Cereals by Category: % Value Growth 2025-2030
COUNTRY REPORTS DISCLAIMER
PROCESSED MEAT, SEAFOOD AND ALTERNATIVES TO MEAT IN JAPAN
KEY DATA FINDINGS
2025 DEVELOPMENTS
- Marginal growth for processed meat, seafood and alternatives to meat in 2025
INDUSTRY PERFORMANCE
- Salad chicken fuels processed meat, seafood and alternatives to meat sales in Japan
- Fish and seafood remain key ingredients in many popular Japanese dishes
WHAT'S NEXT?
- Price increase set to hamper processed fish sales in the years ahead
- Healthy, high-quality protein offers strong growth potential
- Meat substitutes set to struggle as the boom slows down
COMPETITIVE LANDSCAPE
- Itoham Foods continues to lead processed meat, seafood and alternatives to meat in Japan
- NH Foods holds second place, but private label gains ground as consumers tighten their belts
CHANNELS
- Store-based retailers continue to dominate the distribution landscape
- E-commerce slowly gains ground from a low base
CATEGORY DATA
- Table 36 Sales of Processed Meat, Seafood and Alternatives to Meat by Category: Volume 2020-2025
- Table 37 Sales of Processed Meat, Seafood and Alternatives to Meat by Category: Value 2020-2025
- Table 38 Sales of Processed Meat, Seafood and Alternatives to Meat by Category: % Volume Growth 2020-2025
- Table 39 Sales of Processed Meat, Seafood and Alternatives to Meat by Category: % Value Growth 2020-2025
- Table 40 Sales of Shelf Stable Processed Red Meat by Type: % Volume Breakdown 2020-2025
- Table 41 Sales of Chilled Processed Red Meat by Type: % Volume Breakdown 2020-2025
- Table 42 Sales of Frozen Processed Red Meat by Type: % Volume Breakdown 2020-2025
- Table 43 Sales of Frozen Processed Poultry by Type: % Value Breakdown 2020-2025
- Table 44 Sales of Frozen Processed Seafood by Type: % Value Breakdown 2020-2025
- Table 45 NBO Company Shares of Processed Meat, Seafood and Alternatives to Meat: % Value 2021-2025
- Table 46 LBN Brand Shares of Processed Meat, Seafood and Alternatives to Meat: % Value 2022-2025
- Table 47 Distribution of Processed Meat, Seafood and Alternatives to Meat by Format: % Value 2020-2025
- Table 48 Forecast Sales of Processed Meat, Seafood and Alternatives to Meat by Category: Volume 2025-2030
- Table 49 Forecast Sales of Processed Meat, Seafood and Alternatives to Meat by Category: Value 2025-2030
COUNTRY REPORTS DISCLAIMER
PROCESSED FRUIT AND VEGETABLES IN JAPAN
KEY DATA FINDINGS
2025 DEVELOPMENTS
- Modest growth for processed fruit and vegetables in 2025 amid high inflation
INDUSTRY PERFORMANCE
- Frozen fruits and vegetables are in demand as fresh fruits and vegetables experience supply issues
- Acia bowls drive demand for frozen fruit
WHAT'S NEXT?
- Fractionation in the price of fresh food will encourage a shift to frozen options
- Processed beans as meal toppers set to remain on-trend
- Mottainai concept set to attract consumer attention
COMPETITIVE LANDSCAPE
- Hagoromo Foods Corp leads a fragmented category
- Private label gains share rapidly as prices rise
CHANNELS
- Health and beauty specialists benefit from an increasing variety
- E-commerce continues its upward trajectory, albeit from a relatively low base
CATEGORY DATA
- Table 50 Sales of Processed Fruit and Vegetables by Category: Volume 2020-2025
- Table 51 Sales of Processed Fruit and Vegetables by Category: Value 2020-2025
- Table 52 Sales of Processed Fruit and Vegetables by Category: % Volume Growth 2020-2025
- Table 53 Sales of Processed Fruit and Vegetables by Category: % Value Growth 2020-2025
- Table 54 Sales of Frozen Processed Vegetables by Type: % Value Breakdown 2020-2025
- Table 55 NBO Company Shares of Processed Fruit and Vegetables: % Value 2021-2025
- Table 56 LBN Brand Shares of Processed Fruit and Vegetables: % Value 2022-2025
- Table 57 Distribution of Processed Fruit and Vegetables by Format: % Value 2020-2025
- Table 58 Forecast Sales of Processed Fruit and Vegetables by Category: Volume 2025-2030
- Table 59 Forecast Sales of Processed Fruit and Vegetables by Category: Value 2025-2030
- Table 60 Forecast Sales of Processed Fruit and Vegetables by Category: % Volume Growth 2025-2030
- Table 61 Forecast Sales of Processed Fruit and Vegetables by Category: % Value Growth 2025-2030
COUNTRY REPORTS DISCLAIMER
RICE, PASTA AND NOODLES IN JAPAN
KEY DATA FINDINGS
2025 DEVELOPMENTS
- Surge in current value growth reflects soaring prices
INDUSTRY PERFORMANCE
- Rice prices double due to poor harvests and high production costs
- Pasta benefits from soaring rice prices, with increased consumption
WHAT'S NEXT?
- Further challenges ahead for Japan's staple grain
- Convenience factor will remain a key driver of innovation
- Korean instant noodles brands set to see expansion
COMPETITIVE LANDSCAPE
- JA group leads a fragmented and challenged category in 2025
- Private label is the main beneficiary of rising prices
CHANNELS
- Supermarkets continues to lead distribution in 2025
- E-commerce continues to gain ground, but brick-and-mortar retailers remain the preferred choice
CATEGORY DATA
- Table 62 Sales of Rice, Pasta and Noodles by Category: Volume 2020-2025
- Table 63 Sales of Rice, Pasta and Noodles by Category: Value 2020-2025
- Table 64 Sales of Rice, Pasta and Noodles by Category: % Volume Growth 2020-2025
- Table 65 Sales of Rice, Pasta and Noodles by Category: % Value Growth 2020-2025
- Table 66 Sales of Instant Noodles by Leading Flavours: Rankings 2020-2025
- Table 67 NBO Company Shares of Rice, Pasta and Noodles: % Value 2021-2025
- Table 68 LBN Brand Shares of Rice, Pasta and Noodles: % Value 2022-2025
- Table 69 NBO Company Shares of Rice: % Value 2021-2025
- Table 70 LBN Brand Shares of Rice: % Value 2022-2025
- Table 71 NBO Company Shares of Pasta: % Value 2021-2025
- Table 72 LBN Brand Shares of Pasta: % Value 2022-2025
- Table 73 NBO Company Shares of Noodles: % Value 2021-2025
- Table 74 LBN Brand Shares of Noodles: % Value 2022-2025
- Table 75 Distribution of Rice, Pasta and Noodles by Format: % Value 2020-2025
- Table 76 Distribution of Rice by Format: % Value 2020-2025
- Table 77 Distribution of Pasta by Format: % Value 2020-2025
- Table 78 Distribution of Noodles by Format: % Value 2020-2025
- Table 79 Forecast Sales of Rice, Pasta and Noodles by Category: Volume 2025-2030
- Table 80 Forecast Sales of Rice, Pasta and Noodles by Category: Value 2025-2030
- Table 81 Forecast Sales of Rice, Pasta and Noodles by Category: % Volume Growth 2025-2030
- Table 82 Forecast Sales of Rice, Pasta and Noodles by Category: % Value Growth 2025-2030
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