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PUBLISHER: Euromonitor International | PRODUCT CODE: 1885745

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PUBLISHER: Euromonitor International | PRODUCT CODE: 1885745

Staple Foods in Indonesia

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Staple foods in Indonesia demonstrated resilience amidst economic turbulence, with consumers prioritising affordability and convenience. Baked goods grew, processed meat and seafood saw robust double-digit value growth driven by convenience, and rice, pasta and noodles maintained stable growth, though instant noodles faced competition. Social media and innovation were pivotal, with brands leveraging digital platforms and new formats/flavours to engage consumers. Health consciousness also shaped...

Euromonitor International's Staple Foods in Indonesia report offers in-depth knowledge of the market at a national level, providing local insight and understanding unavailable elsewhere. In addition to the latest retail sales data 2020-2024, it identifies the leading companies, brands and retail outlets, and assesses the key trends and demographic shifts behind consumer demand and sales growth. How key trends such as health and wellness, sustainability and recovery from the pandemic are currently shaping the market along with prospects for the next five years, clearly indicating how the market is expected to change.

Product coverage: Baked Goods, Breakfast Cereals, Processed Fruit and Vegetables, Processed Meat, Seafood and Alternatives to Meat, Rice, Pasta and Noodles.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Staple Foods market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market's major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 50 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo, Bengaluru, Sao Paulo, Seoul, Hong Kong, Dusseldorf and Mexico City and a network of analysts in 100 countries, Euromonitor International has a unique capability and an understanding of diverse markets to develop reliable information resources to help drive informed strategic planning. To learn more about how our research solutions can support you, contact your local Euromonitor International office.

Product Code: CSID

TABLE OF CONTENTS

List Of Contents And Tables

EXECUTIVE SUMMARY

  • Navigating economic headwinds: Key trends in Indonesian staple foods

KEY DATA FINDINGS

INDUSTRY PERFORMANCE

  • Consumers of staple foods navigate ongoing price pressures
  • Digital-first approach to marketing convenient meal solutions
  • Innovation emerges as crucial point of differentiation to drive growth
  • Health trends influence purchasing decisions and product development

WHAT'S NEXT?

  • Economic recovery and rising urbanisation to drive future growth of staple foods
  • Demand for functional staple foods to be driven by health trends
  • Indonesians to be increasingly influence by social media trends

COMPETITIVE LANDSCAPE

  • Indofood Sukses Makmur Tbk PT retains lead of highly fragmented landscape
  • Lotte drives dynamic growth through expanding distribution and product innovation

CHANNELS

  • Established store network ensures dominance of small local grocers
  • Convenience of rapid delivery services drives e-commerce growth

MARKET DATA

  • Table 1 Sales of Staple Foods by Category: Volume 2020-2025
  • Table 2 Sales of Staple Foods by Category: Value 2020-2025
  • Table 3 Sales of Staple Foods by Category: % Volume Growth 2020-2025
  • Table 4 Sales of Staple Foods by Category: % Value Growth 2020-2025
  • Table 5 NBO Company Shares of Staple Foods: % Value 2021-2025
  • Table 6 LBN Brand Shares of Staple Foods: % Value 2022-2025
  • Table 7 Penetration of Private Label by Category: % Value 2020-2025
  • Table 8 Distribution of Staple Foods by Format: % Value 2020-2025
  • Table 9 Forecast Sales of Staple Foods by Category: Volume 2025-2030
  • Table 10 Forecast Sales of Staple Foods by Category: Value 2025-2030
  • Table 11 Forecast Sales of Staple Foods by Category: % Volume Growth 2025-2030
  • Table 12 Forecast Sales of Staple Foods by Category: % Value Growth 2025-2030

COUNTRY REPORTS DISCLAIMER

SOURCES

  • Summary 1 Research Sources

BAKED GOODS IN INDONESIA

KEY DATA FINDINGS

2025 DEVELOPMENTS

  • Convenience, digital reach, and affordability drive Indonesian baked goods

INDUSTRY PERFORMANCE

  • Baked goods remains resilient amidst economic challenges in Indonesia
  • Convenience and affordability drive dynamic growth of packaged cakes

WHAT'S NEXT?

  • Positive outlook driven by rise in urbanisation and disposable incomes
  • Health and wellness trend to increasingly influence product development
  • Convenience store expansion to help drive demand with innovative baked goods

COMPETITIVE LANDSCAPE

  • Nippon Indosari Corp PT maintains leadership of fragmented competitive landscape
  • Lotte's dynamic growth driven by rising popularity of its Choco Pie

CHANNELS

  • Specialists drive distribution with fresh baked goods and artisanal offerings
  • E-commerce well-suited to distributing packaged baked goods

CATEGORY DATA

  • Table 13 Sales of Baked Goods by Category: Volume 2020-2025
  • Table 14 Sales of Baked Goods by Category: Value 2020-2025
  • Table 15 Sales of Baked Goods by Category: % Volume Growth 2020-2025
  • Table 16 Sales of Baked Goods by Category: % Value Growth 2020-2025
  • Table 17 Sales of Pastries by Type: % Value 2020-2025
  • Table 18 NBO Company Shares of Baked Goods: % Value 2021-2025
  • Table 19 LBN Brand Shares of Baked Goods: % Value 2022-2025
  • Table 20 Distribution of Baked Goods by Format: % Value 2020-2025
  • Table 21 Forecast Sales of Baked Goods by Category: Volume 2025-2030
  • Table 22 Forecast Sales of Baked Goods by Category: Value 2025-2030
  • Table 23 Forecast Sales of Baked Goods by Category: % Volume Growth 2025-2030
  • Table 24 Forecast Sales of Baked Goods by Category: % Value Growth 2025-2030

COUNTRY REPORTS DISCLAIMER

BREAKFAST CEREALS IN INDONESIA

KEY DATA FINDINGS

2025 DEVELOPMENTS

  • A growth story driven by health, convenience, and digital innovation
  • Rising urbanisation and westernisation drive sales of breakfast cereals
  • Focus on health and wellness supports dynamic growth of muesli and granola

WHAT'S NEXT?

  • Urbanisation and demand for convenience will drive future growth of breakfast cereals
  • Health trend and regulations to influence demand and product development
  • Increasing focus on innovative product development as point of differentiation

COMPETITIVE LANDSCAPE

  • Nestle maintains leadership through new launches and marketing initiatives
  • Simba's strong growth driven by high-profile campaigns and collaborations

CHANNELS

  • Supermarkets and convenience stores appeal to urban consumers with strong availability and access
  • Convenience and product discovery drive dynamic performance of e-commerce

CATEGORY DATA

  • Table 25 Sales of Breakfast Cereals by Category: Volume 2020-2025
  • Table 26 Sales of Breakfast Cereals by Category: Value 2020-2025
  • Table 27 Sales of Breakfast Cereals by Category: % Volume Growth 2020-2025
  • Table 28 Sales of Breakfast Cereals by Category: % Value Growth 2020-2025
  • Table 29 NBO Company Shares of Breakfast Cereals: % Value 2021-2025
  • Table 30 LBN Brand Shares of Breakfast Cereals: % Value 2022-2025
  • Table 31 Distribution of Breakfast Cereals by Format: % Value 2020-2025
  • Table 32 Forecast Sales of Breakfast Cereals by Category: Volume 2025-2030
  • Table 33 Forecast Sales of Breakfast Cereals by Category: Value 2025-2030
  • Table 34 Forecast Sales of Breakfast Cereals by Category: % Volume Growth 2025-2030
  • Table 35 Forecast Sales of Breakfast Cereals by Category: % Value Growth 2025-2030

COUNTRY REPORTS DISCLAIMER

PROCESSED MEAT, SEAFOOD AND ALTERNATIVES TO MEAT IN INDONESIA

KEY DATA FINDINGS

2025 DEVELOPMENTS

  • Strong growth in 2025 driven by convenience and innovation

INDUSTRY PERFORMANCE

  • Consumer demand for quick meal solutions and supply chain innovation drive growth
  • Rising interest in sausages help drive growth of chilled processed red meat

WHAT'S NEXT?

  • Convenience to remain a major factor driving future growth
  • Health trends to inform product development and marketing strategies
  • Product innovation and digital engagement crucial for maintaining consumer interest

COMPETITIVE LANDSCAPE

  • Primafood International retains leadership with segmented portfolio
  • Macroprima's strong growth driven by innovation and wide distribution

CHANNELS

  • Convenience stores strengths position as leading distribution channel
  • Dynamic growth for e-commerce from low sales base

CATEGORY DATA

  • Table 36 Sales of Processed Meat, Seafood and Alternatives to Meat by Category: Volume 2020-2025
  • Table 37 Sales of Processed Meat, Seafood and Alternatives to Meat by Category: Value 2020-2025
  • Table 38 Sales of Processed Meat, Seafood and Alternatives to Meat by Category: % Volume Growth 2020-2025
  • Table 39 Sales of Processed Meat, Seafood and Alternatives to Meat by Category: % Value Growth 2020-2025
  • Table 40 Sales of Shelf Stable Processed Red Meat by Type: % Volume Breakdown 2020-2025
  • Table 41 Sales of Chilled Processed Red Meat by Type: % Volume Breakdown 2020-2025
  • Table 42 Sales of Frozen Processed Red Meat by Type: % Volume Breakdown 2020-2025
  • Table 43 Sales of Frozen Processed Poultry by Type: % Value Breakdown 2020-2025
  • Table 44 Sales of Frozen Processed Seafood by Type: % Value Breakdown 2020-2025
  • Table 45 NBO Company Shares of Processed Meat, Seafood and Alternatives to Meat: % Value 2021-2025
  • Table 46 LBN Brand Shares of Processed Meat, Seafood and Alternatives to Meat: % Value 2022-2025
  • Table 47 Distribution of Processed Meat, Seafood and Alternatives to Meat by Format: % Value 2020-2025
  • Table 48 Forecast Sales of Processed Meat, Seafood and Alternatives to Meat by Category: Volume 2025-2030
  • Table 49 Forecast Sales of Processed Meat, Seafood and Alternatives to Meat by Category: Value 2025-2030

COUNTRY REPORTS DISCLAIMER

PROCESSED FRUIT AND VEGETABLES IN INDONESIA

KEY DATA FINDINGS

2025 DEVELOPMENTS

  • Growth, competition, and evolving retail landscape in 2025

INDUSTRY PERFORMANCE

  • Demand for convenience among urban and young consumers drives growth
  • Shelf stable beans combines health benefits with economical value

WHAT'S NEXT?

  • Stronger future growth to be driven by economic recovery and convenience
  • Versatility and time-saving attributes of processed options increasingly appreciated
  • Upcoming regulations to present both challenges and opportunities

COMPETITIVE LANDSCAPE

  • Kikkoman Corp retains established leadership of competitive landscape
  • Bonduelle benefits from expanding distribution and use of social media

CHANNELS

  • Convenience stores makes further gains on leading channel supermarkets
  • Dynamic growth for e-commerce from low sales base

CATEGORY DATA

  • Table 50 Sales of Processed Fruit and Vegetables by Category: Volume 2020-2025
  • Table 51 Sales of Processed Fruit and Vegetables by Category: Value 2020-2025
  • Table 52 Sales of Processed Fruit and Vegetables by Category: % Volume Growth 2020-2025
  • Table 53 Sales of Processed Fruit and Vegetables by Category: % Value Growth 2020-2025
  • Table 54 Sales of Frozen Processed Vegetables by Type: % Value Breakdown 2020-2025
  • Table 55 NBO Company Shares of Processed Fruit and Vegetables: % Value 2021-2025
  • Table 56 LBN Brand Shares of Processed Fruit and Vegetables: % Value 2022-2025
  • Table 57 Distribution of Processed Fruit and Vegetables by Format: % Value 2020-2025
  • Table 58 Forecast Sales of Processed Fruit and Vegetables by Category: Volume 2025-2030
  • Table 59 Forecast Sales of Processed Fruit and Vegetables by Category: Value 2025-2030
  • Table 60 Forecast Sales of Processed Fruit and Vegetables by Category: % Volume Growth 2025-2030
  • Table 61 Forecast Sales of Processed Fruit and Vegetables by Category: % Value Growth 2025-2030

COUNTRY REPORTS DISCLAIMER

RICE, PASTA AND NOODLES IN INDONESIA

KEY DATA FINDINGS

2025 DEVELOPMENTS

  • Price pressures, health trends, and e-commerce shape rice, pasta and noodles in 2025

INDUSTRY PERFORMANCE

  • Resilient performance despite ongoing price pressures
  • Noodles benefits from convenience trends

WHAT'S NEXT?

  • Economic recovery set to drive demand for premium meal solutions
  • Health awareness to influence future preferences and product development
  • Cultural trends, influencer campaigns and experiential marketing crucial for driving consumer engagement

COMPETITIVE LANDSCAPE

  • Indofood maintains convincing leadership of fragmented competitive landscape
  • Samyang Ramyun's dynamic growth driven by flavour innovation and enhanced visibility

CHANNELS

  • Established network of small local grocers ensures access to staple goods
  • Convenience of home delivery for bulky items drives dynamic e-commerce growth

CATEGORY DATA

  • Table 62 Sales of Rice, Pasta and Noodles by Category: Volume 2020-2025
  • Table 63 Sales of Rice, Pasta and Noodles by Category: Value 2020-2025
  • Table 64 Sales of Rice, Pasta and Noodles by Category: % Volume Growth 2020-2025
  • Table 65 Sales of Rice, Pasta and Noodles by Category: % Value Growth 2020-2025
  • Table 66 Sales of Instant Noodles by Leading Flavours: Rankings 2020-2025
  • Table 67 NBO Company Shares of Rice, Pasta and Noodles: % Value 2021-2025
  • Table 68 LBN Brand Shares of Rice, Pasta and Noodles: % Value 2022-2025
  • Table 69 NBO Company Shares of Rice: % Value 2021-2025
  • Table 70 LBN Brand Shares of Rice: % Value 2022-2025
  • Table 71 NBO Company Shares of Pasta: % Value 2021-2025
  • Table 72 LBN Brand Shares of Pasta: % Value 2022-2025
  • Table 73 NBO Company Shares of Noodles: % Value 2021-2025
  • Table 74 LBN Brand Shares of Noodles: % Value 2022-2025
  • Table 75 Distribution of Rice, Pasta and Noodles by Format: % Value 2020-2025
  • Table 76 Distribution of Rice by Format: % Value 2020-2025
  • Table 77 Distribution of Pasta by Format: % Value 2020-2025
  • Table 78 Distribution of Noodles by Format: % Value 2020-2025
  • Table 79 Forecast Sales of Rice, Pasta and Noodles by Category: Volume 2025-2030
  • Table 80 Forecast Sales of Rice, Pasta and Noodles by Category: Value 2025-2030
  • Table 81 Forecast Sales of Rice, Pasta and Noodles by Category: % Volume Growth 2025-2030
  • Table 82 Forecast Sales of Rice, Pasta and Noodles by Category: % Value Growth 2025-2030

COUNTRY REPORTS DISCLAIMER

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+32-2-535-7543

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Christine Sirois

Manager - Americas

+1-860-674-8796

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