Soft Drinks in Spain

Description

Soft drinks in Spain is seeing rising retail volume sales in 2025, driven by a mix of heightened health awareness, strong demand for reduced sugar and functional beverages, and consumers' ongoing focus on affordability. Retail fragmentation is accelerating, with supermarkets, discounters, vending and e-commerce each influencing how brands position pricing, pack sizes and innovation. Private label is gaining substantial ground across key categories such as bottled water and juice, while major bra...

Euromonitor International's Soft Drinks in Spain report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2020-2024), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they legislative, distribution, packaging or pricing issues. Forecasts to 2029 illustrate how the market is set to change.

Product coverage: Asian Speciality Drinks, Bottled Water, Carbonates, Concentrates, Energy Drinks, Juice, RTD Coffee, RTD Tea, Sports Drinks.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

Get a detailed picture of the Soft Drinks market;
Pinpoint growth sectors and identify factors driving change;
Understand the competitive environment, the market's major players and leading brands;
Use five-year forecasts to assess how the market is predicted to develop.

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Product Code: SDES

List Of Contents And Tables

EXECUTIVE SUMMARY

Health, affordability and retail diversification shape soft drinks performance in Spain

KEY DATA FINDINGS

INDUSTRY PERFORMANCE

Health positioning boosts sales in soft drinks in Spain
Channel diversity and affordability have key impact
Health and wellness trends push premiumisation

WHAT'S NEXT?

Further rises anticipated for volume sales in soft drinks
Private label set to expand
Innovation will lead to greater fragmentation in competitive landscape

COMPETITIVE LANDSCAPE

Mercadona maintains overall leadership while Coca-Cola sees success through iconic brands and persistent innovation
Nestle rises through popular brands in bottled water

CHANNELS

Supermarkets leads retail distribution while e-commerce sees greatest expansion
Private label drives retail sales as foodservice benefits from on-the-go consumption trend

MARKET DATA

Table 1 Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: Volume 2020-2025
Table 2 Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: % Volume Growth 2020-2025
Table 3 Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2020-2025
Table 4 Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2020-2025
Table 5 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: Volume 2025
Table 6 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: % Volume 2025
Table 7 Off-trade vs On-trade Sales of Soft Drinks by Category: Value 2025
Table 8 Off-trade vs On-trade Sales of Soft Drinks by Category: % Value 2025
Table 9 Off-trade Sales of Soft Drinks (RTD) by Category: Volume 2020-2025
Table 10 Off-trade Sales of Soft Drinks (RTD) by Category: % Volume Growth 2020-2025
Table 11 Off-trade Sales of Soft Drinks by Category: Value 2020-2025
Table 12 Off-trade Sales of Soft Drinks by Category: % Value Growth 2020-2025
Table 13 Sales of Soft Drinks by Total Fountain On-trade: Volume 2020-2025
Table 14 Sales of Soft Drinks by Total Fountain On-trade: % Volume Growth 2020-2025
Table 15 NBO Company Shares of Total Soft Drinks (RTD): % Volume 2021-2025
Table 16 LBN Brand Shares of Total Soft Drinks (RTD): % Volume 2022-2025
Table 17 NBO Company Shares of On-trade Soft Drinks (RTD): % Volume 2021-2025
Table 18 LBN Brand Shares of On-trade Soft Drinks (RTD): % Volume 2022-2025
Table 19 NBO Company Shares of Off-trade Soft Drinks (RTD): % Volume 2021-2025
Table 20 LBN Brand Shares of Off-trade Soft Drinks (RTD): % Volume 2022-2025
Table 21 NBO Company Shares of Off-trade Soft Drinks: % Value 2021-2025
Table 22 LBN Brand Shares of Off-trade Soft Drinks: % Value 2022-2025
Table 23 Penetration of Private Label in Off-trade Soft Drinks (RTD) by Category: % Volume 2020-2025
Table 24 Penetration of Private Label in Off-trade Soft Drinks by Category: % Value 2020-2025
Table 25 Distribution of Off-trade Soft Drinks (as sold) by Format: % Volume 2020-2025
Table 26 Distribution of Off-trade Soft Drinks (as sold) by Format and Category: % Volume 2025
Table 27 Forecast Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: Volume 2025-2030
Table 28 Forecast Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: % Volume Growth 2025-2030
Table 29 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2025-2030
Table 30 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2025-2030
Table 31 Forecast Off-trade Sales of Soft Drinks (RTD) by Category: Volume 2025-2030
Table 32 Forecast Off-trade Sales of Soft Drinks (RTD) by Category: % Volume Growth 2025-2030
Table 33 Forecast Off-trade Sales of Soft Drinks by Category: Value 2025-2030
Table 34 Forecast Off-trade Sales of Soft Drinks by Category: % Value Growth 2025-2030
Table 35 Forecast Sales of Soft Drinks by Total Fountain On-trade: Volume 2025-2030
Table 36 Forecast Sales of Soft Drinks by Total Fountain On-trade: % Volume Growth 2025-2030

APPENDIX

Fountain sales in Spain

COUNTRY REPORTS DISCLAIMER

SOURCES

Summary 1 Research Sources

CARBONATES IN SPAIN

KEY DATA FINDINGS

2025 DEVELOPMENTS

Reduced sugar variants underpin resilience in carbonates

INDUSTRY PERFORMANCE

Reduced sugar remains bright spot amid widespread declines in 2025
Healthier variants drive overall growth for carbonates

WHAT'S NEXT?

Reduced sugar and non-sugar variants set to do well despite stagnation
AI-Driven transformation to boost efficiency
Sustainability remains key focus point

COMPETITIVE LANDSCAPE

Coca-Cola leads, competitors respond
Prebiotic and flavour innovations invigorate category

CHANNELS

Supermarkets leads, with discounters following
E-commerce sees further rapid expansion

CATEGORY DATA

Table 37 Off-trade vs On-trade Sales of Carbonates: Volume 2020-2025
Table 38 Off-trade vs On-trade Sales of Carbonates: Value 2020-2025
Table 39 Off-trade vs On-trade Sales of Carbonates: % Volume Growth 2020-2025
Table 40 Off-trade vs On-trade Sales of Carbonates: % Value Growth 2020-2025
Table 41 Off-trade Sales of Carbonates by Category: Volume 2020-2025
Table 42 Off-trade Sales of Carbonates by Category: Value 2020-2025
Table 43 Off-trade Sales of Carbonates by Category: % Volume Growth 2020-2025
Table 44 Off-trade Sales of Carbonates by Category: % Value Growth 2020-2025
Table 45 Total Sales of Carbonates by Fountain On-trade: Volume 2020-2025
Table 46 Total Sales of Carbonates by Fountain On-trade: % Volume Growth 2020-2025
Table 47 NBO Company Shares of Off-trade Carbonates: % Volume 2021-2025
Table 48 LBN Brand Shares of Off-trade Carbonates: % Volume 2022-2025
Table 49 NBO Company Shares of Off-trade Carbonates: % Value 2021-2025
Table 50 LBN Brand Shares of Off-trade Carbonates: % Value 2022-2025
Table 51 Forecast Off-trade Sales of Carbonates by Category: Volume 2025-2030
Table 52 Forecast Off-trade Sales of Carbonates by Category: Value 2025-2030
Table 53 Forecast Off-trade Sales of Carbonates by Category: % Volume Growth 2025-2030
Table 54 Forecast Off-trade Sales of Carbonates by Category: % Value Growth 2025-2030
Table 55 Forecast Total Sales of Carbonates by Fountain On-trade: Volume 2025-2030
Table 56 Forecast Total Sales of Carbonates by Fountain On-trade: % Volume Growth 2025-2030

COUNTRY REPORTS DISCLAIMER

JUICE IN SPAIN

KEY DATA FINDINGS

2025 DEVELOPMENTS

Juice continues to contract as price sensitivity and health trends shift demand elsewhere

INDUSTRY PERFORMANCE

Negative performance for juice in 2025
Polarisation supports rise in functional offerings

WHAT'S NEXT?

Juice set to remain in persistent decline
New formats provide convenience and sustainability
Health and wellness trends will continue to impact progress

COMPETITIVE LANDSCAPE

Private label leads sales for juice in Spain
Tropical variants see rising demand, while AI offers personalisation

CHANNELS

Supermarkets dominates distribution thanks to prevalence of private label
E-commerce sees fastest growth in retail distribution for juice

CATEGORY DATA

Table 57 Off-trade Sales of Juice by Category: Volume 2020-2025
Table 58 Off-trade Sales of Juice by Category: Value 2020-2025
Table 59 Off-trade Sales of Juice by Category: % Volume Growth 2020-2025
Table 60 Off-trade Sales of Juice by Category: % Value Growth 2020-2025
Table 61 NBO Company Shares of Off-trade Juice: % Volume 2021-2025
Table 62 LBN Brand Shares of Off-trade Juice: % Volume 2022-2025
Table 63 NBO Company Shares of Off-trade Juice: % Value 2021-2025
Table 64 LBN Brand Shares of Off-trade Juice: % Value 2022-2025
Table 65 Forecast Off-trade Sales of Juice by Category: Volume 2025-2030
Table 66 Forecast Off-trade Sales of Juice by Category: Value 2025-2030
Table 67 Forecast Off-trade Sales of Juice by Category: % Volume Growth 2025-2030
Table 68 Forecast Off-trade Sales of Juice by Category: % Value Growth 2025-2030

COUNTRY REPORTS DISCLAIMER

BOTTLED WATER IN SPAIN

KEY DATA FINDINGS

2025 DEVELOPMENTS

Bottled water posts solid expansion as health, tourism and sustainability strengthen demand

INDUSTRY PERFORMANCE

2025 marks a positive year for bottled water in Spain
Carbonated bottled water leads growth as players keep sustainability in mind

WHAT'S NEXT?

Sales of bottled water set to continue rising over the forecast period
New SDDR system will reshape the bottled water category
Health and wellness trends will remain key influences

COMPETITIVE LANDSCAPE

Affordability is reshaping competitive dynamics
Sparkling varieties see increased demand

CHANNELS

Channel fragmentation requires retail agility
E-commerce remains small but rises rapidly

CATEGORY DATA

Table 69 Off-trade Sales of Bottled Water by Category: Volume 2020-2025
Table 70 Off-trade Sales of Bottled Water by Category: Value 2020-2025
Table 71 Off-trade Sales of Bottled Water by Category: % Volume Growth 2020-2025
Table 72 Off-trade Sales of Bottled Water by Category: % Value Growth 2020-2025
Table 73 NBO Company Shares of Off-trade Bottled Water: % Volume 2021-2025
Table 74 LBN Brand Shares of Off-trade Bottled Water: % Volume 2022-2025
Table 75 NBO Company Shares of Off-trade Bottled Water: % Value 2021-2025
Table 76 LBN Brand Shares of Off-trade Bottled Water: % Value 2022-2025
Table 77 Forecast Off-trade Sales of Bottled Water by Category: Volume 2025-2030
Table 78 Forecast Off-trade Sales of Bottled Water by Category: Value 2025-2030
Table 79 Forecast Off-trade Sales of Bottled Water by Category: % Volume Growth 2025-2030
Table 80 Forecast Off-trade Sales of Bottled Water by Category: % Value Growth 2025-2030

COUNTRY REPORTS DISCLAIMER

SPORTS DRINKS IN SPAIN

KEY DATA FINDINGS

2025 DEVELOPMENTS

Sports drinks delivers strong gains as reduced sugar and functional hydration drive demand

INDUSTRY PERFORMANCE

Sports drinks continues positive trajectory in 2025
Health positioning bolsters growth

WHAT'S NEXT?

Reduced sugar sports drinks with added benefits to see increased demand
Digital and technological category advancements
Sustainability and environment at the forefront

COMPETITIVE LANDSCAPE

Brand loyalty remains strong in sports drinks
Innovative offerings support expansion

CHANNELS

Supermarkets leads with branded offerings proving more popular than private label alternatives
Vending gains ground in sports drinks

CATEGORY DATA

Table 81 Off-trade Sales of Sports Drinks: Volume 2020-2025
Table 82 Off-trade Sales of Sports Drinks: Value 2020-2025
Table 83 Off-trade Sales of Sports Drinks: % Volume Growth 2020-2025
Table 84 Off-trade Sales of Sports Drinks: % Value Growth 2020-2025
Table 85 NBO Company Shares of Off-trade Sports Drinks: % Volume 2021-2025
Table 86 LBN Brand Shares of Off-trade Sports Drinks: % Volume 2022-2025
Table 87 NBO Company Shares of Off-trade Sports Drinks: % Value 2021-2025
Table 88 LBN Brand Shares of Off-trade Sports Drinks: % Value 2022-2025
Table 89 Forecast Off-trade Sales of Sports Drinks: Volume 2025-2030
Table 90 Forecast Off-trade Sales of Sports Drinks: Value 2025-2030
Table 91 Forecast Off-trade Sales of Sports Drinks: % Volume Growth 2025-2030
Table 92 Forecast Off-trade Sales of Sports Drinks: % Value Growth 2025-2030

COUNTRY REPORTS DISCLAIMER

ENERGY DRINKS IN SPAIN

KEY DATA FINDINGS

2025 DEVELOPMENTS

Energy drinks delivers fastest growth in 2025 as reduced sugar and innovation accelerate demand

INDUSTRY PERFORMANCE

Energy drinks as fastest-growing category in soft drinks in Spain in 2025
Innovation drives growth with reduced sugar as key claim

WHAT'S NEXT?

Positive outlook for energy drinks over the forecast period
Client engagement and innovation will continue benefiting energy drinks
Legislative developments could have negative impact

COMPETITIVE LANDSCAPE

Red Bull and Monster lead as energy drinks evolves
Vitamins and minerals attract greater interest

CHANNELS

Supermarkets leads distribution, benefiting from impulse purchases
Retail e-commerce posts fastest growth

CATEGORY DATA

Table 93 Off-trade Sales of Energy Drinks: Volume 2020-2025
Table 94 Off-trade Sales of Energy Drinks: Value 2020-2025
Table 95 Off-trade Sales of Energy Drinks: % Volume Growth 2020-2025
Table 96 Off-trade Sales of Energy Drinks: % Value Growth 2020-2025
Table 97 NBO Company Shares of Off-trade Energy Drinks: % Volume 2021-2025
Table 98 LBN Brand Shares of Off-trade Energy Drinks: % Volume 2022-2025
Table 99 NBO Company Shares of Off-trade Energy Drinks: % Value 2021-2025
Table 100 LBN Brand Shares of Off-trade Energy Drinks: % Value 2022-2025
Table 101 Forecast Off-trade Sales of Energy Drinks: Volume 2025-2030
Table 102 Forecast Off-trade Sales of Energy Drinks: Value 2025-2030
Table 103 Forecast Off-trade Sales of Energy Drinks: % Volume Growth 2025-2030
Table 104 Forecast Off-trade Sales of Energy Drinks: % Value Growth 2025-2030

COUNTRY REPORTS DISCLAIMER

CONCENTRATES IN SPAIN

KEY DATA FINDINGS

2025 DEVELOPMENTS

Concentrates continues to decline as competition erodes relevance in 2025

INDUSTRY PERFORMANCE

Demand for concentrates continues to decline in Spain in 2025
Liquid concentrates tries to find new consumption occasions amid strong competition

WHAT'S NEXT?

Concentrates will remain on negative trajectory during forecast period
Health-focused innovation offers some hope
Concentrates suffers in face of cross-category competition

COMPETITIVE LANDSCAPE

Isotar brand maintains overall leadership in 2025, while private label fails to develop
Lack of reduced sugar variants undermines growth potential
Supermarkets dominates distribution
E-commerce continues to expand
Concentrates Conversions
Summary 2 Concentrates Conversion Factors for Ready-to-Drink (RTD) Format

CATEGORY DATA

Table 105 Off-trade Sales of Concentrates (RTD) by Category: Volume 2020-2025
Table 106 Off-trade Sales of Concentrates (RTD) by Category: % Volume Growth 2020-2025
Table 107 Off-trade Sales of Concentrates by Category: Value 2020-2025
Table 108 Off-trade Sales of Concentrates by Category: % Value Growth 2020-2025
Table 109 LBN Brand Shares of Off-trade Concentrates (RTD): % Volume 2022-2025
Table 110 NBO Company Shares of Off-trade Concentrates: % Value 2021-2025
Table 111 LBN Brand Shares of Off-trade Concentrates: % Value 2022-2025
Table 112 NBO Company Shares of Off-trade Liquid Concentrates (RTD): % Volume 2021-2025
Table 113 LBN Brand Shares of Off-trade Liquid Concentrates (RTD): % Volume 2022-2025
Table 114 NBO Company Shares of Off-trade Powder Concentrates (RTD): % Volume 2021-2025
Table 115 LBN Brand Shares of Off-trade Powder Concentrates (RTD): % Volume 2022-2025
Table 116 Forecast Off-trade Sales of Concentrates (RTD) by Category: Volume 2025-2030
Table 117 Forecast Off-trade Sales of Concentrates (RTD) by Category: % Volume Growth 2025-2030
Table 118 Forecast Off-trade Sales of Concentrates by Category: Value 2025-2030
Table 119 Forecast Off-trade Sales of Concentrates by Category: % Value Growth 2025-2030

COUNTRY REPORTS DISCLAIMER

RTD TEA IN SPAIN

KEY DATA FINDINGS

2025 DEVELOPMENTS

RTD tea continues to expand as kombucha and reduced sugar formats lead growth

INDUSTRY PERFORMANCE

Further growth seen in RTD tea in Spain in 2025
Stable prices and health trends support positive performance

WHAT'S NEXT?

Functional beverages on the rise: kombucha and Fuze Tea lead the way
New formulas, functionality and ingredients
Driving innovation and occasion expansion in RTD Tea

COMPETITIVE LANDSCAPE

Damm leads through Nestea brand
Komvida records notable growth

CHANNELS

Supermarkets dominants distribution thanks to strong presence of big brands
Kombucha helps drive e-commerce expansion in 2025

CATEGORY DATA

Table 120 Off-trade Sales of RTD Tea by Category: Volume 2020-2025
Table 121 Off-trade Sales of RTD Tea by Category: Value 2020-2025
Table 122 Off-trade Sales of RTD Tea by Category: % Volume Growth 2020-2025
Table 123 Off-trade Sales of RTD Tea by Category: % Value Growth 2020-2025
Table 124 Leading Flavours for Off-trade RTD Tea: % Volume 2020-2025
Table 125 NBO Company Shares of Off-trade RTD Tea: % Volume 2021-2025
Table 126 LBN Brand Shares of Off-trade RTD Tea: % Volume 2022-2025
Table 127 NBO Company Shares of Off-trade RTD Tea: % Value 2021-2025
Table 128 LBN Brand Shares of Off-trade RTD Tea: % Value 2022-2025
Table 129 Forecast Off-trade Sales of RTD Tea by Category: Volume 2025-2030
Table 130 Forecast Off-trade Sales of RTD Tea by Category: Value 2025-2030
Table 131 Forecast Off-trade Sales of RTD Tea by Category: % Volume Growth 2025-2030
Table 132 Forecast Off-trade Sales of RTD Tea by Category: % Value Growth 2025-2030

COUNTRY REPORTS DISCLAIMER

RTD COFFEE IN SPAIN

KEY DATA FINDINGS

2025 DEVELOPMENTS

RTD coffee continues to rise as innovation and plant-based formats broaden appeal

INDUSTRY PERFORMANCE

RTD coffee continues to rise amid strong coffee culture
Innovative formats target premium segment and young Spaniards

WHAT'S NEXT?

Innovation and sustainability set to drive growth
Speciality coffee and functionality lead the way
Regulatory challenges ahead: the impact of the EU Deforestation Law on RTD coffee in Spain

COMPETITIVE LANDSCAPE

Kaiku maintains category leadership amid strong private label presence
Starbucks posts fastest growth while plant-based innovation accelerates

CHANNELS

Supermarkets as primary distribution channel for RTD coffee
Vending enjoys fastest growth

CATEGORY DATA

Table 133 Off-trade Sales of RTD Coffee: Volume 2020-2025
Table 134 Off-trade Sales of RTD Coffee: Value 2020-2025
Table 135 Off-trade Sales of RTD Coffee: % Volume Growth 2020-2025
Table 136 Off-trade Sales of RTD Coffee: % Value Growth 2020-2025
Table 137 NBO Company Shares of Off-trade RTD Coffee: % Volume 2021-2025
Table 138 LBN Brand Shares of Off-trade RTD Coffee: % Volume 2022-2025
Table 139 NBO Company Shares of Off-trade RTD Coffee: % Value 2021-2025
Table 140 LBN Brand Shares of Off-trade RTD Coffee: % Value 2022-2025
Table 141 Forecast Off-trade Sales of RTD Coffee: Volume 2025-2030
Table 142 Forecast Off-trade Sales of RTD Coffee: Value 2025-2030
Table 143 Forecast Off-trade Sales of RTD Coffee: % Volume Growth 2025-2030
Table 144 Forecast Off-trade Sales of RTD Coffee: % Value Growth 2025-2030

Soft Drinks in Spain

Description

Table of Contents

Why buy this report?

TABLE OF CONTENTS

List Of Contents And Tables

EXECUTIVE SUMMARY

KEY DATA FINDINGS

INDUSTRY PERFORMANCE

WHAT'S NEXT?

COMPETITIVE LANDSCAPE

CHANNELS

MARKET DATA

APPENDIX

COUNTRY REPORTS DISCLAIMER

SOURCES

CARBONATES IN SPAIN

KEY DATA FINDINGS

2025 DEVELOPMENTS

INDUSTRY PERFORMANCE

WHAT'S NEXT?

COMPETITIVE LANDSCAPE

CHANNELS

CATEGORY DATA

COUNTRY REPORTS DISCLAIMER

JUICE IN SPAIN

KEY DATA FINDINGS

2025 DEVELOPMENTS

INDUSTRY PERFORMANCE

WHAT'S NEXT?

COMPETITIVE LANDSCAPE

CHANNELS

CATEGORY DATA

COUNTRY REPORTS DISCLAIMER

BOTTLED WATER IN SPAIN

KEY DATA FINDINGS

2025 DEVELOPMENTS

INDUSTRY PERFORMANCE

WHAT'S NEXT?

COMPETITIVE LANDSCAPE

CHANNELS

CATEGORY DATA

COUNTRY REPORTS DISCLAIMER

SPORTS DRINKS IN SPAIN

KEY DATA FINDINGS

2025 DEVELOPMENTS

INDUSTRY PERFORMANCE

WHAT'S NEXT?

COMPETITIVE LANDSCAPE

CHANNELS

CATEGORY DATA

COUNTRY REPORTS DISCLAIMER

ENERGY DRINKS IN SPAIN

KEY DATA FINDINGS

2025 DEVELOPMENTS

INDUSTRY PERFORMANCE

WHAT'S NEXT?

COMPETITIVE LANDSCAPE

CHANNELS

CATEGORY DATA

COUNTRY REPORTS DISCLAIMER

CONCENTRATES IN SPAIN

KEY DATA FINDINGS

2025 DEVELOPMENTS

INDUSTRY PERFORMANCE

WHAT'S NEXT?

COMPETITIVE LANDSCAPE

CATEGORY DATA

COUNTRY REPORTS DISCLAIMER

RTD TEA IN SPAIN

KEY DATA FINDINGS

2025 DEVELOPMENTS

INDUSTRY PERFORMANCE

WHAT'S NEXT?

COMPETITIVE LANDSCAPE

CHANNELS

CATEGORY DATA

COUNTRY REPORTS DISCLAIMER

RTD COFFEE IN SPAIN

KEY DATA FINDINGS