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PUBLISHER: Euromonitor International | PRODUCT CODE: 1890492
PUBLISHER: Euromonitor International | PRODUCT CODE: 1890492
Health and Wellness in Germany
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PAGES: 62 Pages
DELIVERY TIME: 1-2 business days
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The emphasis on health-conscious and sustainable food and drink choices is intensifying in Germany. Consumers are increasingly prioritising dietary alternatives that cater for specific health needs, such as gluten free, high protein, or low carbohydrate options. Furthermore, concerned about rising rates of obesity and diabetes, and other non-communicable diseases, consumers are focused on their intake of sugar, salt and unhealthy fats, which is shaping their purchasing behaviour. This, alongside...
Euromonitor International's Health and Wellness in Germany report tracks the developments of health-associated product types and the healthy-option positioning of competing brands across different food sectors. It provides the latest retail sales data 2020-2024, allowing you to compare health and wellness categories with each other or in the context of the total market for a sector. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market- be they new product developments, legislative context or lifestyle influences. Forecasts to 2029 illustrate how the market is set to change.
Product coverage: HW Cooking Ingredients and Meals, HW Dairy Products and Alternatives, HW Hot Drinks, HW Snacks, HW Soft Drinks, HW Staple Foods.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
- Get a detailed picture of the Health and Wellness market;
- Pinpoint growth sectors and identify factors driving change;
- Understand the competitive environment, the market's major players and leading brands;
- Use five-year forecasts to assess how the market is predicted to develop.
Euromonitor International has over 50 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo, Bengaluru, Sao Paulo, Seoul, Hong Kong, Dusseldorf and Mexico City and a network of analysts in 100 countries, Euromonitor International has a unique capability and an understanding of diverse markets to develop reliable information resources to help drive informed strategic planning. To learn more about how our research solutions can support you, contact your local Euromonitor International office.
Product Code: HWFBDE
TABLE OF CONTENTS
List Of Contents And Tables
EXECUTIVE SUMMARY
- Consumers showing a growing willingness to invest in healthier products
INDUSTRY PERFORMANCE
- Demand focusing on healthier, more sustainable and more ethical products
- Natural, plant-based and high protein claims come to the fore
WHAT'S NEXT
- Players to focus on reformulating products to meet evolving health and lifestyle trends
COUNTRY REPORTS DISCLAIMER
HW HOT DRINKS IN GERMANY
KEY DATA FINDINGS
2024 DEVELOPMENTS
- Natural, organic and functional hot drinks among the big winners in 2024
INDUSTRY PERFORMANCE
- Consumers looking to make healthier choices
- Natural claims find favour among those seeking healthier and more sustainable options
- Sales of no caffeine coffee decline but tea benefits from its association with wellness
WHAT'S NEXT
- Natural and organic claims set to drive growth
- Tea set to be a key focus of the health and wellness movement
- Demand is expected to grow for natural, fortified and unsweetened hot drinks
CATEGORY DATA
- Table 1 Sales of Hot Drinks by Health and Wellness Type: Value 2020-2024
- Table 2 Sales of Hot Drinks by Health and Wellness Type: % Value Growth 2020-2024
- Table 3 Company Shares of Organic Hot Drinks (Biggest HW Type in Global Hot Drinks): % Value 2020-2024
- Table 4 Company Shares of Natural Hot Drinks (2nd Biggest HW Type in Global Hot Drinks): % Value 2020-2024
- Table 5 Company Shares of Gluten Free Hot Drinks (3rd Biggest HW Type in Global Hot Drinks): % Value 2020-2024
- Table 6 Company Shares of Good Source of Vitamins Hot Drinks (4th Biggest HW Type in Global Hot Drinks): % Value 2020-2024
- Table 7 Company Shares of No Allergens Hot Drinks (5th Biggest HW Type in Global Hot Drinks): % Value 2020-2024
- Table 8 Forecast Sales of Hot Drinks by Health and Wellness Type: Value 2024-2029
- Table 9 Forecast Sales of Hot Drinks by Health and Wellness Type: % Value Growth 2024-2029
COUNTRY REPORTS DISCLAIMER
HW SOFT DRINKS IN GERMANY
KEY DATA FINDINGS
2024 DEVELOPMENTS
- Consumers go in search of healthier and natural soft drinks
INDUSTRY PERFORMANCE
- Consumers look to reduce their sugar intake as health concerns rise
- Natural soft drinks thriving as consumers focus on product labels
- Energy boosting claims retain their appeal
WHAT'S NEXT
- Rising health concerns will continue to inform the development of the soft drinks market
- Natural claims likely to find a growing audience as consumers shun artificial ingredients
- Energy boosting claims expected to win over busy consumers
CATEGORY DATA
- Table 10 Sales of Soft Drinks by Health and Wellness Type: Value 2020-2024
- Table 11 Sales of Soft Drinks by Health and Wellness Type: % Value Growth 2020-2024
- Table 12 Company Shares of No Sugar Soft Drinks (Biggest HW Type in Global Soft Drinks): % Value 2020-2024
- Table 13 Company Shares of Energy Boosting Soft Drinks (2nd Biggest HW Type in Global Soft Drinks): % Value 2020-2024
- Table 14 Company Shares of Natural Soft Drinks (3rd Biggest HW Type in Global Soft Drinks): % Value 2020-2024
- Table 15 Company Shares of Good Source of Vitamins Soft Drinks (4th Biggest HW Type in Global Soft Drinks): % Value 2020-2024
- Table 16 Company Shares of Gluten Free Soft Drinks (5th Biggest HW Type in Global Soft Drinks): % Value 2020-2024
- Table 17 Forecast Sales of Soft Drinks by Health and Wellness Type: Value 2024-2029
- Table 18 Forecast Sales of Soft Drinks by Health and Wellness Type: % Value Growth 2024-2029
COUNTRY REPORTS DISCLAIMER
HW SNACKS IN GERMANY
KEY DATA FINDINGS
2024 DEVELOPMENTS
- A positive year for health and wellness snacks
INDUSTRY PERFORMANCE
- Health and animal welfare concerns informing new product development
- Gluten free snacks benefit from a growing audience of consumers
- Vegan products playing a leading role in the market
WHAT'S NEXT
- High protein claims set to remain in vogue as consumers make healthier choices
- Gluten free diets likely to remain an important sales driver
- Vegan snacks set for a more stable growth path
CATEGORY DATA
- Table 19 Sales of Snacks by Health and Wellness Type: Value 2020-2024
- Table 20 Sales of Snacks by Health and Wellness Type: % Value Growth 2020-2024
- Table 21 Company Shares of Gluten Free Snacks (Biggest HW Type in Global Snacks): % Value 2020-2024
- Table 22 Company Shares of Vegetarian Snacks (2nd Biggest HW Type in Global Snacks): % Value 2020-2024
- Table 23 Company Shares of Organic Snacks (3rd Biggest HW Type in Global Snacks): % Value 2020-2024
- Table 24 Company Shares of Vegan Snacks (4th Biggest HW Type in Global Snacks): % Value 2020-2024
- Table 25 Company Shares of No Allergens Snacks (5th Biggest HW Type in Global Snacks): % Value 2020-2024
- Table 26 Forecast Sales of Snacks by Health and Wellness Type: Value 2024-2029
- Table 27 Forecast Sales of Snacks by Health and Wellness Type: % Value Growth 2024-2029
COUNTRY REPORTS DISCLAIMER
HW DAIRY PRODUCTS AND ALTERNATIVES IN GERMANY
KEY DATA FINDINGS
2024 DEVELOPMENTS
- Players responding to the changing needs of the market
INDUSTRY PERFORMANCE
- Consumers making healthier and more ethical purchasing decisions
- Low fat claims lose appeal as focus shifts to plant-based dairy
- Lactose free claims gaining prominence
WHAT'S NEXT
- Consumers will likely continue to focus on making more ethical and healthier choices
- Rising obesity concerns remain a key sales driver
- Focus on dietary health set to fuel the growth of lactose free claims
CATEGORY DATA
- Table 28 Sales of Dairy Products and Alternatives by Health and Wellness Type: Value 2020-2024
- Table 29 Sales of Dairy Products and Alternatives by Health and Wellness Type: % Value Growth 2020-2024
- Table 30 Company Shares of Organic Dairy Products and Alternatives (Biggest HW Type in Global Dairy Products and Alternatives): % Value 2020-2024
- Table 31 Company Shares of Good Source of Minerals Dairy Products and Alternatives (2nd Biggest HW Type in Global Dairy Products and Alternatives): % V
- Table 32 Company Shares of Gluten Free Dairy Products and Alternatives (3rd Biggest HW Type in Global Dairy Products and Alternatives): % Value 2020-20
- Table 33 Company Shares of Lactose Free Dairy Products and Alternatives (4th Biggest HW Type in Global Dairy Products and Alternatives): % Value 2020-2
- Table 34 Company Shares of Low Fat Dairy Products and Alternatives (5th Biggest HW Type in Global Dairy Products and Alternatives): % Value 2020-2024
- Table 35 Forecast Sales of Dairy Products and Alternatives by Health and Wellness Type: Value 2024-2029
- Table 36 Forecast Sales of Dairy Products and Alternatives by Health and Wellness Type: % Value Growth 2024-2029
COUNTRY REPORTS DISCLAIMER
HW COOKING INGREDIENTS AND MEALS IN GERMANY
KEY DATA FINDINGS
2024 DEVELOPMENTS
- Consumers making more informed choices
INDUSTRY PERFORMANCE
- Consumers looking to make healthier choices
- Vegetarian products attracting growing interest
- Players adapting their offer to meet the growing demand for plant-based meals
WHAT'S NEXT
- Players expected to reformulate their products to meet new NutriScore standards
- Bright outlook for vegetarian cooking ingredients and meals as demand grows
- Vegan claims set to be a growing feature of the market
CATEGORY DATA
- Table 37 Sales of Cooking Ingredients and Meals by Health and Wellness Type: Value 2020-2024
- Table 38 Sales of Cooking Ingredients and Meals by Health and Wellness Type: % Value Growth 2020-2024
- Table 39 Company Shares of Organic Cooking Ingredients and Meals (Biggest HW Type in Global Cooking Ingredients and Meals): % Value 2020-2024
- Table 40 Company Shares of Gluten Free Cooking Ingredients and Meals (2nd Biggest HW Type in Global Cooking Ingredients and Meals): % Value 2020-2024
- Table 41 Company Shares of Vegetarian Cooking Ingredients and Meals (3rd Biggest HW Type in Global Cooking Ingredients and Meals): % Value 2020-2024
- Table 42 Company Shares of Vegan Cooking Ingredients and Meals (4th Biggest HW Type in Global Cooking Ingredients and Meals): % Value 2020-2024
- Table 43 Company Shares of Natural Cooking Ingredients and Meals (5th Biggest HW Type in Global Cooking Ingredients and Meals): % Value 2020-2024
- Table 44 Forecast Sales of Cooking Ingredients and Meals by Health and Wellness Type: Value 2024-2029
- Table 45 Forecast Sales of Cooking Ingredients and Meals by Health and Wellness Type: % Value Growth 2024-2029
COUNTRY REPORTS DISCLAIMER
HW STAPLE FOODS IN GERMANY
KEY DATA FINDINGS
2024 DEVELOPMENTS
- Consumers continue to make heathier choices despite financial pressures
INDUSTRY PERFORMANCE
- Consumers look to balance health and wellness claims with affordability
- Organic staple foods see a strong recovery in 2024 but higher prices limit acceptance
- Gluten free and high protein remain important claims
WHAT'S NEXT
- Bright outlook for health and wellness staple foods
- Organic claims likely to find growing appeal due to links to health and sustainability
- Consumers expected to seek out healthier versions of their favourite foods
CATEGORY DATA
- Table 46 Sales of Staple Foods by Health and Wellness Type: Value 2020-2024
- Table 47 Sales of Staple Foods by Health and Wellness Type: % Value Growth 2020-2024
- Table 48 Company Shares of Gluten Free Staple Foods (Biggest HW Type in Global Staple Foods): % Value 2020-2024
- Table 49 Company Shares of Organic Staple Foods (2nd Biggest HW Type in Global Staple Foods): % Value 2020-2024
- Table 50 Company Shares of High Fibre Staple Foods (3rd Biggest HW Type in Global Staple Foods): % Value 2020-2024
- Table 51 Company Shares of Vegetarian Staple Foods (4th Biggest HW Type in Global Staple Foods): % Value 2020-2024
- Table 52 Company Shares of No Allergens Staple Foods (5th Biggest HW Type in Global Staple Foods): % Value 2020-2024
- Table 53 Forecast Sales of Staple Foods by Health and Wellness Type: Value 2024-2029
- Table 54 Forecast Sales of Staple Foods by Health and Wellness Type: % Value Growth 2024-2029
COUNTRY REPORTS DISCLAIMER
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