Soft Drinks in Indonesia

TABLE OF CONTENTS

List Of Contents And Tables

EXECUTIVE SUMMARY

• Resilience and reformulation: Soft drinks navigate stagnation towards future growth

KEY DATA FINDINGS

INDUSTRY PERFORMANCE

• Price hikes and promotions shape performance of soft drinks in Indonesia
• Health and wellness soft drinks expand into Indonesia's local grocers
• Hygiene, convenience, and at-home consumption drive bulk bottled water growth
• Mixed flavour combinations drive soft drink innovation

WHAT'S NEXT?

• Future growth to be driven by economic recovery and strategic innovation
• E-commerce's dynamic role in accessing niche markets
• Impending sugar tax likely to lead to price hikes and reformulation

COMPETITIVE LANDSCAPE

• Danone's unwavering leadership through brand strength and strategic reach
• Competitive pricing, widespread distribution, and market shifts propel Nipis Madu's growth

CHANNELS

• Consumers favour small local grocers for accessibility
• E-commerce is the dynamic force reshaping retail of soft drinks in Indonesia
• Foodservice vs retail split

MARKET DATA

• Table 1 Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: Volume 2020-2025
• Table 2 Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: % Volume Growth 2020-2025
• Table 3 Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2020-2025
• Table 4 Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2020-2025
• Table 5 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: Volume 2025
• Table 6 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: % Volume 2025
• Table 7 Off-trade vs On-trade Sales of Soft Drinks by Category: Value 2025
• Table 8 Off-trade vs On-trade Sales of Soft Drinks by Category: % Value 2025
• Table 9 Off-trade Sales of Soft Drinks (RTD) by Category: Volume 2020-2025
• Table 10 Off-trade Sales of Soft Drinks (RTD) by Category: % Volume Growth 2020-2025
• Table 11 Off-trade Sales of Soft Drinks by Category: Value 2020-2025
• Table 12 Off-trade Sales of Soft Drinks by Category: % Value Growth 2020-2025
• Table 13 Sales of Soft Drinks by Total Fountain On-trade: Volume 2020-2025
• Table 14 Sales of Soft Drinks by Total Fountain On-trade: % Volume Growth 2020-2025
• Table 15 NBO Company Shares of Total Soft Drinks (RTD): % Volume 2021-2025
• Table 16 LBN Brand Shares of Total Soft Drinks (RTD): % Volume 2022-2025
• Table 17 NBO Company Shares of On-trade Soft Drinks (RTD): % Volume 2021-2025
• Table 18 LBN Brand Shares of On-trade Soft Drinks (RTD): % Volume 2022-2025
• Table 19 NBO Company Shares of Off-trade Soft Drinks (RTD): % Volume 2021-2025
• Table 20 LBN Brand Shares of Off-trade Soft Drinks (RTD): % Volume 2022-2025
• Table 21 NBO Company Shares of Off-trade Soft Drinks: % Value 2021-2025
• Table 22 LBN Brand Shares of Off-trade Soft Drinks: % Value 2022-2025
• Table 23 Penetration of Private Label in Off-trade Soft Drinks (RTD) by Category: % Volume 2020-2025
• Table 24 Penetration of Private Label in Off-trade Soft Drinks by Category: % Value 2020-2025
• Table 25 Distribution of Off-trade Soft Drinks (as sold) by Format: % Volume 2020-2025
• Table 26 Distribution of Off-trade Soft Drinks (as sold) by Format and Category: % Volume 2025
• Table 27 Forecast Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: Volume 2025-2030
• Table 28 Forecast Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: % Volume Growth 2025-2030
• Table 29 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2025-2030
• Table 30 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2025-2030
• Table 31 Forecast Off-trade Sales of Soft Drinks (RTD) by Category: Volume 2025-2030
• Table 32 Forecast Off-trade Sales of Soft Drinks (RTD) by Category: % Volume Growth 2025-2030
• Table 33 Forecast Off-trade Sales of Soft Drinks by Category: Value 2025-2030
• Table 34 Forecast Off-trade Sales of Soft Drinks by Category: % Value Growth 2025-2030
• Table 35 Forecast Sales of Soft Drinks by Total Fountain On-trade: Volume 2025-2030
• Table 36 Forecast Sales of Soft Drinks by Total Fountain On-trade: % Volume Growth 2025-2030

APPENDIX

• Fountain sales in Indonesia

COUNTRY REPORTS DISCLAIMER

SOURCES

• Summary 1 Research Sources

JUICE IN INDONESIA

KEY DATA FINDINGS

2025 DEVELOPMENTS

• Affordability and digital channels drive off-trade juice growth, while on-trade declines

INDUSTRY PERFORMANCE

• Off-trade growth for juice amidst on-trade challenges
• Juice drinks benefits from affordable cup packaging

WHAT'S NEXT?

• Off-trade expansion driven by juice drinks, while on-trade and 100% juice face headwinds
• Affordable, single-serve packaging to boost juice sales in convenience stores
• Flavour and health innovations to target mid- to high-income consumers

COMPETITIVE LANDSCAPE

• Tirta Alam Segar dominates juice through strategic affordability
• Mogu Mogu effectively targets wide consumer demographic to record strong growth

CHANNELS

• Cup packaging and proximity drive dominance of small local grocers in juice distribution
• Strategic shifts and logistics innovations fuel dynamic juice growth via e-commerce

CATEGORY DATA

• Table 37 Off-trade Sales of Juice by Category: Volume 2020-2025
• Table 38 Off-trade Sales of Juice by Category: Value 2020-2025
• Table 39 Off-trade Sales of Juice by Category: % Volume Growth 2020-2025
• Table 40 Off-trade Sales of Juice by Category: % Value Growth 2020-2025
• Table 41 NBO Company Shares of Off-trade Juice: % Volume 2021-2025
• Table 42 LBN Brand Shares of Off-trade Juice: % Volume 2022-2025
• Table 43 NBO Company Shares of Off-trade Juice: % Value 2021-2025
• Table 44 LBN Brand Shares of Off-trade Juice: % Value 2022-2025
• Table 45 Forecast Off-trade Sales of Juice by Category: Volume 2025-2030
• Table 46 Forecast Off-trade Sales of Juice by Category: Value 2025-2030
• Table 47 Forecast Off-trade Sales of Juice by Category: % Volume Growth 2025-2030
• Table 48 Forecast Off-trade Sales of Juice by Category: % Value Growth 2025-2030

COUNTRY REPORTS DISCLAIMER

BOTTLED WATER IN INDONESIA

KEY DATA FINDINGS

2025 DEVELOPMENTS

• Decline, sustainability shifts, and e-commerce dynamism

INDUSTRY PERFORMANCE

• Single-use plastic concerns and alternative formats drive off-trade volume decline
• New brands and larger formats shape still purified bottled water landscape

WHAT'S NEXT?

• Improving purchasing power and evolving bulk formats to boost bottled water sales
• Packaging innovation to drive value and competitiveness in bottled water
• Sustainable packaging initiatives face price barriers and limited consumer uptake

COMPETITIVE LANDSCAPE

• Danone Aqua retains leadership of bottled water through brand strength and aggressive strategy
• Functional bottled water brand emerges as most dynamic performer
• Sariguna Primatirta retains dominance in still spring format with diverse sizes and distribution

CHANNELS

• Convenience stores gains further share from leading channel small local grocers
• E-commerce reshapes Indonesia's bottled water landscape in 2025

CATEGORY DATA

• Table 49 Off-trade Sales of Bottled Water by Category: Volume 2020-2025
• Table 50 Off-trade Sales of Bottled Water by Category: Value 2020-2025
• Table 51 Off-trade Sales of Bottled Water by Category: % Volume Growth 2020-2025
• Table 52 Off-trade Sales of Bottled Water by Category: % Value Growth 2020-2025
• Table 53 NBO Company Shares of Off-trade Bottled Water: % Volume 2021-2025
• Table 54 LBN Brand Shares of Off-trade Bottled Water: % Volume 2022-2025
• Table 55 NBO Company Shares of Off-trade Bottled Water: % Value 2021-2025
• Table 56 LBN Brand Shares of Off-trade Bottled Water: % Value 2022-2025
• Table 57 Forecast Off-trade Sales of Bottled Water by Category: Volume 2025-2030
• Table 58 Forecast Off-trade Sales of Bottled Water by Category: Value 2025-2030
• Table 59 Forecast Off-trade Sales of Bottled Water by Category: % Volume Growth 2025-2030
• Table 60 Forecast Off-trade Sales of Bottled Water by Category: % Value Growth 2025-2030

COUNTRY REPORTS DISCLAIMER

SPORTS DRINKS IN INDONESIA

KEY DATA FINDINGS

2025 DEVELOPMENTS

• Performance, challenges, and future growth strategies

INDUSTRY PERFORMANCE

• Slower growth amidst economic pressures and health awareness
• Low penetration of sports drinks in Indonesia due to brand scarcity and consumer misconceptions

WHAT'S NEXT?

• High prices and fierce competition to stifle stronger growth potential for sports drinks
• Healthier formulations and smart packaging can help drive future adoption
• Events and healthy lifestyle promotion in Indonesia

COMPETITIVE LANDSCAPE

• Strategic penetration and experiential marketing secure Pocari Sweat's dominance
• Tactical pricing and engagement propel volume growth of Isoplus in 2025

CHANNELS

• Broad offerings and targeted promotions solidify leadership of convenience stores
• Imported products and bulk deals strengthen e-commerce's position

CATEGORY DATA

• Table 61 Off-trade Sales of Sports Drinks: Volume 2020-2025
• Table 62 Off-trade Sales of Sports Drinks: Value 2020-2025
• Table 63 Off-trade Sales of Sports Drinks: % Volume Growth 2020-2025
• Table 64 Off-trade Sales of Sports Drinks: % Value Growth 2020-2025
• Table 65 NBO Company Shares of Off-trade Sports Drinks: % Volume 2021-2025
• Table 66 LBN Brand Shares of Off-trade Sports Drinks: % Volume 2022-2025
• Table 67 NBO Company Shares of Off-trade Sports Drinks: % Value 2021-2025
• Table 68 LBN Brand Shares of Off-trade Sports Drinks: % Value 2022-2025
• Table 69 Forecast Off-trade Sales of Sports Drinks: Volume 2025-2030
• Table 70 Forecast Off-trade Sales of Sports Drinks: Value 2025-2030
• Table 71 Forecast Off-trade Sales of Sports Drinks: % Volume Growth 2025-2030
• Table 72 Forecast Off-trade Sales of Sports Drinks: % Value Growth 2025-2030

COUNTRY REPORTS DISCLAIMER

ENERGY DRINKS IN INDONESIA

KEY DATA FINDINGS

2025 DEVELOPMENTS

• Strategic growth amidst evolving challenges and future shifts

INDUSTRY PERFORMANCE

• Pricing and packaging strategies drive growth of energy drinks in 2025
• New launches and wider reach in attempt to spark consumer engagement

WHAT'S NEXT?

• Future growth to be tempered by consumer perception
• Expanding reach and exploring healthier formulations
• Sugar tax to potentially reshape the energy drink landscape in Indonesia

COMPETITIVE LANDSCAPE

• Aggressive promotions and early mover advantage help maintain Asia Health Energi's leadership
• Panther's wide reach and consistent strategy

CHANNELS

• Cup packaging and core consumer base drive dominance of small local grocers
• Imported brands and digital promotions fuel e-commerce growth

CATEGORY DATA

• Table 73 Off-trade Sales of Energy Drinks: Volume 2020-2025
• Table 74 Off-trade Sales of Energy Drinks: Value 2020-2025
• Table 75 Off-trade Sales of Energy Drinks: % Volume Growth 2020-2025
• Table 76 Off-trade Sales of Energy Drinks: % Value Growth 2020-2025
• Table 77 NBO Company Shares of Off-trade Energy Drinks: % Volume 2021-2025
• Table 78 LBN Brand Shares of Off-trade Energy Drinks: % Volume 2022-2025
• Table 79 NBO Company Shares of Off-trade Energy Drinks: % Value 2021-2025
• Table 80 LBN Brand Shares of Off-trade Energy Drinks: % Value 2022-2025
• Table 81 Forecast Off-trade Sales of Energy Drinks: Volume 2025-2030
• Table 82 Forecast Off-trade Sales of Energy Drinks: Value 2025-2030
• Table 83 Forecast Off-trade Sales of Energy Drinks: % Volume Growth 2025-2030
• Table 84 Forecast Off-trade Sales of Energy Drinks: % Value Growth 2025-2030

COUNTRY REPORTS DISCLAIMER

CONCENTRATES IN INDONESIA

KEY DATA FINDINGS

2025 DEVELOPMENTS

• Mixed fortunes in local concentrates: Powder thrives as liquid faces headwinds

INDUSTRY PERFORMANCE

• Stagnant innovation, but kiosks drive modest growth in local concentrates
• Powder leads on price and variety, liquid thrives on strategic promotions

WHAT'S NEXT?

• Stable prices and innovation to drive powder concentrate growth, outpacing liquid
• Grassroots creativity versus stagnation in concentrates
• Future challenges for concentrates: Competing with aggressive discounts and driving innovation

COMPETITIVE LANDSCAPE

• Innovative advertising and digital promotions support Lasalle Food's leadership
• Innovation, variety, and distribution drive Nutrifood's dynamism in concentrates

CHANNELS

• Sachet sales and core consumers drive dominance of small local grocers
• Online grocers, niche brands, and exclusivity fuel e-commerce growth
• Concentrates Conversions
• Summary 2 Concentrates Conversion Factors for Ready-to-Drink (RTD) Format

CATEGORY DATA

• Table 85 Off-trade Sales of Concentrates (RTD) by Category: Volume 2020-2025
• Table 86 Off-trade Sales of Concentrates (RTD) by Category: % Volume Growth 2020-2025
• Table 87 Off-trade Sales of Concentrates by Category: Value 2020-2025
• Table 88 Off-trade Sales of Concentrates by Category: % Value Growth 2020-2025
• Table 89 LBN Brand Shares of Off-trade Concentrates (RTD): % Volume 2022-2025
• Table 90 NBO Company Shares of Off-trade Concentrates: % Value 2021-2025
• Table 91 LBN Brand Shares of Off-trade Concentrates: % Value 2022-2025
• Table 92 NBO Company Shares of Off-trade Liquid Concentrates (RTD): % Volume 2021-2025
• Table 93 LBN Brand Shares of Off-trade Liquid Concentrates (RTD): % Volume 2022-2025
• Table 94 NBO Company Shares of Off-trade Powder Concentrates (RTD): % Volume 2021-2025
• Table 95 LBN Brand Shares of Off-trade Powder Concentrates (RTD): % Volume 2022-2025
• Table 96 Forecast Off-trade Sales of Concentrates (RTD) by Category: Volume 2025-2030
• Table 97 Forecast Off-trade Sales of Concentrates (RTD) by Category: % Volume Growth 2025-2030
• Table 98 Forecast Off-trade Sales of Concentrates by Category: Value 2025-2030
• Table 99 Forecast Off-trade Sales of Concentrates by Category: % Value Growth 2025-2030

COUNTRY REPORTS DISCLAIMER

RTD TEA IN INDONESIA

KEY DATA FINDINGS

2025 DEVELOPMENTS

• Indonesian RTD tea faces stagnation amidst fierce competition, reduced sugar shines

INDUSTRY PERFORMANCE

• Stagnation for RTD tea amidst saturation and on-trade challenges
• New brands and wider reach propel reduced sugar options to dynamic growth

WHAT'S NEXT?

• Stagnation amidst saturation and street stall competition
• Flavour innovation and design refreshment to drive Indonesian RTD tea
• Navigating sugar tax challenges and embracing reduced sugar growth

COMPETITIVE LANDSCAPE

• Agile strategy and strong brand image secure RTD tea leadership
• Modern retail and innovation propel key players in RTD tea

CHANNELS

• Cup packaging and children drive dominance of small local grocers in RTD tea
• E-commerce's dynamic role in bulk and discount sales

CATEGORY DATA

• Table 100 Off-trade Sales of RTD Tea by Category: Volume 2020-2025
• Table 101 Off-trade Sales of RTD Tea by Category: Value 2020-2025
• Table 102 Off-trade Sales of RTD Tea by Category: % Volume Growth 2020-2025
• Table 103 Off-trade Sales of RTD Tea by Category: % Value Growth 2020-2025
• Table 104 Leading Flavours for Off-trade RTD Tea: % Volume 2020-2025
• Table 105 NBO Company Shares of Off-trade RTD Tea: % Volume 2021-2025
• Table 106 LBN Brand Shares of Off-trade RTD Tea: % Volume 2022-2025
• Table 107 NBO Company Shares of Off-trade RTD Tea: % Value 2021-2025
• Table 108 LBN Brand Shares of Off-trade RTD Tea: % Value 2022-2025
• Table 109 Forecast Off-trade Sales of RTD Tea by Category: Volume 2025-2030
• Table 110 Forecast Off-trade Sales of RTD Tea by Category: Value 2025-2030
• Table 111 Forecast Off-trade Sales of RTD Tea by Category: % Volume Growth 2025-2030
• Table 112 Forecast Off-trade Sales of RTD Tea by Category: % Value Growth 2025-2030

COUNTRY REPORTS DISCLAIMER

RTD COFFEE IN INDONESIA

KEY DATA FINDINGS

2025 DEVELOPMENTS

• Affordability, innovation, and lifestyle appeal fuel growth

INDUSTRY PERFORMANCE

• Affordability and strategic distribution drive growth in RTD coffee
• New brands and packaging innovations fuel growth

WHAT'S NEXT?

• Lifestyle shifts and new generations to fuel future growth of RTD coffee
• Flavour innovation and strategic pricing to drive greater consumer interest
• Plant-based, black coffee, and street vendors: Evolving dynamics in local RTD coffee

COMPETITIVE LANDSCAPE

• Affordability and youth engagement help maintain Tirta Alam Segar's lead
• Santos Jaya Abadi's dynamic growth through broad appeal and innovative marketing

CHANNELS

• Affordable cup packaging and accessibility drive sales via small local grocers
• Expanding product range and promotions attract consumers to convenience stores

CATEGORY DATA

• Table 113 Off-trade Sales of RTD Coffee: Volume 2020-2025
• Table 114 Off-trade Sales of RTD Coffee: Value 2020-2025
• Table 115 Off-trade Sales of RTD Coffee: % Volume Growth 2020-2025
• Table 116 Off-trade Sales of RTD Coffee: % Value Growth 2020-2025
• Table 117 NBO Company Shares of Off-trade RTD Coffee: % Volume 2021-2025
• Table 118 LBN Brand Shares of Off-trade RTD Coffee: % Volume 2022-2025
• Table 119 NBO Company Shares of Off-trade RTD Coffee: % Value 2021-2025
• Table 120 LBN Brand Shares of Off-trade RTD Coffee: % Value 2022-2025
• Table 121 Forecast Off-trade Sales of RTD Coffee: Volume 2025-2030
• Table 122 Forecast Off-trade Sales of RTD Coffee: Value 2025-2030
• Table 123 Forecast Off-trade Sales of RTD Coffee: % Volume Growth 2025-2030
• Table 124 Forecast Off-trade Sales of RTD Coffee: % Value Growth 2025-2030

COUNTRY REPORTS DISCLAIMER

ASIAN SPECIALITY DRINKS IN INDONESIA

KEY DATA FINDINGS

2025 DEVELOPMENTS

• Affordable cup packaging and tradition drive growth, but innovation is needed

INDUSTRY PERFORMANCE

• Strategic pricing drives off-trade gains, on-trade struggles
• Enduring appeal of cooling water through tradition and targeted marketing

WHAT'S NEXT?

• Navigating stagnation with enduring consumer trust
• Bridging the innovation gap for younger demographics

COMPETITIVE LANDSCAPE

• Okky Jelly Drink leads through innovation and unchallenged position
• Sari Enesis Indah's agile strategy fuels dynamic performance

CHANNELS

• Cup packaging and comprehensive offerings drive dominance of small local grocers
• Online grocers, bulk deals, and niche access fuel e-commerce growth

CATEGORY DATA

• Table 125 Off-trade Sales of Asian Speciality Drinks: Volume 2020-2025
• Table 126 Off-trade Sales of Asian Speciality Drinks: Value 2020-2025
• Table 127 Off-trade Sales of Asian Speciality Drinks: % Volume Growth 2020-2025
• Table 128 Off-trade Sales of Asian Speciality Drinks: % Value Growth 2020-2025
• Table 129 NBO Company Shares of Off-trade Asian Speciality Drinks: % Volume 2021-2025
• Table 130 LBN Brand Shares of Off-trade Asian Speciality Drinks: % Volume 2022-2025
• Table 131 NBO Company Shares of Off-trade Asian Speciality Drinks: % Value 2021-2025
• Table 132 LBN Brand Shares of Off-trade Asian Speciality Drinks: % Value 2022-2025
• Table 133 Forecast Off-trade Sales of Asian Speciality Drinks: Volume 2025-2030
• Table 134 Forecast Off-trade Sales of Asian Speciality Drinks: Value 2025-2030
• Table 135 Forecast Off-trade Sales of Asian Speciality Drinks: % Volume Growth 2025-2030
• Table 136 Forecast Off-trade Sales of Asian Speciality Drinks: % Value Growth 2025-2030

COUNTRY REPORTS DISCLAIMER

CARBONATES IN INDONESIA

KEY DATA FINDINGS

2025 DEVELOPMENTS

• Navigating sales decline, reduced sugar growth, and channel shifts

INDUSTRY PERFORMANCE

• Carbonates remains under pressure due to a number of factors
• Rising health concerns drive dynamic growth of reduced sugar carbonates

WHAT'S NEXT?

• Further downwards pressure on carbonates but reduced sugar options will continue to make gains
• Players look to redesign packaging and launch new flavours to attract consumers
• Potential impact of impending sugar tax in Indonesia

COMPETITIVE LANDSCAPE

• Coca-Cola retains dominance of carbonates with wide portfolio and discounts
• Local brand continues to make significant gains in lemonade/lime

CHANNELS

• Small local grocers strengthens dominance as distribution channel for carbonates
• Convenience and cost savings drive strong growth of e-commerce

CATEGORY DATA

• Table 137 Off-trade vs On-trade Sales of Carbonates: Volume 2020-2025
• Table 138 Off-trade vs On-trade Sales of Carbonates: Value 2020-2025
• Table 139 Off-trade vs On-trade Sales of Carbonates: % Volume Growth 2020-2025
• Table 140 Off-trade vs On-trade Sales of Carbonates: % Value Growth 2020-2025
• Table 141 Off-trade Sales of Carbonates by Category: Volume 2020-2025
• Table 142 Off-trade Sales of Carbonates by Category: Value 2020-2025
• Table 143 Off-trade Sales of Carbonates by Category: % Volume Growth 2020-2025
• Table 144 Off-trade Sales of Carbonates by Category: % Value Growth 2020-2025
• Table 145 Total Sales of Carbonates by Fountain On-trade: Volume 2020-2025
• Table 146 Total Sales of Carbonates by Fountain On-trade: % Volume Growth 2020-2025
• Table 147 NBO Company Shares of Off-trade Carbonates: % Volume 2021-2025
• Table 148 LBN Brand Shares of Off-trade Carbonates: % Volume 2022-2025
• Table 149 NBO Company Shares of Off-trade Carbonates: % Value 2021-2025
• Table 150 LBN Brand Shares of Off-trade Carbonates: % Value 2022-2025
• Table 151 Forecast Off-trade Sales of Carbonates by Category: Volume 2025-2030
• Table 152 Forecast Off-trade Sales of Carbonates by Category: Value 2025-2030
• Table 153 Forecast Off-trade Sales of Carbonates by Category: % Volume Growth 2025-2030
• Table 154 Forecast Off-trade Sales of Carbonates by Category: % Value Growth 2025-2030
• Table 155 Forecast Total Sales of Carbonates by Fountain On-trade: Volume 2025-2030
• Table 156 Forecast Total Sales of Carbonates by Fountain On-trade: % Volume Growth 2025-2030

COUNTRY REPORTS DISCLAIMER