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PUBLISHER: Euromonitor International | PRODUCT CODE: 1932863
PUBLISHER: Euromonitor International | PRODUCT CODE: 1932863
Apparel and Footwear in Germany
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PAGES: 92 Pages
DELIVERY TIME: 1-2 business days
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The apparel and footwear market in Germany experienced cautious consumer spending in 2025 due to global instability and inflationary pressures, but saw a significant shift towards sustainable and inclusive products. Resale and rental models expanded, with resale platforms like Vinted, Momox, and Zalando Pre-owned thriving. The market is expected to grow, driven by advancements in technology and a shift towards sustainable practices, with retail sales projected to increase at a current value CAGR...
Euromonitor International's Apparel and Footwear in Germany report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2021-2025 and analysis by distribution format allowing you to identify the sectors driving growth. It identifies the leading companies, leading brands, and offers strategic analysis of key factors influencing the market. Forecasts to 2030 illustrate how the market is set to change.
Product coverage: Apparel, Footwear, Sportswear.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
- Get a detailed picture of the Apparel and Footwear market;
- Pinpoint growth sectors and identify factors driving change;
- Understand the competitive environment, the market's major players and leading brands;
- Use five-year forecasts to assess how the market is predicted to develop.
Euromonitor International has over 50 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo, Bengaluru, Sao Paulo, Seoul, Hong Kong, Dusseldorf and Mexico City and a network of analysts in 100 countries, Euromonitor International has a unique capability and an understanding of diverse markets to develop reliable information resources to help drive informed strategic planning. To learn more about how our research solutions can support you, contact your local Euromonitor International office.
Product Code: CLFDE
TABLE OF CONTENTS
List Of Contents And Tables
EXECUTIVE SUMMARY
- Resale and rental models become increasingly prominent
KEY DATA FINDINGS
- CHART 1 Key Trends 2025
- CHART 2 Analyst Insight
INDUSTRY PERFORMANCE
- Resale and rental models drive sustainable fashion
- Apparel demand shaped by preferences for sustainable and affordable fashion
- Dynamic growth in resale and rental services
WHAT'S NEXT?
- Sustainable practices and technology drive market growth
- CHART 3 E-dress Goes on an Offline Tour for the First Time
- Apparel offers stable growth prospects
- Sportswear emerges as fastest-growing area driven by technology
COMPETITIVE LANDSCAPE
- H&M and C&A maintain lead despite Shein's growth
- Zalando's acquisition of About You reshapes e-commerce landscape
CHANNELS
- Retail offline leads apparel and footwear sales despite e-commerce growth
- Retail e-commerce drives growth with AI-driven personalisation
- AI personalisation tools and virtual try-on bolster appeal of e-commerce
- CHART 4 More Personal and Smarter - the Zalando Assistant
PRODUCTS
- Sustainability drives innovation in product design
- CHART 5 BFW Joins Forces with CFW to Accelerate the Industry's Sustainability Efforts
ECONOMIC CONTEXT
- CHART 6 Real GDP Growth and Inflation 2020-2030
- CHART 7 PEST Analysis in Germany 2025
CONSUMER CONTEXT
- CHART 8 Key Insights on Consumers in Germany 2025
- CHART 9 Consumer Landscape in Germany 2025
COUNTRY REPORTS DISCLAIMER
SOURCES
- Summary 1 Research Sources
CHILDRENSWEAR IN GERMANY
KEY DATA FINDINGS
2025 DEVELOPMENTS
- Strong inclination towards sustainability
- CHART 10 Key Trends 2025
- CHART 11 Analyst Insight
INDUSTRY PERFORMANCE
- Eco-conscious parents drive demand for sustainable childrenswear
- Baby and toddler wear sees strongest growth
- Resale and rental drive growth in childrenswear
- CHART 12 Rental Exerts Growing Influence
WHAT'S NEXT?
- Parents prioritise sustainability and affordability in childrenswear
- Girls' apparel to become largest category by volume
- Resale and rental trend to exert growing influence
COMPETITIVE LANDSCAPE
- Leading brands maintain share through diverse strategies
- No significant mergers or new product launches reported
CHANNELS
- Retail offline dominates childrenswear sales despite e-commerce growth
- Apparel and footwear specialists drive retail offline sales
- E-commerce growth driven by convenience and technology
- CHART 13 Infantium Victoria Wins PETA Award 2025
PRODUCTS
- Sustainable materials and circular fashion drive innovation
COUNTRY REPORTS DISCLAIMER
APPAREL ACCESSORIES IN GERMANY
KEY DATA FINDINGS
2025 DEVELOPMENTS
- Polarisation causes problems for mid-priced brands
- CHART 14 Key Trends 2025
- CHART 15 Analyst Insight
INDUSTRY PERFORMANCE
- Market polarisation, with sustainability contributing to slowdown in value sales growth
- CHART 16 Consumers are Looking for High-End Brands and Ultra-Fast Fashion
- Lutz Morris emphasises sustainability with local production
- CHART 17 Lutz Morris Wins Munich Fashion Award (Accessories) in 2025
- Gloves and scarves shape market dynamics
WHAT'S NEXT?
- Sustainable practices and technology reshape apparel accessories
- Gloves and scarves to remain largest categories in 2030
- Technological innovation drives fastest growth in other apparel accessories
COMPETITIVE LANDSCAPE
- Leading brands maintain market share amidst polarisation
- Opportunities emerge for new entrants and innovative products
CHANNELS
- Retail offline remains dominant despite e-commerce growth
- E-commerce gains traction with convenience and flexibility
- New retail concepts not expected to emerge in 2026
PRODUCTS
- Technological innovation drives growth in other apparel accessories
COUNTRY REPORTS DISCLAIMER
HOSIERY IN GERMANY
KEY DATA FINDINGS
2025 DEVELOPMENTS
- Trend towards premium products
- CHART 18 Key Trends 2025
- CHART 19 Analyst Insight
INDUSTRY PERFORMANCE
- Market polarisation, with some consumers turning to premium hosiery products
- Non-sheer hosiery leads the market in 2025
- Sheer hosiery benefits from fashion trends
WHAT'S NEXT?
- Consumers look for premiumisation and sustainability
- Non-sheer hosiery remains dominant
- Sustainability and functionality to drive future growth
COMPETITIVE LANDSCAPE
- Premium brands and private label drive market polarisation
- No significant mergers or new product launches observed
CHANNELS
- Online channel grows as brick-and-mortar remains preferred choice
- Stability in retail landscape
- Retail e-commerce drives sales with convenience and subscriptions
PRODUCTS
- Sustainability and technology drive hosiery innovation
- Innovative brands focus on sustainable and customised products
COUNTRY REPORTS DISCLAIMER
MENSWEAR IN GERMANY
KEY DATA FINDINGS
2025 DEVELOPMENTS
- Rental and resale plays a key role in driving growth
- CHART 20 Key Trends 2025
- CHART 21 Analyst Insight
INDUSTRY PERFORMANCE
- Resale and rental drive sustainable menswear growth
- Men's outerwear dominates menswear sales
- No new launches in menswear resale and rental
WHAT'S NEXT?
- Tech-savvy consumers drive sustainable menswear growth
- Men's outerwear maintains lead in menswear sales
- E-commerce innovations enhance the shopping experience
COMPETITIVE LANDSCAPE
- H&M and Hugo Boss lead menswear market with value and premium offerings
- Digitalisation and sustainability drive opportunities for menswear businesses
CHANNELS
- Zalando's AI-powered assistant drives e-commerce growth
- CHART 22 More Personal and Smarter - the Zalando Assistant
- Apparel and footwear specialists lead offline sales
- Growing role for e-commerce
PRODUCTS
- Sustainability and inclusivity drive product innovation
- Innovative products reflecting sustainability and inclusivity
- CHART 23 Armedangels Launches Democracy Campaign with Artist, Eike Konig
COUNTRY REPORTS DISCLAIMER
WOMENSWEAR IN GERMANY
KEY DATA FINDINGS
2025 DEVELOPMENTS
- A challenging market environment
- CHART 24 Key Trends 2025
- CHART 25 Analyst Insight
INDUSTRY PERFORMANCE
- Resale and rental drive sustainable fashion forward
- Women's outerwear dominates market share
- E-dress revolutionises fashion with offline tour
- CHART 26 E-dress Goes on an Offline Tour for the First Time
WHAT'S NEXT?
- Sustainability and technology drive womenswear forward
- Women's outerwear remains largest category
- Circular economy and digitalisation reshape womenswear
COMPETITIVE LANDSCAPE
- H&M and Lidl lead as market share shifts
- CHART 27 H&M Continues its Exploration of Creativity with AI
- Opportunities arise from market shifts and trends
CHANNELS
- Retail e-commerce drives womenswear sales with AI-powered tools
- Apparel and footwear specialists leads retail offline channels
- Investing in sustainability and digitalisation
PRODUCTS
- Sustainability and inclusivity drive product innovation
- Primark's inclusive mannequins set new standard
- CHART 28 Primark Brings Wheelchair Mannequins into Stores and Shop Windows
COUNTRY REPORTS DISCLAIMER
JEANS IN GERMANY
KEY DATA FINDINGS
2025 DEVELOPMENTS
- Upmarket shift in demand
- CHART 29 Key Trends 2025
- CHART 30 Analyst Insight
INDUSTRY PERFORMANCE
- Mixed performance across different jeans categories
- Economy jeans leads in terms of sales volume
- Sustainability drives growth in super premium jeans
- CHART 31 Growing Focus on Sustainability
WHAT'S NEXT?
- Rising incomes and sustainability drive super premium sales
- Economy jeans to maintain largest share
- Super premium jeans to see growth driven by sustainability and innovation
COMPETITIVE LANDSCAPE
- Leading companies maintain strength amidst market polarisation
- CHART 32 Jeans Seeing Polarisation
- Evolving conditions present opportunities
CHANNELS
- Retail offline remains dominant despite e-commerce growth
- E-commerce sees significant growth
- Sustainability and omnichannel presence drive jeans retail
PRODUCTS
- Sustainable practices drive innovation in higher-end jeans
- Eco-friendly jeans innovations
COUNTRY REPORTS DISCLAIMER
FOOTWEAR IN GERMANY
KEY DATA FINDINGS
2025 DEVELOPMENTS
- Footwear shows resilience
- CHART 33 Key Trends 2025
- CHART 34 Analyst Insight
INDUSTRY PERFORMANCE
- Disposable income growth supports moderate footwear sales
- Women's footwear remains largest category, driven by demand for functional and customisable products
- Sustainability and innovation drive dynamic growth in specific footwear categories
- CHART 35 8beaufort.hamburg Shows a Clear Edge When It Comes to Sustainability
WHAT'S NEXT?
- Sustainability and customisation drive future growth
- Women's footwear dominates market
- E-commerce gains momentum in footwear sales
COMPETITIVE LANDSCAPE
- Deichmann and sportswear brands lead market
- Sustainability drives challenger brand success and market evolution
CHANNELS
- Puma and Meta lead innovation with mixed-reality shopping
- CHART 36 Puma and Meta Launch Mixed-Reality Shopping Experience for Basketball Shoe Debut
- Retail e-commerce sees growth in footwear sales
- Omnichannel strategies to shape future footwear sales
PRODUCTS
- Sustainable design drives innovation in footwear products
- CHART 37 Salomon Index.03 Sneaker Takes sustainability and Running Performance Seriously
COUNTRY REPORTS DISCLAIMER
SPORTSWEAR IN GERMANY
KEY DATA FINDINGS
2025 DEVELOPMENTS
- Growing focus on sustainability in an increasingly polarised market
- CHART 38 Key Trends 2025
- CHART 39 Analyst Insight
INDUSTRY PERFORMANCE
- Cautious consumer spending fuels growth in sportswear sales
- Sports apparel drives sportswear sales
- Polarisation drives demand for affordable sportswear options
WHAT'S NEXT?
- Brands invest in technology and sustainability to drive growth
- Emerging brands capitalise on demand for elevated sportswear
- Price-conscious consumers drive demand for affordable sustainable sportswear
COMPETITIVE LANDSCAPE
- adidas and lululemon drive polarisation with innovative products
- CHART 40 Under Armour Enters the Sportswear Fashion Race
- Polarisation and innovation create opportunities for businesses
CHANNELS
- Retail offline retains lead despite e-commerce growth
- E-commerce gains traction with technological advancements
- Polarisation shaping sportswear distribution in Germany
PRODUCTS
- Sustainability drives innovation in sportswear design
- CHART 41 Puma Surpasses Eco-materials Goal
- Ai and tech innovation enhance operational efficiency
COUNTRY REPORTS DISCLAIMER
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