Apparel and Footwear in France

TABLE OF CONTENTS

List Of Contents And Tables

EXECUTIVE SUMMARY

• Sustainability and technology are key drivers in apparel and footwear in France

KEY DATA FINDINGS

• CHART 1 Key Trends 2025
• CHART 2 Analyst Insight

INDUSTRY PERFORMANCE

• Fast fashion drives market polarisation and value sales
• Apparel remains the largest subcategory despite a slowdown in growth
• Sportswear drives growth with sustainability and technology
• CHART 3 Naumy Flash - the New Local Store-Based Retailer vs Pure Players in Fast Fashion

WHAT'S NEXT?

• Ongoing market polarisation and a demand for affordability will shape apparel and footwear
• Sustainability and technology are expected to influence product innovation
• Omnichannel strategies will remain key to players success

COMPETITIVE LANDSCAPE

• Omnichannel strategies support the position of leading brands in apparel and footwear
• Groupe Beaumanoir SA's acquisition boosts its presence in sportswear

CHANNELS

• Specialist retailers and retail e-commerce offer strong product selections and competitive prices
• Omnichannel strategies and affordability are key drivers of sales

PRODUCTS

• AI and tech innovation drives product customisation
• CHART 4 The Gen AI from Imki Helps To Create the Jonak's Laces More Capsule Collection
• Sustainability and inclusivity influence product design
• CHART 5 Marine Serre - a Sustainable Luxury Local Brand that Creates with Durable Linen

ECONOMIC CONTEXT

• CHART 6 Real GDP Growth and Inflation 2020-2030
• CHART 7 PEST Analysis in France 2025

CONSUMER CONTEXT

• CHART 8 Key Insights on Consumers in France 2025
• CHART 9 Consumer Landscape in France 2025

COUNTRY REPORTS DISCLAIMER

SOURCES

• Summary 1 Research Sources

CHILDRENSWEAR IN FRANCE

KEY DATA FINDINGS

2025 DEVELOPMENTS

• Lower birth rates and reduced spending drive market decline
• CHART 10 Key Trends 2025

INDUSTRY PERFORMANCE

• Lower birth rates and budget constraints reshape childrenswear
• CHART 11 Analyst Insight
• Newborn gifting culture fosters long-term brand loyalty

WHAT'S NEXT?

• Parental demand for quality and affordability are expected to accelerate the second-hand market
• CHART 12 Smala, the Local Second-Hand Online Platform, Forges Ahead with a New Clothes Range
• Gender-neutral designs and minimalism will influence a shift in childrenswear

COMPETITIVE LANDSCAPE

• Kiabi Europe SAS and Okaidi Groupe maintain their leads through sustainable strategies
• Acquisitions and closures highlight challenging market conditions

CHANNELS

• Convenience and price fuel the shift towards online channels
• Primark expands its store network while maintaining competitive pricing
• CHART 13 Primark Defies E-Commerce Trend with Low-Priced Sustainable Basics

PRODUCTS

• Kiabi bolsters its leadership with sustainability and innovation
• Technology reshapes design and customer engagement
• CHART 14 Jules and Its Collection Made by Gen AI For Young Teenagers

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APPAREL ACCESSORIES IN FRANCE

KEY DATA FINDINGS

2025 DEVELOPMENTS

• Sustainability, innovation, and polarisation drive sales of apparel accessories
• CHART 15 Key Trends 2025
• CHART 16 Analyst Insight

INDUSTRY PERFORMANCE

• Growth for apparel accessories is driven by tourism, sports, and seasonal demand
• Demand for luxury and affordable options drives market polarisation
• CHART 17 LEGEND Beeswax-Black Black Diamond 2025 - Flexibility, Robustness and Insulation
• CHART 18 New Era Caps Sold at Discounted Prices in 2025

WHAT'S NEXT?

• Stable economic growth will support continued demand for apparel accessories
• Demand for both affordability and luxury items is expected to drive sales
• Sustainability is set to be a core drive of sales and innovation

COMPETITIVE LANDSCAPE

• Leading brands maintain their positions through ongoing innovation
• Sustainable innovations and strategic partnerships drive future growth

CHANNELS

• Retail channels adapt to retail e-commerce growth and value competition
• Retail e-commerce gains ground as value and convenience drive demand

PRODUCTS

• The La Vie est Belt offers a sustainable accessory crafted from recycled materials
• CHART 19 La Vie est Belt, a Local Belt Made from Bicycle Tires

COUNTRY REPORTS DISCLAIMER

MENSWEAR IN FRANCE

KEY DATA FINDINGS

2025 DEVELOPMENTS

• Growth for menswear is driven by sustainability and innovation
• CHART 20 Key Trends 2025
• CHART 21 Analyst Insight

INDUSTRY PERFORMANCE

• Menswear balances modern casual with the vintage style resurgence
• Eco-conscious consumers favour sustainable and convenient options
• CHART 22 Asphalte Le Nouvel Uniforme - a Sustainable and Convenient Concept for the Summer

WHAT'S NEXT?

• Brands are expected to blend style and practicality to capture the swimwear market
• Environmental awareness is set to shape consumer purchasing decisions
• CHART 23 Neo-Worker Style by Le Temps des Cerise

COMPETITIVE LANDSCAPE

• Decathlon leads the highly fragmented market with a focus on sportswear
• Product innovation and celebrity partnerships are among key competitive strategies

CHANNELS

• Sports retailers grow through online sales and athleisure demand
• Pop-up stores help to revitalise the image of department stores
• Retail e-commerce gains traction as consumers increasingly value convenience

PRODUCTS

• Dior uses technology for virtual try-on sessions
• CHART 24 Jules Launches Generative AI-Designed Retro Collection
• Brands embed sustainability in their core business mission

COUNTRY REPORTS DISCLAIMER

WOMENSWEAR IN FRANCE

KEY DATA FINDINGS

2025 DEVELOPMENTS

• Market polarisation shapes womenswear with luxury and online growth
• CHART 25 Key Trends 2025

INDUSTRY PERFORMANCE

• The womenswear market is polarised with premium and ultra-fast fashion
• CHART 26 Analyst Insight
• De-consumption drives the rise of second-hand fashion platforms

WHAT'S NEXT?

• The advertising ban for ultra-fast fashion is expected to impact the forecast period
• CHART 27 First Shein Store Opening Met by Major Public Backlash
• The government repair bonus will reinforce the value of product lifespan and sustainability
• Resale platforms are expected to fuel circular fashion growth

COMPETITIVE LANDSCAPE

• Shein 's responsive model supports strength in fast fashion
• Groupe Beaumanoir acquires Jennyfer to strengthen market position

CHANNELS

• Retail e-commerce growth is driven by Shein, Amazon and Zalando
• Mango expands physical stores to target younger consumers, while H&M counters Zara with new flagship store

PRODUCTS

• Sustainability and inclusivity drive product innovation in womenswear
• CHART 28 Marine Serre - a Luxury Local Brand that Creates with Durable Linen
• Mango introduces AI virtual fashion assistant
• CHART 29 Mango Launches AI-Powered Stylist for Personalised Shopping

COUNTRY REPORTS DISCLAIMER

JEANS IN FRANCE

KEY DATA FINDINGS

2025 DEVELOPMENTS

• Polarisation and sustainability shape jean sales in France
• CHART 30 Key Trends 2025
• CHART 31 Analyst Insight

INDUSTRY PERFORMANCE

• Volume declines during budget pressures, yet affordable options show resilience
• Market polarisation drives success at both ends of the scale
• Premium and sustainable options gain traction in jeans
• CHART 32 Kiabi Lauches a Made in France Jean Priced at EUR35 in 2025

WHAT'S NEXT?

• Sustainable and comfort-focused strategies are expected to drive growth
• Economy jeans will remain the largest subcategory, while premium jeans drive growth

COMPETITIVE LANDSCAPE

• Fragmentation persists in jeans despite strong brand leaders
• CHART 33 Zorzetto 161N - Locally Made "Suit Jeans" that Breaks the Codes In 2025
• Opportunities for brands to focus on sustainability and local production

CHANNELS

• Apparel and footwear specialists lead jeans distribution despite a fall in share
• Convenience and affordability support jean sales through retail e-commerce

PRODUCTS

• Sustainable materials and local production drive innovation
• CHART 34 Atelier Tuffery - New Spring 2025 Collection Made from Organic Cotton and Hemp

COUNTRY REPORTS DISCLAIMER

HOSIERY IN FRANCE

KEY DATA FINDINGS

2025 DEVELOPMENTS

• Polarisation and sustainability shape growth in hosiery in France
• CHART 35 Key Trends 2025
• CHART 36 Analyst Insight

INDUSTRY PERFORMANCE

• Volume sales decline as consumers polarise between premium and affordable options
• Non-sheer hosiery leads sales as consumers appreciate its everyday appeal
• Cygnes innovates with eco-friendly, Made in France hosiery
• CHART 37 Cygnes, the Local Brand with Curvy Lines and Innovative Eco-Friendly Process

WHAT'S NEXT?

• Local brands are set to drive sustainable hosiery sales through innovation
• Non-sheer hosiery will maintain its lead as sheer products face declining demand
• Sustainable production methods will fuel growth in sheer hosiery alternatives

COMPETITIVE LANDSCAPE

• The fragmented hosiery market sees gains for online and accessible premium players
• Leading brands maintain share through innovation and a focus on sustainability
• CHART 38 Wolford Twenties Econyl: Sustainable and Safe Bet Against Low-Cost Tights

CHANNELS

• Discounters and sport goods stores drive offline sales growth in 2025
• E-commerce growth and aggressive online promotions drive hosiery sales in France
• CHART 39 Espace-des-marques.com: Daily Slashed Prices Promotions for Bargain Hunters

COUNTRY REPORTS DISCLAIMER

FOOTWEAR IN FRANCE

KEY DATA FINDINGS

2025 DEVELOPMENTS

• Growth for footwear is driven by innovation and sustainability
• CHART 40 Key Trends 2025
• CHART 41 Analyst Insight

INDUSTRY PERFORMANCE

• AI, tech innovation and personalisation support sales of footwear in 2025
• Women's footwear leads the market despite rising price sensitivity
• Men's footwear records dynamic growth supported by AI and technology

WHAT'S NEXT?

• Trainers and sporting events are set to drive growth in French footwear
• Women's footwear will maintain its lead while children's footwear recovers
• Sustainability and omnichannel strategies are set to shape the future of footwear

COMPETITIVE LANDSCAPE

• Nike retains its leading position through ongoing innovation and sustainability efforts
• Innovative launches focus on vintage and retrofuturism designs
• CHART 42 New Balance Abzorb 2000, Inspired by 2000sof Dad Shoes

CHANNELS

• Apparel and footwear specialists drive sales, however, price sensitivity impacts smaller stores
• Retail e-commerce gains traction with fast and flexible shopping

PRODUCTS

• Sustainable innovations redefine footwear with eco-friendly designs
• CHART 43 Hermes Clogs in Glossy Beige Calfskin with Clean Lines and Adjustable Strap
• AI and 3D printing drive hyper-personalised footwear in 2025
• CHART 44 Gen AI from Imki Helps to Create Jonak's Laces More Capsule Collection

COUNTRY REPORTS DISCLAIMER

SPORTSWEAR IN FRANCE

KEY DATA FINDINGS

2025 DEVELOPMENTS

• Athleisure wear remains key to sustained market growth for sportswear
• CHART 45 Key Trends 2025

INDUSTRY PERFORMANCE

• Olympics and athleisure wear boost sportswear growth
• Brands transform running shoes into fashionable lifestyle items
• Authenticity and relatable stories redefine branding strategies
• CHART 46 Celio and Lucas Pouille - Allowing Everyday Athletes to Feel Like Champions

WHAT'S NEXT?

• Hyrox is expected to drive the new wave of fitness and sportswear innovation
• Sportswear and luxury fashion will drive fusion-driven growth
• Eco-conscious consumers are set to favour transparent and sustainable brands
• CHART 47 NOLT, the Jersey that Never Dies

COMPETITIVE LANDSCAPE

• adidas challenges Nike's leadership with popular lifestyle models
• CHART 48 Analyst Insight
• Major acquisitions reshape the competitive landscape
• Activewear designers blends affordability, trend and performance needs

CHANNELS

• Sport superstores increase footfall with contrasting retail strategies
• Sports stores boost online sales and digital reach as Decathlon's new platform enhances omnichannel experience

PRODUCTS

• Technological advancements reshape sportswear industry standards
• CHART 49 XPlorer Ultra, the 3D Printed Performance Footwear Designed by Gen AI

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