PUBLISHER: Euromonitor International | PRODUCT CODE: 1932868
PUBLISHER: Euromonitor International | PRODUCT CODE: 1932868
Personal Accessories in Germany
Personal accessories in Germany exhibited a mixed performance in 2025, characterised by a slight decline in retail volume terms and solid 5% growth in retail current value terms, with traditional and connected watches seeing a particularly dynamic growth performance. Despite economic uncertainty, consumers were willing to spend on premium and tech-enabled products, driven by a growing number of high-net-worth individuals. Retail value sales are forecast to grow at a CAGR of 1% over the forecast...
Euromonitor International's Personal Accessoriesin Germany report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2021-2025), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, distribution or pricing issues. Forecasts to 2030 illustrate how the market is set to change.
Product coverage: Bags and Luggage, Jewellery, Traditional and Connected Watches, Writing Instruments.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
- Get a detailed picture of the Personal Accessories market;
- Pinpoint growth sectors and identify factors driving change;
- Understand the competitive environment, the market's major players and leading brands;
- Use five-year forecasts to assess how the market is predicted to develop.
Euromonitor International has over 50 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo, Bengaluru, Sao Paulo, Seoul, Hong Kong, Dusseldorf and Mexico City and a network of analysts in 100 countries, Euromonitor International has a unique capability and an understanding of diverse markets to develop reliable information resources to help drive informed strategic planning. To learn more about how our research solutions can support you, contact your local Euromonitor International office.
TABLE OF CONTENTS
List Of Contents And Tables
EXECUTIVE SUMMARY
- Premiumisation and tech integration drive value growth amid volume decline
KEY DATA FINDINGS
- CHART 1 Key Trends 2025
INDUSTRY PERFORMANCE
- Slowing inflation and cautious consumer spending shape category dynamics
- Traditional and connected watches is the largest, with growth driven by connected watches
- Sustainability is crucial, with consumers seeking recycled and biodegradable components
- CHART 2 GOT BAG Received a German Design Award 2025 for its Bag Designs
- AI and tech innovation reshape personal accessories
- CHART 3 Google's Pixel Watch 3 Introduces Innovative AI-Powered Features
WHAT'S NEXT?
- Sustainable personal accessories set to drive growth
- Traditional and connected watches to remain largest category and remain stable
- Digital technology and market polarisation expected to become more evident
- CHART 4 Analyst Insight
COMPETITIVE LANDSCAPE
- Leading brands maintain their positions, but changes in share evident
- Market polarisation impacts the competitive landscape
- Sustainable practices and innovation expected to drive opportunities for brands
CHANNELS
- Retail offline remains dominant as consumers still value the shopping experience
- Retail e-commerce drives growth with convenience and flexibility
ECONOMIC CONTEXT
- CHART 5 Real GDP Growth and Inflation 2020-2030
- CHART 6 PEST Analysis in Germany 2025
CONSUMER CONTEXT
- CHART 7 Key Insights on Consumers in Germany 2025
- CHART 8 Consumer Landscape in Germany 2025
COUNTRY REPORTS DISCLAIMER
SOURCES
- Summary 1 Research Sources
BAGS AND LUGGAGE IN GERMANY
KEY DATA FINDINGS
2025 DEVELOPMENTS
- Premiumisation and sustainability drive value growth amid volume stagnation
- CHART 9 Key Trends 2025
- Value growth despite volume decline as consumers look for luxury and durability
- Rimowa's pre-loved luggage platform drives the resale market
- CHART 10 Rimowa Launches Pre-Loved Luggage Platform
- Sustainable innovations drive sales of premium products
- CHART 11 GOT BAG Receives a German Design Award 2025 for its Bag Designs
- Gen Z drives demand for personalised and sustainable products
WHAT'S NEXT?
- Sustainable practices to drive long-term growth, but competition from resale will continue
- Bags to remain the largest category, and see the fastest growth
- Resale and rental trends and market polarisation to reshape consumer behaviour
COMPETITIVE LANDSCAPE
- Samsonite, Rimowa and Louis Vuitton maintain their lead through strategic investments
- Opportunities for organic growth remain
CHANNELS
- Offline retail remains dominant as consumers value tactile experiences
- Retail e-commerce is the fastest growing distribution channel as technology advances
COUNTRY REPORTS DISCLAIMER
JEWELLERY IN GERMANY
KEY DATA FINDINGS
2025 DEVELOPMENTS
- Tech integration and luxury demand drive value growth amid economic caution
- CHART 12 Key Trends 2025
INDUSTRY PERFORMANCE
- Cautious spending habits, although fine jewellery sees a better performance
- Technological advancements reshape jewellery design and the shopping experience
- Sustainable and tech-driven jewellery redefine the category
- CHART 13 The Good Bling High Jewellery with Lab-Grown Diamonds from Berlin
- Lab-grown diamonds spark innovation in sustainable jewellery design
- CHART 14 Germany's First Diamond Laboratory is also Europe's Largest
WHAT'S NEXT?
- Fine jewellery set to drive growth as the number of HNWIs continues to rise
- Growth will be driven by rising demand for sustainable and ethically sourced pieces
- CHART 15 Analyst Insight
- Technology, customisation, and Gen Z anticipated to drive growth
COMPETITIVE LANDSCAPE
- Leading brands maintain dominance through innovation and sustainability
- Rising number of HNWIs will offer companies opportunities for growth
CHANNELS
- Offline retail remains dominant, especially for fine jewellery
- Retail e-commerce drives growth with digitalisation
COUNTRY REPORTS DISCLAIMER
TRADITIONAL AND CONNECTED WATCHES IN GERMANY
KEY DATA FINDINGS
2025 DEVELOPMENTS
- Heritage appeal and digital innovation drive strong value growth
- CHART 16 Key Trends 2025
INDUSTRY PERFORMANCE
- Consumers prioritise heritage watches and connected watches
- AI drives innovation in watch design and functionality
- CHART 17 Google's Pixel Watch 3 Introduces Innovative AI-Powered Features
- Gen Z and the evolution of traditional and connected watches
- CHART 18 Gen Z Drives the Pre-Owned Luxury Watch Boom
WHAT'S NEXT?
- Continued polarisation between high-end traditional watches and smartwatches
- Second-hand market and e-commerce set to impact growth
- Technological integration will shape consumer preferences
COMPETITIVE LANDSCAPE
- Swatch Group and Apple lead traditional and connected watches with distinct strategies
- Market polarisation and strategic divergence in traditional and connected watches
- Zepp Health drives innovation with connected watches, and opportunities remain
CHANNELS
- Offline retail is dominant as purchasers of high-end watches value personalised service
- Retail e-commerce drives growth with convenience and flexibility
COUNTRY REPORTS DISCLAIMER
WRITING INSTRUMENTS IN GERMANY
KEY DATA FINDINGS
2025 DEVELOPMENTS
- Premiumisation and digital transformation drive growth
- CHART 19 Key Trends 2025
INDUSTRY PERFORMANCE
- Premium products and affordability drive sales polarisation
- Sustainable and inclusive products gain traction
- CHART 20 Schneider wins German Sustainability Award 2024
- The shift to AI-enabled writing accelerates
- CHART 21 Example: AI and Tech Innovation
WHAT'S NEXT?
- Premium tech-enabled products and budget products to drive sales polarisation
- Sustainability and inclusivity expected to shape product design and brand positioning
- Digital platforms and AI integration to gain further ground
- CHART 22 Analyst Insight
COMPETITIVE LANDSCAPE
- Faber-Castell and Schneider lead with a strong domestic presence and affordability
- Opportunities for growth will remain by focusing on sustainability and technology
CHANNELS
- Offline retail remains dominant, but loses share to retail e-commerce
- Retail e-commerce gains traction due to convenience and wide product range
COUNTRY REPORTS DISCLAIMER
