PUBLISHER: Euromonitor International | PRODUCT CODE: 1932877
PUBLISHER: Euromonitor International | PRODUCT CODE: 1932877
Personal Accessories in the Philippines
Personal accessories in the Philippines demonstrated resilience in 2025, with retail value growth of 7% outpacing retail volume growth of 2%, indicating a shift towards higher-value purchases. This trend is supported by the growing number of high-net-worth individuals (HNWIs), which reached 5,600 in 2025. The local market is characterised by polarisation, with consumers gravitating towards either high-end or budget-friendly options. E-commerce emerged as a dynamic distribution channel, accountin...
Euromonitor International's Personal Accessoriesin Philippines report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2021-2025), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, distribution or pricing issues. Forecasts to 2030 illustrate how the market is set to change.
Product coverage: Bags and Luggage, Jewellery, Traditional and Connected Watches, Writing Instruments.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
- Get a detailed picture of the Personal Accessories market;
- Pinpoint growth sectors and identify factors driving change;
- Understand the competitive environment, the market's major players and leading brands;
- Use five-year forecasts to assess how the market is predicted to develop.
Euromonitor International has over 50 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo, Bengaluru, Sao Paulo, Seoul, Hong Kong, Dusseldorf and Mexico City and a network of analysts in 100 countries, Euromonitor International has a unique capability and an understanding of diverse markets to develop reliable information resources to help drive informed strategic planning. To learn more about how our research solutions can support you, contact your local Euromonitor International office.
TABLE OF CONTENTS
List Of Contents And Tables
EXECUTIVE SUMMARY
- Growth in HNWIs drives premiumisation in personal accessories in the Philippines
KEY DATA FINDINGS
- CHART 1 Key Trends 2025
INDUSTRY PERFORMANCE
- Market polarisation reshapes competitive landscape and drives value sales
- CHART 2 Grand Seiko Opens Mono Salon Lucerne in Manila, Targeting Luxury Watch Buyers
- Jewellery and traditional and connected watches drive category value sales growth
- Brands capitalise on Generation Z appeal for tech innovation
- CHART 3 Huawei and GCash Launch First Smartwatch Payment Feature in the Philippines
WHAT'S NEXT?
- Market set to remain polarised, with increasing HNWIs driving premium purchases
- Generation Z preferences and emerging brands reshape market dynamics
- CHART 4 Analyst Insight
COMPETITIVE LANDSCAPE
- Incumbents maintain share through heritage and exclusivity
- Emerging brands drive competition in competitive landscape
- CHART 5 Casio Expands Edifice Line with First Automatic Watch, Gaining Traction in the Philippines
- Innovative launches and emerging brands create new opportunities
CHANNELS
- Consumer focus shifts online, as e-commerce emerges as dynamic retail channel
- Spatio redefines modern Filipino retail with immersive experience
ECONOMIC CONTEXT
- CHART 6 Real GDP Growth and Inflation 2020-2030
- CHART 7 PEST Analysis in Philippines 2025
CONSUMER CONTEXT
- CHART 8 Key Insights on Consumers in Philippines 2025
- CHART 9 Consumer Landscape in Philippines 2025
COUNTRY REPORTS DISCLAIMER
SOURCES
- Summary 1 Research Sources
BAGS AND LUGGAGE IN THE PHILIPPINES
KEY DATA FINDINGS
2025 DEVELOPMENTS
- Sustained growth driven by rising incomes and strategic premiumisation
- CHART 10 Key Trends 2025
INDUSTRY PERFORMANCE
- Rising disposable incomes drive sales of bags and luggage
- AirAsia and American Tourister drive growth with co-branded luggage
- CHART 11 AirAsia x American Tourister Launch FunSeeker for Travellers
- Local brands redefine luxury with heritage-inspired bags
- CHART 12 Filipino Craft Reimagined: Gouache x ANTHILL's Eco Bags
WHAT'S NEXT?
- Tourism and urban mobility set to fuel bags and luggage value growth
- Generation Z and millennials drive demand for sustainable bags
- Demand for heritage-inspired bags and luggage expected to increase
- CHART 13 Analyst Insight
COMPETITIVE LANDSCAPE
- Top brands maintain lead through innovation and loyalty
- The 815 Co. and Island Elephant grain traction with Generation Z
CHANNELS
- Offline retail dominates but e-commerce makes further gains
PRODUCTS
- Samsonite's luggage trade-in campaign embodies sustainable innovation
- CHART 14 Old Luggage, New Purpose: Samsonite's Luggage Trade-In Campaign
COUNTRY REPORTS DISCLAIMER
JEWELLERY IN THE PHILIPPINES
KEY DATA FINDINGS
2025 DEVELOPMENTS
- Growing number of HNWIs boosts jewellery value sales
- CHART 15 Key Trends 2025
INDUSTRY PERFORMANCE
- Cebuana Lhuillier and Bvlgari highlight market polarisation
- CHART 16 Market Polarisation Sharpens as Cebuana Backs Sparkles.ph
- Rustan's Makati promotes personalisation with new collections by Filipino designers
- CHART 17 Filipino Designers Redefine Jewellery with Story-Driven Personalisation and Local Craft
- Pristine Paradigm models sustainability with lab-grown gemstones launch
- CHART 18 New Line of Lab-Grown Luxury by Pristine Paradigm
WHAT'S NEXT?
- Sustainability set to drive luxury jewellery demand
- Technology expected to enhance retail engagement and drives sales
- Embracing personalisation in Filipino traditions anticipated to fuel fine jewellery growth
- CHART 19 Analyst Insight
COMPETITIVE LANDSCAPE
- Tiffany & Co maintains lead, while Createev emerges as budget-friendly challenger
CHANNELS
- Rising popularity of live selling boosts e-commerce jewellery sales
COUNTRY REPORTS DISCLAIMER
TRADITIONAL AND CONNECTED WATCHES IN THE PHILIPPINES
KEY DATA FINDINGS
2025 DEVELOPMENTS
- Market polarisation boosts value sales in both premium and budget segments
- CHART 20 Key Trends 2025
INDUSTRY PERFORMANCE
- Market polarisation highlighted by Claude Bernard's launch in the Philippines
- CHART 21 Claude Bernard Enters the Philippines with Bioceramic Watch Collection in May 2025
- AI innovation and mobile integration drive connected watch sales
- CHART 22 Vivo Launches Watch 3 in the Philippines with AI-Powered Health Features
- Sustainability and local pride shape consumer preferences in watch purchases
- CHART 23 BERING Opens First Philippines Store, Promotes Sustainable Timepieces
WHAT'S NEXT?
- Affluent consumers to drive demand for luxury watches
- Connected watches lead growth with innovative features
- Sustainability and technology integration to support future growth
- CHART 24 Analyst Insight
COMPETITIVE LANDSCAPE
- Global players maintain leadership, while local entrants leverage Filipino heritage
CHANNELS
- E-commerce makes further gains in retail landscape dominated by physical stores
- Watch Store Philippines rebrands with experiential retail strategy
COUNTRY REPORTS DISCLAIMER
WRITING INSTRUMENTS IN THE PHILIPPINES
KEY DATA FINDINGS
2025 DEVELOPMENTS
- Leveraging personalisation and digital influence for sustained growth
- CHART 25 Key Trends 2025
INDUSTRY PERFORMANCE
- Pentel capitalises on Generation Z culture with BINI collaboration, driving sales
- CHART 26 Pentel Taps Generation Z with BINI Collaboration
- Consumer preferences towards sustainability and heritage boost brand innovation
- CHART 27 asama Pens: Blending Sustainability with Heritage
- Tech innovation revolutionises writing instruments, posing competition for pens
- CHART 28 Tech Meets Care: Smart Pens for Children's Wellbeing
WHAT'S NEXT?
- Brands embracing sustainability and tech to drive growth
- Pens value sales expected to slow due to tech integration-induced competition
- Generation Z set to reshape demand for fashonable writing accessories
- CHART 29 Analyst Insight
COMPETITIVE LANDSCAPE
- Pilot Corp and Amalgamated Specialties Corp lead with stable shares
CHANNELS
- Offline retail remains dominant despite e-commerce growth
COUNTRY REPORTS DISCLAIMER
