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PUBLISHER: Euromonitor International | PRODUCT CODE: 1938019

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PUBLISHER: Euromonitor International | PRODUCT CODE: 1938019

Cooking Ingredients and Meals in Thailand

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Cooking ingredients and meals in Thailand posted growth in both current value and volume terms in 2025, supported by a shift back to home cooking as foodservice became less affordable. Price sensitivity strengthened, lifting promotion-driven purchasing and accelerating uptake of private label as consumers sought credible lower-cost options across core categories. At the same time, time-poor urban households continued to support demand for ready meals and recipe sauces, reinforcing convenience as...

Euromonitor International's Cooking Ingredients and Meals in Thailand report offers in-depth knowledge of the market at a national level, providing local insight and understanding unavailable elsewhere. In addition to the latest retail sales data 2021-2025, it identifies the leading companies, brands and retail outlets, and assesses the key trends and demographic shifts behind consumer demand and sales growth. How key trends such as health and wellness, sustainability and recovery from the pandemic are currently shaping the market along with prospects for the next five years, clearly indicating how the market is expected to change.

Product coverage: Edible Oils, Meals and Soups, Sauces, Dips and Condiments, Sweet Spreads.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Cooking Ingredients and Meals market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market's major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 50 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo, Bengaluru, Sao Paulo, Seoul, Hong Kong, Dusseldorf and Mexico City and a network of analysts in 100 countries, Euromonitor International has a unique capability and an understanding of diverse markets to develop reliable information resources to help drive informed strategic planning. To learn more about how our research solutions can support you, contact your local Euromonitor International office.

Product Code: COTH

TABLE OF CONTENTS

List Of Contents And Tables

EXECUTIVE SUMMARY

  • Home cooking and value-seeking reshape demand in 2025

KEY DATA FINDINGS

INDUSTRY PERFORMANCE

  • Affordability as central concern for Thai consumers in 2025
  • Convenience trend supports sales of ready meals and recipe sauces
  • Prevailing health and wellness trends remain highly impactful

WHAT'S NEXT?

  • Forecast period to see further growth driven by convenient and affordable formats
  • Players likely to focus on differentiation and health positioning
  • Input costs and inflationary pressure remain challenges

COMPETITIVE LANDSCAPE

  • Leading players benefit from high brand equity
  • Home-cooking trend drives growth for players in spreads and sauces

CHANNELS

  • Hypermarkets attract cost-conscious consumers in 2025
  • Convenience demands drives growth in specific channels

MARKET DATA

  • Table 1 Sales of Cooking Ingredients and Meals by Category: Volume 2020-2025
  • Table 2 Sales of Cooking Ingredients and Meals by Category: Value 2020-2025
  • Table 3 Sales of Cooking Ingredients and Meals by Category: % Volume Growth 2020-2025
  • Table 4 Sales of Cooking Ingredients and Meals by Category: % Value Growth 2020-2025
  • Table 5 NBO Company Shares of Cooking Ingredients and Meals: % Value 2021-2025
  • Table 6 LBN Brand Shares of Cooking Ingredients and Meals: % Value 2022-2025
  • Table 7 Penetration of Private Label by Category: % Value 2020-2025
  • Table 8 Distribution of Cooking Ingredients and Meals by Format: % Value 2020-2025
  • Table 9 Forecast Sales of Cooking Ingredients and Meals by Category: Volume 2025-2030
  • Table 10 Forecast Sales of Cooking Ingredients and Meals by Category: Value 2025-2030
  • Table 11 Forecast Sales of Cooking Ingredients and Meals by Category: % Volume Growth 2025-2030
  • Table 12 Forecast Sales of Cooking Ingredients and Meals by Category: % Value Growth 2025-2030

COUNTRY REPORTS DISCLAIMER

SOURCES

  • Summary 1 Research Sources

EDIBLE OILS IN THAILAND

KEY DATA FINDINGS

2025 DEVELOPMENTS

  • Shortages and health-led switching shape edible oils in 2025

INDUSTRY PERFORMANCE

  • Edible oils sees growth throughout category in both volume and value terms in 2025
  • Rising health awareness supports progress for healthy variants

WHAT'S NEXT?

  • Stable growth predicted for edible oils in Thailand
  • Health trends will boost appeal of specific oils
  • Sustainability in sourcing and packaging comes further to the fore

COMPETITIVE LANDSCAPE

  • Morakot brand benefits from aggressive marketing campaigns
  • Gaysorn drives robust growth for Patum Vegetable Oil

CHANNELS

  • Neighbourhood stores remain favoured shopping destinations
  • Hypermarkets benefit from convenience appeal

CATEGORY DATA

  • Table 13 Sales of Edible Oils by Category: Volume 2020-2025
  • Table 14 Sales of Edible Oils by Category: Value 2020-2025
  • Table 15 Sales of Edible Oils by Category: % Volume Growth 2020-2025
  • Table 16 Sales of Edible Oils by Category: % Value Growth 2020-2025
  • Table 17 NBO Company Shares of Edible Oils: % Value 2021-2025
  • Table 18 LBN Brand Shares of Edible Oils: % Value 2022-2025
  • Table 19 Distribution of Edible Oils by Format: % Value 2020-2025
  • Table 20 Forecast Sales of Edible Oils by Category: Volume 2025-2030
  • Table 21 Forecast Sales of Edible Oils by Category: Value 2025-2030
  • Table 22 Forecast Sales of Edible Oils by Category: % Volume Growth 2025-2030
  • Table 23 Forecast Sales of Edible Oils by Category: % Value Growth 2025-2030

COUNTRY REPORTS DISCLAIMER

MEALS AND SOUPS IN THAILAND

KEY DATA FINDINGS

2025 DEVELOPMENTS

  • Ready meals gain relevance as households trade down from foodservice in 2025

INDUSTRY PERFORMANCE

  • Frozen ready meals continue to attract through convenience and affordability
  • Shelf stable ready meals benefits from investment in innovation

WHAT'S NEXT?

  • Frozen and chilled ready meals to drive future growth for meals and soups in Thailand
  • Players innovate in line with health and wellness trends
  • Rising interest in plant-based proteins offers growth opportunities

COMPETITIVE LANDSCAPE

  • CPRAM leads with private label lines
  • Charoen Pokphand invests more in health positioning

CHANNELS

  • Consumers choose convenience stores for easy access
  • Convenience channel boosts appeal with home delivery

CATEGORY DATA

  • Table 24 Sales of Meals and Soups by Category: Volume 2020-2025
  • Table 25 Sales of Meals and Soups by Category: Value 2020-2025
  • Table 26 Sales of Meals and Soups by Category: % Volume Growth 2020-2025
  • Table 27 Sales of Meals and Soups by Category: % Value Growth 2020-2025
  • Table 28 Sales of Chilled Ready Meals by Ethnicity: % Value 2020-2025
  • Table 29 Sales of Frozen Ready Meals by Ethnicity: % Value 2020-2025
  • Table 30 Sales of Soup by Leading Flavours: Rankings 2020-2025
  • Table 31 NBO Company Shares of Meals and Soups: % Value 2021-2025
  • Table 32 LBN Brand Shares of Meals and Soups: % Value 2022-2025
  • Table 33 Distribution of Meals and Soups by Format: % Value 2020-2025
  • Table 34 Forecast Sales of Meals and Soups by Category: Volume 2025-2030
  • Table 35 Forecast Sales of Meals and Soups by Category: Value 2025-2030
  • Table 36 Forecast Sales of Meals and Soups by Category: % Volume Growth 2025-2030
  • Table 37 Forecast Sales of Meals and Soups by Category: % Value Growth 2025-2030

COUNTRY REPORTS DISCLAIMER

SAUCES, DIPS AND CONDIMENTS IN THAILAND

KEY DATA FINDINGS

2025 DEVELOPMENTS

  • Pantry staples support category resilience in 2025

INDUSTRY PERFORMANCE

  • Home-cooking trend ensures stable growth in 2025
  • Expanding health awareness boosts interest in salads, supporting sales of salad dressings

WHAT'S NEXT?

  • Home cooking and cultural love of spicy food will fuel growth in forecast period
  • Clean-label products to see higher demand
  • Polarisation in packaging formats set to become more pronounced

COMPETITIVE LANDSCAPE

  • Ajinomoto Sales leads thanks to shift away from foodservice
  • CP Group extends into cooking and table sauces

CHANNELS

  • Hypermarkets channel proves resilient despite rising competition from online platforms
  • Proximity proves key to convenience channel expansion

CATEGORY DATA

  • Table 38 Sales of Sauces, Dips and Condiments by Category: Volume 2020-2025
  • Table 39 Sales of Sauces, Dips and Condiments by Category: Value 2020-2025
  • Table 40 Sales of Sauces, Dips and Condiments by Category: % Volume Growth 2020-2025
  • Table 41 Sales of Sauces, Dips and Condiments by Category: % Value Growth 2020-2025
  • Table 42 Sales of Liquid Recipe Sauces by Type: % Value 2020-2025
  • Table 43 Sales of Other Sauces and Condiments by Type: Rankings 2020-2025
  • Table 44 NBO Company Shares of Sauces, Dips and Condiments: % Value 2021-2025
  • Table 45 LBN Brand Shares of Sauces, Dips and Condiments: % Value 2022-2025
  • Table 46 Distribution of Sauces, Dips and Condiments by Format: % Value 2020-2025
  • Table 47 Forecast Sales of Sauces, Dips and Condiments by Category: Volume 2025-2030
  • Table 48 Forecast Sales of Sauces, Dips and Condiments by Category: Value 2025-2030
  • Table 49 Forecast Sales of Sauces, Dips and Condiments by Category: % Volume Growth 2025-2030
  • Table 50 Forecast Sales of Sauces, Dips and Condiments by Category: % Value Growth 2025-2030

COUNTRY REPORTS DISCLAIMER

SWEET SPREADS IN THAILAND

KEY DATA FINDINGS

2025 DEVELOPMENTS

  • At-home snacking and cleaner labels support sweet spreads growth in 2025

INDUSTRY PERFORMANCE

  • Jams and preserves continues to dominate sweet spreads in Thailand
  • Health trends boost honey and nut and seed based spreads

WHAT'S NEXT?

  • Persistent shift away from foodservice will support sweet spreads sales in forecast period
  • Functionality-based innovation anticipated for nut and seed based spreads
  • Brands likely to strengthen emotional connection with consumer base

COMPETITIVE LANDSCAPE

  • Local players gain ground through use of local ingredients
  • Tasty Herb focuses on broad flavour array

CHANNELS

  • Hypermarkets remain favourite stores for sweet spread purchases
  • Small local grocers rises as consumers become more cost conscious

CATEGORY DATA

  • Table 51 Sales of Sweet Spreads by Category: Volume 2020-2025
  • Table 52 Sales of Sweet Spreads by Category: Value 2020-2025
  • Table 53 Sales of Sweet Spreads by Category: % Volume Growth 2020-2025
  • Table 54 Sales of Sweet Spreads by Category: % Value Growth 2020-2025
  • Table 55 Sales of Jams and Preserves by Leading Flavours: Rankings 2020-2025
  • Table 56 NBO Company Shares of Sweet Spreads: % Value 2021-2025
  • Table 57 LBN Brand Shares of Sweet Spreads: % Value 2022-2025
  • Table 58 Distribution of Sweet Spreads by Format: % Value 2020-2025
  • Table 59 Forecast Sales of Sweet Spreads by Category: Volume 2025-2030
  • Table 60 Forecast Sales of Sweet Spreads by Category: Value 2025-2030
  • Table 61 Forecast Sales of Sweet Spreads by Category: % Volume Growth 2025-2030
  • Table 62 Forecast Sales of Sweet Spreads by Category: % Value Growth 2025-2030

COUNTRY REPORTS DISCLAIMER

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Jeroen Van Heghe

Manager - EMEA

+32-2-535-7543

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Christine Sirois

Manager - Americas

+1-860-674-8796

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