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PUBLISHER: Euromonitor International | PRODUCT CODE: 1979845

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PUBLISHER: Euromonitor International | PRODUCT CODE: 1979845

Staple Foods in Hong Kong, China

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Value sales of staple foods in Hong Kong rose slightly in 2025, challenged by ongoing cost-of-living pressures, cautious consumer spending, and continued cross-border grocery shopping. Although increased home cooking helped stabilise baseline demand, overall growth was limited by strong price sensitivity and intensified competition, particularly from private label products. Health and wellness continued to drive product innovation, with brands focusing on cleaner labels, improved nutrition, and...

Euromonitor International's Staple Foods in Hong Kong, China report offers in-depth knowledge of the market at a national level, providing local insight and understanding unavailable elsewhere. In addition to the latest retail sales data 2021-2025, it identifies the leading companies, brands and retail outlets, and assesses the key trends and demographic shifts behind consumer demand and sales growth. How key trends such as health and wellness, sustainability and recovery from the pandemic are currently shaping the market along with prospects for the next five years, clearly indicating how the market is expected to change.

Product coverage: Baked Goods, Breakfast Cereals, Processed Fruit and Vegetables, Processed Meat, Seafood and Alternatives to Meat, Rice, Pasta and Noodles.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Staple Foods market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market's major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 50 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo, Bengaluru, Sao Paulo, Seoul, Hong Kong, Dusseldorf and Mexico City and a network of analysts in 100 countries, Euromonitor International has a unique capability and an understanding of diverse markets to develop reliable information resources to help drive informed strategic planning. To learn more about how our research solutions can support you, contact your local Euromonitor International office.

Product Code: CSHK

TABLE OF CONTENTS

List Of Contents And Tables

EXECUTIVE SUMMARY

  • Modest growth under price pressures and health-driven innovation

KEY DATA FINDINGS

INDUSTRY PERFORMANCE

  • Value growth for staple food is constrained by cost pressures and cross-border shopping
  • Health and wellness drive innovation during ongoing price sensitivity
  • Health-focused innovation spans ingredient quality and clean labelling

WHAT'S NEXT?

  • Value growth is set to be constrained by price sensitivity and cautious consumer behaviour
  • Health and wellness is expected to drive value and differentiation in staple foods
  • Packaging innovation and convenience channels are set to drive incremental value

COMPETITIVE LANDSCAPE

  • The Garden Co Ltd maintains its lead through innovation and expertise
  • Private label strengthens its presence through quality and innovation

CHANNELS

  • Supermarkets consolidates its leadership despite cross-border pressures
  • Supermarkets and convenience stores gain momentum through value and accessibility

MARKET DATA

  • Table 1 Sales of Staple Foods by Category: Volume 2020-2025
  • Table 2 Sales of Staple Foods by Category: Value 2020-2025
  • Table 3 Sales of Staple Foods by Category: % Volume Growth 2020-2025
  • Table 4 Sales of Staple Foods by Category: % Value Growth 2020-2025
  • Table 5 NBO Company Shares of Staple Foods: % Value 2021-2025
  • Table 6 LBN Brand Shares of Staple Foods: % Value 2022-2025
  • Table 7 Penetration of Private Label by Category: % Value 2020-2025
  • Table 8 Distribution of Staple Foods by Format: % Value 2020-2025
  • Table 9 Forecast Sales of Staple Foods by Category: Volume 2025-2030
  • Table 10 Forecast Sales of Staple Foods by Category: Value 2025-2030
  • Table 11 Forecast Sales of Staple Foods by Category: % Volume Growth 2025-2030
  • Table 12 Forecast Sales of Staple Foods by Category: % Value Growth 2025-2030

COUNTRY REPORTS DISCLAIMER

SOURCES

  • Summary 1 Research Sources

BAKED GOODS IN HONG KONG, CHINA

KEY DATA FINDINGS

2025 DEVELOPMENTS

  • Baked goods adapts to consumer shifts and economic pressures in 2025

INDUSTRY PERFORMANCE

  • Cost pressures and cross-border spending influences demand and sales of baked goods
  • Price-led growth supports frozen baked goods while pastries retains its lead

WHAT'S NEXT?

  • Gradual stabilisation is expected despite cautious consumer sentiment
  • Health and wellness is set to drive reformulation and innovation in baked goods
  • Asian-inspired flavour innovation is set to support renewed interest in baked goods

COMPETITIVE LANDSCAPE

  • The Garden Co Ltd. strengthens its lead through health-led and flavour innovation
  • Private label players gain momentum during cost-conscious consumer behaviour

CHANNELS

  • Food and drink specialists maintains its leading position in baked goods distribution
  • Rising cost pressures and on-the-go demand fuel growth for convenience store

CATEGORY DATA

  • Table 13 Sales of Baked Goods by Category: Volume 2020-2025
  • Table 14 Sales of Baked Goods by Category: Value 2020-2025
  • Table 15 Sales of Baked Goods by Category: % Volume Growth 2020-2025
  • Table 16 Sales of Baked Goods by Category: % Value Growth 2020-2025
  • Table 17 Sales of Pastries by Type: % Value 2020-2025
  • Table 18 NBO Company Shares of Baked Goods: % Value 2021-2025
  • Table 19 LBN Brand Shares of Baked Goods: % Value 2022-2025
  • Table 20 Distribution of Baked Goods by Format: % Value 2020-2025
  • Table 21 Forecast Sales of Baked Goods by Category: Volume 2025-2030
  • Table 22 Forecast Sales of Baked Goods by Category: Value 2025-2030
  • Table 23 Forecast Sales of Baked Goods by Category: % Volume Growth 2025-2030
  • Table 24 Forecast Sales of Baked Goods by Category: % Value Growth 2025-2030

COUNTRY REPORTS DISCLAIMER

BREAKFAST CEREALS IN HONG KONG, CHINA

KEY DATA FINDINGS

2025 DEVELOPMENTS

  • Growth for breakfast cereal is fuelled by health, convenience, and home consumption

INDUSTRY PERFORMANCE

  • Stable growth in breakfast cereals is driven by health-conscious and cost-effective choices
  • RTE cereals lead growth as health and indulgence drive changing breakfast habits

WHAT'S NEXT?

  • Breakfast cereals are set to benefit from home consumption shift and evolving consumer preferences
  • Health and wellness is expected to increasingly shapes breakfast cereal choices
  • Smaller pack formats are set to drive on-the-go breakfast and snacking occasions in Hong Kong

COMPETITIVE LANDSCAPE

  • PepsiCo and Quaker maintain the leadership through trust, health credentials, and local relevance
  • Nissin Food Co Ltd drives growth through flavour innovation in health-oriented cereals

CHANNELS

  • Supermarkets strengthens its role as the primary channel for breakfast cereals in Hong Kong
  • Retail e-commerce drives dynamic growth despite small market share in Hong Kong

CATEGORY DATA

  • Table 25 Sales of Breakfast Cereals by Category: Volume 2020-2025
  • Table 26 Sales of Breakfast Cereals by Category: Value 2020-2025
  • Table 27 Sales of Breakfast Cereals by Category: % Volume Growth 2020-2025
  • Table 28 Sales of Breakfast Cereals by Category: % Value Growth 2020-2025
  • Table 29 NBO Company Shares of Breakfast Cereals: % Value 2021-2025
  • Table 30 LBN Brand Shares of Breakfast Cereals: % Value 2022-2025
  • Table 31 Distribution of Breakfast Cereals by Format: % Value 2020-2025
  • Table 32 Forecast Sales of Breakfast Cereals by Category: Volume 2025-2030
  • Table 33 Forecast Sales of Breakfast Cereals by Category: Value 2025-2030
  • Table 34 Forecast Sales of Breakfast Cereals by Category: % Volume Growth 2025-2030
  • Table 35 Forecast Sales of Breakfast Cereals by Category: % Value Growth 2025-2030

COUNTRY REPORTS DISCLAIMER

PROCESSED MEAT, SEAFOOD AND ALTERNATIVES TO MEAT IN HONG KONG, CHINA

KEY DATA FINDINGS

2025 DEVELOPMENTS

  • Home cooking and cross-border trade shape category results in 2025

INDUSTRY PERFORMANCE

  • Cross-border shopping dampens growth of processed meat, seafood and alternatives in Hong Kong
  • Tofu and derivatives benefit from changing consumption habits and evolving consumer priorities

WHAT'S NEXT?

  • Cross-border competition is expected to remain a challenge for processed meat, seafood and alternatives
  • Health and wellness will increasingly influence processed protein consumption in Hong Kong
  • A rising focus on protein is set to drive demand across the forecast period

COMPETITIVE LANDSCAPE

  • Hong Kong Ham Holdings maintains its leadership through strong brand equity
  • Private label drives growth during rising price sensitivity in Hong Kong

CHANNELS

  • Convenience, quality and access to private label ranges support sales through supermarkets
  • Growth for small local grocers that offer freshness, value and a strong selection

CATEGORY DATA

  • Table 36 Sales of Processed Meat, Seafood and Alternatives to Meat by Category: Volume 2020-2025
  • Table 37 Sales of Processed Meat, Seafood and Alternatives to Meat by Category: Value 2020-2025
  • Table 38 Sales of Processed Meat, Seafood and Alternatives to Meat by Category: % Volume Growth 2020-2025
  • Table 39 Sales of Processed Meat, Seafood and Alternatives to Meat by Category: % Value Growth 2020-2025
  • Table 40 Sales of Shelf Stable Processed Red Meat by Type: % Volume Breakdown 2020-2025
  • Table 41 Sales of Chilled Processed Red Meat by Type: % Volume Breakdown 2020-2025
  • Table 42 Sales of Frozen Processed Red Meat by Type: % Volume Breakdown 2020-2025
  • Table 43 Sales of Frozen Processed Poultry by Type: % Value Breakdown 2020-2025
  • Table 44 Sales of Frozen Processed Seafood by Type: % Value Breakdown 2020-2025
  • Table 45 NBO Company Shares of Processed Meat, Seafood and Alternatives to Meat: % Value 2021-2025
  • Table 46 LBN Brand Shares of Processed Meat, Seafood and Alternatives to Meat: % Value 2022-2025
  • Table 47 Distribution of Processed Meat, Seafood and Alternatives to Meat by Format: % Value 2020-2025
  • Table 48 Forecast Sales of Processed Meat, Seafood and Alternatives to Meat by Category: Volume 2025-2030
  • Table 49 Forecast Sales of Processed Meat, Seafood and Alternatives to Meat by Category: Value 2025-2030

COUNTRY REPORTS DISCLAIMER

PROCESSED FRUIT AND VEGETABLES IN HONG KONG, CHINA

KEY DATA FINDINGS

2025 DEVELOPMENTS

  • Home cooking and value purchasing supports sales for processed fruit and vegetables in 2025

INDUSTRY PERFORMANCE

  • The home cooking shift sustains growth in processed fruit and vegetables in Hong Kong
  • Shelf-stable formats drive strong growth during value-driven purchasing

WHAT'S NEXT?

  • Stable outlook expected for processed fruit and vegetables as private label gains momentum
  • Health positioning and premiumisation opportunities are set to support sales of frozen formats
  • Convenience stores are set to create new on-the-go opportunities for processed fruit and vegetables

COMPETITIVE LANDSCAPE

  • Del Monte maintains its leadership through strong shelf-stable presence and active consumer engagement
  • Private label accelerates growth in processed fruit and vegetables during 2025

CHANNELS

  • Supermarkets retain its leadership despite marginal share decline
  • Retail e-commerce accelerates as consumers prioritise convenience and value

CATEGORY DATA

  • Table 50 Sales of Processed Fruit and Vegetables by Category: Volume 2020-2025
  • Table 51 Sales of Processed Fruit and Vegetables by Category: Value 2020-2025
  • Table 52 Sales of Processed Fruit and Vegetables by Category: % Volume Growth 2020-2025
  • Table 53 Sales of Processed Fruit and Vegetables by Category: % Value Growth 2020-2025
  • Table 54 Sales of Frozen Processed Vegetables by Type: % Value Breakdown 2020-2025
  • Table 55 NBO Company Shares of Processed Fruit and Vegetables: % Value 2021-2025
  • Table 56 LBN Brand Shares of Processed Fruit and Vegetables: % Value 2022-2025
  • Table 57 Distribution of Processed Fruit and Vegetables by Format: % Value 2020-2025
  • Table 58 Forecast Sales of Processed Fruit and Vegetables by Category: Volume 2025-2030
  • Table 59 Forecast Sales of Processed Fruit and Vegetables by Category: Value 2025-2030
  • Table 60 Forecast Sales of Processed Fruit and Vegetables by Category: % Volume Growth 2025-2030
  • Table 61 Forecast Sales of Processed Fruit and Vegetables by Category: % Value Growth 2025-2030

COUNTRY REPORTS DISCLAIMER

RICE, PASTA AND NOODLES IN HONG KONG, CHINA

KEY DATA FINDINGS

2025 DEVELOPMENTS

  • Home cooking and value sensitivity drive growth in rice, pasta and noodles in 2025

INDUSTRY PERFORMANCE

  • The rise of home cooking supports growth for rice, pasta and noodles in 2025
  • Instant noodles drive growth through offering affordability and convenience

WHAT'S NEXT?

  • Steady growth for rice, pasta and noodles is set to be supported by price sensitivity and home cooking
  • Rising health awareness will reshape consumer expectations for rice, pasta and noodles
  • Thailand's New Rice Economy initiative is set to support premiumisation of rice in Hong Kong

COMPETITIVE LANDSCAPE

  • Nissin Foods Co Ltd sustains its leadership through localisation and cultural collaboration
  • Private label gains momentum during value-driven consumption

CHANNELS

  • Supermarkets retain its dominance through accessibility and promotional strength
  • Retail e-commerce accelerates growth through digital integration and hybrid fulfilment

CATEGORY DATA

  • Table 62 Sales of Rice, Pasta and Noodles by Category: Volume 2020-2025
  • Table 63 Sales of Rice, Pasta and Noodles by Category: Value 2020-2025
  • Table 64 Sales of Rice, Pasta and Noodles by Category: % Volume Growth 2020-2025
  • Table 65 Sales of Rice, Pasta and Noodles by Category: % Value Growth 2020-2025
  • Table 66 Sales of Instant Noodles by Leading Flavours: Rankings 2020-2025
  • Table 67 NBO Company Shares of Rice, Pasta and Noodles: % Value 2021-2025
  • Table 68 LBN Brand Shares of Rice, Pasta and Noodles: % Value 2022-2025
  • Table 69 NBO Company Shares of Rice: % Value 2021-2025
  • Table 70 LBN Brand Shares of Rice: % Value 2022-2025
  • Table 71 NBO Company Shares of Pasta: % Value 2021-2025
  • Table 72 LBN Brand Shares of Pasta: % Value 2022-2025
  • Table 73 NBO Company Shares of Noodles: % Value 2021-2025
  • Table 74 LBN Brand Shares of Noodles: % Value 2022-2025
  • Table 75 Distribution of Rice, Pasta and Noodles by Format: % Value 2020-2025
  • Table 76 Distribution of Rice by Format: % Value 2020-2025
  • Table 77 Distribution of Pasta by Format: % Value 2020-2025
  • Table 78 Distribution of Noodles by Format: % Value 2020-2025
  • Table 79 Forecast Sales of Rice, Pasta and Noodles by Category: Volume 2025-2030
  • Table 80 Forecast Sales of Rice, Pasta and Noodles by Category: Value 2025-2030
  • Table 81 Forecast Sales of Rice, Pasta and Noodles by Category: % Volume Growth 2025-2030
  • Table 82 Forecast Sales of Rice, Pasta and Noodles by Category: % Value Growth 2025-2030

COUNTRY REPORTS DISCLAIMER

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+32-2-535-7543

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Christine Sirois

Manager - Americas

+1-860-674-8796

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