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PUBLISHER: Euromonitor International | PRODUCT CODE: 1938016
PUBLISHER: Euromonitor International | PRODUCT CODE: 1938016
Staple Foods in Thailand
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PAGES: 72 Pages
DELIVERY TIME: 1-2 business days
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Staple foods in Thailand saw strong value sales growth in 2025, as rising living costs encouraged households to reduce foodservice spend and return to home cooking. Health and wellness also influenced purchasing, with breakfast cereals - especially muesli and granola - benefiting from wider interest in more nutritious everyday options. Over the forecast period, staple foods is expected to keep expanding as affordability remains central and consumers continue prioritising products that offer low...
Euromonitor International's Staple Foods in Thailand report offers in-depth knowledge of the market at a national level, providing local insight and understanding unavailable elsewhere. In addition to the latest retail sales data 2021-2025, it identifies the leading companies, brands and retail outlets, and assesses the key trends and demographic shifts behind consumer demand and sales growth. How key trends such as health and wellness, sustainability and recovery from the pandemic are currently shaping the market along with prospects for the next five years, clearly indicating how the market is expected to change.
Product coverage: Baked Goods, Breakfast Cereals, Processed Fruit and Vegetables, Processed Meat, Seafood and Alternatives to Meat, Rice, Pasta and Noodles.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
- Get a detailed picture of the Staple Foods market;
- Pinpoint growth sectors and identify factors driving change;
- Understand the competitive environment, the market's major players and leading brands;
- Use five-year forecasts to assess how the market is predicted to develop.
Euromonitor International has over 50 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo, Bengaluru, Sao Paulo, Seoul, Hong Kong, Dusseldorf and Mexico City and a network of analysts in 100 countries, Euromonitor International has a unique capability and an understanding of diverse markets to develop reliable information resources to help drive informed strategic planning. To learn more about how our research solutions can support you, contact your local Euromonitor International office.
Product Code: CSTH
TABLE OF CONTENTS
List Of Contents And Tables
EXECUTIVE SUMMARY
- Cost pressures reshape staple food spending
KEY DATA FINDINGS
INDUSTRY PERFORMANCE
- Staple foods benefits from home-cooking trend
- Health and wellness continues to have strong impact on development
WHAT'S NEXT?
- Affordability as key growth driver
- Health and wellness trends set to accelerate and expand
- Premiumisation and innovative flavours will shape progress
COMPETITIVE LANDSCAPE
- Thai President Foods maintains overall leadership in 2025
- Private label expands as living cost rise
CHANNELS
- Modern trade dominates distribution
- Proximity and favourable prices support growth in convenience channel
MARKET DATA
- Table 1 Sales of Staple Foods by Category: Volume 2020-2025
- Table 2 Sales of Staple Foods by Category: Value 2020-2025
- Table 3 Sales of Staple Foods by Category: % Volume Growth 2020-2025
- Table 4 Sales of Staple Foods by Category: % Value Growth 2020-2025
- Table 5 NBO Company Shares of Staple Foods: % Value 2021-2025
- Table 6 LBN Brand Shares of Staple Foods: % Value 2022-2025
- Table 7 Penetration of Private Label by Category: % Value 2020-2025
- Table 8 Distribution of Staple Foods by Format: % Value 2020-2025
- Table 9 Forecast Sales of Staple Foods by Category: Volume 2025-2030
- Table 10 Forecast Sales of Staple Foods by Category: Value 2025-2030
- Table 11 Forecast Sales of Staple Foods by Category: % Volume Growth 2025-2030
- Table 12 Forecast Sales of Staple Foods by Category: % Value Growth 2025-2030
COUNTRY REPORTS DISCLAIMER
SOURCES
- Summary 1 Research Sources
BAKED GOODS IN THAILAND
KEY DATA FINDINGS
2025 DEVELOPMENTS
- Rising prices shift dessert occasions into retail
INDUSTRY PERFORMANCE
- Cakes and packaged bread gain ground as alternatives to foodservice desserts
- Pastries drives overall growth
WHAT'S NEXT?
- Convenience trend to benefit RTE packaged baked goods
- Organic and natural demand set to accelerate
- Matcha variants will become more prevalent in baked goods items
COMPETITIVE LANDSCAPE
- President Bakery maintains leadership through response to current preferences
- Leading player invests in indulgence-based innovation
CHANNELS
- Small local grocers and food specialists lead distribution in 2025
- Convenience channel enjoys expansion
CATEGORY DATA
- Table 13 Sales of Baked Goods by Category: Volume 2020-2025
- Table 14 Sales of Baked Goods by Category: Value 2020-2025
- Table 15 Sales of Baked Goods by Category: % Volume Growth 2020-2025
- Table 16 Sales of Baked Goods by Category: % Value Growth 2020-2025
- Table 17 Sales of Pastries by Type: % Value 2020-2025
- Table 18 NBO Company Shares of Baked Goods: % Value 2021-2025
- Table 19 LBN Brand Shares of Baked Goods: % Value 2022-2025
- Table 20 Distribution of Baked Goods by Format: % Value 2020-2025
- Table 21 Forecast Sales of Baked Goods by Category: Volume 2025-2030
- Table 22 Forecast Sales of Baked Goods by Category: Value 2025-2030
- Table 23 Forecast Sales of Baked Goods by Category: % Volume Growth 2025-2030
- Table 24 Forecast Sales of Baked Goods by Category: % Value Growth 2025-2030
COUNTRY REPORTS DISCLAIMER
BREAKFAST CEREALS IN THAILAND
KEY DATA FINDINGS
2025 DEVELOPMENTS
- Granola-led innovation strengthens breakfast cereals
INDUSTRY PERFORMANCE
- Consumers show increased interest in nutrition
- RTE cereals sees growth fuelled by granola
WHAT'S NEXT?
- Convenience channel set to see further expansion within breakfast cereals
- Muesli and granola will continue to attract attention thanks to alignment with current health trends
- Flavour innovations designed pique consumers' interest
COMPETITIVE LANDSCAPE
- Brunch Time leads through Diamond Grains in granola
- Diamond Grains benefits from strong online presence
CHANNELS
- Hypermarkets maintains dominance over distribution of breakfast cereals
- Retail e-commerce sees fastest growth as consumers flock to third-party platforms
CATEGORY DATA
- Table 25 Sales of Breakfast Cereals by Category: Volume 2020-2025
- Table 26 Sales of Breakfast Cereals by Category: Value 2020-2025
- Table 27 Sales of Breakfast Cereals by Category: % Volume Growth 2020-2025
- Table 28 Sales of Breakfast Cereals by Category: % Value Growth 2020-2025
- Table 29 NBO Company Shares of Breakfast Cereals: % Value 2021-2025
- Table 30 LBN Brand Shares of Breakfast Cereals: % Value 2022-2025
- Table 31 Distribution of Breakfast Cereals by Format: % Value 2020-2025
- Table 32 Forecast Sales of Breakfast Cereals by Category: Volume 2025-2030
- Table 33 Forecast Sales of Breakfast Cereals by Category: Value 2025-2030
- Table 34 Forecast Sales of Breakfast Cereals by Category: % Volume Growth 2025-2030
- Table 35 Forecast Sales of Breakfast Cereals by Category: % Value Growth 2025-2030
COUNTRY REPORTS DISCLAIMER
PROCESSED MEAT, SEAFOOD AND ALTERNATIVES TO MEAT IN THAILAND
KEY DATA FINDINGS
2025 DEVELOPMENTS
- At-home eating drives demand for convenient proteins
INDUSTRY PERFORMANCE
- Meat and seafood substitutes outpaces overall category growth in 2025
- Consumers remain highly cost conscious
WHAT'S NEXT?
- Thai consumers will continue to seek out value-for-money options
- Health trends undermine demand for shelf stable variants
- Meat and seafood substitutes will benefit from investment in innovation
COMPETITIVE LANDSCAPE
- Charoen Pokphand leads through CP easy-to-prepare formats
- Leading player expands through strategic marketing
CHANNELS
- Hypermarkets channel continues to dominate thanks to broad range and regular promotions
- Small local grocers sees strong growth as consumers shift to neighbourhood stores
CATEGORY DATA
- Table 36 Sales of Processed Meat, Seafood and Alternatives to Meat by Category: Volume 2020-2025
- Table 37 Sales of Processed Meat, Seafood and Alternatives to Meat by Category: Value 2020-2025
- Table 38 Sales of Processed Meat, Seafood and Alternatives to Meat by Category: % Volume Growth 2020-2025
- Table 39 Sales of Processed Meat, Seafood and Alternatives to Meat by Category: % Value Growth 2020-2025
- Table 40 Sales of Shelf Stable Processed Red Meat by Type: % Volume Breakdown 2020-2025
- Table 41 Sales of Chilled Processed Red Meat by Type: % Volume Breakdown 2020-2025
- Table 42 Sales of Frozen Processed Red Meat by Type: % Volume Breakdown 2020-2025
- Table 43 Sales of Frozen Processed Poultry by Type: % Value Breakdown 2020-2025
- Table 44 Sales of Frozen Processed Seafood by Type: % Value Breakdown 2020-2025
- Table 45 NBO Company Shares of Processed Meat, Seafood and Alternatives to Meat: % Value 2021-2025
- Table 46 LBN Brand Shares of Processed Meat, Seafood and Alternatives to Meat: % Value 2022-2025
- Table 47 Distribution of Processed Meat, Seafood and Alternatives to Meat by Format: % Value 2020-2025
- Table 48 Forecast Sales of Processed Meat, Seafood and Alternatives to Meat by Category: Volume 2025-2030
- Table 49 Forecast Sales of Processed Meat, Seafood and Alternatives to Meat by Category: Value 2025-2030
COUNTRY REPORTS DISCLAIMER
PROCESSED FRUIT AND VEGETABLES IN THAILAND
KEY DATA FINDINGS
2025 DEVELOPMENTS
- Convenience-led formats support steady progress
INDUSTRY PERFORMANCE
- Shelf stable fruit favoured for home cooking
- Frozen processed potatoes prove popular thanks to convenience
WHAT'S NEXT?
- Home cooking trend to fuel further strong growth for frozen vegetables and potatoes
- Rising interest in frozen variants driven by increased health awareness
- Sustainability efforts set to increase as environmental concerns accelerate
COMPETITIVE LANDSCAPE
- Leading player builds strength through focus on consumer connection
- Rising living costs support private label growth
CHANNELS
- Hypermarkets and supermarkets lead distribution
- E-commerce rises fastest while convenience channel benefits from nationwide network
CATEGORY DATA
- Table 50 Sales of Processed Fruit and Vegetables by Category: Volume 2020-2025
- Table 51 Sales of Processed Fruit and Vegetables by Category: Value 2020-2025
- Table 52 Sales of Processed Fruit and Vegetables by Category: % Volume Growth 2020-2025
- Table 53 Sales of Processed Fruit and Vegetables by Category: % Value Growth 2020-2025
- Table 54 Sales of Frozen Processed Vegetables by Type: % Value Breakdown 2020-2025
- Table 55 NBO Company Shares of Processed Fruit and Vegetables: % Value 2021-2025
- Table 56 LBN Brand Shares of Processed Fruit and Vegetables: % Value 2022-2025
- Table 57 Distribution of Processed Fruit and Vegetables by Format: % Value 2020-2025
- Table 58 Forecast Sales of Processed Fruit and Vegetables by Category: Volume 2025-2030
- Table 59 Forecast Sales of Processed Fruit and Vegetables by Category: Value 2025-2030
- Table 60 Forecast Sales of Processed Fruit and Vegetables by Category: % Volume Growth 2025-2030
- Table 61 Forecast Sales of Processed Fruit and Vegetables by Category: % Value Growth 2025-2030
COUNTRY REPORTS DISCLAIMER
RICE, PASTA AND NOODLES IN THAILAND
KEY DATA FINDINGS
2025 DEVELOPMENTS
- Home cooking supports staples demand amid cost pressures
INDUSTRY PERFORMANCE
- Category products benefit from affordability and staple status
- Pasta rises fastest, while rice remains key carb for Thais
WHAT'S NEXT?
- Rice will continue to benefit from every-day consumptions, with pasta attracting rising interest
- Players promote through health-related events
- Rice to gain more premium positioning through focus on diverse flavours
COMPETITIVE LANDSCAPE
- Mama leads brands with continuous innovation
- Mama engages brand ambassadors to connect with younger consumers
CHANNELS
- Hypermarkets players boost private label growth
- Forecourt retailers leads expansion, while e-commerce benefits from players' omnichannel approach
CATEGORY DATA
- Table 62 Sales of Rice, Pasta and Noodles by Category: Volume 2020-2025
- Table 63 Sales of Rice, Pasta and Noodles by Category: Value 2020-2025
- Table 64 Sales of Rice, Pasta and Noodles by Category: % Volume Growth 2020-2025
- Table 65 Sales of Rice, Pasta and Noodles by Category: % Value Growth 2020-2025
- Table 66 Sales of Instant Noodles by Leading Flavours: Rankings 2020-2025
- Table 67 NBO Company Shares of Rice, Pasta and Noodles: % Value 2021-2025
- Table 68 LBN Brand Shares of Rice, Pasta and Noodles: % Value 2022-2025
- Table 69 NBO Company Shares of Rice: % Value 2021-2025
- Table 70 LBN Brand Shares of Rice: % Value 2022-2025
- Table 71 NBO Company Shares of Pasta: % Value 2021-2025
- Table 72 LBN Brand Shares of Pasta: % Value 2022-2025
- Table 73 NBO Company Shares of Noodles: % Value 2021-2025
- Table 74 LBN Brand Shares of Noodles: % Value 2022-2025
- Table 75 Distribution of Rice, Pasta and Noodles by Format: % Value 2020-2025
- Table 76 Distribution of Rice by Format: % Value 2020-2025
- Table 77 Distribution of Pasta by Format: % Value 2020-2025
- Table 78 Distribution of Noodles by Format: % Value 2020-2025
- Table 79 Forecast Sales of Rice, Pasta and Noodles by Category: Volume 2025-2030
- Table 80 Forecast Sales of Rice, Pasta and Noodles by Category: Value 2025-2030
- Table 81 Forecast Sales of Rice, Pasta and Noodles by Category: % Volume Growth 2025-2030
- Table 82 Forecast Sales of Rice, Pasta and Noodles by Category: % Value Growth 2025-2030
COUNTRY REPORTS DISCLAIMER
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