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PUBLISHER: Euromonitor International | PRODUCT CODE: 2006140
PUBLISHER: Euromonitor International | PRODUCT CODE: 2006140
Consumer Foodservice in Vietnam
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Consumer foodservice in Vietnam recorded solid growth in 2025, with value sales rising by 5% in current terms to VND678 trillion. The industry continued to recover from the impact of the pandemic and economic slowdown, supported by the strong cultural habit of eating out, particularly among younger consumers. Tourism also rebounded strongly in 2025, boosting demand across multiple foodservice channels. However, rising inflation and increasing operating costs, including labour, rent and ingredien...
Euromonitor International's Consumer Foodservice in Vietnam report offers a comprehensive guide to the size and shape of the market at a national level. It provides foodservice sales, the number of outlets and the number of transactions by sector, allowing you to identify the foodservice sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they eating habits, lifestyle changes, tourism spending or legislative issues. Forecasts to 2030 illustrate how the market is set to change.
Product coverage: Consumer Foodservice by Fulfillment, Consumer Foodservice by Location, Consumer Foodservice by Ordering Platform, Consumer Foodservice by Type.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
- Get a detailed picture of the Consumer Foodservice market;
- Pinpoint growth sectors and identify factors driving change;
- Understand the competitive environment, the market's major players and leading brands;
- Use five-year forecasts to assess how the market is predicted to develop.
Euromonitor International has over 50 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo, Bengaluru, Sao Paulo, Seoul, Hong Kong, Dusseldorf and Mexico City and a network of analysts in 100 countries, Euromonitor International has a unique capability and an understanding of diverse markets to develop reliable information resources to help drive informed strategic planning. To learn more about how our research solutions can support you, contact your local Euromonitor International office.
Product Code: CFSVN
TABLE OF CONTENTS
List Of Contents And Tables
EXECUTIVE SUMMARY
- Consumer foodservice benefits from tourism recovery and strong eating-out culture
KEY DATA FINDINGS
INDUSTRY PERFORMANCE
- Inflationary pressure tempers recovery in 2025
- Delivery strengthens its role in fulfilment
- Experience and loyalty programmes drive differentiation
WHAT'S NEXT?
- Stable growth supported by tourism and structural demand
- Cloud kitchens gain momentum as value and convenience converge
- Sustainability emerges as a competitive differentiator
COMPETITIVE LANDSCAPE
- Golden Gate Trade & Services JSC retains leadership through scale and diversification
- Katinat Saigon Kafe JSC stands out as the most dynamic player
- New entrants intensify competition in specialist beverages
CHANNELS
- Independent operators retain dominance amid competitive pressure
- Innovation reshapes operational and customer engagement models
MARKET DATA
- Table 1 Units, Transactions and Value Sales in Consumer Foodservice 2020-2025
- Table 2 Units, Transactions and Value Sales in Consumer Foodservice: % Growth 2020-2025
- Table 3 Consumer Foodservice by Independent vs Chained by Type: Units/Outlets 2025
- Table 4 Consumer Foodservice by Independent vs Chained: % Foodservice Value 2020-2025
- Table 5 Sales in Consumer Foodservice by Food vs Drink Split: % Foodservice Value 2020-2025
- Table 6 Sales in Consumer Foodservice by Food vs Drink Split by Type: % Foodservice Value 2025
- Table 7 Sales in Consumer Foodservice by Location: % Foodservice Value 2020-2025
- Table 8 Sales in Consumer Foodservice by Fulfillment: % Foodservice Value 2020-2025
- Table 9 GBO Company Shares in Chained Consumer Foodservice: % Foodservice Value 2021-2025
- Table 10 GBN Brand Shares in Chained Consumer Foodservice: % Foodservice Value 2022-2025
- Table 11 GBN Brand Shares in Chained Consumer Foodservice: Units/Outlets 2025
- Table 12 Forecast Units, Transactions and Value Sales in Consumer Foodservice 2025-2030
- Table 13 Forecast Units, Transactions and Value Sales in Consumer Foodservice: % Growth 2025-2030
DISCLAIMER
SOURCES
- Summary 1 Research Sources
LIMITED-SERVICE RESTAURANTS IN VIETNAM
KEY DATA FINDINGS
2025 DEVELOPMENTS
- Convenience and chicken-focused menus support steady category growth
INDUSTRY PERFORMANCE
- Popular chicken formats and network expansion sustain value growth
- Convenience stores drive dynamic growth within the category
- Delivery strengthens its contribution to limited-service restaurant sales
WHAT'S NEXT?
- Stable demand and expansion into smaller cities support forecast growth
- Delivery will remain central to fulfilment strategies
- Menu innovation will remain essential for long-term competitiveness
COMPETITIVE LANDSCAPE
- Jollibee Vietnam strengthens leadership through expansion and branding
- Mesa Asia Pacific Trading Services drives growth through menu innovation
- Chained operators dominate through scale and franchising
CATEGORY DATA
- Table 14 Limited-Service Restaurants by Category: Units/Outlets 2020-2025
- Table 15 Sales in Limited-Service Restaurants by Category: Number of Transactions 2020-2025
- Table 16 Sales in Limited-Service Restaurants by Category: Foodservice Value 2020-2025
- Table 17 Limited-Service Restaurants by Category: % Units/Outlets Growth 2020-2025
- Table 18 Sales in Limited-Service Restaurants by Category: % Transaction Growth 2020-2025
- Table 19 Sales in Limited-Service Restaurants by Category: % Foodservice Value Growth 2020-2025
- Table 20 GBO Company Shares in Chained Limited-Service Restaurants: % Foodservice Value 2021-2025
- Table 21 GBN Brand Shares in Chained Limited-Service Restaurants: % Foodservice Value 2022-2025
- Table 22 Forecast Limited-Service Restaurants by Category: Units/Outlets 2025-2030
- Table 23 Forecast Sales in Limited-Service Restaurants by Category: Number of Transactions 2025-2030
- Table 24 Forecast Sales in Limited-Service Restaurants by Category: Foodservice Value 2025-2030
- Table 25 Forecast Limited-Service Restaurants by Category: % Units/Outlets Growth 2025-2030
- Table 26 Forecast Sales in Limited-Service Restaurants by Category: % Transaction Growth 2025-2030
- Table 27 Forecast Sales in Limited-Service Restaurants by Category: % Foodservice Value Growth 2025-2030
DISCLAIMER
CAFES/BARS IN VIETNAM
KEY DATA FINDINGS
2025 DEVELOPMENTS
- Strong cafe culture and lifestyle shifts sustain robust category growth
INDUSTRY PERFORMANCE
- Strong social and cultural relevance underpins value growth
- Chained specialist coffee and tea shops lead dynamic expansion
- Delivery plays an increasingly strategic role in beverage consumption
WHAT'S NEXT?
- Stable consumption habits and investment support future growth
- Delivery continues to expand as a key fulfilment channel
- Sustainability gains importance among leading operators
COMPETITIVE LANDSCAPE
- SuperFoods Group leverages brand strength and national scale
- Katinat Saigon Kafe accelerates growth through lifestyle positioning
- Independent operators remain structurally dominant
CATEGORY DATA
- Table 28 Cafes/Bars by Category: Units/Outlets 2020-2025
- Table 29 Sales in Cafes/Bars by Category: Number of Transactions 2020-2025
- Table 30 Sales in Cafes/Bars by Category: Foodservice Value 2020-2025
- Table 31 Cafes/Bars by Category: % Units/Outlets Growth 2020-2025
- Table 32 Sales in Cafes/Bars by Category: % Transaction Growth 2020-2025
- Table 33 Sales in Cafes/Bars by Category: % Foodservice Value Growth 2020-2025
- Table 34 GBO Company Shares in Chained Cafes/Bars: % Foodservice Value 2021-2025
- Table 35 GBN Brand Shares in Chained Cafes/Bars: % Foodservice Value 2022-2025
- Table 36 Forecast Cafes/Bars by Category: Units/Outlets 2025-2030
- Table 37 Forecast Sales in Cafes/Bars by Category: Number of Transactions 2025-2030
- Table 38 Forecast Sales in Cafes/Bars by Category: Foodservice Value 2025-2030
- Table 39 Forecast Cafes/Bars by Category: % Units/Outlets Growth 2025-2030
- Table 40 Forecast Sales in Cafes/Bars by Category: % Transaction Growth 2025-2030
- Table 41 Forecast Sales in Cafes/Bars by Category: % Foodservice Value Growth 2025-2030
DISCLAIMER
FULL-SERVICE RESTAURANTS IN VIETNAM
KEY DATA FINDINGS
2025 DEVELOPMENTS
- Higher spending per visit supports value growth despite economic pressure
INDUSTRY PERFORMANCE
- Menu price increases and experiential dining sustain value growth
- Independent operators drive growth through flexibility and local relevance
- Delivery expands as a complementary revenue channel
WHAT'S NEXT?
- Economic recovery and tourism expansion support future growth
- Dine-in remains dominant while delivery continues expanding
- Sustainability becomes an increasingly important strategic priority
COMPETITIVE LANDSCAPE
- Golden Gate maintains leadership through scale, brand portfolio and operational strength
- Haidilao differentiates through premium positioning and superior customer experience
- Independent operators remain structurally dominant across the category
CATEGORY DATA
- Table 42 Full-Service Restaurants by Category: Units/Outlets 2020-2025
- Table 43 Sales in Full-Service Restaurants by Category: Number of Transactions 2020-2025
- Table 44 Sales in Full-Service Restaurants by Category: Foodservice Value 2020-2025
- Table 45 Full-Service Restaurants by Category: % Units/Outlets Growth 2020-2025
- Table 46 Sales in Full-Service Restaurants by Category: % Transaction Growth 2020-2025
- Table 47 Sales in Full-Service Restaurants by Category: % Foodservice Value Growth 2020-2025
- Table 48 GBO Company Shares in Chained Full-Service Restaurants: % Foodservice Value 2021-2025
- Table 49 GBN Brand Shares in Chained Full-Service Restaurants: % Foodservice Value 2022-2025
- Table 50 Forecast Full-Service Restaurants by Category: Units/Outlets 2025-2030
- Table 51 Forecast Sales in Full-Service Restaurants by Category: Number of Transactions 2025-2030
- Table 52 Forecast Sales in Full-Service Restaurants by Category: Foodservice Value 2025-2030
- Table 53 Forecast Full-Service Restaurants by Category: % Units/Outlets Growth 2025-2030
- Table 54 Forecast Sales in Full-Service Restaurants by Category: % Transaction Growth 2025-2030
- Table 55 Forecast Sales in Full-Service Restaurants by Category: % Foodservice Value Growth 2025-2030
DISCLAIMER
SELF-SERVICE CAFETERIAS IN VIETNAM
2025 DEVELOPMENTS
CATEGORY DATA
- Table 56 Self-Service Cafeterias: Units/Outlets 2020-2025
- Table 57 Sales in Self-Service Cafeterias: Number of Transactions 2020-2025
- Table 58 Sales in Self-Service Cafeterias: Foodservice Value 2020-2025
- Table 59 Sales in Self-Service Cafeterias: % Units/Outlets Growth 2020-2025
- Table 60 Sales in Self-Service Cafeterias: % Transaction Growth 2020-2025
- Table 61 Sales in Self-Service Cafeterias: % Foodservice Value Growth 2020-2025
- Table 62 GBO Company Shares in Chained Self-Service Cafeterias: % Foodservice Value 2021-2025
- Table 63 GBN Brand Shares in Chained Self-Service Cafeterias: % Foodservice Value 2022-2025
- Table 64 Forecast Self-Service Cafeterias: Units/Outlets 2025-2030
- Table 65 Forecast Sales in Self-Service Cafeterias: Number of Transactions 2025-2030
- Table 66 Forecast Sales in Self-Service Cafeterias: Foodservice Value 2025-2030
- Table 67 Forecast Self-Service Cafeterias: % Units/Outlets Growth 2025-2030
- Table 68 Forecast Sales in Self-Service Cafeterias: % Transaction Growth 2025-2030
- Table 69 Forecast Sales in Self-Service Cafeterias: % Foodservice Value Growth 2025-2030
DISCLAIMER
STREET STALLS/KIOSKS IN VIETNAM
KEY DATA FINDINGS
2025 DEVELOPMENTS
- Affordable and convenient formats support steady value growth
INDUSTRY PERFORMANCE
- Widespread availability and affordability underpin category resilience
- Franchising accelerates expansion of chained street stalls/kiosks
- Take-away and delivery remain structurally dominant fulfilment channels
WHAT'S NEXT?
- Cultural importance and affordability ensure continued long-term relevance
- Delivery and takeaway continue expanding alongside digitalisation
- Regulatory tightening accelerates formalisation and structural transformation
COMPETITIVE LANDSCAPE
- Snow King Global strengthens leadership through aggressive expansion and value positioning
- KOI The expands strategically while maintaining premium brand positioning
- Independent operators remain dominant but face increasing structural pressure
CATEGORY DATA
- Table 70 Street Stalls/Kiosks: Units/Outlets 2020-2025
- Table 71 Sales in Street Stalls/Kiosks: Number of Transactions 2020-2025
- Table 72 Sales in Street Stalls/Kiosks: Foodservice Value 2020-2025
- Table 73 Street Stalls/Kiosks: % Units/Outlets Growth 2020-2025
- Table 74 Sales in Street Stalls/Kiosks: % Transaction Growth 2020-2025
- Table 75 Sales in Street Stalls/Kiosks: % Foodservice Value Growth 2020-2025
- Table 76 GBO Company Shares in Chained Street Stalls/Kiosks: % Foodservice Value 2021-2025
- Table 77 GBN Brand Shares in Chained Street Stalls/Kiosks: % Foodservice Value 2022-2025
- Table 78 Forecast Street Stalls/Kiosks: Units/Outlets 2025-2030
- Table 79 Forecast Sales in Street Stalls/Kiosks: Number of Transactions 2025-2030
- Table 80 Forecast Sales in Street Stalls/Kiosks: Foodservice Value 2025-2030
- Table 81 Forecast Street Stalls/Kiosks: % Units/Outlets Growth 2025-2030
- Table 82 Forecast Sales in Street Stalls/Kiosks: % Transaction Growth 2025-2030
- Table 83 Forecast Sales in Street Stalls/Kiosks: % Foodservice Value Growth 2025-2030
DISCLAIMER
CONSUMER FOODSERVICE BY LOCATION IN VIETNAM
KEY DATA FINDINGS
2025 DEVELOPMENTS
- Travel and retail locations gain momentum amid tourism recovery and urbanisation
INDUSTRY PERFORMANCE
- Tourism recovery boosts travel location performance
- Standalone outlets maintain structural dominance despite gradual share decline
- Delivery expansion reinforces advantages of accessible standalone and retail locations
WHAT'S NEXT?
- Leisure locations present significant long-term growth opportunities
- Standalone outlets remain dominant despite structural shifts
- Tourism presents both major opportunities and structural risks
- Demographic shifts and infrastructure development reshape location strategies
COMPETITIVE LANDSCAPE
- Haidilao benefits from strategic positioning in retail locations
- Golden Gate strengthens leadership through extensive standalone network
CATEGORY DATA
- Table 84 Consumer Foodservice by Location: Units/Outlets 2020-2025
- Table 85 Sales in Consumer Foodservice by Location: Number of Transactions 2020-2025
- Table 86 Sales in Consumer Foodservice by Location: Foodservice Value 2020-2025
- Table 87 Consumer Foodservice by Location: % Units/Outlets Growth 2020-2025
- Table 88 Sales in Consumer Foodservice by Location: % Transaction Growth 2020-2025
- Table 89 Sales in Consumer Foodservice by Location: % Foodservice Value Growth 2020-2025
- Table 90 Consumer Foodservice Through Standalone: Units/Outlets 2020-2025
- Table 91 Sales in Consumer Foodservice Through Standalone: Number of Transactions 2020-2025
- Table 92 Sales in Consumer Foodservice Through Standalone: Foodservice Value 2020-2025
- Table 93 Consumer Foodservice Through Standalone: % Units/Outlets Growth 2020-2025
- Table 94 Sales in Consumer Foodservice Through Standalone: % Transaction Growth 2020-2025
- Table 95 Sales in Consumer Foodservice Through Standalone: % Foodservice Value Growth 2020-2025
- Table 96 Consumer Foodservice Through Leisure: Units/Outlets 2020-2025
- Table 97 Sales in Consumer Foodservice Through Leisure: Number of Transactions 2020-2025
- Table 98 Sales in Consumer Foodservice Through Leisure: Foodservice Value 2020-2025
- Table 99 Consumer Foodservice Through Leisure: % Units/Outlets Growth 2020-2025
- Table 100 Sales in Consumer Foodservice Through Leisure: % Transaction Growth 2020-2025
- Table 101 Sales in Consumer Foodservice Through Leisure: % Foodservice Value Growth 2020-2025
- Table 102 Consumer Foodservice Through Retail: Units/Outlets 2020-2025
- Table 103 Sales in Consumer Foodservice Through Retail: Number of Transactions 2020-2025
- Table 104 Sales in Consumer Foodservice Through Retail: Foodservice Value 2020-2025
- Table 105 Consumer Foodservice Through Retail: % Units/Outlets Growth 2020-2025
- Table 106 Sales in Consumer Foodservice Through Retail: % Transaction Growth 2020-2025
- Table 107 Sales in Consumer Foodservice Through Retail: % Foodservice Value Growth 2020-2025
- Table 108 Consumer Foodservice Through Lodging: Units/Outlets 2020-2025
- Table 109 Sales in Consumer Foodservice Through Lodging: Number of Transactions 2020-2025
- Table 110 Sales in Consumer Foodservice Through Lodging: Foodservice Value 2020-2025
- Table 111 Consumer Foodservice Through Lodging: % Units/Outlets Growth 2020-2025
- Table 112 Sales in Consumer Foodservice Through Lodging: % Transaction Growth 2020-2025
- Table 113 Sales in Consumer Foodservice Through Lodging: % Foodservice Value Growth 2020-2025
- Table 114 Consumer Foodservice Through Travel: Units/Outlets 2020-2025
- Table 115 Sales in Consumer Foodservice Through Travel: Number of Transactions 2020-2025
- Table 116 Sales in Consumer Foodservice Through Travel: Foodservice Value 2020-2025
- Table 117 Consumer Foodservice Through Travel: % Units/Outlets Growth 2020-2025
- Table 118 Sales in Consumer Foodservice Through Travel: % Transaction Growth 2020-2025
- Table 119 Sales in Consumer Foodservice Through Travel: % Foodservice Value Growth 2020-2025
- Table 120 Forecast Consumer Foodservice by Location: Units/Outlets 2025-2030
- Table 121 Forecast Sales in Consumer Foodservice by Location: Number of Transactions 2025-2030
- Table 122 Forecast Sales in Consumer Foodservice by Location: Foodservice Value 2025-2030
- Table 123 Forecast Consumer Foodservice by Location: % Units/Outlets Growth 2025-2030
- Table 124 Forecast Sales in Consumer Foodservice by Location: % Transaction Growth 2025-2030
- Table 125 Forecast Sales in Consumer Foodservice by Location: % Foodservice Value Growth 2025-2030
- Table 126 Forecast Consumer Foodservice Through Standalone: Units/Outlets 2025-2030
- Table 127 Forecast Sales in Consumer Foodservice Through Standalone: Number of Transactions 2025-2030
- Table 128 Forecast Sales in Consumer Foodservice Through Standalone: Foodservice Value 2025-2030
- Table 129 Forecast Consumer Foodservice Through Standalone: % Units/Outlets Growth 2025-2030
- Table 130 Forecast Sales in Consumer Foodservice Through Standalone: % Transaction Growth 2025-2030
- Table 131 Forecast Sales in Consumer Foodservice Through Standalone: % Foodservice Value Growth 2025-2030
- Table 132 Forecast Consumer Foodservice Through Leisure: Units/Outlets 2025-2030
- Table 133 Forecast Sales in Consumer Foodservice Through Leisure: Number of Transactions 2025-2030
- Table 134 Forecast Sales in Consumer Foodservice Through Leisure: Foodservice Value 2025-2030
- Table 135 Forecast Consumer Foodservice Through Leisure: % Units/Outlets Growth 2025-2030
- Table 136 Forecast Sales in Consumer Foodservice Through Leisure: % Transaction Growth 2025-2030
- Table 137 Forecast Sales in Consumer Foodservice Through Leisure: % Foodservice Value Growth 2025-2030
- Table 138 Forecast Consumer Foodservice Through Retail: Units/Outlets 2025-2030
- Table 139 Forecast Sales in Consumer Foodservice Through Retail: Number of Transactions 2025-2030
- Table 140 Forecast Sales in Consumer Foodservice Through Retail: Foodservice Value 2025-2030
- Table 141 Forecast Consumer Foodservice Through Retail: % Units/Outlets Growth 2025-2030
- Table 142 Forecast Sales in Consumer Foodservice Through Retail: % Transaction Growth 2025-2030
- Table 143 Forecast Sales in Consumer Foodservice Through Retail: % Foodservice Value Growth 2025-2030
- Table 144 Forecast Consumer Foodservice Through Lodging: Units/Outlets 2025-2030
- Table 145 Forecast Sales in Consumer Foodservice Through Lodging: Number of Transactions 2025-2030
- Table 146 Forecast Sales in Consumer Foodservice Through Lodging: Foodservice Value 2025-2030
- Table 147 Forecast Consumer Foodservice Through Lodging: % Units/Outlets Growth 2025-2030
- Table 148 Forecast Sales in Consumer Foodservice Through Lodging: % Transaction Growth 2025-2030
- Table 149 Forecast Sales in Consumer Foodservice Through Lodging: % Foodservice Value Growth 2025-2030
- Table 150 Forecast Consumer Foodservice Through Travel: Units/Outlets 2025-2030
- Table 151 Forecast Sales in Consumer Foodservice Through Travel: Number of Transactions 2025-2030
- Table 152 Forecast Sales in Consumer Foodservice Through Travel: Foodservice Value 2025-2030
- Table 153 Forecast Consumer Foodservice Through Travel: % Units/Outlets Growth 2025-2030
- Table 154 Forecast Sales in Consumer Foodservice Through Travel: % Transaction Growth 2025-2030
- Table 155 Forecast Sales in Consumer Foodservice Through Travel: % Foodservice Value Growth 2025-2030
DISCLAIMER
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