Home Care in Hong Kong, China

TABLE OF CONTENTS

List Of Contents And Tables

Executive Summary

Mood-Boosting Ingredients Reshape Consumer Expectations

Key Data Insights

Key Industry Trends

CHART 1 Key Industry Trends for Home Care

Industry Performance

Sustainability and Health Drive Dynamic Growth in Surface Care

Health and Wellness Reshaping Home Care Consumer Choices

CHART 2 Lam Soon Elevates Dishwashing with Axe Plus+ Featuring Hyaluronic Acid for Skin-Friendly Cleaning

CHART 3 Value Sales of Home Care 2020-2030

CHART 4 Volume Sales of Home Care 2020-2030

CHART 5 Value Sales of Home Care by Category 2025

What's Next?

Consumers to Drive Demand for Multifunctional and Eco-Friendly Products

Eco-Friendly and Multifunctional Trends Shape Business Strategies

Sustainability to Become a Core Expectation

CHART 6 Seventh Generation Launches Fragrance-Free Dishwasher Cleaner with Eco-Friendly Features"

CHART 7 Forecast Value Sales of Home Care 2020-2030

CHART 8 Forecast Value Sales of Home Care by Category 2025-2030

Competitive Landscape

Established Players Maintain Their Leading Positions through Innovation and Brand Equity

Health and Wellness Drives Premiumisation and Innovation

CHART 9 Kao Launches New Hypoallergenic Floor Cleaner under Magiclean Brand in Hong Kong

No Significant Mergers or Acquisitions

CHART 10 Company Shares of Home Care 2025

CHART 11 Brand Shares of Home Care 2025

Channels

Physical Stores Lead Home Care Sales Thanks to Their Wide Assortments

E-Commerce Grows as Complementary Channel with Premium Offerings

Omnichannel Strategies Key to Future Success in Home Care

CHART 12 Analyst Insight for Home Care

CHART 13 Retail Channels for Home Care 2020-2025

Economic Context

CHART 14 Economic Context for Home Care

CHART 15 Real Gdp Growth 2020-2030

CHART 16 Inflation 2020-2030

Consumer Context

CHART 17 Consumer Context for Home Care

CHART 18 Population 2020-2030

CHART 19 Consumer Expenditure 2020-2030

CHART 20 Population by Generation 2025

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LAUNDRY CARE IN HONG KONG, CHINA

• Key Data Insights
• 2025 Developments
• Kao's Multi-Functional Laundry Products Drive Premium Growth
• Key Industry Trends
• CHART 21 Key Industry Trends for Laundry Care
• Industry Performance
• CHART 22 Kao Attack Launches Multi-Functional Indoor Laundry Stick in Hong Kong (2025)
• Laundry Detergents Dominate Sales with Continued Innovation
• Mood-Boosting Ingredients and Quick Wash Drive Dynamic Growth
• CHART 23 Value Sales of Laundry Care 2020-2030
• CHART 24 Volume Sales of Laundry Care 2020-2030
• CHART 25 Value Sales of Laundry Care by Category 2025
• What's Next?
• Consumers to Drive Premium and Sustainable Laundry Solutions
• Laundry Detergents Will Remain Dominant, Backed by Innovation
• Quick-Wash Cycles among the Key Trends Shaping the Future of Laundry Care
• CHART 26 Forecast Value Sales of Laundry Care 2020-2030
• CHART 27 Forecast Value Sales of Laundry Care by Category 2025-2030

Competitive Landscape

• Procter & Gamble, Kao and Unilever Maintain Their Dominance, Backed by Their Innovation
• Kao and Lenor Drive Innovation with Multifunctional and Mood-Boosting Products
• CHART 28 Analyst Insight for Laundry Care
• CHART 29 Lenor Launches Mood-Boosting Scent Booster Beads in Hong Kong with Long-Lasting Freshness
• Stable Competitive Landscape with Opportunities for Innovation
• CHART 30 Company Shares of Laundry Care 2025
• CHART 31 Brand Shares of Laundry Care 2025
• Channels
• Physical Stores Dominate Laundry Care Sales through Their Convenience
• E-Commerce Growth Driven by Convenience and Product Variety
• No Emerging Retail Brands or Concepts Identified for 2026
• CHART 32 Retail Channels for Laundry Care 2020-2025
• Economic Context
• CHART 33 Economic Context for Laundry Care
• CHART 34 Real Gdp Growth 2020-2030
• CHART 35 Inflation 2020-2030
• Consumer Context
• CHART 36 Consumer Context for Laundry Care
• CHART 37 Population 2020-2030
• CHART 38 Consumer Expenditure 2020-2030
• CHART 39 Population by Generation 2025
• Country Reports Disclaimer

DISHWASHING IN HONG KONG, CHINA

• Key Data Insights
• 2025 Developments
• Modest Growth in Dishwashing Driven by Lifestyle Changes
• Key Industry Trends
• CHART 40 Key Industry Trends for Dishwashing
• Industry Performance
• Hand Dishwashing Dominates, Automatic Dishwashing Making Gains
• Health, Wellness and Sustainability Shape Dishwashing Trends
• CHART 41 Seventh Generation'S 2025 Sustainable Dishwashing Innovation in Hong Kong
• CHART 42 Value Sales of Dishwashing 2020-2030
• CHART 43 Volume Sales of Dishwashing 2020-2030
• CHART 44 Value Sales of Dishwashing by Category 2025
• What's Next?
• Consumers Expected to Prioritise Health, Hygiene and Sustainability
• Automatic Dishwashing Will See More Dynamic Growth but Hand Dishwashing Will Remain Dominant
• CHART 45 Analyst Insight for Dishwashing
• E-Commerce to Drive Sales with Convenience and Accessibility
• CHART 46 Forecast Value Sales of Dishwashing 2020-2030
• CHART 47 Forecast Value Sales of Dishwashing by Category 2025-2030

Competitive Landscape

• Lam Soon Maintains Dominance with Axe and Labour Brands
• Lam Soon Launches Axe?Plus+ Triple-Action Dishwashing Liquid
• CHART 48 Lam Soon's AXE Plus+ Triple-Action Dishwasing Liquid
• No Significant Mergers or New Product Launches Reported
• CHART 49 Company Shares of Dishwashing 2025
• CHART 50 Brand Shares of Dishwashing 2025
• Channels
• Supermarkets Remain the Dominant Channel for Dishwashing Sales
• Retail E-Commerce Gains Share with Convenience and Variety
• No Emerging Retail Brands or Concepts Reported for 2026
• CHART 51 Retail Channels for Dishwashing 2020-2025
• Economic Context
• CHART 52 Economic Context for Dishwashing
• CHART 53 Real Gdp Growth 2020-2030
• CHART 54 Inflation 2020-2030
• Consumer Context
• CHART 55 Consumer Context for Dishwashing
• CHART 56 Population 2020-2030
• CHART 57 Consumer Expenditure 2020-2030
• CHART 58 Population by Generation 2025
• Country Reports Disclaimer

SURFACE CARE IN HONG KONG, CHINA

• Key Data Insights
• 2025 Developments
• Modest Growth for Surface Care in 2025
• Key Industry Trends
• CHART 59 Key Industry Trends for Surface Care
• Industry Performance
• Multipurpose Cleaners Drive Sales with Convenience
• Health and Wellness Drive Innovation in Surface Care
• CHART 60 Analyst Insight for Surface Care
• CHART 61 CloroxPro Screen Sanitising Wipes
• CHART 62 Value Sales of Surface Care 2020-2030
• CHART 63 Volume Sales of Surface Care 2020-2030
• CHART 64 Value Sales of Surface Care by Category 2025
• What's Next?
• Consumers to Drive Demand for Eco-Friendly Surface Care Products
• Multipurpose Cleaners Will Continue to Lead in Volume Terms
• Antibacterial Features to Remain Popular in Surface Care Products
• CHART 65 Forecast Value Sales of Surface Care 2020-2030
• CHART 66 Forecast Value Sales of Surface Care by Category 2025-2030

Competitive Landscape

• Reckitt, Whealthfields Lohmann and Unilever Account for Half of the Market
• Sc Johnson Boosts Sustainability with Pcr Packaging
• CHART 67 SC Johnson's 100% PCR Packaging
• No Significant Mergers or New Product Launches Expected
• CHART 68 Company Shares of Surface Care 2025
• CHART 69 Brand Shares of Surface Care 2025
• Channels
• Supermarkets Remain the Dominant Channel
• Retail E-Commerce Gradually Gaining Traction with Premium Products
• No New Retail Concepts or Collaborations Expected to Emerge in 2026
• CHART 70 Retail Channels for Surface Care 2020-2025
• Economic Context
• CHART 71 Economic Context for Surface Care
• CHART 72 Real Gdp Growth 2020-2030
• CHART 73 Inflation 2020-2030
• Consumer Context
• CHART 74 Consumer Context for Surface Care
• CHART 75 Population 2020-2030
• CHART 76 Consumer Expenditure 2020-2030
• CHART 77 Population by Generation 2025
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BLEACH IN HONG KONG, CHINA

• Key Data Insights
• 2025 Developments
• Consumers Shift to Gentler Cleaning Alternatives
• Key Industry Trends
• CHART 78 Key Industry Trends for Bleach
• Industry Performance
• Health and Wellness Trend Drives Changes in Consumer Behaviour
• Household Income Influences Purchasing Decisions
• CHART 79 Value Sales of Bleach 2020-2030
• CHART 80 Volume Sales of Bleach 2020-2030
• What's Next?
• Consumers Will Increasingly Favour Gentler Cleaning Alternatives
• Smaller Formats to Gain Traction as Major Brands Dominate
• Eco-Friendly Trends to Reshape the Bleach Industry
• CHART 81 Forecast Value Sales of Bleach 2020-2030

Competitive Landscape

• Leading Players Maintain Their Dominance through Extensive Distribution
• Stability and Sustainability Concerns Likely to Shape the Future
• CHART 82 Company Shares of Bleach 2025
• CHART 83 Brand Shares of Bleach 2025
• Channels
• Physical Stores Dominate Bleach Sales with Wide Assortments
• Retail E-Commerce Emerging as Complementary Channel
• CHART 84 Retail Channels for Bleach 2020-2025
• Economic Context
• CHART 85 Economic Context for Bleach
• CHART 86 Real Gdp Growth 2020-2030
• CHART 87 Inflation 2020-2030
• Consumer Context
• CHART 88 Consumer Context for Bleach
• CHART 89 Population 2020-2030
• CHART 90 Consumer Expenditure 2020-2030
• CHART 91 Population by Generation 2025
• Country Reports Disclaimer

TOILET CARE IN HONG KONG, CHINA

• Key Data Insights
• 2025 Developments
• Shift toward Premium Products Helps Drive Toilet Care Growth
• Key Industry Trends
• CHART 92 Key Industry Trends for Toilet Care
• Industry Performance
• Toilet Liquids/Foam Drives Sales with Convenience and Performance
• Evolving Product Formats and Mood-Boosting Ingredients Shape the Market
• CHART 93 Kao's Innovative Foaming Cleaning Format
• CHART 94 Value Sales of Toilet Care 2020-2030
• CHART 95 Volume Sales of Toilet Care 2020-2030
• CHART 96 Value Sales of Toilet Care by Category 2025
• What's Next?
• Convenient Formats Will Remain Central to Toilet Care Innovation
• Private Label Gains Traction on Affordability and Trust
• In-Cistern Devices Will Lead Growth with Innovation and Functionality
• CHART 97 Analyst Insight for Toilet Care
• CHART 98 Forecast Value Sales of Toilet Care 2020-2030
• CHART 99 Forecast Value Sales of Toilet Care by Category 2025-2030

Competitive Landscape

• Sc Johnson Continues to Dominate Toilet Care
• No Significant Mergers or Acquisitions
• CHART 100 Company Shares of Toilet Care 2025
• CHART 101 Brand Shares of Toilet Care 2025
• Channels
• Supermarkets Lead Toilet Care Sales
• Retail E-Commerce Gains Traction in Toilet Care
• No New Retail Concepts or Collaborations Emerging
• CHART 102 Retail Channels for Toilet Care 2020-2025
• Economic Context
• CHART 103 Economic Context for Toilet Care
• CHART 104 Real Gdp Growth 2020-2030
• CHART 105 Inflation 2020-2030
• Consumer Context
• CHART 106 Consumer Context for Toilet Care
• CHART 107 Population 2020-2030
• CHART 108 Consumer Expenditure 2020-2030
• CHART 109 Population by Generation 2025
• Country Reports Disclaimer

POLISHES IN HONG KONG, CHINA

• Key Data Insights
• 2025 Developments
• Polishes Continues to Record Declining Volumes
• Key Industry Trends
• CHART 110 Key Industry Trends for Polishes
• Industry Performance
• Multifunctionality Trend Reshapes Product Offerings and Consumer Expectations
• Changing Consumer Preferences and Lifestyles Impact Sales
• CHART 111 Value Sales of Polishes 2020-2030
• CHART 112 Volume Sales of Polishes 2020-2030
• CHART 113 Value Sales of Polishes by Category 2025
• What's Next?
• Declining Volumes, Positive Current Value Growth
• Multifunctionality Trend to Reshape Product Offerings
• CHART 114 Forecast Value Sales of Polishes 2020-2030
• CHART 115 Forecast Value Sales of Polishes by Category 2025-2030

Competitive Landscape

• Sc Johnson Maintains Dominance with Comprehensive Product Portfolio
• Furniture Clinic Drives Multifunctionality in Polish Products
• CHART 116 Furniture Clinic Wood Floor Polish Sets the Standard for Safe, Multifunctional Care
• No Significant Mergers or Acquisitions
• CHART 117 Company Shares of Polishes 2025
• CHART 118 Brand Shares of Polishes 2025
• Channels
• Supermarkets Remain Dominant Channel for Polishes Sales
• Non-Grocery Retailers Play a Role in Polishes Distribution
• CHART 119 Analyst Insight for Polishes
• Retail E-Commerce Plays Niche Role in Polishes Sales
• CHART 120 Retail Channels for Polishes 2020-2025
• Economic Context
• CHART 121 Economic Context for Polishes
• CHART 122 Real Gdp Growth 2020-2030
• CHART 123 Inflation 2020-2030
• Consumer Context
• CHART 124 Consumer Context for Polishes
• CHART 125 Population 2020-2030
• CHART 126 Consumer Expenditure 2020-2030
• CHART 127 Population by Generation 2025
• Country Reports Disclaimer

AIR CARE IN HONG KONG, CHINA

• Key Data Insights
• 2025 Developments
• Sustainable Formulations Gain Traction among Local Consumers
• Key Industry Trends
• CHART 128 Key Industry Trends for Air Care
• Industry Performance
• Liquid Air Fresheners the Largest and Fastest-Growing Category
• Health and Wellness Drives Demand for Eco-Friendly Products
• CHART 129 Scentair Expands Sustainable Fragrance Line with Three New Eco-Friendly Scents
• CHART 130 Value Sales of Air Care 2020-2030
• CHART 131 Volume Sales of Air Care 2020-2030
• CHART 132 Value Sales of Air Care by Category 2025
• What's Next?
• Premium Offerings and Digital Marketing to Drive Growth
• Liquid Air Fresheners Will Maintain Their Dominance, Helped by Dynamic Growth
• Sustainability and Wellness to Shape Future Product Development
• CHART 133 Air Wick Launches Sparkling Citrus 5-in-1 Spray in Hong Kong
• CHART 134 Forecast Value Sales of Air Care 2020-2030
• CHART 135 Forecast Value Sales of Air Care by Category 2025-2030

Competitive Landscape

• Leading Players Stay Ahead through Innovation and Marketing
• CHART 136 Air Wick Launches Sparkling Citrus 5-in-1 Spray in Hong Kong
• Scentair and Air Wick Lead Innovation with Eco-Friendly and Wellness-Focused Products
• Strategic Acquisition Reshapes Competitive Dynamics
• CHART 137 Company Shares of Air Care 2025
• CHART 138 Brand Shares of Air Care 2025
• Channels
• Supermarkets Remained the Dominant Sales Outlets for Air Care Products
• Retail E-Commerce Gains Traction for Premium Air Care Products
• CHART 139 Analyst Insight for Air Care
• Offline Channels Continue to Dominate Due to Consumer Preferences
• CHART 140 Retail Channels for Air Care 2020-2025
• Economic Context
• CHART 141 Economic Context for Air Care
• CHART 142 Real Gdp Growth 2020-2030
• CHART 143 Inflation 2020-2030
• Consumer Context
• CHART 144 Consumer Context for Air Care
• CHART 145 Population 2020-2030
• CHART 146 Consumer Expenditure 2020-2030
• CHART 147 Population by Generation 2025
• Country Reports Disclaimer

HOME INSECTICIDES IN HONG KONG, CHINA

• Key Data Insights
• 2025 Developments
• Modest Retail Current Value Growth Driven Mostly by Price Increases
• Key Industry Trends
• CHART 148 Key Industry Trends for Home Insecticides
• Industry Performance
• Spray/Aerosol Insecticides Lead Sales Thanks to Their Convenience and Effectiveness
• Evolve Drives Sustainability with Non-Lethal Rodent Control Solutions
• CHART 149 Value Sales of Home Insecticides 2020-2030
• CHART 150 Volume Sales of Home Insecticides 2020-2030
• CHART 151 Value Sales of Home Insecticides by Category 2025
• What's Next?
• Consumers to Drive Demand for Safer and More Sustainable Solutions
• CHART 152 Analyst Insight for Home Insecticides
• Spray/Aerosol Insecticides to Remain the Leading Category
• Retail E-Commerce to Gain Further Share of Distribution
• CHART 153 Forecast Value Sales of Home Insecticides 2020-2030
• CHART 154 Forecast Value Sales of Home Insecticides by Category 2025-2030

Competitive Landscape

• Sc Johnson and Li & Fung Maintain Market Dominance
• CHART 155 Eco-Friendly Pest Control Aligned with Health and Climate Needs
• New Entrants and Sustainability Drive Market Opportunities
• CHART 156 Company Shares of Home Insecticides 2025
• CHART 157 Brand Shares of Home Insecticides 2025
• Channels
• Supermarkets and Variety Stores Lead Retail Distribution
• Retail E-Commerce Gains Ground with Premium Products
• No New Retail Brands or Concepts Emerge in 2026
• CHART 158 Retail Channels for Home Insecticides 2020-2025
• Economic Context
• CHART 159 Economic Context for Home Insecticides
• CHART 160 Real Gdp Growth 2020-2030
• CHART 161 Inflation 2020-2030
• Consumer Context
• CHART 162 Consumer Context for Home Insecticides
• CHART 163 Population 2020-2030
• CHART 164 Consumer Expenditure 2020-2030
• CHART 165 Population by Generation 2025
• Country Reports Disclaimer