Home Care in France

TABLE OF CONTENTS

List Of Contents And Tables

Executive Summary

Consumers Turn to Affordable Options Amid Economic Pressure

Key Data Insights

Key Industry Trends

CHART 1 Key Industry Trends for Home Care

Industry Performance

Laundry Care Dominates Home Care Sales

Briochin Gains Market Share with Natural Formulations

CHART 2 Briochin, responding to the growing demand for more natural home care products

CHART 3 Value Sales of Home Care 2020-2030

CHART 4 Volume Sales of Home Care 2020-2030

CHART 5 Value Sales of Home Care by Category 2025

What's Next?

Laundry Care Remains Dominant with Sustainability Focus

Premiumisation and Sustainability Drive Value Growth

Innovation and Sustainability to Shape Competitive Landscape

CHART 6 Forecast Value Sales of Home Care 2020-2030

CHART 7 Forecast Value Sales of Home Care by Category 2025-2030

Competitive Landscape

CHART 8 Analyst Insight for Home Care

Large Multinationals Continue to Dominate in Home Care

A Stable Competitive Environment in Home Care

CHART 9 Private label could be an answer to the changing economic context

CHART 10 Company Shares of Home Care 2025

CHART 11 Brand Shares of Home Care 2025

Channels

Grocery Retailers Dominate Home Care Sales in France

Retail E-Commerce Gains Traction with Click-And-Collect

CHART 12 Retail Channels for Home Care 2020-2025

Economic Context

CHART 13 Economic Context for Home Care

CHART 14 Real Gdp Growth 2020-2030

CHART 15 Inflation 2020-2030

Consumer Context

CHART 16 Consumer Context for Home Care

CHART 17 Population 2020-2030

CHART 18 Consumer Expenditure 2020-2030

CHART 19 Population by Generation 2025

Country Reports Disclaimer

LAUNDRY CARE IN FRANCE

• Key Data Insights
• 2025 Developments
• Decline in Consumer Purchasing Power Impacts Sales
• Key Industry Trends
• CHART 20 Key Industry Trends for Laundry Care
• Industry Performance
• Laundry Detergents Remain Dominant; Laundry Aids Show Mixed Performance
• Briochin Capitalises on Consumer Desire for Natural Products
• CHART 21 Briochin, capitalising on French consumers' desire for more natural products
• CHART 22 Value Sales of Laundry Care 2020-2030
• CHART 23 Volume Sales of Laundry Care 2020-2030
• CHART 24 Value Sales of Laundry Care by Category 2025
• What's Next?
• Consumers Drive Growth through Innovation and Affordability
• Laundry Detergents Lead with Steady Growth
• Innovation and Sustainability Drive Business Impact
• CHART 25 Forecast Value Sales of Laundry Care 2020-2030
• CHART 26 Forecast Value Sales of Laundry Care by Category 2025-2030

Competitive Landscape

• CHART 27 Analyst Insight for Laundry Care
• Large Groups Retain Market Share Despite Private Label Growth
• Innovation and Affordability Drive Future Growth Opportunities
• CHART 28 National brands slow innovation, except to align with the current environment
• CHART 29 Company Shares of Laundry Care 2025
• CHART 30 Brand Shares of Laundry Care 2025
• Channels
• Grocery Retailers Dominate Laundry Care Sales through Promotions
• Non-Grocery Retailers and E-Commerce Gain Traction
• Retail E-Commerce Plays Significant Role with Click-And-Collect
• CHART 31 Retail Channels for Laundry Care 2020-2025
• Economic Context
• CHART 32 Economic Context for Laundry Care
• CHART 33 Real Gdp Growth 2020-2030
• CHART 34 Inflation 2020-2030
• Consumer Context
• CHART 35 Consumer Context for Laundry Care
• CHART 36 Population 2020-2030
• CHART 37 Consumer Expenditure 2020-2030
• CHART 38 Population by Generation 2025
• Country Reports Disclaimer

DISHWASHING IN FRANCE

• Key Data Insights
• 2025 Developments
• Natural Formulations and Cost Efficiency Drive Sales
• Key Industry Trends
• CHART 39 Key Industry Trends for Dishwashing
• Industry Performance
• Simple Ingredients and Eco-Certification Gain Traction
• Private Label Products Capitalise on Consumers' Price Sensitivity
• CHART 40 Love & Green launches hand dishwashing products that align with the health and wellness trend
• CHART 41 Value Sales of Dishwashing 2020-2030
• CHART 42 Volume Sales of Dishwashing 2020-2030
• CHART 43 Value Sales of Dishwashing by Category 2025
• What's Next?
• Consumers Prioritise Eco-Friendly and Cost-Effective Solutions
• Automatic Dishwashing Drives Value Growth with Innovation
• Sustainability and Innovation Shape the Future Landscape
• CHART 44 Forecast Value Sales of Dishwashing 2020-2030
• CHART 45 Forecast Value Sales of Dishwashing by Category 2025-2030

Competitive Landscape

• CHART 46 Analyst Insight for Dishwashing
• Private Label and French Companies Drive Market Share Changes
• Large Groups Maintain Lead through Innovation
• CHART 47 Company Shares of Dishwashing 2025
• CHART 48 Brand Shares of Dishwashing 2025
• Channels
• Grocery Retailers Maintain Dominance through Broad Assortments
• Non-Grocery Retailers Gain Share through Opportunistic Purchasing
• Retail E-Commerce Grows through Click-And-Collect Services
• CHART 49 Retail Channels for Dishwashing 2020-2025
• Economic Context
• CHART 50 Economic Context for Dishwashing
• CHART 51 Real Gdp Growth 2020-2030
• CHART 52 Inflation 2020-2030
• Consumer Context
• CHART 53 Consumer Context for Dishwashing
• CHART 54 Population 2020-2030
• CHART 55 Consumer Expenditure 2020-2030
• CHART 56 Population by Generation 2025
• Country Reports Disclaimer

SURFACE CARE IN FRANCE

• Key Data Insights
• 2025 Developments
• Economic Caution and Eco-Awareness Drive Cleaning Solutions Shift
• Key Industry Trends
• CHART 57 Key Industry Trends for Surface Care
• Industry Performance
• Multi-Purpose Cleaners Lead Due to Simplicity and Versatility
• Love & Green Drives Health and Wellness Trend with Eco-Certified Refills
• CHART 58 Love & Green launches surface care products that meet the growing demand for "clean" home care products that are not harmful to human health or the environment
• CHART 59 Value Sales of Surface Care 2020-2030
• CHART 60 Volume Sales of Surface Care 2020-2030
• CHART 61 Value Sales of Surface Care by Category 2025
• What's Next?
• Consumers Prioritise Affordability and Natural Ingredients
• E-Commerce Growth Fuels Sales of Natural Surface Care Products
• Descrozaille Law Reshapes Competitive Landscape with Differentiated Pricing
• CHART 62 Forecast Value Sales of Surface Care 2020-2030
• CHART 63 Forecast Value Sales of Surface Care by Category 2025-2030

Competitive Landscape

• CHART 64 Analyst Insight for Surface Care
• Private Label and French Companies Drive Market Share
• Innovative Launches and Emerging Players
• CHART 65 Company Shares of Surface Care 2025
• CHART 66 Brand Shares of Surface Care 2025
• Channels
• Grocery Retailers Dominate Surface Care Sales through Promotions
• Retail E-Commerce Gains Traction with Click-And-Collect Services
• No New Retail Brands or Concepts Anticipated to Emerge in 2026
• CHART 67 Retail Channels for Surface Care 2020-2025
• Economic Context
• CHART 68 Economic Context for Surface Care
• CHART 69 Real Gdp Growth 2020-2030
• CHART 70 Inflation 2020-2030
• Consumer Context
• CHART 71 Consumer Context for Surface Care
• CHART 72 Population 2020-2030
• CHART 73 Consumer Expenditure 2020-2030
• CHART 74 Population by Generation 2025
• Country Reports Disclaimer

BLEACH IN FRANCE

• Key Data Insights
• 2025 Developments
• Safety Concerns and Alternatives Drive Market Dynamics
• Key Industry Trends
• CHART 75 Key Industry Trends for Bleach
• Industry Performance
• Loyal Customer Base Drives Bleach Sales Despite Challenges
• CHART 76 Value Sales of Bleach 2020-2030
• CHART 77 Volume Sales of Bleach 2020-2030
• What's Next?
• La Croix Dominates as Bleach Sales Decline Further
• Non-Grocery Discounters to Gain Traction in Bleach Sales
• Leading Players to Continue Phasing Out Bleach Products
• CHART 78 Forecast Value Sales of Bleach 2020-2030

Competitive Landscape

• CHART 79 Analyst Insight for Bleach
• La Croix Maintains Lead as Market Concentration Remains Stable
• No New Entrants or Significant Product Launches Expected
• CHART 80 Company Shares of Bleach 2025
• CHART 81 Brand Shares of Bleach 2025
• Channels
• Grocery Stores Remain Dominant Distribution Channel with E-Commerce Growth
• E-Commerce Drives Growth in Bleach Sales through Convenience and Variety
• Non-Grocery Discounters Gain Traction with Competitive Pricing
• CHART 82 Retail Channels for Bleach 2020-2025
• Economic Context
• CHART 83 Economic Context for Bleach
• CHART 84 Real Gdp Growth 2020-2030
• CHART 85 Inflation 2020-2030
• Consumer Context
• CHART 86 Consumer Context for Bleach
• CHART 87 Population 2020-2030
• CHART 88 Consumer Expenditure 2020-2030
• CHART 89 Population by Generation 2025
• Country Reports Disclaimer

TOILET CARE IN FRANCE

• Key Data Insights
• 2025 Developments
• Consumers Turn to Non-Grocery Retailers for Home Care Solutions
• Key Industry Trends
• CHART 90 Key Industry Trends for Toilet Care
• Industry Performance
• Toilet Care Tablets Gain Traction Due to Convenience and Pricing
• Evolving Product Formats Drive Innovation and Sales
• CHART 91 Value Sales of Toilet Care 2020-2030
• CHART 92 Volume Sales of Toilet Care 2020-2030
• CHART 93 Value Sales of Toilet Care by Category 2025
• What's Next?
• Consumers Favour Value-Driven Products and Retailers
• Rim Blocks See Positive Volume Sales From Mid-Forecast Period
• Sustainability and Convenience Drive Future Growth
• CHART 94 Forecast Value Sales of Toilet Care 2020-2030
• CHART 95 Forecast Value Sales of Toilet Care by Category 2025-2030

Competitive Landscape

• CHART 96 Analyst Insight for Toilet Care
• Large Groups Maintain Lead Amidst Private Label Growth
• Opportunities Arise From Evolving Consumer Preferences
• CHART 97 Company Shares of Toilet Care 2025
• CHART 98 Brand Shares of Toilet Care 2025
• Channels
• Grocery Retailers Maintain Dominance in Toilet Care Sales
• Retail E-Commerce Gains Traction with Click-And-Collect Services
• No Emerging Retail Brands or Concepts Expected in 2026
• CHART 99 Consumers increasingly shop at non grocery retailers for toilet care products
• CHART 100 Retail Channels for Toilet Care 2020-2025
• Economic Context
• CHART 101 Economic Context for Toilet Care
• CHART 102 Real Gdp Growth 2020-2030
• CHART 103 Inflation 2020-2030
• Consumer Context
• CHART 104 Consumer Context for Toilet Care
• CHART 105 Population 2020-2030
• CHART 106 Consumer Expenditure 2020-2030
• CHART 107 Population by Generation 2025
• Country Reports Disclaimer

POLISHES IN FRANCE

• Key Data Insights
• 2025 Developments
• Lack of Relevance Drives Decline in Sales
• Key Industry Trends
• CHART 108 Key Indutry Trends for Polishes
• Industry Performance
• Barane Sustains Shoe Polish Sales with Premium Offerings
• Largest Subcategory Declines, Driven by Market Trends
• CHART 109 Barane offers a line of shoe polish specifically made for sneakers
• CHART 110 Value Sales of Polishes 2020-2030
• CHART 111 Volume Sales of Polishes 2020-2030
• CHART 112 Value Sales of Polishes by Category 2025
• What's Next?
• Stability in Shoe Polish Masks Overall Decline
• Floor Polish Remains Largest Subcategory Despite Decline
• Shifting Distribution Channels and Product Innovation
• CHART 113 Forecast Value Sales of Polishes 2020-2030
• CHART 114 Forecast Value Sales of Polishes by Category 2025-2030

Competitive Landscape

• CHART 115 Analyst Insight for Polishes
• Leading Manufacturers Consolidate Market Share in Polishes
• Stable Competitive Landscape with No New Entrants or Innovations
• CHART 116 Company Shares of Polishes 2025
• CHART 117 Brand Shares of Polishes 2025
• Channels
• Grocery Retailers Maintain Lead in Polishes Distribution
• Retail E-Commerce Gains Traction in Polishes Sales
• Distribution Channels Shift to Accommodate Declining Demand
• CHART 118 Retail Channels for Polishes 2020-2025
• Economic Context
• CHART 119 Economic Context for Polishes
• CHART 120 Real Gdp Growth 2020-2030
• CHART 121 Inflation 2020-2030
• Consumer Context
• CHART 122 Consumer Context for Polishes
• CHART 123 Population 2020-2030
• CHART 124 Consumer Expenditure 2020-2030
• CHART 125 Population by Generation 2025
• Country Reports Disclaimer

AIR CARE IN FRANCE

• Key Data Insights
• 2025 Developments
• Negative Buzz and Economic Pressures Drive Sales Decline
• Key Industry Trends
• CHART 126 Key Industry Trends for Air Care
• Industry Performance
• Non-Grocery Retailers Gain Popularity for Air Care Sales
• Personalisation Drives Growth in Candle Sales
• CHART 127 Air care suffers from bad buzz around potential health hazards
• CHART 128 Value Sales of Air Care 2020-2030
• CHART 129 Volume Sales of Air Care 2020-2030
• CHART 130 Value Sales of Air Care by Category 2025
• What's Next?
• Consumers Prioritise Sustainability and Multifunctionality over Traditional Air Care Products
• Candle Sales Driven by Dual Functionality and Personalisation
• Digitally Native Vertical Brands Capitalise on Sustainability Trend
• CHART 131 Forecast Value Sales of Air Care 2020-2030
• CHART 132 Forecast Value Sales of Air Care by Category 2025-2030

Competitive Landscape

• CHART 133 Analyst Insight for Air Care
• Leading Players Maintain Dominance through Innovation
• Opportunities Arise From Consumer Trends and Preferences
• CHART 134 Company Shares of Air Care 2025
• CHART 135 Brand Shares of Air Care 2025
• Channels
• Grocery Retailers Dominate Air Care Sales in France
• Retail E-Commerce Gains Traction in Air Care
• No New Retail Brands or Concepts to Emerge in 2026
• CHART 136 Retail Channels for Air Care 2020-2025
• Economic Context
• CHART 137 Economic Context for Air Care
• CHART 138 Real Gdp Growth 2020-2030
• CHART 139 Inflation 2020-2030
• Consumer Context
• CHART 140 Consumer Context for Air Care
• CHART 141 Population 2020-2030
• CHART 142 Consumer Expenditure 2020-2030
• CHART 143 Population by Generation 2025
• Country Reports Disclaimer

HOME INSECTICIDES IN FRANCE

• Key Data Insights
• 2025 Developments
• K-Pro Drives Premiumisation with Innovative Trap Systems
• Key Industry Trends
• CHART 144 Key Industry Trends of Home Insecticides
• Industry Performance
• Spray and Aerosol Insecticides Dominate Market Share
• Urban Pest Control Drives Demand for Efficient Solutions
• CHART 145 K-pro introduces an innovative mosquito trap
• CHART 146 Value Sales of Home Insecticides 2020-2030
• CHART 147 Volume Sales of Home Insecticides 2020-2030
• CHART 148 Value Sales of Home Insecticides by Category 2025
• What's Next?
• Consumers Look for Effective Solutions That Are Not Harmful to Human Health or the Environment
• Spray and Aerosol Insecticides Maintain Dominance
• Sustainability and Naturalness Reshape Product Landscape
• CHART 149 Forecast Value Sales of Home Insecticides 2020-2030
• CHART 150 Forecast Value Sales of Home Insecticides by Category 2025-2030

Competitive Landscape

• CHART 151 Analyst Insight for Home Insecticides
• Leading Players Maintain Dominance through Innovation
• Innovation and Sustainability Drive Future Opportunities
• CHART 152 Company Shares of Home Insecticides 2025
• CHART 153 Brand Shares of Home Insecticides 2025
• Channels
• Grocery Retailers Lead Home Insecticides Distribution
• Retail E-Commerce Gains Traction in Home Insecticides Sales
• Emerging Trends and Future Outlook
• CHART 154 Retail Channels for Home Insecticides 2020-2025
• Economic Context
• CHART 155 Economic Context for Home Insecticides
• CHART 156 Real Gdp Growth 2020-2030
• CHART 157 Inflation 2020-2030
• Consumer Context
• CHART 158 Consumer Context for Home Insecticides
• CHART 159 Population 2020-2030
• CHART 160 Consumer Expenditure 2020-2030
• CHART 161 Population by Generation 2025
• Country Reports Disclaimer