Home Care in Spain

TABLE OF CONTENTS

List Of Contents And Tables

Executive Summary

Endemic Biotech and Yaselicor Lead Sustainable Packaging Shift

Key Data Insights

Key Industry Trends

CHART 1 Key Industry Trends for Home Care

Industry Performance

Sustainability Drives Innovation and Consumer Loyalty

CHART 2 Endemic Biotech Extends Its Zero Waste Product Line

Private Label and Dtc Brands Reshaping the Competitive Landscape

CHART 3 Value Sales of Home Care 2020-2030

CHART 4 Volume Sales of Home Care 2020-2030

CHART 5 Value Sales of Home Care by Category 2025

What's Next?

Dry Formats and Dtc Brands Expected to Drive Sustainable Growth

CHART 6 Analyst Insight for Home Care

Laundry Care Will Maintain Its Leading Position, Boosted by Evolving Formats

Sustainability and Convenience to Drive Innovation and Growth

CHART 7 Yaselicor, an Example of 100% Sustainable Cleaning in the Retail

CHART 8 Forecast Value Sales of Home Care 2020-2030

CHART 9 Forecast Value Sales of Home Care by Category 2025-2030

Competitive Landscape

Procter & Gamble and Mercadona Lead Thanks to Their Diversified Portfolios

Sustainable Innovations and Private Label Reshape Market Dynamics

CHART 10 Flopp Dtc Brand Secures New Investment Round to Accelerate Growth

CHART 11 Company Shares of Home Care 2025

CHART 12 Brand Shares of Home Care 2025

Channels

Grocery Retailers Dominate Home Care Sales in Spain

Retail E-Commerce Gains Traction in Niche and Premium Segments

Emerging Trends and Future Outlook

CHART 13 Retail Channels for Home Care 2020-2025

Economic Context

CHART 14 Economic Context for Home Care

CHART 15 Real GDP Growth 2020-2030

CHART 16 Inflation 2020-2030

Consumer Context

CHART 17 Consumer Context for Home Care

CHART 18 Population 2020-2030

CHART 19 Consumer Expenditure 2020-2030

CHART 20 Population by Generation 2025

Country Reports Disclaimer

LAUNDRY CARE IN SPAIN

• Key Data Insights
• 2025 Developments
• Steady Growth Driven by Format Innovation and Sustainability
• Key Industry Trends
• CHART 21 Key Industry Trends for Laundry Care
• Industry Performance
• Laundry Detergents Dominate Market Share
• Asevi and Unilever Drive Innovation in Laundry Care
• CHART 22 Asevi Enters the Powder Sheet Detergent Market with Its Own Launch
• CHART 23 Value Sales of Laundry Care 2020-2030
• CHART 24 Volume Sales of Laundry Care 2020-2030
• CHART 25 Value Sales of Laundry Care by Category 2025
• What's Next?
• Sustainability and Innovation Drive Laundry Care Growth
• Laundry Detergents to Remain Largest Category
• Private Label Expansion and Sustainability to Shape the Future
• CHART 26 Forecast Value Sales of Laundry Care 2020-2030
• CHART 27 Forecast Value Sales of Laundry Care by Category 2025-2030

Competitive Landscape

• Private Label Leadership and Manufacturer Competition Intensifies
• Unilever Launches New Quick-Wash Cycle Detergent
• CHART 28 Unilever Unveils Ai-Optimized Detergent for Quick Wash Cycles
• Opportunities Emerge for Businesses in a Competitive Market
• CHART 29 Company Shares of Laundry Care 2025
• CHART 30 Brand Shares of Laundry Care 2025
• Channels
• Grocery Retailers Maintain Dominance in Laundry Care Distribution
• Retail E-Commerce Gains Traction as an Innovation Hub
• CHART 31 Analyst Insight for Laundry Care
• Emerging Trends and Brands to Watch
• CHART 32 Retail Channels for Laundry Care 2020-2025
• Economic Context
• CHART 33 Economic Context for Laundry Care
• CHART 34 Real GDP Growth 2020-2030
• CHART 35 Inflation 2020-2030
• Consumer Context
• CHART 36 Consumer Context for Laundry Care
• CHART 37 Population 2020-2030
• CHART 38 Consumer Expenditure 2020-2030
• CHART 39 Population by Generation 2025
• Country Reports Disclaimer

DISHWASHING IN SPAIN

• Key Data Insights
• 2025 Developments
• Sustainability and Format Innovation Drive Dishwashing Growth
• Key Industry Trends
• CHART 40 Key Industry Trends for Dishwashing
• Industry Performance
• CHART 41 Analyst Insight for Dishwashing
• Automatic Dishwashing Remains Largest Category
• Nobacpro and Ecotech Zero Waste Lead Format Innovation
• CHART 42 Nobacpro Is Preparing to Launch Dishwashing Sheets, Expanding Its Eco-Friendly Cleaning Range
• CHART 43 Value Sales of Dishwashing 2020-2030
• CHART 44 Volume Sales of Dishwashing 2020-2030
• CHART 45 Value Sales of Dishwashing by Category 2025
• What's Next?
• Rising Adoption of Automatic Dishwashing to Drive Growth
• Automatic Dishwashing Will Continue Expanding Its Lead over Hand Dishwashing
• Sustainability and Efficacy to Drive Future Trends
• CHART 46 Forecast Value Sales of Dishwashing 2020-2030
• CHART 47 Forecast Value Sales of Dishwashing by Category 2025-2030

Competitive Landscape

• Leading Brands Maintain Their Dominance through Innovation and Sustainability
• CHART 48 Ecotech Zero Waste Launches Plastic-Free Dishwashing Capsules
• Stability in Competitive Landscape with Opportunities for Innovation
• CHART 49 Company Shares of Dishwashing 2025
• CHART 50 Brand Shares of Dishwashing 2025
• Channels
• Grocery Retailers Consolidate Their Leadership through Proximity Formats
• Retail E-Commerce Gains Traction with Dtc Brands and Expanded Online Presence
• Stability in the Competitive Landscape with Opportunities for Innovation
• CHART 51 Retail Channels for Dishwashing 2020-2025
• Economic Context
• CHART 52 Economic Context for Dishwashing
• CHART 53 Real GDP Growth 2020-2030
• CHART 54 Inflation 2020-2030
• Consumer Context
• CHART 55 Consumer Context for Dishwashing
• CHART 56 Population 2020-2030
• CHART 57 Consumer Expenditure 2020-2030
• CHART 58 Population by Generation 2025
• Country Reports Disclaimer

SURFACE CARE IN SPAIN

• Key Data Insights
• 2025 Developments
• Strong Growth Driven by Sustainability and Format Innovation
• Key Industry Trends
• CHART 59 Key Industry Trends for Surface Care
• Industry Performance
• Multipurpose Cleaners Lead Thanks to Their Versatility and Sustainability
• Private Label and Dtc Brands Drive Innovation and Growth
• CHART 60 Yaselicor, an Example of 100% Sustainable Cleaning in the Retail
• CHART 61 Value Sales of Surface Care 2020-2030
• CHART 62 Volume Sales of Surface Care 2020-2030
• CHART 63 Value Sales of Surface Care by Category 2025
• What's Next?
• Sustainability and Innovation to Drive Growth in Surface Care
• Multipurpose Cleaners Will Continue to Lead Thanks to Their Versatility and Sustainability
• Natural and Sustainable Formulas to Drive Future Growth and Innovation
• CHART 64 Analyst Insight for Surface Care
• CHART 65 Forecast Value Sales of Surface Care 2020-2030
• CHART 66 Forecast Value Sales of Surface Care by Category 2025-2030

Competitive Landscape

• Fragmented Market with Emerging Trends and Players
• Sustainability and Format Innovation Drive Product Development
• Opportunities in a Dynamic and Innovative Market
• CHART 67 Endemic Biotech Extends its Zero Waste Product Line
• CHART 68 Company Shares of Surface Care 2025
• CHART 69 Brand Shares of Surface Care 2025
• Channels
• Dtc Brands and Discounters Drive Channel Growth
• Online Retailers Fuel Growth with Convenience and Variety
• Emerging Trends and Future Outlook
• CHART 70 Retail Channels for Surface Care 2020-2025
• Economic Context
• CHART 71 Economic Context for Surface Care
• CHART 72 Real GDP Growth 2020-2030
• CHART 73 Inflation 2020-2030
• Consumer Context
• CHART 74 Consumer Context for Surface Care
• CHART 75 Population 2020-2030
• CHART 76 Consumer Expenditure 2020-2030
• CHART 77 Population by Generation 2025
• Country Reports Disclaimer

BLEACH IN SPAIN

• Key Data Insights
• 2025 Developments
• Henkel Updates Bleach Branding as Sales Decline Sharply
• Key Industry Trends
• CHART 78 Key Industry Trends for Bleach
• Industry Performance
• Multifunctionality Trend Drives Innovation in Bleach Products
• Multifunctionality Driving Innovation in the Bleach Category
• CHART 79 Value Sales of Bleach 2020-2030
• CHART 80 Volume Sales of Bleach 2020-2030
• What's Next?
• Henkel's Rebranding Efforts to Stabilise Declining Sales
• Multifunctionality and Sustainability to Drive Future Growth
• CHART 81 Analyst Insight for Bleach
• CHART 82 Forecast Value Sales of Bleach 2020-2030

Competitive Landscape

• Henkel and Mercadona Dominate, with Private Label Continuing to Gain Share
• Bleach Category Is Home to Biggest Share of Private Label within Home Care Overall
• CHART 83 Henkel Updates Bleach Branding as Category Declines
• No Significant Mergers or New Product Launches Expected
• CHART 84 Company Shares of Bleach 2025
• CHART 85 Brand Shares of Bleach 2025
• Channels
• Grocery Retailers Maintain Lead in Bleach Distribution
• Limited Retail E-Commerce Presence in Bleach
• Henkel and Mercadona Lead Competitive Landscape Amid Decline
• CHART 86 Retail Channels for Bleach 2020-2025
• Economic Context
• CHART 87 Economic Context for Bleach
• CHART 88 Real GDP Growth 2020-2030
• CHART 89 Inflation 2020-2030
• Consumer Context
• CHART 90 Consumer Context for Bleach
• CHART 91 Population 2020-2030
• CHART 92 Consumer Expenditure 2020-2030
• CHART 93 Population by Generation 2025
• Country Reports Disclaimer

TOILET CARE IN SPAIN

• Key Data Insights
• 2025 Developments
• Henkel Drives Premiumisation with Fragrance-Led Innovation
• Key Industry Trends
• CHART 94 Key Industry Trends for Toilet Care
• Industry Performance
• Private Label Continues to Make Gains as Consumers Seek Value
• Itbs Drives Growth in Toilet Care
• CHART 95 Value Sales of Toilet Care 2020-2030
• CHART 96 Volume Sales of Toilet Care 2020-2030
• CHART 97 Value Sales of Toilet Care by Category 2025
• What's Next?
• Henkel and Reckitt Benckiser to Drive Premiumisation with Innovation
• Private Label Gains Traction through Cost Advantages and Retailer Support
• E-Commerce Expansion and Sustainability to Reshape Toilet Care Landscape
• CHART 98 Forecast Value Sales of Toilet Care 2020-2030
• CHART 99 Forecast Value Sales of Toilet Care by Category 2025-2030

Competitive Landscape

• Henkel and Sc Johnson Maintain Their Positions through Innovation
• CHART 100 Henkel Expands Its Deluxe Line of Bref with New Mediterranean Fragance
• Private Label Continues Gaining Share
• CHART 101 Analyst Insight for Bleach
• No Significant Mergers or Acquisitions Impact Toilet Care Landscape
• CHART 102 Company Shares of Toilet Care 2025
• CHART 103 Brand Shares of Toilet Care 2025
• Channels
• Grocery Retailers Dominate Toilet Care Sales through Established Networks
• Retail E-Commerce Grows Steadily Despite Its Still Marginal Share
• No New Retail Concepts or Collaborations Expected to Emerge in 2026
• CHART 104 Retail Channels for Toilet Care 2020-2025
• Economic Context
• CHART 105 Economic Context for Toilet Care
• CHART 106 Real GDP Growth 2020-2030
• CHART 107 Inflation 2020-2030
• Consumer Context
• CHART 108 Consumer Context for Toilet Care
• CHART 109 Population 2020-2030
• CHART 110 Consumer Expenditure 2020-2030
• CHART 111 Population by Generation 2025
• Country Reports Disclaimer

POLISHES IN SPAIN

• Key Data Insights
• 2025 Developments
• Major Retailers Streamline Shelf Space Amid Declining Demand
• Key Industry Trends
• CHART 112 Key Industry Trends for Polishes
• Industry Performance
• CHART 113 Shelf Share Declines for Traditional Polishes Amid Rise of Multi-Surface Cleaners
• Shoe Polish Remains Resilient Amid Overall Polishes Decline
• Multifunctionality Trend Reshapes Product Offerings and Retail Strategies
• CHART 114 Analyst Insight for Polishes
• CHART 115 Value Sales of Polishes 2020-2030
• CHART 116 Volume Sales of Polishes 2020-2030
• CHART 117 Value Sales of Polishes by Category 2025
• What's Next?
• Consumers to Drive Shift Towards Multisurface Products
• Shoe Polish Will Be the Most Resilient Category
• Private Label Expected to Continue Gaining Ground
• CHART 118 Forecast Value Sales of Polishes 2020-2030
• CHART 119 Forecast Value Sales of Polishes by Category 2025-2030

Competitive Landscape

• Leading Player Maintains Its Position through Its Strong Brand Presence
• No Significant Mergers or Acquisitions or New Launches Expected
• CHART 120 Company Shares of Polishes 2025
• CHART 121 Brand Shares of Polishes 2025
• Channels
• Grocery Retailers Dominate Polish Sales with Strategic Restructuring
• Non-Grocery Retailers and E-Commerce Play Supporting Roles
• No New Retail Brands or Concepts Emerge in 2026
• CHART 122 Retail Channels of Polishes 2020-2025
• Economic Context
• CHART 123 Economic Context for Polishes
• CHART 124 Real GDP Growth 2020-2030
• CHART 125 Inflation 2020-2030
• Consumer Context
• CHART 126 Consumer Context for Polishes
• CHART 127 Population 2020-2030
• CHART 128 Consumer Expenditure 2020-2030
• CHART 129 Population by Generation 2025
• Country Reports Disclaimer

AIR CARE IN SPAIN

• Key Data Insights
• 2025 Developments
• Premium Brands Drive Sales with Luxury Offerings
• Key Industry Trends
• CHART 130 Key Industry Trends for Air Care
• Industry Performance
• Loewe Perfumes and Esencias Moles Lead with Innovative Products
• CHART 131 Loewe's New Premium Palo Santo Collection
• Sustainability Becomes Key Driver in Product Development
• CHART 132 Value Sales of Air Care 2020-2030
• CHART 133 Volume Sales of Air Care 2020-2030
• CHART 134 Value Sales of Air Care by Category 2025
• What's Next?
• Luxury Brands and Sustainability to Drive Future Growth
• Concentrated Liquid Air Fresheners and Candle Air Fresheners Lead Growth
• Private Label Expansion and Sustainability to Reshape the Competitive Landscape
• CHART 135 Forecast Value Sales of Air Care 2020-2030
• CHART 136 Forecast Value Sales of Air Care by Category 2025-2030

Competitive Landscape

• Reckitt Benckiser Remains the Leading Branded Player, with Private Label a Strong Presence
• CHART 137 Analyst Insight for Air Care
• New Launches From Loewe Perfumes and Esencias Moles
• Strategic Mergers and Acquisitions Reshape Competitive Dynamics
• CHART 138 Company Shares of Air Care 2025
• CHART 139 Brand Shares of Air Care 2025
• CHART 140 Esencias Moles Boosts the Mood with Gourmand Air Care Boom
• Channels
• Grocery Retailers Dominate Air Care Sales with Their Strong Presence
• Retail E-Commerce Gains Traction in Premium Air Care Segment
• Specialised Brands Drive Growth through Direct-To-Consumer Models
• CHART 141 Retail Channels for Air Care 2020-2025
• Economic Context
• CHART 142 Economic Context for Air Care
• CHART 143 Real GDP Growth 2020-2030
• CHART 144 Inflation 2020-2030
• Consumer Context
• CHART 145 Consumer Context for Air Care
• CHART 146 Population 2020-2030
• CHART 147 Consumer Expenditure 2020-2030
• CHART 148 Population by Generation 2025
• Country Reports Disclaimer

HOME INSECTICIDES IN SPAIN

• Key Data Insights
• 2025 Developments
• Tenka Best Drives Innovation with Regulatory-Compliant Products
• Key Industry Trends
• CHART 149 Key Industry Trends for Home Insecticides
• Industry Performance
• Spray/Aerosol Insecticides the Largest Category, Strong Growth in Other Insecticides
• Sustainability and Urban Pest Control Shape Market Trends
• CHART 150 Value Sales of Home Insecticides 2020-2030
• CHART 151 Volume Sales of Home Insecticides 2020-2030
• CHART 152 Value Sales of Home Insecticides by Category 2025
• What's Next?
• Consumers to Drive Demand for Sustainable and Effective Solutions
• Spray/Aerosol Insecticides to Maintain the Largest Share
• Innovations in Sustainability and Multi-Purpose Solutions Will Drive Future Growth
• CHART 153 Forecast Value Sales of Home Insecticides 2020-2030
• CHART 154 Forecast Value Sales of Home Insecticides by Category 2025-2030

Competitive Landscape

• Henkel and Zelnova Lead with Established Brand Portfolios
• CHART 155 Tenka Launches Home Insecticides in Reed Diffuser Format in Line with Bpr Regulation
• No Significant Mergers or Acquisitions
• CHART 156 Company Shares of Home Insecticides 2025
• CHART 157 Brand Shares of Home Insecticides 2025
• Channels
• Grocery Retailers Drive Sales through Supermarkets and Discounters
• CHART 158 Analyst Insight for Home Insecticides
• Retail E-Commerce Gradually Expands with Digital Growth
• No New Retail Concepts or Collaborations Emerge in 2026
• CHART 159 Retail Channels for Home Insecticides 2020-2025
• Economic Context
• CHART 160 Economic Context for Home Insecticides
• CHART 161 Real GDP Growth 2020-2030
• CHART 162 Inflation 2020-2030
• Consumer Context
• CHART 163 Consumer Context for Home Insecticides
• CHART 164 Population 2020-2030
• CHART 165 Consumer Expenditure 2020-2030
• CHART 166 Population by Generation 2025
• Country Reports Disclaimer