Retail in Spain

TABLE OF CONTENTS

List Of Contents And Tables

Executive Summary

Dia'S New Private Label Focus Lifts Value-Driven Retailing

Key Data Insights

Key Industry Trends

CHART 1 Key Industry Trends for Retail

Industry Performance

Primor'S Immersive Flagship Embodies Reconceptualisation of the Physical Space Trend

CHART 2 Primor Opens New Flagship Store in Barcelona

CHART 3 Value Sales 2020-2030

CHART 4 Value Sales by Category 2025

What's Next?

Retail E-Commerce Benefits From an Omnichannel Approach and Logistics Integration

CHART 5 Analyst Insight for Retail

Retailers Drive Faster, Sustainable Delivery

CHART 6 Forecast Value Sales 2020-2030

CHART 7 Forecast Value Sales by Category 2025-2030

Competitive Landscape

Mercadona Maintains Leadership through Targeted Investments

Significant Innovation in Retail Concepts in 2025

CHART 8 Big Fish Autonomous Store Concept

CHART 9 Carrefour Introduces Clubia, a Conversational Ai Assistant

CHART 10 Company Shares 2025

CHART 11 Brand Shares 2025

Operating Environment

Informal Retail

Opening Hours for Physical Retail

• Summary 1 Standard Opening Hours by Channel Type 2025

Seasonality

Christmas

January Sales

Summer Sales

Economic Context

CHART 12 Economic Context for Retail

CHART 13 Real Gdp Growth 2020-2030

CHART 14 Inflation 2020-2030

Consumer Context

CHART 15 Consumer Context for Retail

CHART 16 Population 2020-2030

CHART 17 Population by Generation 2025

Country Reports Disclaimer

CONVENIENCE RETAILERS IN SPAIN

• Key Data Insights
• 2025 Developments
• Carrefour Expands Small Format Stores to Capture Urban Shoppers
• Key Industry Trends
• CHART 18 Key Industry Trends for Convenience Retailers
• Industry Performance
• CHART 19 Carrefour Launches New Convenience Store Format
• Convenience Stores Gain Momentum as the Demand for Proximity Shopping Rises
• Carrefour Boosts Consumer Loyalty with Sustainable Private Label Packaging
• CHART 20 Value Sales 2020-2030
• CHART 21 Value Sales by Category 2025
• What's Next?
• Convenience Stores to Broaden Ready-To-Eat Ranges to Capture the "No-Cooking" Generation
• Forecourt Retailers to Sustain Lead While Convenience Stores Drive Growth
• CHART 22 Analyst Insight for Convenience Retailers
• Digital and Sustainability Developments to Add Dynamism to Convenience Retailers' Networks
• CHART 23 Forecast Value Sales 2020-2030
• CHART 24 Forecast Value Sales by Category 2025-2030

Competitive Landscape

• Spar Accelerates Sustainability-Led Expansion to Consolidate Leadership
• Primaprix Gains with Aggressive Store and Range Expansion
• CHART 25 Company Shares 2025
• CHART 26 Brand Shares 2025
• Economic Context
• CHART 27 Economic Context for Convenience Retailers
• CHART 28 Real Gdp Growth 2020-2030
• CHART 29 Inflation 2020-2030
• Consumer Context
• CHART 30 Consumer Context for Convenience Retailers
• CHART 31 Population 2020-2030
• CHART 32 Population by Generation 2025
• Country Reports Disclaimer

DISCOUNTERS IN SPAIN

• Key Data Insights
• 2025 Developments
• Dia Accelerates Retail Consolidation in the Channel
• Key Industry Trends
• CHART 33 Key Industry Trends for Discounters
• Industry Performance
• Private Label Drives Value for Money Perception and Customer Loyalty
• CHART 34 Dia'S New Dia Quality Private Label Line
• CHART 35 Value Sales 2020-2030
• What's Next?
• Omnichannel Approach Gains Momentum to Increase Competitiveness
• CHART 36 Analyst Insight for Discounters
• Lidl and Dia Adopt Sustainability Measures to Cut Costs and Reduce Waste
• CHART 37 Forecast Value Sales 2020-2030

Competitive Landscape

• Lidl Accelerates Regional Expansion as Dia Invests in Long-Term Restructuring
• CHART 38 Company Shares 2025
• CHART 39 Brand Shares 2025
• Economic Context
• CHART 40 Economic Context for Discounters
• CHART 41 Real Gdp Growth 2020-2030
• CHART 42 Inflation 2020-2030
• Consumer Context
• CHART 43 Consumer Context for Discounters
• CHART 44 Population 2020-2030
• CHART 45 Population by Generation 2025
• Country Reports Disclaimer

HYPERMARKETS IN SPAIN

• Key Data Insights
• 2025 Developments
• Carrefour Reinvents Store Format to Address Shifting Consumer Preferences
• Key Industry Trends
• CHART 46 Key Industry Trends for Hypermarkets
• Industry Performance
• CHART 47 Carrefour Reinvents Hypermarket Concept in Valencia
• Alcampo Invests in Logistics to Boost Omnichannel Convenience
• CHART 48 Value Sales 2020-2030
• What's Next?
• Alcampo Closes Stores as Large Formats Lose Appeal
• CHART 49 Analyst Insight for Hypermarkets
• Carrefour and Alcampo Aim to Boost Consumer Loyalty through Experiential and Omnichannel Approaches
• CHART 50 Forecast Value Sales 2020-2030

Competitive Landscape

• Carrefour Consolidates Leadership Despite Directing Investment Towards Smaller Formats
• CHART 51 Company Shares 2025
• CHART 52 Brand Shares 2025
• Economic Context
• CHART 53 Economic Context for Hypermarkets
• CHART 54 Real Gdp Growth 2020-2030
• CHART 55 Inflation 2020-2030
• Consumer Context
• CHART 56 Consumer Context for Hypermarkets
• CHART 57 Population 2020-2030
• CHART 58 Population by Generation 2025
• Country Reports Disclaimer

SUPERMARKETS IN SPAIN

• Key Data Insights
• 2025 Developments
• A Stable Economic Environment Fosters Company Activity in Supermarkets
• Key Industry Trends
• CHART 59 Key Industry Trends for Supermarkets
• Industry Performance
• Supermarkets Invest in Social Commerce and Ai-Powered Personalisation to Engage with Consumers
• CHART 60 Carrefour Chooses Spain to Launch Its Ai Solution
• CHART 61 Value Sales 2020-2030
• What's Next?
• Strategic Investments in Automation and Ai to Meet the Demand for Faster Delivery
• Affordability and Premumisation to Gain Momentum among Consumer Purchasing Decisions
• CHART 62 Forecast Value Sales 2020-2030

Competitive Landscape

• Mercadona Consolidates Leadership as Consum Continues Store Network Expansion
• CHART 63 Analyst Insight for Supermarkets
• CHART 64 Company Shares 2025
• CHART 65 Brand Shares 2025
• Economic Context
• CHART 66 Economic Context for Supermarkets
• CHART 67 Real Gdp Growth 2020-2030
• CHART 68 Inflation 2020-2030
• Consumer Context
• CHART 69 Consumer Context for Supermarkets
• CHART 70 Population 2020-2030
• CHART 71 Population by Generation 2025
• Country Reports Disclaimer

SMALL LOCAL GROCERS IN SPAIN

• Key Data Insights
• 2025 Developments
• Traditional Bakeries Leverage Authenticity and Quality to Sustain Premium Pricing
• Industry Performance
• CHART 72 Value Sales 2020-2030
• What's Next?
• Urban Shoppers Reward Premium Positioning with Loyalty and Purchasing Resilience
• CHART 73 Analyst Insight for Small Local Grocers
• Local Grocers Embrace Digital Platforms to Expand Reach and Competitiveness
• CHART 74 Forecast Value Sales 2020-2030

Competitive Landscape

• Congelats Reunits and Santiveri Lead a Highly Fragmented Channel
• CHART 75 Company Shares 2025
• CHART 76 Brand Shares 2025
• Economic Context
• CHART 77 Economic Context for Small Local Grocers
• CHART 78 Real Gdp Growth 2020-2030
• CHART 79 Inflation 2020-2030
• Consumer Context
• CHART 80 Consumer Context for Small Local Grocers
• CHART 81 Population 2020-2030
• CHART 82 Population by Generation 2025
• Country Reports Disclaimer

GENERAL MERCHANDISE STORES IN SPAIN

• Key Data Insights
• 2025 Developments
• Variety Stores Leverage Proximity and Affordability to Post the Fastest Growth in 2025
• Key Industry Trends
• CHART 83 Key Industry Trends for General Merchandise Stores
• Industry Performance
• El Corte Ingles Reinvents the Retail Experience with Immersive Spaces as Ale-Hop Eyes an International Profile
• CHART 84 El Corte Ingles Remodels Flagship Stores
• CHART 85 Value Sales 2020-2030
• CHART 86 Value Sales by Category 2025
• What's Next?
• Variety Stores to Make Gains through Expanded and Affordable Product Ranges
• CHART 87 Analyst Insight for General Merchandise Stores
• CHART 88 Forecast Value Sales 2020-2030
• CHART 89 Forecast Value Sales by Category 2025-2030

Competitive Landscape

• El Corte Ingles Defends Its Dominance as Ale-Hop Gains Momentum
• CHART 90 Ale-Hop Eyes International Expansion
• CHART 91 Company Shares 2025
• CHART 92 Brand Shares 2025
• Economic Context
• CHART 93 Economic Context for General Merchandise Stores
• CHART 94 Real Gdp Growth 2020-2030
• CHART 95 Inflation 2020-2030
• Consumer Context
• CHART 96 Consumer Context for General Merchandise Stores
• CHART 97 Population 2020-2030
• CHART 98 Population by Generation 2025
• Country Reports Disclaimer

APPAREL AND FOOTWEAR SPECIALISTS IN SPAIN

• Key Data Insights
• 2025 Developments
• Shift to E-Commerce and Omnichannel Approaches and Pre-Loved Items
• Key Industry Trends
• CHART 99 Key Industry Trends for Apparel and Footwear Specialists
• Industry Performance
• Specialist Retailers Are Turning to Ai to Gain a Competitive Edge
• CHART 100 Zara Introduces Rfid-Based Tags
• CHART 101 Value Sales 2020-2030
• What's Next?
• Shein and Temu Disrupt Traditional Retailers with Low-Cost Online Offers
• CHART 102 Analyst Insight for Apparel and Footwear Specialists
• Retailers Prioritise Sustainable and Second-Hand Fashion to Meet Eco-Conscious Demand
• CHART 103 Forecast Value Sales 2020-2030

Competitive Landscape

• Zara Advances with Logistics Innovation and Designer Collaborations
• CHART 104 Mango Stylist Ai-Powered Fashion Assistant
• CHART 105 Company Shares 2025
• CHART 106 Brand Shares 2025
• Economic Context
• CHART 107 Economic Context for Apparel and Footwear Specialists
• CHART 108 Real Gdp Growth 2020-2030
• CHART 109 Inflation 2020-2030
• Consumer Context
• CHART 110 Consumer Context for Apparel and Footwear Specialists
• CHART 111 Population 2020-2030
• CHART 112 Population by Generation 2025
• Country Reports Disclaimer

APPLIANCES AND ELECTRONICS SPECIALISTS IN SPAIN

• Key Data Insights
• 2025 Developments
• Specialist Retailers Show Resilience in a Shifting Landscape
• Key Industry Trends
• CHART 113 Key Industry Trends for Appliances and Electronics Specialists
• Industry Performance
• Media Markt Transforms Retail Experience with Ai and Flagship Stores
• CHART 114 Media Markt to Open Flagship Lighthouse Store in Barcelona in 2026
• CHART 115 Value Sales 2020-2030
• What's Next?
• Retailers Accelerate Smart Device Adoption to Capture Premium Demand
• CHART 116 Analyst Insight for Appliances and Electronics Specialists
• Omnichannel Pioneers to Drive Loyalty with Seamless Service and Sustainability
• CHART 117 Forecast Value Sales 2020-2030

Competitive Landscape

• Media Markt Accelerates Omnichannel Expansion While Rivals Stagnate
• CHART 118 Company Shares 2025
• CHART 119 Brand Shares 2025
• Economic Context
• CHART 120 Economic Context for Appliances and Electronics Specialists
• CHART 121 Real Gdp Growth 2020-2030
• CHART 122 Inflation 2020-2030
• Consumer Context
• CHART 123 Consumer Context for Appliances and Electronics Specialists
• CHART 124 Population 2020-2030
• CHART 125 Population by Generation 2025
• Country Reports Disclaimer

HEALTH AND BEAUTY SPECIALISTS IN SPAIN

• Key Data Insights
• 2025 Developments
• Pharmacies Dominate While Beauty Specialists Make Gains
• Key Industry Trends
• CHART 126 Key Industry Trends for Health and Beauty Specialists
• Industry Performance
• Ai-Powered Retail Transforms the In-Store Experience
• CHART 127 Primor Opens New Flagship Store in Barcelona
• CHART 128 Value Sales 2020-2030
• CHART 129 Value Sales by Category 2025
• What's Next?
• Stable Economic Environment to Foster a Positive Growth Trajectory
• CHART 130 Analyst Insight for Health and Beauty Specialists
• Beauty Specialists Show Agility as Social Trends and Sustainability Reshape Strategies
• CHART 131 Forecast Value Sales 2020-2030
• CHART 132 Forecast Value Sales by Category 2025-2030

Competitive Landscape

• Druni Consolidates Its Leading Position in a Highly Fragmented Competitive Landscape
• CHART 133 Company Shares 2025
• CHART 134 Brand Shares 2025
• Economic Context
• CHART 135 Economic Context for Health and Beauty Specialists
• CHART 136 Real Gdp Growth 2020-2030
• CHART 137 Inflation 2020-2030
• Consumer Context
• CHART 138 Consumer Context for Health and Beauty Specialists
• CHART 139 Population 2020-2030
• CHART 140 Population by Generation 2025
• Country Reports Disclaimer

HOME PRODUCTS SPECIALISTS IN SPAIN

• Key Data Insights
• 2025 Developments
• Cultural Shift Spurs Pet Shops and Superstores
• Key Industry Trends
• CHART 141 Key Industry Trends for Home Products Specialists
• Industry Performance
• Retailers Transform Physical Space with Digital-First Formats and Experiential Zones
• CHART 142 Ikea Launches Its "Disena" Format in Spain
• CHART 143 Value Sales 2020-2030
• CHART 144 Value Sales by Category 2025
• What's Next?
• The Main Category Is Set to Rely on Digital Transformation While the Pet Parenting Trend Drives Sales for Pet Specialists
• CHART 145 Analyst Insight for Home Products Specialists
• CHART 146 Zara Home "Store Mode" Technology
• Retailers Embrace Circularity and Transparency to Meet Evolving Consumer Values
• CHART 147 Forecast Value Sales 2020-2030
• CHART 148 Forecast Value Sales by Category 2025-2030

Competitive Landscape

• Leroy Merlin Accelerates Omnichannel and Circularity to Consolidate Leadership
• CHART 149 Company Shares 2025
• CHART 150 Brand Shares 2025
• Economic Context
• CHART 151 Economic Context for Home Products Specialists
• CHART 152 Real Gdp Growth 2020-2030
• CHART 153 Inflation 2020-2030
• Consumer Context
• CHART 154 Consumer Context for Home Products Specialists
• CHART 155 Population 2020-2030
• CHART 156 Population by Generation 2025
• Country Reports Disclaimer

DIRECT SELLING IN SPAIN

• Key Data Insights
• 2025 Developments
• Uneven Impact of Market Trends on Direct Selling Categories
• Key Industry Trends
• CHART 157 Key Industry Trends for Direct Selling
• Industry Performance
• Mary Kay Leverages Ai to Boost Digital Consumer Engagement and Drive Innovation
• CHART 158 Mary Kay's New "Find Your Shade" Ai Tool
• CHART 159 Value Sales 2020-2030
• CHART 160 Value Sales by Category 2025
• What's Next?
• Subscriptions to Secure Repeat Purchases and Add Dynamism to Key Direct Selling Categories
• CHART 161 Analyst Insight for Direct Selling
• Omnichannel Strategies and Digital Tools Are Shaping the Outlook
• CHART 162 Forecast Value Sales 2020-2030
• CHART 163 Forecast Value Sales by Category 2025-2030

Competitive Landscape

• Vorwerk Strengthens Lead as Tupperware Exits
• CHART 164 Company Shares 2025
• CHART 165 Brand Shares 2025
• Economic Context
• CHART 166 Economic Context for Direct Selling
• CHART 167 Real Gdp Growth 2020-2030
• CHART 168 Inflation 2020-2030
• Consumer Context
• CHART 169 Consumer Context for Direct Selling
• CHART 170 Population 2020-2030
• CHART 171 Population by Generation 2025
• Country Reports Disclaimer

VENDING IN SPAIN

• Key Data Insights
• 2025 Developments
• Operators Drive Consumption with Foods Vending Innovation
• Industry Performance
• CHART 172 Value Sales 2020-2030
• CHART 173 Value Sales by Category 2025
• What's Next?
• Players to Heed High-Demand Categories and Shifts in Consumption Patterns
• Operators Embrace Digitalisation to Optimise Consumer Experience, Stock Management and Drive Loyalty
• CHART 174 Forecast Value Sales 2020-2030
• CHART 175 Forecast Value Sales by Category 2025-2030

Competitive Landscape

• Ab Servicios Selecta Espana Retains Leadership in a Highly Fragmented Landscape
• CHART 176 Company Shares 2025
• CHART 177 Brand Shares 2025
• Economic Context
• CHART 178 Economic Context for Vending
• CHART 179 Real Gdp Growth 2020-2030
• CHART 180 Inflation 2020-2030
• Consumer Context
• CHART 181 Consumer Context for Vending
• CHART 182 Population 2020-2030
• CHART 183 Population by Generation 2025
• Country Reports Disclaimer

RETAIL E-COMMERCE IN SPAIN

• Key Data Insights
• 2025 Developments
• Temu and Shein Capture Young Spenders While Marketplace E-Commerce Drives Structural Change
• Key Industry Trends
• CHART 184 Key Industry Trends for Retail E-Commerce
• Industry Performance
• CHART 185 Shein Offers Superior Mobile User Experience
• El Corte Ingles Transforms Store Experience through Digital-First Focus
• CHART 186 Value Sales 2020-2030
• CHART 187 Value Sales by Category 2025
• What's Next?
• Mobile-First Strategies and Ai Adoption Reshape Consumer Experience
• CHART 188 Analyst Insight for Retail E-Commerce
• Marketplace Platforms to Outpace Rivals While Health and Beauty Specialists Gain Momentum
• CHART 189 Forecast Value Sales 2020-2030
• CHART 190 Forecast Value Sales by Category 2025-2030

Competitive Landscape

• Amazon Expands Delivery Options as Temu Accelerates with Local Partnerships
• CHART 191 Temu Marketplace Wins Consumers with Attractive Prices
• CHART 192 Company Shares 2025
• CHART 193 Brand Shares 2025
• Economic Context
• CHART 194 Economic Context for Retail E-Commerce
• CHART 195 Real Gdp Growth 2020-2030
• CHART 196 Inflation 2020-2030
• Consumer Context
• CHART 197 Consumer Context for Retail E-Commerce
• CHART 198 Population 2020-2030
• CHART 199 Population by Generation 2025
• Country Reports Disclaimer