Retail in Thailand

TABLE OF CONTENTS

List Of Contents And Tables

Executive Summary

Slower Growth Reflects Weak Consumer Sentiment as Retail E-Commerce Gains Traction

Key Data Insights

Key Industry Trends

CHART 1 Key Industry Trends for Retail

Industry Performance

Retail Convenience Is Redefined by Rapid Fulfillment and Digital Touchpoints

Tiktok Shop and Temu Disrupt through Social Commerce and Price Competition

CHART 2 Temu launches Digital Mall in Thailand

CHART 3 Value Sales 2020-2030

What's Next?

Chinese Sellers Set New Price Standards as Discounters and Premium Outlets Widen the Gap

Retail Chains Leverage Micro-Fulfilment and Social Commerce to Outpace Traditional Formats

CHART 4 Forecast Value Sales 2020-2030

CHART 5 Forecast Value Sales by Category 2025-2030

Competitive Landscape

CHART 6 Analyst Insight for Retail

Cp All Pcl?Leverages Its Broad Network and Digital Delivery to Hold Leadership

Temu and Central Park Transform Retail Experience and Consumer Expectations

CHART 7 Central Park Bangkok debuts in 2025, setting new benchmark for immersive ecosystems

CHART 8 Company Shares 2025

CHART 9 Brand Shares 2025

Operating Environment

Informal Retail

Opening Hours for Physical Retail

• Summary 1 Standard Opening Hours by Channel Type 2025

Seasonality

Payday shopping

Mid-year and year-end sales

Back-to-School

Valentine's Day

Thai Mother's Day

Thai Father's Day

Economic Context

CHART 10 Economic Context for Retail

CHART 11 Real Gdp Growth 2020-2030

CHART 12 Inflation 2020-2030

Consumer Context

CHART 13 Consumer Context for Retail

CHART 14 Population 2020-2030

CHART 15 Population by Generation 2025

Country Reports Disclaimer

CONVENIENCE RETAILERS IN THAILAND

• Key Data Insights
• 2025 Developments
• Cp All Expands Omnichannel Reach as Shoppers Prioritise Speed and Access
• Key Industry Trends
• CHART 16 Key Industry Trends for Convenience Retailers
• Industry Performance
• 7-Eleven and Cp All Redefine Retail Convenience in Thailand
• CHART 17 CP All's Omnichannel 7-Eleven Ecosystem Sets the New Benchmark for Retail Convenience
• Players Reconceptualise Physical Space with Cafe-Led Store Formats
• CHART 18 Value Sales 2020-2030
• CHART 19 Value Sales by Category 2025
• What's Next?
• Convenience Stores Displace Neighbourhood Grocers as Consumer Needs Evolve
• Store Format Innovation and Urbanisation Drive the Shift to Convenience Retailing
• CHART 20 Forecast Value Sales 2020-2030
• CHART 21 Forecast Value Sales by Category 2025-2030

Competitive Landscape

• CHART 22 Analyst Insight for Convenience Retailers
• 7-Eleven'S Dominance Continues as Cj More Accelerates Outlet Expansion
• CHART 23 Company Shares 2025
• CHART 24 Brand Shares 2025
• Economic Context
• CHART 25 Economic Context for Convenience Retailers
• CHART 26 Real Gdp Growth 2020-2030
• CHART 27 Inflation 2020-2030
• Consumer Context
• CHART 28 Consumer Context for Convenience Retailers
• CHART 29 Population 2020-2030
• CHART 30 Population by Generation 2025
• Country Reports Disclaimer

HYPERMARKETS IN THAILAND

• Key Data Insights
• 2025 Developments
• Big C and Lotus'S Prioritise Operational Efficiency as Footfall Stagnates
• Key Industry Trends
• CHART 31 Key Industry Trends for Hypermarkets
• Industry Performance
• Hypermarkets Lean on Omni-Channel Convenience-Led Services to Attract Shoppers
• CHART 32 Big C enhances omnichannel services to modernise hypermarket experience
• Big C Drives Footfall with Deep Discounts and Subsidy-Linked Promotions
• CHART 33 Value Sales 2020-2030
• What's Next?
• Hypermarkets Face Challenges as Everyday Shopping Trips Decline
• Big C and Lotus'S Pivot to Mission-Specific and Premium Experiences
• CHART 34 Forecast Value Sales 2020-2030

Competitive Landscape

• CHART 35 Analyst Insight for Hypermarkets
• Lotus'S Leverages Integration and Omnichannel to Defend Share Lead
• Tops Plaza Format Resonates with Affluent Households
• CHART 36 Company Shares 2025
• CHART 37 Brand Shares 2025
• Economic Context
• CHART 38 Economic Context for Hypermarkets
• CHART 39 Real Gdp Growth 2020-2030
• CHART 40 Inflation 2020-2030
• Consumer Context
• CHART 41 Consumer Context for Hypermarkets
• CHART 42 Population 2020-2030
• CHART 43 Population by Generation 2025
• Country Reports Disclaimer

SUPERMARKETS IN THAILAND

• Key Data Insights
• 2025 Developments
• Lotus'S and Tops Market Reshape Shopper Choice as Smaller Formats Gain Relevance
• Key Industry Trends
• CHART 44 Key Industry Trends for Supermarkets
• Industry Performance
• Tops Fine Food Attracts Affluent Shoppers as Value and Premium Trends Diverge
• CHART 45 Tops Fine Food expands premium supermarket formats in Bangkok
• Players Elevate Digital Convenience to Keep Pace with Changing Demands
• CHART 46 Value Sales 2020-2030
• What's Next?
• Affluent Shoppers Drive the Development of Premium Supermarkets as Everyday Shopping Trips Become Localised
• Retailers Invest in Omni-Channel Tools as Further Polarisation Is Anticipated
• CHART 47 Forecast Value Sales 2020-2030

Competitive Landscape

• CHART 48 Analyst Insight for Supermarkets
• Tops Market Consolidates Leadership as Villa Market Expands in Affluent Urban Zones
• CHART 49 Company Shares 2025
• CHART 50 Brand Shares 2025
• Economic Context
• CHART 51 Economic Context for Supermarkets
• CHART 52 Real Gdp Growth 2020-2030
• CHART 53 Inflation 2020-2030
• Consumer Context
• CHART 54 Consumer Context for Supermarkets
• CHART 55 Population 2020-2030
• CHART 56 Population by Generation 2025
• Country Reports Disclaimer

SMALL LOCAL GROCERS IN THAILAND

• Key Data Insights
• 2025 Developments
• Convenience Store Expansion Erodes Traditional Neighbourhood Store Relevance
• Industry Performance
• Critical Presence in Rural and Suburban Communities
• CHART 57 Value Sales 2020-2030
• What's Next?
• 7-Eleven and Cj More Expansion to Drive Shift Away From Neighbourhood Stores in Urban Areas
• Grabmart and Foodpanda Partnerships Help Small Local Grocers Maintain Relevance among Digital-First Shoppers
• CHART 58 Forecast Value Sales 2020-2030
• Economic Context
• CHART 59 Economic Context for Small Local Grocers
• CHART 60 Real Gdp Growth 2020-2030
• CHART 61 Inflation 2020-2030
• Consumer Context
• CHART 62 Consumer Context for Small Local Grocers
• CHART 63 Population 2020-2030
• CHART 64 Population by Generation 2025
• Country Reports Disclaimer

GENERAL MERCHANDISE STORES IN THAILAND

• Key Data Insights
• 2025 Developments
• Tourist Spending and Value-Driven Retail Sustain Outlet Growth
• Key Industry Trends
• CHART 65 Key Industry Trends for General Merchandise Stores
• Industry Performance
• Moshi Moshi Leverages Value-Based Shopping to Capture Younger Demographics
• CHART 66 Moshi Moshi expands trend-led lifestyle product range
• Miniso Transforms Physical Space to Drive Footfall and Engagement
• CHART 67 Value Sales 2020-2030
• CHART 68 Value Sales by Category 2025
• What's Next?
• Variety Stores Accelerate Expansion as Discovery Shopping Appeals to Gen Z
• Department Stores Adapt Product Range as Subdued Tourism Outlook Stifles Growth
• Retailers Leverage Digital Engagement and Sustainability to Drive Loyalty
• CHART 69 Forecast Value Sales 2020-2030
• CHART 70 Forecast Value Sales by Category 2025-2030

Competitive Landscape

• Central Retail Corp Reinforces Dominance as Variety Chains Gain Ground
• CHART 71 Analyst Insight for General Merchandise Stores
• CHART 72 Company Shares 2025
• CHART 73 Brand Shares 2025
• Economic Context
• CHART 74 Economic Context for General Merchandise Stores
• CHART 75 Real Gdp Growth 2020-2030
• CHART 76 Inflation 2020-2030
• Consumer Context
• CHART 77 Consumer Context for General Merchandise Stores
• CHART 78 Population 2020-2030
• CHART 79 Population by Generation 2025
• Country Reports Disclaimer

APPAREL AND FOOTWEAR SPECIALISTS IN THAILAND

• Key Data Insights
• 2025 Developments
• Slower Value Growth Reflects Challenges as Players Show Resilience
• Key Industry Trends
• CHART 80 Key Industry Trends for Apparel and Footwear Specialists
• Industry Performance
• CHART 81 Bata leverages an e-commerce strategy
• Bata Leverages E-Commerce to Reach Digital-First Shoppers
• Jaspal Converts Social Engagement into Sales with Creator Partnerships
• CHART 82 Value Sales 2020-2030
• What's Next?
• Local Retailers Capture Demand by Focusing on Affordability and Convenience
• Non-Specialists and E-Commerce Disrupt Traditional Retail, Driving Need for Differentiation
• Hybrid Retail Models and Convenience-Led Shopping Reshape Consumer Expectations
• CHART 83 Forecast Value Sales 2020-2030

Competitive Landscape

• Uniqlo Consolidates Its Lead as Rivals Face Pressure
• CHART 84 Analyst Insight for Apparel and Footwear Specialists
• Mothercare Faces Pressure From the Digital Retail Shift
• CHART 85 Company Shares 2025
• CHART 86 Brand Shares 2025
• Economic Context
• CHART 87 Economic Context for Apparel and Footwear Specialists
• CHART 88 Real Gdp Growth 2020-2030
• CHART 89 Inflation 2020-2030
• Consumer Context
• CHART 90 Consumer Context for Apparel and Footwear Specialists
• CHART 91 Population 2020-2030
• CHART 92 Population by Generation 2025
• Country Reports Disclaimer

APPLIANCES AND ELECTRONICS SPECIALISTS IN THAILAND

• Key Data Insights
• 2025 Developments
• Retailers Respond to Weaker Demand with Aggressive Promotions
• Key Industry Trends
• CHART 93 Key Industry Trends for Appliances and Electronics Specialists
• Industry Performance
• Studio7 Captures Premium Digital Demand as Apple Ecosystem Expands
• CHART 94 Studio7 expands its Apple ecosystem footprint as digital lifestyles accelerate
• Social Commerce Leveraged by Retailers to Target Digital Natives
• CHART 95 Value Sales 2020-2030
• What's Next?
• Retailers Expand Urban Formats to Drive Value Growth
• Livestreaming and Platform Financing Accelerate Online Conversion and Challenge Store Loyalty
• CHART 96 Forecast Value Sales 2020-2030

Competitive Landscape

• CHART 97 Analyst Insight for Appliances and Electronics Specialists
• Studio7 Leverages Store Expansions and Apple Products to Widen Its Overall Lead
• CHART 98 Company Shares 2025
• CHART 99 Brand Shares 2025
• Economic Context
• CHART 100 Economic Context for Appliances and Electronics Specialists
• CHART 101 Real Gdp Growth 2020-2030
• CHART 102 Inflation 2020-2030
• Consumer Context
• CHART 103 Consumer Context for Appliances and Electronics Specialists
• CHART 104 Population 2020-2030
• CHART 105 Population by Generation 2025
• Country Reports Disclaimer

HEALTH AND BEAUTY SPECIALISTS IN THAILAND

• Key Data Insights
• 2025 Developments
• Boots Attracts Price-Conscious Shoppers with Aggressive Discounting and Digital Campaigns
• Key Industry Trends
• CHART 106 Key Industry Trends for Health and Beauty Specialists
• Industry Performance
• CHART 107 Boots Thailand drives strong shopper traffic
• Health and Personal Care Stores Sustain Leadership through Affordability and Accessibility
• Eveandboy Drives Sales with Creator-Driven Social Commerce and Viral Launches
• CHART 108 Value Sales 2020-2030
• CHART 109 Value Sales by Category 2025
• What's Next?
• Eveandboy Drives Premiumisation and Social Commerce among Younger Shoppers
• Watsons Sustains Leadership through Affordability as Beauty Specialists Accelerate Fastest Growth
• CHART 110 Forecast Value Sales 2020-2030
• CHART 111 Forecast Value Sales by Category 2025-2030

Competitive Landscape

• CHART 112 Analyst Insight for Health and Beauty Specialists
• Watsons Leverages Loyalty and Omnichannel to Widen Its Lead
• Beautrium Captures Fastest Growth through Exclusive Launches and Omnichannel Agility
• CHART 113 Company Shares 2025
• CHART 114 Brand Shares 2025
• Economic Context
• CHART 115 Economic Context for Health and Beauty Specialists
• CHART 116 Real Gdp Growth 2020-2030
• CHART 117 Inflation 2020-2030
• Consumer Context
• CHART 118 Consumer Context for Health and Beauty Specialists
• CHART 119 Population 2020-2030
• CHART 120 Population by Generation 2025
• Country Reports Disclaimer

HOME PRODUCTS SPECIALISTS IN THAILAND

• Key Data Insights
• 2025 Developments
• Muted Performance Amid Economic Uncertainty and Weak Discretionary Demand
• Key Industry Trends
• CHART 121 Key Industry Trends for Home Products Specialists
• Industry Performance
• Ikea and Homepro Drive Digital-First Shopping with New Store Concepts
• CHART 122 Ikea leverages e-commerce to tailor to the needs of the Thai consumers
• CHART 123 Value Sales 2020-2030
• CHART 124 Value Sales by Category 2025
• What's Next?
• Homepro and Ikea Expand into Rural Areas as Urbanisation Drives Outlet Growth
• Premiumisation and E-Commerce Reshape the Competitive Landscape
• Pet Shops Outpace Other Channels as Humanisation Fuels Sustained Growth
• CHART 125 Forecast Value Sales 2020-2030
• CHART 126 Forecast Value Sales by Category 2025-2030

Competitive Landscape

• Homepro Expands Multi-Format Reach to Widen Sales Lead
• CHART 127 Analyst Insight for Home Products Specialists
• Thaiwatsadu Solidifies Its Second Position
• Pet Us Captures Rising Pet Ownership with Specialised Retail Experiences
• CHART 128 Company Shares 2025
• CHART 129 Brand Shares 2025
• Economic Context
• CHART 130 Economic Context for Home Products Specialists
• CHART 131 Real Gdp Growth 2020-2030
• CHART 132 Inflation 2020-2030
• Consumer Context
• CHART 133 Consumer Context for Home Products Specialists
• CHART 134 Population 2020-2030
• CHART 135 Population by Generation 2025
• Country Reports Disclaimer

DIRECT SELLING IN THAILAND

• Key Data Insights
• 2025 Developments
• E-Commerce and Social Commerce Pose Ongoing Challenges for Direct Selling
• Key Industry Trends
• CHART 136 Key Industry Trends for Direct Selling
• Industry Performance
• Health and Beauty Remain a Core Product in Direct Selling
• Personalised Engagement Boosts Loyalty, but Cannot Reverse Digital Migration
• CHART 137 Amway's Nutrilite promotes personalised assessments to compete with other channels
• CHART 138 Value Sales 2020-2030
• CHART 139 Value Sales by Category 2025
• What's Next?
• Direct Selling Faces Ongoing Competitive Pressures
• Health and Beauty Expand through Wellness Innovation and Digital Engagement
• Digitalisation and Social Commerce Are Critical to Engaging Consumers
• CHART 140 Forecast Value Sales 2020-2030
• CHART 141 Forecast Value Sales by Category 2025-2030

Competitive Landscape

• Amway Adapts Digital Strategies as Competitors Chase Younger Buyers
• CHART 142 Analyst Insight for Direct Selling
• CHART 143 Company Shares 2025
• CHART 144 Brand Shares 2025
• Economic Context
• CHART 145 Economic Context for Direct Selling
• CHART 146 Real Gdp Growth 2020-2030
• CHART 147 Inflation 2020-2030
• Consumer Context
• CHART 148 Consumer Context for Direct Selling
• CHART 149 Population 2020-2030
• CHART 150 Population by Generation 2025
• Country Reports Disclaimer

VENDING IN THAILAND

• Key Data Insights
• 2025 Developments
• Urban Consumers Embrace Seamless Payment and Product Variety
• Industry Performance
• CHART 151 Value Sales 2020-2030
• CHART 152 Value Sales by Category 2025
• What's Next?
• Vending Plus Expands Product Range to Capture Urban Demand
• Dynamic Pricing and Digital Integration Reshape Consumer Interaction
• CHART 153 Forecast Value Sales 2020-2030
• CHART 154 Forecast Value Sales by Category 2025-2030

Competitive Landscape

• CHART 155 Analyst Insight for Vending
• Sun Vending Technology Pcl Cedes Ground as Forth Vending Co Ltd Advances
• CHART 156 Company Shares 2025
• CHART 157 Brand Shares 2025
• Economic Context
• CHART 158 Economic Context for Vending
• CHART 159 Real Gdp Growth 2020-2030
• CHART 160 Inflation 2020-2030
• Consumer Context
• CHART 161 Consumer Context for Vending
• CHART 162 Population 2020-2030
• CHART 163 Population by Generation 2025
• Country Reports Disclaimer

RETAIL E-COMMERCE IN THAILAND

• Key Data Insights
• 2025 Developments
• Marketplace E-Commerce Drives Growth as Creators Reshape Online Shopping
• Key Industry Trends
• CHART 164 Key Industry Trends for Retail E-Commerce
• Industry Performance
• Makro Accelerates Omnichannel Fulfilment to Capture Sme Loyalty
• CHART 165 Makro expands omnichannel fulfilment with branch-level delivery
• Tiktok Shop Empowers Creators to Drive Instant Purchases and Brand Growth
• CHART 166 Value Sales 2020-2030
• CHART 167 Value Sales by Category 2025
• What's Next?
• Influencers Drive Affiliate Commerce as Brands Shift to Social Platforms
• Brand-Owned Apps and Logistics Innovation Reshape Consumer Expectations
• Specialised Platforms and Creator-Led Selling Reshape Competitive Dynamics
• CHART 168 Forecast Value Sales 2020-2030
• CHART 169 Forecast Value Sales by Category 2025-2030

Competitive Landscape

• Shopee Marketplace Leverages Price and Logistics to Hold the Leading Position
• CHART 170 Analyst Insight for Retail E-Commerce
• Temu Marketplace Makes Its Mark on Thailand's E-Commerce Landscape
• Grocery Retail E-Commerce Players Capture Incremental Share
• CHART 171 Company Shares 2025
• CHART 172 Brand Shares 2025
• Economic Context
• CHART 173 Economic Context for Retail E-Commerce
• CHART 174 Real Gdp Growth 2020-2030
• CHART 175 Inflation 2020-2030
• Consumer Context
• CHART 176 Consumer Context for Retail E-Commerce
• CHART 177 Population 2020-2030
• CHART 178 Population by Generation 2025
• Country Reports Disclaimer