PUBLISHER: Euromonitor International | PRODUCT CODE: 2076894
PUBLISHER: Euromonitor International | PRODUCT CODE: 2076894
Eyewear in Japan
Despite Japan's declining population, eyewear is expected to demonstrate low but resilient retail volume growth and higher current value growth, driven by rising consumer prioritisation of eye health and wellness, positioning the country as a mature yet evolving market within the Asia Pacific region. The predominance of contact lenses, supported by innovative myopia control products, and the accelerating appeal of lifestyle sunglasses, reflect shifting consumer preference in eyewear. Consolidati...
Euromonitor International's Eyewear in Japan report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2021-2025), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, distribution or pricing issues. Forecasts to 2030 illustrate how the market is set to change.
Product coverage: Contact Lenses and Solutions, Spectacles, Sunglasses.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
- Get a detailed picture of the Eyewear market;
- Pinpoint growth sectors and identify factors driving change;
- Understand the competitive environment, the market's major players and leading brands;
- Use five-year forecasts to assess how the market is predicted to develop.
Euromonitor International has over 50 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo, Bengaluru, Sao Paulo, Seoul, Hong Kong, Dusseldorf and Mexico City and a network of analysts in 100 countries, Euromonitor International has a unique capability and an understanding of diverse markets to develop reliable information resources to help drive informed strategic planning. To learn more about how our research solutions can support you, contact your local Euromonitor International office.
TABLE OF CONTENTS
List Of Contents And Tables
Executive Summary
2026 Developments
Key Data Insights
Key Industry Trends
CHART 1 Key Industry Trends for Eyewear
Industry Performance
Steady Growth Due to Increasing Focus on Eye Health Despite Demographic Shifts
Contact Lenses Leads Volume and Value, While Sunglasses Gains Momentum From Wellness Trends
Megane Top'S Qro and Coopervision'S Misight Reshape Consumer Choices with Innovation and Health Focus
CHART 2 Megane Top Launches Qro to Elevate Private Label Spectacles
CHART 3 Misight Finally Enters the Japanese Market
CHART 4 Value Sales 2021-2031
CHART 5 Volume Sales 2021-2031
CHART 6 Value Sales by Category 2026
What's Next?
Contact Lens Manufacturers to Leverage Demographic Trends and Myopia Control to Sustain Growth
Sunglasses Set to See Dynamic Expansion among Younger Consumers
Retailers and Brands to Adopt Ai and Health Innovations to Transform Consumer Engagement
CHART 7 Forecast Value Sales 2021-2031
CHART 8 Forecast Value Sales by Category 2026-2031
Competitive Landscape
Leading Manufacturers Implement Innovation and Targeted Engagement
Acquisition and Product Innovation to Drive Growth and Reshape Consumer Engagement
CHART 9 Company Shares 2025
CHART 10 Brand Shares 2025
Channels
Optical Goods Stores Maintains Dominance as Consumers Prioritise Professional Eye Care and Fitting
Retail E-Commerce Thrives in Contact Lenses
CHART 11 Retail Channels 2021-2026
Products
The Shift Towards Preventive Health and Premium Private Label Products
Pioneering Launches in Wellness and Vision Management
CHART 12 Meglass Introduces the Concept of Recovery Eyewear
Strategic Expansion and Evolving Competitive Dynamics
Economic Context
CHART 13 Economic Context for Eyewear
CHART 14 Real Gdp Growth 2021-2031
CHART 15 Inflation 2021-2031
Consumer Context
CHART 16 Consumer Context for Eyewear
CHART 17 Population 2021-2031
CHART 18 Consumer Expenditure 2021-2031
CHART 19 Population by Generation 2026
Country Reports Disclaimer
CONTACT LENSES AND SOLUTIONS IN JAPAN
- Key Data Insights
- 2026 Developments
- Contact Lenses and Solutions Summary
- Key Industry Trends
- CHART 20 Key Industry Trends for Contact Lenses and Solutions
- Industry Performance
- Steady Growth for Contact Lenses and Solutions Despite Demographic Challenges
- Contact Lenses Sees Volume Growth, and Drives Value Growth, Supported by Innovation and Premiumisation
- Don Quijote Elevates Private Label Lenses, While Seamless Consumer Journeys Impact Sales
- CHART 21 Do-Lens Premium Private Label Line
- CHART 22 Driving Growth in Cosmetic Lenses with Ai
- CHART 23 Value Sales 2021-2031
- CHART 24 Volume Sales 2021-2031
- CHART 25 Value Sales by Category 2026
- What's Next?
- Consumers Expected to Balance Price Sensitivity with Demand for Comfort and Reliability
- Younger Consumers and Men to Drive Cosmetic Lens Innovation and Adoption
- Uptake of Myopia Control Will Require Education, While Sustainability Set to Gain Importance
- CHART 26 Forecast Value Sales 2021-2031
- CHART 27 Forecast Value Sales by Category 2026-2031
Competitive Landscape
- Johnson & Johnson and Menicon Sustain Lead Despite Evolving Competition
- Inclusive Cosmetic Lenses and Functional Innovation Drive New Growth Avenues
- CHART 28 Company Shares 2025
- CHART 29 Brand Shares 2025
- Channels
- Retail E-Commerce and Optical Goods Stores Lead
- Variety Stores Reshape Retail with Exclusive Cosmetic Lenses and Impulse Buying
- CHART 30 Retail Channels 2021-2026
- Products
- Drivers of Technological and Material Advancement in Contact Lenses
- Recent Launches in Cosmetic and Corrective Lenses Contribute to Growth
- CHART 31 Government Approval of Misight Unlocks the Myopia Control Segment in Japan
- Shifting Competitive Dynamics and Retail Strategies
- Economic Context
- CHART 32 Economic Context for Contact Lenses and Solutions
- CHART 33 Real Gdp Growth 2021-2031
- CHART 34 Inflation 2021-2031
- Consumer Context
- CHART 35 Consumer Context for Contact Lenses and Solutions
- CHART 36 Population 2021-2031
- CHART 37 Consumer Expenditure 2021-2031
- CHART 38 Population by Generation 2026
- Country Reports Disclaimer
SPECTACLES IN JAPAN
- Key Data Insights
- 2026 Developments
- Spectacles Summary
- Key Industry Trends
- CHART 39 Key Industry Trends for Spectacles
- Industry Performance
- Stable Growth Reflects Mature Demand Amid Demographic Challenges
- Spectacle Lenses Dominates, While Spectacle Frames and Readymade Glasses See Steady Value Growth
- J!Ins Leverages Beauty Lens Innovation and Ai to Elevate the Consumer Experience
- CHART 40 J!Ns' Beauty Lens Innovation
- CHART 41 J!Ns A! Streamlines the Spectacles Buying Journey
- CHART 42 Value Sales 2021-2031
- CHART 43 Volume Sales 2021-2031
- CHART 44 Value Sales by Category 2026
- What's Next?
- Functional Innovation Set to Drive Value Growth Amid Limited Volume Growth
- Spectacle Lenses to Maintain Dominance, While Frames Will Lead Volume Growth
- Eyewear Companies Expected to Embrace Myopia Control and Offline Expertise to Capture Growth
- CHART 45 Forecast Value Sales 2021-2031
- CHART 46 Forecast Value Sales by Category 2026-2031
Competitive Landscape
- Leading Players Expand Reach and Innovate to Extend Their Positions
- Major Acquisition Reshapes the Competition and Drives Potential for Further Consolidation
- CHART 47 Company Shares 2025
- CHART 48 Brand Shares 2025
- Channels
- Optical Goods Stores Maintains Dominance through Professional In-Store Services
- J!Ns Innovates the Retail Experience with Cultural Engagement to Attract Consumers
- CHART 49 Retail Channels 2021-2026
- Products
- The Intersection of Aesthetics and Technology
- Pioneering Developments in Eyewear Reflect Beauty and Technological Innovation
- CHART 50 Anticipated Ray-Ban Meta Launch in Japan
- Strategic Advantages of Product Advancement
- Economic Context
- CHART 51 Economic Context for Spectacles
- CHART 52 Real Gdp Growth 2021-2031
- CHART 53 Inflation 2021-2031
- Consumer Context
- CHART 54 Consumer Context for Spectacles
- CHART 55 Population 2021-2031
- CHART 56 Consumer Expenditure 2021-2031
- CHART 57 Population by Generation 2026
- Country Reports Disclaimer
SUNGLASSES IN JAPAN
- Key Data Insights
- 2026 Developments
- Steady Growth Amid Demographic Decline Signals Resilient Demand
- Industry Performance
- Polarised Demand Drives Growth for Both Premium Products and Affordable Everyday Options
- CHART 58 Affordable Private Label Sunglasses Gain Traction
- Schools and Tourist-Focused Stores Reshape Usage and Purchasing Behaviour
- CHART 59 Value Sales 2021-2031
- CHART 60 Volume Sales 2021-2031
- What's Next?
- Broadening Usage and Generational Appeal to Drive Sustained Growth
- Local Brands and Sustainability Initiatives Expected to Reshape Consumer Expectations
- Retail Innovation and Demographic Shifts Anticipated to Shape Distribution and Sales Dynamics
- CHART 61 Forecast Value Sales 2021-2031
Competitive Landscape
- Luxottica and Kering Maintain Dominance Amid Shifting Share Dynamics
- Emerging Korean Brands and Smart Eyewear Innovation to Drive New Growth Avenues
- CHART 62 Company Shares 2025
- CHART 63 Brand Shares 2025
- Channels
- Optical Goods Stores Secures Lead, While Convenience Retailers Sees Notable Growth
- Value-Focused Retailers Expand Reach with Affordable, Functional Sunglasses
- Offline Preference Limits E-Commerce Growth Despite Rising Digital Adoption
- CHART 64 Retail Channels 2021-2026
- Economic Context
- CHART 65 Economic Context for Sunglasses
- CHART 66 Real Gdp Growth 2021-2031
- CHART 67 Inflation 2021-2031
- Consumer Context
- CHART 68 Consumer Context for Sunglasses
- CHART 69 Population 2021-2031
- CHART 70 Consumer Expenditure 2021-2031
- CHART 71 Population by Generation 2026
- Country Reports Disclaimer
