Pet Care in Japan

Description

Japan's pet care market in 2026 demonstrates resilience through value growth despite a declining volume, a pattern contrasting with other regional markets where volume growth is more prevalent but value gains are weaker. This mature market faces demographic challenges such as stagnating pet ownership and population decline, which restrict volume expansion and compel brands to pursue premiumisation and innovation to drive growth. Consumer behaviour reveals a duality with trading down in certain c...

Euromonitor International's Pet Care in Japan report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2021-2025, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, distribution or pricing issues. Forecasts to 2030 illustrate how the market is set to change.

Product coverage: Pet Food, Pet Products.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

Get a detailed picture of the Pet Care market;
Pinpoint growth sectors and identify factors driving change;
Understand the competitive environment, the market's major players and leading brands;
Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 50 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo, Bengaluru, Sao Paulo, Seoul, Hong Kong, Dusseldorf and Mexico City and a network of analysts in 100 countries, Euromonitor International has a unique capability and an understanding of diverse markets to develop reliable information resources to help drive informed strategic planning. To learn more about how our research solutions can support you, contact your local Euromonitor International office.

Product Code: PFJP

List Of Contents And Tables

Executive Summary

2026 Developments

Key Data Insights

Key Industry Trends

CHART 1 Key Industry Trends for Pet Care

Industry Performance

Value Growth Drives Resilience Amid Volume Decline in Mature Market

Cat Food Records Largest Value and Fastest Growth

CHART 2 Unicharm Launches Dry Snacks Made with Locally Sourced Premium Ingredients From across Japan

Consumers Balance Premiumisation and Value Amid Economic Pressures

CHART 3 Value Sales 2021-2031

CHART 4 Volume Sales 2021-2031

CHART 5 Value Sales by Category 2026

CHART 6 Pet Populations 2021-2026

What's Next?

Consumers to Shift to Premium Pet Care Amid Declining Ownership

CHART 7 Analyst Insight for Pet Care

Cat Food to Maintain Lead through Premiumisation and Product Differentiation

Innovative Products and Climate Response to Reshape Pet Care Offerings

CHART 8 Inaba Launches Immune Care Series under Ciao Churu

CHART 9 Forecast Value Sales 2021-2031

CHART 10 Forecast Value Sales by Category 2026-2031

Competitive Landscape

Leading Companies Consolidate Shares through Diversified Portfolios and Targeted Innovation

CHART 11 Company Shares 2025

CHART 12 Brand Shares 2025

Channels

Non-Grocery Retailers Remain Dominant Despite E-Commerce Growth

Retail E-Commerce Captures Premium Demand and Convenience-Seeking Consumers

CHART 13 Retail Channels 2021-2026

Products

Leading Manufacturers Innovate with Trial Sizes and Regionally Sourced Premium Treats

CHART 14 Trial-Size Dog and Cat Foods Are Emerging

Economic Context

CHART 15 Economic Context for Pet Care

CHART 16 Real Gdp Growth 2021-2031

CHART 17 Inflation 2021-2031

Consumer Context

CHART 18 Consumer Context for Pet Care

CHART 19 Population 2021-2031

CHART 20 Consumer Expenditure 2021-2031

CHART 21 Population by Generation 2026

Country Reports Disclaimer

DOG FOOD IN JAPAN

Key Data Insights
2026 Developments
Dog Food Summary
Key Industry Trends
CHART 22 Key Industry Trends for Dog Food
Industry Performance
Dry Dog Food Dominates Amid Overall Volume Decline Driven by Demographic Shifts
Premiumisation Offsets Volume Decline with Value Growth
CHART 23 Unicharm Launches Meat-Forward Gourmet Dog Food
Pet Health and Wellness Trend Drives Innovation in Frozen and Additive-Free Foods
CHART 24 Mars Launches Frozen Dog Food
CHART 25 Value Sales 2021-2031
CHART 26 Volume Sales 2021-2031
CHART 27 Value Sales by Category 2026
What's Next?
Affluent Households to Drive Value Growth Despite Volume Decline
CHART 28 Analyst Insight for Dog Food
Premium and Health-Focused Offerings to Reshape Consumer Preferences
Companies to Leverage Premiumisation and Convenience to Capture Growth
CHART 29 Forecast Value Sales 2021-2031
CHART 30 Forecast Value Sales by Category 2026-2031

Competitive Landscape

Top Companies Strengthen Lead Despite Regulatory Challenges
CHART 31 Company Shares 2025
CHART 32 Brand Shares 2025
Channels
Non-Grocery Retailers Maintain Lead Despite Offline Channel Share Decline
Retail E-Commerce Expands Driven by Advanced Infrastructure and Trial Pack Sales
CHART 33 Retail Channels 2021-2026
Products
Companies Drive Premium and Health Innovation with Fresh Formats
CHART 34 Nippon Pet Food Launches Freeze-Dried Cube Food
Economic Context
CHART 35 Economic Context for Dog Food
CHART 36 Real Gdp Growth 2021-2031
CHART 37 Inflation 2021-2031
Consumer Context
CHART 38 Consumer Context for Dog Food
CHART 39 Population 2021-2031
CHART 40 Consumer Expenditure 2021-2031
CHART 41 Population by Generation 2026
Country Reports Disclaimer

CAT FOOD IN JAPAN

Key Data Insights
2026 Developments
Cat Food Summary
Key Industry Trends
CHART 42 Key Industry Trends for Cat Food
Industry Performance
Value Growth Offsets Volume Decline Amid Demographic Challenges
Dry Cat Food Leads Value and Drives Growth
Leading Brands Leverage Health and Premiumisation to Capture Discerning Owners
CHART 43 Nestle Purina One Offers Healthy Multi-Care Cat Food
CHART 44 Value Sales 2021-2031
CHART 45 Volume Sales 2021-2031
CHART 46 Value Sales by Category 2026
What's Next?
Consumers to Adjust Spending as Ownership Trends Flatten and Volume Declines
CHART 47 Analyst Insight for Cat Food
Manufacturers to Capitalise on Treats Growth While Dry Food Retains Largest Share
Heat Waves and Consumer Preferences to Drive Innovation and Premiumisation Strategies
CHART 48 Forecast Value Sales 2021-2031
CHART 49 Forecast Value Sales by Category 2026-2031

Competitive Landscape

Top Manufacturers Sustain Lead Amid Stable Market Shares
CHART 50 Company Shares 2025
CHART 51 Brand Shares 2025
Channels
Retail E-Commerce Expansion Driven by Premium Product Demand
CHART 52 Retail Channels 2021-2026
Products
Unicharm Capitalises on Premium Ingredients to Innovate Dry Treats
CHART 53 Unicharm Launches Dry Snacks Made with Locally Sourced Premium Ingredients From across Japan
Nestle Purina and Unicharm Deliver Multifunctional Health Benefits
Inaba'S Immune Care Treats Advance Wellness-Focused Innovation
CHART 54 Inaba Launches Immune Care Series under Ciao Churu
Economic Context
CHART 55 Economic Context for Cat Food
CHART 56 Real Gdp Growth 2021-2031
CHART 57 Inflation 2021-2031
Consumer Context
CHART 58 Consumer Context for Cat Food
CHART 59 Population 2021-2031
CHART 60 Consumer Expenditure 2021-2031
CHART 61 Population by Generation 2026
Country Reports Disclaimer

OTHER PET FOOD IN JAPAN

Key Data Insights
2026 Developments
Other Pet Food Summary
Industry Performance
Premiumisation Drives Value Growth Amid Volume Decline
CHART 62 Nippon Pet Food Launches Lovision, a New Rabbit Food Range for Two Life Stages
Small Mammal/Reptile Food Leads Value and Growth
Gex and Kyorin Innovate with Multifunctional Products to Meet Evolving Pet Owner Needs
CHART 63 Gex Launches Large Treat Pack for Turtles
CHART 64 Value Sales 2021-2031
CHART 65 Volume Sales 2021-2031
CHART 66 Value Sales by Category 2026
What's Next?
Value Growth to Offset Volume Decline, Led by Small Mammal Food
Manufacturers to Leverage Health and Engagement Trends to Drive Innovation and Value
CHART 67 Kyorin Launches Functional Bird Food for Parakeets as Popularity Grows
Demographic Shifts and Urban Living to Shape Ownership Patterns and Demand
CHART 68 Forecast Value Sales 2021-2031
CHART 69 Forecast Value Sales by Category 2026-2031

Competitive Landscape

Top Companies Strengthen Positions through Product Diversity Amid Market Concentration Shifts
CHART 70 Company Shares 2025
CHART 71 Brand Shares 2025
Channels
Non-Grocery Retailers Maintain Dominance as Key Channel Amid Niche Product Needs
Retail E-Commerce Grows as Convenience Drives Online Sales Expansion
CHART 72 Retail Channels 2021-2026
Economic Context
CHART 73 Economic Context for Other Pet Food
CHART 74 Real Gdp Growth 2021-2031
CHART 75 Inflation 2021-2031
Consumer Context
CHART 76 Consumer Context for Other Pet Food
CHART 77 Population 2021-2031
CHART 78 Consumer Expenditure 2021-2031
CHART 79 Population by Generation 2026
Country Reports Disclaimer

PET PRODUCTS IN JAPAN

Key Data Insights
2026 Developments
Pet Products Summary
Key Industry Trends
CHART 80 Key Industry Trends for Pet Products
Industry Performance
Affluent Consumers Drive Premium Purchases Amid Economic Pressures
Other Pet Products Dominate Sales While Cat Litter Shows Strongest Growth
CHART 81 Vet'S Labo Supplements Perform Strongly
Wellness and Multifunctionality Trends Drive Innovation
CHART 82 Value Sales 2021-2031
CHART 83 Value Sales by Category 2026
What's Next?
Affluent Consumers and Cost-Conscious Buyers to Drive Divergent Spending Patterns
Other Pet Products to Retain Dominance as Cat Litter Leads Growth
Rising Health Awareness and Climate Challenges to Spur Innovation and New Product Opportunities
CHART 84 Forecast Value Sales 2021-2031
CHART 85 Forecast Value Sales by Category 2026-2031

Competitive Landscape

Top Manufacturers Retain Lead Amid Private Label Growth
CHART 86 Company Shares 2025
CHART 87 Brand Shares 2025
Channels
Non-Grocery Retailers Remain Dominant through Wide Reach
Online Shopping Gains Traction with Health-Focused Products Leading Growth
CHART 88 Retail Channels 2021-2026
Products
Unicharm and Yakult Honsha Lead Innovation Driving Pet Wellness
CHART 89 Unicharm Expands Long-Duration Manner Wear Lineup with Medium-Dog Size
Lion Pet Enhances Premium Care with Innovative Foam Shampoo
CHART 90 Lion Pet Launches Foam-Type Treatment-In Shampoo for Dogs and Cats
Economic Context
CHART 91 Economic Context for Pet Products
CHART 92 Real Gdp Growth 2021-2031
CHART 93 Inflation 2021-2031
Consumer Context
CHART 94 Consumer Context for Pet Products
CHART 95 Population 2021-2031
CHART 96 Consumer Expenditure 2021-2031
CHART 97 Population by Generation 2026
Country Reports Disclaimer

Pet Care in Japan

Description

Table of Contents

Why buy this report?

TABLE OF CONTENTS

List Of Contents And Tables

Executive Summary

Competitive Landscape

DOG FOOD IN JAPAN

Competitive Landscape

CAT FOOD IN JAPAN

Competitive Landscape

OTHER PET FOOD IN JAPAN

Competitive Landscape

PET PRODUCTS IN JAPAN

Competitive Landscape