Retail in Germany

TABLE OF CONTENTS

List Of Contents And Tables

Executive Summary

2025 Development

Key Data Insights

Key Industry Trends

CHART 1 Key Industry Trends for Retail

Industry Performance

Consumers Look for Value Due to Germany's Stagnant Economy

Discounters Shape Price Expectations as Supermarkets Adapt

Rewe Leverages Discount Pricing to Defend Share against Discounters

CHART 2 Rewe Highlights Private Label Prices

CHART 3 Value Sales 2020-2030

CHART 4 Value Sales by Category 2025

What's Next?

Discounters and Retail E-Commerce Set New Standards for Value and Convenience

Digital Innovation Will Be Key to Capturing Price-Focused Shoppers

CHART 5 Forecast Value Sales 2020-2030

CHART 6 Forecast Value Sales by Category 2025-2030

Competitive Landscape

Edeka Strengthens Its Lead Thanks to Expansion

CHART 7 Market Insight for Retail

Retail Shake-Up: Kodi, Tedi, and Zalando Reshape the Landscape

CHART 8 Kaufland Trials Medical Services at Its Hypermarket

CHART 9 Company Shares 2025

CHART 10 Brand Shares 2025

Operating Environment

Informal Retail

Opening Hours for Physical Retail

• Summary 1 Standard Opening Hours by Channel Type 2025

Seasonality

Christmas

Summer Sales

Economic Context

CHART 11 Economic Context for Retail

CHART 12 Real Gdp Growth 2020-2030

CHART 13 Inflation 2020-2030

Consumer Context

CHART 14 Consumer Context for Retail

CHART 15 Population 2020-2030

CHART 16 Population by Generation 2025

Country Reports Disclaimer

CONVENIENCE RETAILERS IN GERMANY

• Key Data Insights
• 2025 Developments
• Convenience Retailers Summary
• Key Industry Trends
• CHART 17 Key Industry Trends for Convenience Retailers
• Industry Performance
• Valora Leverages Foodservice Expertise
• CHART 18 Valora Converting Db Stores into Avec Outlets
• Forecourt Retailers Drive Growth as Mobility and Foodservice Converge
• CHART 19 Rewe Express Focusing on Foodservice Offer
• CHART 20 Value Sales 2020-2030
• CHART 21 Value Sales by Category 2025
• What's Next?
• Forecourt Retailers Will Remain Central to Growth
• Circle K and Rewe Reshaping Forecourt Experience for Electric Mobility
• CHART 22 Forecast Value Sales 2020-2030
• CHART 23 Forecast Value Sales by Category 2025-2030

Competitive Landscape

• Rewe Expands Forecourt Partnerships as Shell and Esso Lose Ground
• CHART 24 Market Insight for Convenience Retailers
• CHART 25 Company Shares 2025
• CHART 26 Brand Shares 2025
• Economic Context
• CHART 27 Economic Context for Convenience Retailers
• CHART 28 Real Gdp Growth 2020-2030
• CHART 29 Inflation 2020-2030
• Consumer Context
• CHART 30 Consumer Context for Convenience Retailers
• CHART 31 Population 2020-2030
• CHART 32 Population by Generation 2025
• Country Reports Disclaimer

DISCOUNTERS IN GERMANY

• Key Data Insights
• 2025 Developments
• Discounters Summary
• Key Industry Trends
• CHART 33 Key Industry Trends for Discounters
• Industry Performance
• Discounters Remain on Top Despite Increasing Competition
• Aldi Sud Extends Delivery Trials to Reach More Urban Shoppers
• CHART 34 Aldi Widens E-Commerce Pilot Scheme
• Lidl and Galeria Attract Urban Footfall with Joint Store Strategy
• CHART 35 Value Sales 2020-2030
• What's Next?
• Aldi and Lidl Prioritise Network Optimisation as Expansion Slows
• Discounters Diversify Their Fresh and Organic Offerings to Retain Shoppers
• Cautious E-Commerce Approach Persists Amid Profitability Challenges
• CHART 36 Forecast Value Sales 2020-2030

Competitive Landscape

• Lidl Leverages Price Image and Advertising to Strengthen Lead
• CHART 37 Market Insight for Discounters
• CHART 38 Lidl Partners with Galeria
• CHART 39 Company Shares 2025
• CHART 40 Brand Shares 2025
• Economic Context
• CHART 41 Economic Context for Discounters
• CHART 42 Real Gdp Growth 2020-2030
• CHART 43 Inflation 2020-2030
• Consumer Context
• CHART 44 Consumer Context for Discounters
• CHART 45 Population 2020-2030
• CHART 46 Population by Generation 2025
• Country Reports Disclaimer

HYPERMARKETS IN GERMANY

• Key Data Insights
• 2025 Developments
• Hypermarkets Summary
• Key Industry Trends
• CHART 47 Key Industry Trends for Hypermarkets
• Industry Performance
• Kaufland Leverages Premium Private Label to Regain Shopper Loyalty
• CHART 48 Kaufland Revamps Its Private Label Offer
• CHART 49 Value Sales 2020-2030
• What's Next?
• Rewe Builds Urban Presence with Smaller Format Stores to Offset Stagnation
• CHART 50 Rewe Adapts by Opening Small Hypermarkets
• Kaufland and Rewe Accelerate Omnichannel and Parcel Collection Integration
• Regional Sourcing Key to Retaining Customer Loyalty
• CHART 51 Forecast Value Sales 2020-2030

Competitive Landscape

• Kaufland Expands Its Store Network to Cement Its Dominance
• CHART 52 Market Insight for Hypermarkets
• CHART 53 Company Shares 2025
• CHART 54 Brand Shares 2025
• Economic Context
• CHART 55 Economic Context for Hypermarkets
• CHART 56 Real Gdp Growth 2020-2030
• CHART 57 Inflation 2020-2030
• Consumer Context
• CHART 58 Consumer Context for Hypermarkets
• CHART 59 Population 2020-2030
• CHART 60 Population by Generation 2025
• Country Reports Disclaimer

SUPERMARKETS IN GERMANY

• Key Data Insights
• 2025 Developments
• Supermarkets Summary
• Key Industry Trends
• CHART 61 Key Industry Trends for Supermarkets
• Industry Performance
• Rewe and Edeka Close the Price Gap with Discounters to Retain Shoppers
• CHART 62 Edeka Launches Von Herzen Regional
• Edeka Leverages Regional Sourcing to Boost Private Label Loyalty
• CHART 63 Rewe's Marketing Promotes Discounts
• Marketing Campaigns an Important Tool as Competition Grows
• CHART 64 Value Sales 2020-2030
• What's Next?
• Rewe Expands Click-And-Collect Network to Drive Omnichannel Growth
• Player Set to Boost Local Sourcing to Capture Premium Demand Amid Price Competition
• CHART 65 Forecast Value Sales 2020-2030

Competitive Landscape

• Edeka Leverages Loyalty Scheme Shift to Close in on Rewe
• CHART 66 Market Insight for Supermarkets
• CHART 67 Company Shares 2025
• CHART 68 Brand Shares 2025
• Economic Context
• CHART 69 Economic Context for Supermarkets
• CHART 70 Real Gdp Growth 2020-2030
• CHART 71 Inflation 2020-2030
• Consumer Context
• CHART 72 Consumer Context for Supermarkets
• CHART 73 Population 2020-2030
• CHART 74 Population by Generation 2025
• Country Reports Disclaimer

SMALL LOCAL GROCERS IN GERMANY

• Key Data Insights
• 2025 Developments
• Small Local Grocers Summary
• Industry Performance
• Small Local Grocers Losing Relevance as Consumers Seek Better Value
• CHART 75 Value Sales 2020-2030
• What's Next?
• Postal Partnerships and Foodservice Diversification Sustain Value in a Stagnant Channel
• Organic, Health and Ethnic Food Specialists Set to Gain From Shifting Consumer Priorities
• CHART 76 Forecast Value Sales 2020-2030

Competitive Landscape

• Neuform Leverages Network Expansion to Capture Organic Demand
• CHART 77 Company Shares 2025
• CHART 78 Brand Shares 2025
• Economic Context
• CHART 79 Economic Context for Small Local Grocers
• CHART 80 Real Gdp Growth 2020-2030
• CHART 81 Inflation 2020-2030
• Consumer Context
• CHART 82 Consumer Context for Small Local Grocers
• CHART 83 Population 2020-2030
• CHART 84 Population by Generation 2025
• Country Reports Disclaimer

GENERAL MERCHANDISE STORES IN GERMANY

• Key Data Insights
• 2025 Developments
• General Merchandise Stores Summary
• Key Industry Trends
• CHART 85 Key Industry Trends for General Merchandise Stores
• Industry Performance
• Woolworth Drives Growth by Prioritising Private Label and Low Prices
• CHART 86 Woolworth Focuses on Private Label
• Galeria and Decathlon's Collaboration Transforms the City Centre Shopping Experience
• CHART 87 Galeria Optimising Use of Selling Space
• CHART 88 Value Sales 2020-2030
• CHART 89 Value Sales by Category 2025
• What's Next?
• Sostrene Grene and Action Diversify Formats to Attract Cautious Shoppers
• Galeria and Variety Stores Shift to Integrated E-Commerce and Click-And-Collect
• CHART 90 Forecast Value Sales 2020-2030
• CHART 91 Forecast Value Sales by Category 2025-2030

Competitive Landscape

• Galeria Rebounds with New Ownership as Tedi and Woolworth Expand Presence
• CHART 92 Market Insight for General Merchandise Stores
• Mergers and Acquisitions Put Pressure on Smaller Players
• CHART 93 Company Shares 2025
• CHART 94 Brand Shares 2025
• Economic Context
• CHART 95 Economic Context for General Merchandise Stores
• CHART 96 Real Gdp Growth 2020-2030
• CHART 97 Inflation 2020-2030
• Consumer Context
• CHART 98 Consumer Context for General Merchandise Stores
• CHART 99 Population 2020-2030
• CHART 100 Population by Generation 2025
• Country Reports Disclaimer

APPAREL AND FOOTWEAR SPECIALISTS IN GERMANY

• Key Data Insights
• 2025 Developments
• Apparel and Footwear Specialists Summary
• Key Industry Trends
• CHART 101 Key Industry Trends for Apparel and Footwear Specialists
• Industry Performance
• Sales Decline as Economic Pressures Reshape Shopping Behaviour
• Online Players Accelerate the Decline of Mid-Market Specialists
• Peek & Cloppenburg Elevates In-Store Experience to Rebuild Loyalty
• CHART 102 Peek & Cloppenburg Elevates In-Store Experience
• CHART 103 Value Sales 2020-2030
• What's Next?
• Larger Chains and Niche Players Drive Consolidation
• Retailers Enhance Digital Integration to Counter Online Migration
• Personalised Experiences and Sustainability Could Be Key to Success
• CHART 104 Forecast Value Sales 2020-2030

Competitive Landscape

• H&M Strengthens Its Lead as Rivals Exit the Market
• CHART 105 Market Insight for Apparel and Footwear Specialists
• Esprit and Gerry Weber's Exit Shifts the Retail Battlefield
• CHART 106 Esprit Exits the Market in 2025
• CHART 107 Company Shares 2025
• CHART 108 Brand Shares 2025
• Economic Context
• CHART 109 Economic Context for Apparel and Footwear Specialists
• CHART 110 Real Gdp Growth 2020-2030
• CHART 111 Inflation 2020-2030
• Consumer Context
• CHART 112 Consumer Context for Apparel and Footwear Specialists
• CHART 113 Population 2020-2030
• CHART 114 Population by Generation 2025
• Country Reports Disclaimer

APPLIANCES AND ELECTRONICS SPECIALISTS IN GERMANY

• Key Data Insights
• 2025 Developments
• Appliances and Electronics Specialists Summary
• Key Industry Trends
• CHART 115 Key Industry Trends for Appliances and Electronics Specialists
• Industry Performance
• Offline Sales Drop as Consumers Shift Online
• CHART 116 Mediamarkt Launches Relax Shopping Campaign
• Euronics Tests Repair Corners in Response to the Eu's Right to Repair Directive
• CHART 117 Value Sales 2020-2030
• What's Next?
• Jd.Com's Acquisition of Ceconomy Set to Raise Omnichannel Standards
• In-Store Repair Services Expected to Attract Value-Driven Consumers
• CHART 118 Euronics Introduces Repair Corners
• CHART 119 Forecast Value Sales 2020-2030

Competitive Landscape

• Media-Saturn-Holding Extends Its Lead through Strategic Actions
• CHART 120 Market Insight for Appliances and Electronics Specialists
• Jd.Com Acquisition of Ceconomy Promises to Transform the Market
• CHART 121 Company Shares 2025
• CHART 122 Brand Shares 2025
• Economic Context
• CHART 123 Economic Context for Appliances and Electronics Specialists
• CHART 124 Real Gdp Growth 2020-2030
• CHART 125 Inflation 2020-2030
• Consumer Context
• CHART 126 Consumer Context for Appliances and Electronics Specialists
• CHART 127 Population 2020-2030
• CHART 128 Population by Generation 2025
• Country Reports Disclaimer

HEALTH AND BEAUTY SPECIALISTS IN GERMANY

• Key Data Insights
• 2025 Developments
• Health and Beauty Specialists Summary
• Key Industry Trends
• CHART 129 Key Industry Trends for Health and Beauty Specialists
• Industry Performance
• Douglas Launches 'Welcome to Beautiful' Campaign to Drive Engagement
• CHART 130 Douglas Launches 'Welcome to Beautiful' Campaign
• Retail E-Commerce Accelerates Eyewear Sales as Virtual Try-Ons Boost Adoption
• Muller Redesigns Perfume Department to Attract Displaced Luxury Shoppers
• CHART 131 Muller's Launches New 'Luxus Konzept'
• CHART 132 Value Sales 2020-2030
• CHART 133 Value Sales by Category 2025
• What's Next?
• Players Adapting to Meet the Needs of a Polarised Shopper Base
• Proximity and Polarisation Reshape In-Store Experiences and Loyalty
• CHART 134 Forecast Value Sales 2020-2030
• CHART 135 Forecast Value Sales by Category 2025-2030

Competitive Landscape

• Rossmann and Dm Extend Their Lead in 2025
• CHART 136 Market insight for Health and Beauty Specialists
• Shifting Sands: Kiko Milano Surges, Rivals Stumble
• CHART 137 Company Shares 2025
• CHART 138 Brand Shares 2025
• Economic Context
• CHART 139 Economic Context for Health and Beauty Specialists
• CHART 140 Real Gdp Growth 2020-2030
• CHART 141 Inflation 2020-2030
• Consumer Context
• CHART 142 Consumer Context for Health and Beauty Specialists
• CHART 143 Population 2020-2030
• CHART 144 Population by Generation 2025
• Country Reports Disclaimer

HOME PRODUCTS SPECIALISTS IN GERMANY

• Key Data Insights
• 2025 Developments
• Home Products Specialists Summary
• Key Industry Trends
• CHART 145 Key Industry Trends for Home Products Specialists
• Industry Performance
• Economic Pressures Take Their Toll on Home Products Specialists
• Retailers Use Digital Tools to Boost Store Relevance
• CHART 146 Fressnapf Launches More Lifestylepets
• CHART 147 Value Sales 2020-2030
• CHART 148 Value Sales by Category 2025
• What's Next?
• Players Are under Pressure to Evolve as Consumer Behaviour Shifts
• Expanded Services and Digital Innovation Are Reshaping Shopping Journeys
• CHART 149 Forecast Value Sales 2020-2030
• CHART 150 Forecast Value Sales by Category 2025-2030

Competitive Landscape

• Bauhaus Expands with New Store Concepts
• CHART 151 Competitive Landscape for Home Products Specialists
• CHART 152 Depot Files for Insolvency
• CHART 153 Company Shares 2025
• CHART 154 Brand Shares 2025
• Economic Context
• CHART 155 Economic Context for Home Products Specialists
• CHART 156 Real Gdp Growth 2020-2030
• CHART 157 Inflation 2020-2030
• Consumer Context
• CHART 158 Consumer Context for Home Products Specialists
• CHART 159 Population 2020-2030
• CHART 160 Population by Generation 2025
• Country Reports Disclaimer

DIRECT SELLING IN GERMANY

• Key Data Insights
• 2025 Developments
• Direct Selling Summary
• Key Industry Trends
• CHART 161 Key Industry Trends for Direct Selling
• Industry Performance
• Mary Kay Uses Ai Tools to Drive Personalisation and Online Sales
• CHART 162 Mary Kay Launches Ai Foundation Matching Tool
• CHART 163 Value Sales 2020-2030
• CHART 164 Value Sales by Category 2025
• What's Next?
• The Personal Touch Will Be Key to Maintaining Relevance
• Influencers Boost Recruitment as Transparency Becomes Decisive for Loyalty
• CHART 165 Forecast Value Sales 2020-2030
• CHART 166 Forecast Value Sales by Category 2025-2030

Competitive Landscape

• Vorwerk Deutschland Strengthens Sales Lead as Digital Laggards Lose Ground
• CHART 167 Company Shares 2025
• CHART 168 Brand Shares 2025
• Economic Context
• CHART 169 Economic Context for Direct Selling
• CHART 170 Real Gdp Growth 2020-2030
• CHART 171 Inflation 2020-2030
• Consumer Context
• CHART 172 Consumer Context for Direct Selling
• CHART 173 Population 2020-2030
• CHART 174 Population by Generation 2025
• Country Reports Disclaimer

VENDING IN GERMANY

• Key Data Insights
• 2025 Developments
• Vending Summary
• Industry Performance
• Tobacco Shoppers Delay Purchases as Tax Changes Prompt a Short-Lived Boost
• Cigarette Vending Machines Face a Persistent Decline Amid Changing Habits
• CHART 175 Value Sales 2020-2030
• CHART 176 Value Sales by Category 2025
• What's Next?
• Vending Operators Focus on Modernisation and Diversification
• Tobaccoland Shifts Towards Vaping as Cigarette Vending Declines
• The Success of Home Products Vending Points Towards Diversification
• CHART 177 Forecast Value Sales 2020-2030
• CHART 178 Forecast Value Sales by Category 2025-2030

Competitive Landscape

• Tobaccoland Consolidates Its Lead as Rivals Retreat
• CHART 179 Company Shares 2025
• CHART 180 Brand Shares 2025
• Economic Context
• CHART 181 Economic Context for Vending
• CHART 182 Real Gdp Growth 2020-2030
• CHART 183 Inflation 2020-2030
• Consumer Context
• CHART 184 Consumer Context for Vending
• CHART 185 Population 2020-2030
• CHART 186 Population by Generation 2025
• Country Reports Disclaimer

RETAIL E-COMMERCE IN GERMANY

• Key Data Insights
• 2025 Developments
• Retail E-Commerce Summary
• Key Industry Trends
• CHART 187 Key Industry Trends for Retail E-Commerce
• Industry Performance
• Amazon and Temu Drive Surge in Marketplace E-Commerce
• CHART 188 Marketplaces Assert Their Dominance
• Tiktok Shop and Otto Drive Rise in Social Commerce
• CHART 189 Tiktok Shop Launches in Germany
• CHART 190 Value Sales 2020-2030
• CHART 191 Value Sales by Category 2025
• What's Next?
• The Rise of Marketplace E-Commerce Remains Key to Growth
• Health and Beauty Specialist E-Commerce Leverages Personalisation
• Sustainability, Security, and Convenience Reshaping the Market
• CHART 192 Forecast Value Sales 2020-2030
• CHART 193 Forecast Value Sales by Category 2025-2030

Competitive Landscape

• Amazon and Temu Reshape Competition as Smaller Players Struggle
• CHART 194 Competitive Landscape for Retail E-Commerce
• Market Shakeup: Zalando Expands as Rivals Retreat
• CHART 195 Company Shares 2025
• CHART 196 Brand Shares 2025
• Economic Context
• CHART 197 Economic Context for Retail E-Commerce
• CHART 198 Real Gdp Growth 2020-2030
• CHART 199 Inflation 2020-2030
• Consumer Context
• CHART 200 Consumer Context for Retail E-Commerce
• CHART 201 Population 2020-2030
• CHART 202 Population by Generation 2025
• Country Reports Disclaimer