Retail in Hong Kong, China

TABLE OF CONTENTS

List Of Contents And Tables

Executive Summary

2025 Developments

Key Data Insights

Key Industry Trends

CHART 1 Key Industry Trends for Retail

Industry Performance

Notable Recovery in Retail Market but Structural Challenges Persist

Hktvmall Captures Demand as Grocery and Household Shopping Moves Online

Retailers Leverage Technology to Embrace Ominchannel Strategies

CHART 2 Value Sales 2020-2030

CHART 3 Value Sales by Category 2025

What's Next?

Omnichannel Strategies Drive E-Commerce as Retailers Adapt to Changing Shopper Behaviour

Retailers Invest in Digital Capabilities and Experiential Formats to Combat Margin Pressures

CHART 4 Forecast Value Sales 2020-2030

CHART 5 Forecast Value Sales by Category 2025-2030

Competitive Landscape

CHART 6 Analyst Insight for Retail

Dfi Retail Group and as Watson Group Retain Leadership Position

Bape Unveils an "All-White" Concept Store and Coffee Shop with 1881 Heritage

Starbucks Opens Chinese-Inspired Store at the Hong Kong Palace Museum

CHART 7 Company Shares 2025

CHART 8 Brand Shares 2025

Operating Environment

Informal Retail

Opening Hours for Physical Retail

CHART 9 Standard Opening Hours by Channel Type 2025

Seasonality

China National Day (also known as Golden Week)

Chinese New Year (Spring Festival)

Christmas and New Year

Economic Context

CHART 10 Economic Context for Retail

CHART 11 Real Gdp Growth 2020-2030

CHART 12 Inflation 2020-2030

Consumer Context

CHART 13 Consumer Context for Retail

CHART 14 Population 2020-2030

CHART 15 Population by Generation 2025

Country Reports Disclaimer

CONVENIENCE RETAILERS IN HONG KONG, CHINA

• Key Data Insights
• 2025 Developments
• Convenience Retailers Summary
• Key Industry Trends
• CHART 16 Key Industry Trends for Convenience Retailers
• Industry Performance
• Circle K'S Digital-First Strategy Aims to Build Loyalty and Value in a Challenging Retail Landscape
• CHART 17 Circle K embraces a data-driven approach to redefine convenience
• Forecourt Retailers Achieve Fastest Growth as Convenience Stores Dominate Value
• Ai-Powered Unmanned Stores Expedite Shopping at the Airport
• CHART 18 HK Airport's first Unmanned AI Store: Travelwell
• CHART 19 Value Sales 2020-2030
• CHART 20 Value Sales by Category 2025
• What's Next?
• Convenience Retailers Can Differentiate through Enhanced Products and Services
• Chains Consolidate Share as Convenience Stores Retain Leadership in Sales
• Ai-Powered Personalisation and Value-Driven Formats Reshape Consumer Loyalty
• CHART 21 Forecast Value Sales 2020-2030
• CHART 22 Forecast Value Sales by Category 2025-2030

Competitive Landscape

• 7-Eleven Extends Lead as Vango Departure Drives Further Consolidation
• CHART 23 Company Shares 2025
• CHART 24 Brand Shares 2025
• Economic Context
• CHART 25 Economic Context for Convenience Retailers
• CHART 26 Real Gdp Growth 2020-2030
• CHART 27 Inflation 2020-2030
• Consumer Context
• CHART 28 Consumer Context for Convenience Retailers
• CHART 29 Population 2020-2030
• CHART 30 Population by Generation 2025
• Country Reports Disclaimer

SUPERMARKETS IN HONG KONG, CHINA

• Key Data Insights
• 2025 Developments
• Supermarkets Summary
• Key Industry Trends
• CHART 31 Key Industry Trends for Supermarkets
• Industry Performance
• Hktvmall Challenges In-Store Sales as E-Commerce Expands
• CHART 32 HKTVmall as a supermarket alternative
• Wellcome and Parknshop Adapt to Competitive Pressures with Omnichannel Strategies
• Hktvmall'S Digital-First Strategy Reshapes Consumer Expectations
• CHART 33 HK supermarkets expanding product ranges to include more functional food offerings
• CHART 34 Value Sales 2020-2030
• What's Next?
• Supermarket Channel to Confront the Ongoing Demands of Price-Sensitive Shoppers
• Parknshop Invests in Automation as Shoppers Demand Value and Fresh Choices
• CHART 35 Forecast Value Sales 2020-2030

Competitive Landscape

• CHART 36 Analyst Insight for Supermarkets
• As Watson Group Wellcome Maintains Lead as Dfi Retail Group Closes Gap on the Competition
• CHART 37 Company Shares 2025
• CHART 38 Brand Shares 2025
• Economic Context
• CHART 39 Economic Context for Supermarkets
• CHART 40 Real Gdp Growth 2020-2030
• CHART 41 Inflation 2020-2030
• Consumer Context
• CHART 42 Consumer Context for Supermarkets
• CHART 43 Population 2020-2030
• CHART 44 Population by Generation 2025
• Country Reports Disclaimer

SMALL LOCAL GROCERS IN HONG KONG, CHINA

• Key Data Insights
• 2025 Developments
• Small Local Grocers Summary
• Industry Performance
• Small Local Grocers Lose Ground to Supermarkets and E-Commerce
• CHART 45 Value Sales 2020-2030
• What's Next?
• Digitalisation Accelerates Outlet Consolidation as Small Grocers Pivot to Niches
• Wet Market Stalls Embrace Delivery Apps to Retain Digital-First Shoppers
• CHART 46 Forecast Value Sales 2020-2030

Competitive Landscape

• Best Mart 360 Consolidates Lead as Smaller Rivals Decline
• CHART 47 Company Shares 2025
• CHART 48 Brand Shares 2025
• Economic Context
• CHART 49 Economic Context for Small Local Grocers
• CHART 50 Real Gdp Growth 2020-2030
• CHART 51 Inflation 2020-2030
• Consumer Context
• CHART 52 Consumer Context for Small Local Grocers
• CHART 53 Population 2020-2030
• CHART 54 Population by Generation 2025
• Country Reports Disclaimer

GENERAL MERCHANDISE STORES IN HONG KONG, CHINA

• Key Data Insights
• 2025 Developments
• General Merchandise Stores Summary
• Key Industry Trends
• CHART 55 Key Industry Trends for General Merchandise Stores
• Industry Performance
• Muted Growth Impacted by Structural Pressures and Weak Retail Environment
• CHART 56 Hong Kong's Kai Tak Mall aims to capitalise on nearby sports stadium to boost sales
• Department Stores Consolidate Share but Face Muted Demand
• Omnichannel Strategies Drive Higher Conversion for Lifestyle Retailers
• CHART 57 Hong Kong's general merchandise stores focus on omnichannel strategies
• CHART 58 Value Sales 2020-2030
• CHART 59 Value Sales by Category 2025
• What's Next?
• Modest Outlook Reflects the Resilience of General Merchandise Stores
• Retailers Pivot to Lifestyle Experiences and Ai-Driven Promotions
• CHART 60 Forecast Value Sales 2020-2030
• CHART 61 Forecast Value Sales by Category 2025-2030

Competitive Landscape

• CHART 62 Analyst Insight for General Merchandise Stores
• Sogo Expands with New Store as Rivals Stabilise Shares
• CHART 63 Company Shares 2025
• CHART 64 Brand Shares 2025
• Economic Context
• CHART 65 Economic Context for General Merchandise Stores
• CHART 66 Real Gdp Growth 2020-2030
• CHART 67 Inflation 2020-2030
• Consumer Context
• CHART 68 Consumer Context for General Merchandise Stores
• CHART 69 Population 2020-2030
• CHART 70 Population by Generation 2025
• Country Reports Disclaimer

APPAREL AND FOOTWEAR SPECIALISTS IN HONG KONG, CHINA

• Key Data Insights
• 2025 Developments
• Apparel and Footwear Specialists Summary
• Key Industry Trends
• CHART 71 Key Industry Trends for Apparel and Footwear Specialists
• Industry Performance
• Luxury and Streetwear Brands Support Spending as Mass Fashion Stalls
• CHART 72 Hong Kong apparel and footwear sees polarisation between premium and mass retailers
• Online Retail Channels Divert Spending From Physical Specialists
• CHART 73 Value Sales 2020-2030
• What's Next?
• Activewear and Local Brands Shape Future Spending Patterns
• Omnichannel Investment and Experiential Retail Redefine Store Roles
• CHART 74 Forecast Value Sales 2020-2030

Competitive Landscape

• CHART 75 Analyst Insight for Apparel and Footwear Specialists
• Uniqlo Strengthens Sales Lead as Affordable Fashion Drives Growth
• CHART 76 Company Shares 2025
• CHART 77 Brand Shares 2025
• Economic Context
• CHART 78 Economic Context for Apparel and Footwear Specialists
• CHART 79 Real Gdp Growth 2020-2030
• CHART 80 Inflation 2020-2030
• Consumer Context
• CHART 81 Consumer Context for Apparel and Footwear Specialists
• CHART 82 Population 2020-2030
• CHART 83 Population by Generation 2025
• Country Reports Disclaimer

APPLIANCES AND ELECTRONICS SPECIALISTS IN HONG KONG, CHINA

• Key Data Insights
• 2025 Developments
• Appliances and Electronics Specialists Summary
• Key Industry Trends
• CHART 84 Key Industry Trends for Appliances and Electronics Specialists
• Industry Performance
• Apple, Midea, and Towngas Drive a Sharp Turnaround in Durables Spending
• CHART 85 Strong surge in electronics and appliances in Q3 2025
• Jd Mall Bridges Offline and Online Channels to Unlock New Consumer Engagement
• CHART 86 JD Mall to open a new space in Hong Kong
• CHART 87 Value Sales 2020-2030
• What's Next?
• Smart Home Integration and Gaming Zones Drive Experiential Upgrades
• CHART 88 Forecast Value Sales 2020-2030

Competitive Landscape

• As Watson Group Sustains Its Lead as Competitors Stabilise
• CHART 89 Company Shares 2025
• CHART 90 Brand Shares 2025
• Economic Context
• CHART 91 Economic Context for Appliances and Electronics Specialists
• CHART 92 Real Gdp Growth 2020-2030
• CHART 93 Inflation 2020-2030
• Consumer Context
• CHART 94 Consumer Context for Appliances and Electronics Specialists
• CHART 95 Population 2020-2030
• CHART 96 Population by Generation 2025
• Country Reports Disclaimer

HEALTH AND BEAUTY SPECIALISTS IN HONG KONG, CHINA

• Key Data Insights
• 2025 Developments
• Health and Beauty Specialists Summary
• Key Industry Trends
• CHART 97 Key Industry Trends for Health and Beauty Specialists
• Industry Performance
• Health and Beauty Specialists Show Resilience with Steady Value Growth
• Mannings Drives Loyalty and Visitor Spend through Improved Services
• CHART 98 Mannings launches AI-powered health pod at flagship store
• Omni-Channel Innovation and Tourism Fuel Dynamic Growth for Beauty Specialists
• CHART 99 Sa Sa: Tourism driven specialty beauty and brand curation
• CHART 100 Value Sales 2020-2030
• CHART 101 Value Sales by Category 2025
• What's Next?
• Premium Brands and Service-Driven Retailers Capture Spending Shifts
• Clean Beauty and Sustainability Reshape Consumer Loyalty and Offerings
• Technology Integration and Diagnostics Drive Value Growth
• CHART 102 Forecast Value Sales 2020-2030
• CHART 103 Forecast Value Sales by Category 2025-2030

Competitive Landscape

• CHART 104 Analyst Insight for Health and Beauty Specialists
• Sa Sa Expands International Range to Accelerate Share Growth
• CHART 105 Company Shares 2025
• CHART 106 Brand Shares 2025
• Economic Context
• CHART 107 Economic Context for Health and Beauty Specialists
• CHART 108 Real Gdp Growth 2020-2030
• CHART 109 Inflation 2020-2030
• Consumer Context
• CHART 110 Consumer Context for Health and Beauty Specialists
• CHART 111 Population 2020-2030
• CHART 112 Population by Generation 2025
• Country Reports Disclaimer

HOME PRODUCTS SPECIALISTS IN HONG KONG, CHINA

• Key Data Insights
• 2025 Developments
• Home Products Specialists Summary
• Key Industry Trends
• CHART 113 Key Industry Trends for Home Products Specialists
• Industry Performance
• Premium Pet Brands Harness Events and Omni-Channel Innovation to Drive Growth
• Sustainable Design and Smart-Home Features Lift Average Selling Prices
• CHART 114 Local player At Home prioritises sustainability
• Social Commerce Accelerates Channel Shift and Drives Premiumisation
• CHART 115 Hong Kong Pet Show illustrates the importance of experiential retail
• CHART 116 Value Sales 2020-2030
• CHART 117 Value Sales by Category 2025
• What's Next?
• Retailers Expand Smart and Sustainable Ranges to Drive Value
• Pet Retailers Use Experiential Services and Data to Boost Loyalty
• Sustainability and Experiential Retailing to Create Resilience Amid Price Sensitivity
• CHART 118 Forecast Value Sales 2020-2030
• CHART 119 Forecast Value Sales by Category 2025-2030

Competitive Landscape

• Ikea Sustains Leadership in a Fragmented Landscape
• CHART 120 Company Shares 2025
• CHART 121 Brand Shares 2025
• Economic Context
• CHART 122 Economic Context for Home Products Specialists
• CHART 123 Real Gdp Growth 2020-2030
• CHART 124 Inflation 2020-2030
• Consumer Context
• CHART 125 Consumer Context for Home Products Specialists
• CHART 126 Population 2020-2030
• CHART 127 Population by Generation 2025
• Country Reports Disclaimer

DIRECT SELLING IN HONG KONG, CHINA

• Key Data Insights
• 2025 Developments
• Direct Selling Summary
• Key Industry Trends
• CHART 128 Key Industry Trends for Direct Selling
• Industry Performance
• Health and Beauty Direct Selling Supports Sales Performance
• Livestream Shopping Reshapes Personal Selling and Customer Trust
• CHART 129 Amway Hong Kong's hybrid model drives engagement
• CHART 130 Value Sales 2020-2030
• CHART 131 Value Sales by Category 2025
• What's Next?
• Established Players Leverage Compliance and Specialisation to Expand Health and Beauty Sales
• Social Commerce Accelerates Digital Transformation as Compliance Reshapes Business Models
• CHART 132 Forecast Value Sales 2020-2030
• CHART 133 Forecast Value Sales by Category 2025-2030

Competitive Landscape

• CHART 134 Competitive Landscape for Direct Selling
• Amway and Usana Capitalise on Health Demand to Sustain Gains
• CHART 135 Company Shares 2025
• CHART 136 Brand Shares 2025
• Economic Context
• CHART 137 Economic Context for Direct Selling
• CHART 138 Real Gdp Growth 2020-2030
• CHART 139 Inflation 2020-2030
• Consumer Context
• CHART 140 Consumer Context for Direct Selling
• CHART 141 Population 2020-2030
• CHART 142 Population by Generation 2025
• Country Reports Disclaimer

VENDING IN HONG KONG, CHINA

• Key Data Insights
• 2025 Developments
• Vending Summary
• Industry Performance
• Vending Channel Growth Driven by Cashless Convenience
• Government Expands Recycling Machines to Boost Waste Reduction Efforts
• CHART 143 Value Sales 2020-2030
• CHART 144 Value Sales by Category 2025
• What's Next?
• Operators Deploy Smart Machines to Boost Sales and Efficiency
• Government Embeds Recycling Rewards to Drive Vending Innovation
• Speciality Food and Electronics Vending Outpace Traditional Formats
• CHART 145 Forecast Value Sales 2020-2030
• CHART 146 Forecast Value Sales by Category 2025-2030

Competitive Landscape

• Swire Pacific Leverages Tourism Surge to Reclaim Share Lead
• CHART 147 Company Shares 2025
• CHART 148 Brand Shares 2025
• Economic Context
• CHART 149 Economic Context for Vending
• CHART 150 Real Gdp Growth 2020-2030
• CHART 151 Inflation 2020-2030
• Consumer Context
• CHART 152 Consumer Context for Vending
• CHART 153 Population 2020-2030
• CHART 154 Population by Generation 2025
• Country Reports Disclaimer

RETAIL E-COMMERCE IN HONG KONG, CHINA

• Key Data Insights
• 2025 Developments
• Retail E-Commerce Summary
• Key Industry Trends
• CHART 155 Key Industry Trends for Retail E-Commerce
• Industry Performance
• Local and Cross-Border Sales Drive Online Growth
• Marketplace E-Commerce Cements Leadership as Hktvmall Expands Product Range
• CHART 156 HKTVmall gains ground with its everyday goods Marketplace
• Cross-Border Platforms and Sme Education Reshape Digital Commerce
• CHART 157 HKTDC+Legislative Council launches the "E-Commerce" Express to educate SMEs
• CHART 158 Value Sales 2020-2030
• What's Next?
• Ai-Driven Personalisation and Logistics Partnerships Unlock New Growth Opportunities
• Marketplace E-Commerce Maintains Dominance as Other E-Commerce Retailers Accelerate
• Sustainability Strategies and Green Logistics Reshape Consumer Expectations and Operations
• CHART 159 Forecast Value Sales 2020-2030
• CHART 160 Forecast Value Sales by Category 2025-2030

Competitive Landscape

• CHART 161 Analyst Insight for Retail E-Commerce
• Tmall Marketplace Capitalises on Cross-Border Demand to Grow Share
• Local Logistics and Regional Focus Drive New Growth Strategies
• CHART 162 Company Shares 2025
• CHART 163 Brand Shares 2025
• Economic Context
• CHART 164 Economic Context for Retail E-Commerce
• CHART 165 Real Gdp Growth 2020-2030
• CHART 166 Inflation 2020-2030
• Consumer Context
• CHART 167 Consumer Context for Retail E-Commerce
• CHART 168 Population 2020-2030
• CHART 169 Population by Generation 2025
• Country Reports Disclaimer