PUBLISHER: Euromonitor International | PRODUCT CODE: 2092361
PUBLISHER: Euromonitor International | PRODUCT CODE: 2092361
Snacks in Thailand
Snacks in Thailand demonstrate consistent resilience in 2026 despite ongoing economic constraints and heightened competition from adjacent food types. This performance is underpinned by a strong consumer appetite for affordable enjoyment, as evidenced by strong demand for savoury snacks and a dynamic expansion in ice cream. The business environment is highly fragmented without signs of consolidation, making the landscape both competitive and open to disruption. The attractiveness of snacks in Th...
Euromonitor International's Snacks in Thailand report offers in-depth knowledge of the market at a national level, providing local insight and understanding unavailable elsewhere. In addition to the latest retail sales data 2021-2025, it identifies the leading companies, brands and retail outlets, and assesses the key trends and demographic shifts behind consumer demand and sales growth. How key trends such as health and wellness, sustainability and recovery from the pandemic are currently shaping the market along with prospects for the next five years, clearly indicating how the market is expected to change.
Product coverage: Confectionery, Ice Cream, Savoury Snacks, Sweet Biscuits, Snack Bars and Fruit Snacks.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
- Get a detailed picture of the Snacks market;
- Pinpoint growth sectors and identify factors driving change;
- Understand the competitive environment, the market's major players and leading brands;
- Use five-year forecasts to assess how the market is predicted to develop.
Euromonitor International has over 50 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo, Bengaluru, Sao Paulo, Seoul, Hong Kong, Dusseldorf and Mexico City and a network of analysts in 100 countries, Euromonitor International has a unique capability and an understanding of diverse markets to develop reliable information resources to help drive informed strategic planning. To learn more about how our research solutions can support you, contact your local Euromonitor International office.
TABLE OF CONTENTS
List Of Contents And Tables
Executive Summary
2026 Developments
Key Data Insights
Key Industry Trends
CHART 1 Key Industry Trends for Snacks
Industry Performance
Modest Growth Continues as Snacks Compete for Everyday Spending
Fandom-Led Campaigns Strengthen Relevance among Younger Demographics
CHART 2 Bus Fandom Campaigns
Mondelez Leverages Affordability and Emotional Branding to Win Trial
CHART 3 Value Sales 2021-2031
CHART 4 Value Sales by Category 2026
What's Next?
Affordable Indulgence Is Expected to Sustain Growth Momentum
Savoury Snacks Set to Maintain Leadership as Ice Cream Accelerates Growth
Cultural Relevance and Health Positioning to Shape Brand Strategies
CHART 5 What's Next? for Snacks
CHART 6 Forecast Value Sales 2021-2031
CHART 7 Forecast Value Sales by Category 2026-2031
Competitive Landscape
Pepsico Leverages Innovation and Partnerships to Secure Leadership
CHART 8 Company Shares 2026
CHART 9 Brand Shares 2026
Channels
Hypermarkets Lead Sales as Convenience Retailers Record Strongest Gain
Shopee and Tiktok Shop Support Online Discovery and Trial
Foodservice Innovation and Cj Express Expansion Drive Access and Engagement
CHART 10 Retail Channels 2021-2026
Products
Health Consciousness and Cultural Identity Shape Product Development Priorities
Fandom Integration and Entry-Level Positioning Headline Recent Launches
CHART 11 Mondelez Launches Tigo
Economic Context
CHART 12 Economic Context for Snacks
CHART 13 Real Gdp Growth 2021-2031
CHART 14 Inflation 2021-2031
Consumer Context
CHART 15 Consumer Context for Snacks
CHART 16 Population 2021-2031
CHART 17 Population by Generation 2026
Country Reports Disclaimer
SWEET BISCUITS, SNACK BARS AND FRUIT SNACKS IN THAILAND
- Key Data Insights
- 2026 Developments
- Sweet Biscuits, Snack Bars and Fruit Snacks Summary
- Key Industry Trends
- CHART 18 Key Industry Trends for Sweet Biscuits, Snack Bars and Fruit Snacks
- Industry Performance
- Snack Bars Post Rapid Expansion with Rising Health and Wellness Awareness
- Celebrity-Led Digital Engagement Reshapes Competition
- CHART 19 Snack Brands Intensify Celebrity Partnerships
- Snacking Replaces Meals as Consumers Prioritise Satiety and Value
- CHART 20 Value Sales 2021-2031
- CHART 21 Volume Sales 2021-2031
- CHART 22 Value Sales by Category 2026
- What's Next?
- Affordable Premiumisation Expected to Support Growth in Everyday Snacking
- Sweet Biscuits Poised to Strengthen Relevance through Convenience
- Health, Wellbeing and Gifting Set to Drive Expansion in Fruit Snacks and Innovation
- CHART 23 What's Next? for Sweet Biscuits, Snack Bars and Fruit Snacks
- CHART 24 Forecast Value Sales 2021-2031
- CHART 25 Forecast Value Sales by Category 2026-2031
Competitive Landscape
- Innovation-Led Activity Sustains Leadership Positions
- CHART 26 Company Shares 2026
- CHART 27 Brand Shares 2026
- Channels
- Hypermarkets Lead Distribution While Proximity Formats Accelerate Growth
- E-Commerce Expands From a Low Base, Driven by Social Commerce and Bulk Purchases
- Foodservice Drives Demand for Sweet Biscuits through Menu Innovation
- CHART 28 Retail Channels 2021-2026
- Products
- Affordable Filled Biscuits Drive Impulse Purchases
- Functional Snack Bars Strengthen Protein Snacking Appeal
- CHART 29 Affordable Indulgent Filled Biscuits
- Economic Context
- CHART 30 Economic Context for Sweet Biscuits, Snack Bars and Fruit Snacks
- CHART 31 Real Gdp Growth 2021-2031
- CHART 32 Inflation 2021-2031
- Consumer Context
- CHART 33 Consumer Context for Sweet Biscuits, Snack Bars and Fruit Snacks
- CHART 34 Population 2021-2031
- CHART 35 Population by Generation 2026
- Country Reports Disclaimer
CHOCOLATE CONFECTIONERY IN THAILAND
- Key Data Insights
- 2026 Developments
- Chocolate Confectionery Summary
- Key Industry Trends
- CHART 36 Key Industry Trends for Chocolate Confectionery
- Industry Performance
- Countlines Lead Sales While Chocolate Pouches and Bags Post Rapid Growth
- Shift Towards Everyday Snacking Drives Product Innovation
- Insight-Driven and Fandom-Led Marketing Drives Engagement and Repeat Purchases
- CHART 37 Value Sales 2021-2031
- CHART 38 Volume Sales 2021-2031
- CHART 39 Value Sales by Category 2026
- What's Next?
- Affordability Pressures Expected to Drive Local Expansion and Volume Growth
- Format Polarisation Set to Support Affordability and Premium Gifting
- Marketing and Product Innovation to Reshape Demand Towards Engagement and Quality
- CHART 40 What's Next? for Chocolate Confectionery
- CHART 41 Forecast Value Sales 2021-2031
- CHART 42 Forecast Value Sales by Category 2026-2031
Competitive Landscape
- Leading Players Sustain Positions Amid Marginal Gains by Emerging Brands
- CHART 43 Company Shares 2026
- CHART 44 Brand Shares 2026
- Channels
- Convenience Stores Lead, While Supermarkets Capture Premium Demand
- E-Commerce Grows From a Low Base, Led by Platform-Driven Demand
- CHART 45 Retail Channels 2021-2026
- Products
- Cadbury Dairy Milk Mousse Focuses on Texture and Format Innovation
- CHART 46 Cadbury Dairy Milk Mousse
- Beng Beng Double Chocolate Combines Multipack Formats and Collectable Integration
- CHART 47 T-Pop Collectable Marketing
- Economic Context
- CHART 48 Economic Context for Chocolate Confectionery
- CHART 49 Real Gdp Growth 2021-2031
- CHART 50 Inflation 2021-2031
- Consumer Context
- CHART 51 Consumer Context for Chocolate Confectionery
- CHART 52 Population 2021-2031
- CHART 53 Population by Generation 2026
- Country Reports Disclaimer
GUM IN THAILAND
- Key Data Insights
- 2026 Developments
- Gum Summary
- Key Industry Trends
- CHART 54 Key Industry Trends for Gum
- Industry Performance
- Structural Decline as Gum Loses Relevance to Substitute Formats
- Mature Lifecycle and Shifting Beauty Perceptions Reduce Usage Frequency
- Digital Engagement Becomes Central as Competition Shifts to Cultural Relevance
- CHART 55 Lotte Xylitol Strengthens Youth Engagement
- CHART 56 Value Sales 2021-2031
- CHART 57 Volume Sales 2021-2031
- CHART 58 Value Sales by Category 2026
- What's Next?
- Structural Decline Set to Persist as Substitutes Gain Traction
- Chewing Gum Expected to Dominate but Faces Declining Relevance
- Functional Repositioning to Drive Premiumisation and New Usage Occasions
- CHART 59 What's Next? for Gum
- CHART 60 Forecast Value Sales 2021-2031
- CHART 61 Forecast Value Sales by Category 2026-2031
Competitive Landscape
- Mondelez Leverages Brand Consolidation to Reinforce Leadership
- CHART 62 Company Shares 2026
- CHART 63 Brand Shares 2026
- Channels
- Convenience Stores Lead as Impulse-Driven Channels Outperform Larger Formats
- Shopee and Lazada Capture Bulk Demand but Face Impulse Barriers
- CHART 64 Retail Channels 2021-2026
- Products
- Lotte and Osotspa Create New Occasions with Cross-Brand Innovation
- Economic Context
- CHART 65 Economic Context for Gum
- CHART 66 Real Gdp Growth 2021-2031
- CHART 67 Inflation 2021-2031
- Consumer Context
- CHART 68 Consumer Context for Gum
- CHART 69 Population 2021-2031
- CHART 70 Population by Generation 2026
- Country Reports Disclaimer
SUGAR CONFECTIONERY IN THAILAND
- Key Data Insights
- 2026 Developments
- Sugar Confectionery Summary
- Key Industry Trends
- CHART 71 Key Industry Trends for Sugar Confectionery
- Industry Performance
- Affordability Pressures Reshape Pricing Strategies and Brand Responses
- Product Innovation and Youth Targeting Sustains Demand in Leading Formats
- Distribution Expansion and Pack Segmentation Broaden Access across Smaller Types
- CHART 72 Value Sales 2021-2031
- CHART 73 Volume Sales 2021-2031
- CHART 74 Value Sales by Category 2026
- What's Next?
- Functional Positioning Set to Shift Innovation beyond Indulgence
- Fandom-Driven Marketing Expected to Deepen Brand Engagement
- Price-Led Pack Strategies to Sustain Accessibility
- CHART 75 What's Next? for Sugar Confectionery
- CHART 76 Forecast Value Sales 2021-2031
- CHART 77 Forecast Value Sales by Category 2026-2031
Competitive Landscape
- Hall'S and Yupi Drive Competition through Pricing and Innovation
- CHART 78 Company Shares 2026
- CHART 79 Brand Shares 2026
- Channels
- Small Local Grocers Retain Leadership, While Modern Small Formats Expand Rapidly
- E-Commerce Gains Traction through Discovery Platforms and Loyal Bulk Buyers
- CHART 80 Retail Channels 2021-2026
- Products
- Hall'S Introduces Low-Entry Mini Packs to Reinforce Impulse Positioning
- Flavour Expansion and Functional Claims Drive Product Differentiation
- Marketing-Led Innovation Strengthens Engagement with Younger Demographics
- CHART 81 Hall'S New Thb5 Mini Pack
- Economic Context
- CHART 82 Economic Context for Sugar Confectionery
- CHART 83 Real Gdp Growth 2021-2031
- CHART 84 Inflation 2021-2031
- Consumer Context
- CHART 85 Consumer Context for Sugar Confectionery
- CHART 86 Population 2021-2031
- CHART 87 Population by Generation 2026
- Country Reports Disclaimer
ICE CREAM IN THAILAND
- Key Data Insights
- 2026 Developments
- Ice Cream Summary
- Key Industry Trends
- CHART 88 Key Industry Trends for Ice Cream
- Industry Performance
- Ice Cream Recovers Following Weather-Driven Disruption, with Impulse Formats Sustaining Dominance
- Brands Prioritise Fandom-Driven and Experiential Marketing to Engage Youth
- CHART 89 T-Pop and Thai Entertainment Stars Reshape Marketing
- Product Innovation and Flavour Rotation Reinforce Novelty and Drive Repeat Purchases
- CHART 90 Value Sales 2021-2031
- CHART 91 Volume Sales 2021-2031
- CHART 92 Value Sales by Category 2026
- What's Next?
- Affordable Premium Positioning Set to Sustain Value Growth Despite Subdued Volume Expansion
- Health-Led Positioning Expected to Favour Balanced Indulgence over Strict Functionality
- Local Players Leverage Agility to Translate Viral Trends into Accessible Growth
- CHART 93 What's Next? for Ice Cream
- CHART 94 Forecast Value Sales 2021-2031
- CHART 95 Forecast Value Sales by Category 2026-2031
Competitive Landscape
- Magnum Icc Sustains Dominance through Portfolio Depth and Distribution Strength
- CHART 96 Company Shares 2026
- CHART 97 Brand Shares 2026
- Channels
- Small Local Grocers Dominate While Cj More Strengthens Reach and Impulse Access
- Food Delivery Platforms Support Early-Stage Expansion of Premium and Niche Brands
- CHART 98 Retail Channels 2021-2026
- Products
- Wall'S Ice Ball Introduces Shaved Ice-Inspired Format and Rapid Variant Rollout
- New Formats Expand beyond Traditional Stick and Cone Structures
- Formulation Refinements and Flavour Construction Evolves
- CHART 99 Wall'S Ice Ball
- Economic Context
- CHART 100 Economic Context for Ice Cream
- CHART 101 Real Gdp Growth 2021-2031
- CHART 102 Inflation 2021-2031
- Consumer Context
- CHART 103 Consumer Context for Ice Cream
- CHART 104 Population 2021-2031
- CHART 105 Population by Generation 2026
- Country Reports Disclaimer
SAVOURY SNACKS IN THAILAND
- Key Data Insights
- 2026 Developments
- Savoury Snacks Summary
- Key Industry Trends
- CHART 106 Key Industry Trends for Savoury Snacks
- Industry Performance
- Slower Growth Reflects Economic Pressure and Rising Health Concerns
- Rise of Spicy Flavours Drives Engagement and Innovation
- CHART 107 Spicy Konjac Snacks Gain Momentum
- Stapling of Snacks Gains Traction through Meal Integration
- CHART 108 Value Sales 2021-2031
- CHART 109 Volume Sales 2021-2031
- CHART 110 Value Sales by Category 2026
- What's Next?
- Value-Led Messaging Set to Strengthen as Economic Pressure Shapes Purchasing Behaviour
- Healthier Indulgence Expected to Drive Innovation and Reformulation
- Nuts, Seeds and Trail Mixes Anticipated to Outperform as Health Demand Accelerates
- CHART 111 What's Next? for Savoury Snacks
- CHART 112 Forecast Value Sales 2021-2031
- CHART 113 Forecast Value Sales by Category 2026-2031
Competitive Landscape
- Pepsi-Cola Sustains Leadership as New Challengers Intensify Competition
- CHART 114 Company Shares 2026
- CHART 115 Brand Shares 2026
- Channels
- Convenience Stores Capture Impulse Occasions as Hypermarket Growth Slows
- Shopee and Lazada Drive E-Commerce with Viral Snack Promotions
- CHART 116 Retail Channels 2021-2026
- Products
- Texture-Led Innovation and Konjac-Based Snack Formats
- Recipe-Led Formats Reposition Core Snack Products
- Format Expansion and Functional Positioning Drive New Launches
- CHART 117 Lay'S Nacho Concept
- Economic Context
- CHART 118 Economic Context for Savoury Snacks
- CHART 119 Real Gdp Growth 2021-2031
- CHART 120 Inflation 2021-2031
- Consumer Context
- CHART 121 Consumer Context for Savoury Snacks
- CHART 122 Population 2021-2031
- CHART 123 Population by Generation 2026
- Country Reports Disclaimer
