PUBLISHER: Euromonitor International | PRODUCT CODE: 2112765
PUBLISHER: Euromonitor International | PRODUCT CODE: 2112765
Toys and Games in France
Toys and games in France delivered robust growth in 2025, achieving a 4% year-on-year increase in value to EUR8,763 million, outpacing both real GDP growth of 0.8% and contrasting with a more subdued outlook in western Europe overall. The landscape stands out as highly attractive, sustained by resilient consumer spending, expanding adult and teen participation, and a pronounced shift towards premium products and collectibles that mitigate the effects of a declining child population and economic...
Euromonitor International's Toys and Games in France report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2021-2025, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, distribution or pricing issues. Forecasts to 2030 illustrate how the market is set to change.
Product coverage: Traditional Toys and Games, Video Games.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
- Get a detailed picture of the Toys and Games market;
- Pinpoint growth sectors and identify factors driving change;
- Understand the competitive environment, the market's major players and leading brands;
- Use five-year forecasts to assess how the market is predicted to develop.
Euromonitor International has over 50 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo, Bengaluru, Sao Paulo, Seoul, Hong Kong, Dusseldorf and Mexico City and a network of analysts in 100 countries, Euromonitor International has a unique capability and an understanding of diverse markets to develop reliable information resources to help drive informed strategic planning. To learn more about how our research solutions can support you, contact your local Euromonitor International office.
TABLE OF CONTENTS
List Of Contents And Tables
Executive Summary
2025 Developments
Key Data Insights
Key Industry Trends
CHART 1 Key Industry Trends for Toys and Games
Industry Performance
Lego and Pokemon Sustain Value as Adult Spending Rises
Adults and Teens Drive Premium Construction and Collectibles Growth
Sustainability and Circularity Reshape Product Design and Retail
CHART 2 Lego Advances Recycled Materials and Paper Packaging Amid Tightening Eu Rules
CHART 3 Value Sales 2020-2030
CHART 4 Value Sales by Category 2025
What's Next?
Lego and Influencer Brands Shape Premium Adult Demand
Kidult Premiumisation and Regulation Drive Business Model Shifts
Sustainability and Second-Hand Options Shape Consumer Loyalty
CHART 5 Forecast Value Sales 2020-2030
CHART 6 Forecast Value Sales by Category 2025-2030
Competitive Landscape
Lego Captures Lead as Nintendo and Asmodee Adjust Strategies
Two Major Corportate Developments Reshape the Landscape in 2025
CHART 7 Analyst Insight for Toys and Games
CHART 8 Company Shares 2025
CHART 9 Brand Shares 2025
Channels
Store-Based Toy Retailers Sustain Gifting While Digital Games Shift Online
Retail E-Commerce Accelerates Growth as Digital and Social Commerce Rise
Kidult Demand and Circular Options Reshape Retail Experience
CHART 10 Retail Channels 2020-2025
Products
Acommunity-Organised Play and Cross-Platform Ip Emerge as Product Development Priorities
Sandfall Interactive and Nintendo Demonstrate Distinct Approaches to Product Innovation
Community Ecosystems and Creative Talent Create New Revenue Pathways
CHART 11 Gamestop Puts Micromania up for Sale as Boxed Games Fade in France
Economic Context
CHART 12 Economic Context for Toys and Games
CHART 13 Real Gdp Growth 2020-2030
CHART 14 Inflation 2020-2030
Consumer Context
CHART 15 Consumer Context for Toys and Games
CHART 16 Population 2020-2030
CHART 17 Population by Generation 2025
Country Reports Disclaimer
TRADITIONAL TOYS AND GAMES IN FRANCE
- Key Data Insights
- 2025 Developments
- Traditional Toys and Games Summary
- Key Industry Trends
- CHART 18 Key Industry Trends for Traditional Toys and Games
- Industry Performance
- Kidults Boost Sales of Construction and Games and Puzzles Amid Falling Birth Rates
- CHART 19 Market Player Start to Struggle Facing Structural Decline in Demand
- Pokemon and Influencer-Driven Collectibles Unlock New Consumer Segments
- CHART 20 Influencers Open Communication Streams , in Light of Collectibles and Investment-Like Enthusiasm
- Arts and Crafts Regain Relevance as Girls Return to Hybrid Products
- CHART 21 Value Sales 2020-2030
- CHART 22 Value Sales by Category 2025
- What's Next?
- Kidult Spending Drives Construction and Games and Puzzles Ahead of Demographic Decline
- Licences and Second-Hand Sales Reshape Competition and Value Creation
- Adult Consumers and Licences Drive Innovation While Retailers Adapt to Shifting Demand
- CHART 23 Analyst Insight for Traditional Toys and Games
- CHART 24 Forecast Value Sales 2020-2030
- CHART 25 Forecast Value Sales by Category 2025-2030
Competitive Landscape
- Lego Accelerates Ahead as Asmodee Leverages Collectible Demand
- Lego the Battle for Adult Collectors and Licenced Offerings
- Licensing and Social Buzz Set the Pace
- CHART 26 Company Shares 2025
- CHART 27 Brand Shares 2025
- Channels
- Fnac and Cultura Capture Kidult Demand as E-Commerce Surges
- CHART 28 Kidults Offer Less Seasonal Constraint for Retailers
- Action and Noz Accelerate Growth with Deep Discount Deals
- Amazon Dominates Online Sales as Kidults Embrace Digital Shopping
- CHART 29 Retail Channels 2020-2025
- Products
- Premium Licensing and Entertainment Tie-Ins Redefine Product Development Cycles
- Value-Led Formats and Cross-Category Design Expand the Addressable Market
- Omnichannel Distribution and Social Commerce Amplify the Returns on Product Innovation
- Economic Context
- CHART 30 Economic Context for Traditional Toys and Games
- CHART 31 Real Gdp Growth 2020-2030
- CHART 32 Inflation 2020-2030
- Consumer Context
- CHART 33 Consumer Context for Traditional Toys and Games
- CHART 34 Population 2020-2030
- CHART 35 Population by Generation 2025
- Country Reports Disclaimer
VIDEO GAMES IN FRANCE
- Key Data Insights
- 2025 Developments
- Video Games Summary
- Key Industry Trends
- CHART 36 Key Industry Trends for Video Games
- Industry Performance
- Nintendo Launch Resets Upgrade Cycles and Anchors Spending
- Game Subcriptions Buffer Software Slide
- CHART 37 Picture 1Nintendo's Switch 2 Gives France's Gamers a Reason to Upgrade
- Subscriptions Reshape Purchasing Behaviour
- CHART 38 Subscriptions Turn Cost-Sensitive as Xbox Game Pass Hikes Prices in France
- CHART 39 Value Sales 2020-2030
- CHART 40 Value Sales by Category 2025
- What's Next?
- Nintendo Leverages Hardware Launches to Drive Short-Term Spending
- Micromania Sale Signals Shift as Digital Platforms Consolidate Power
- CHART 41 Analyst Insight for Video Games
- CHART 42 Forecast Value Sales 2020-2030
- CHART 43 Forecast Value Sales by Category 2025-2030
Competitive Landscape
- Nintendo and Playstation Fuel Competition as New Hardware Cycle Resets Shares
- Ubisoft and Sandfall Spark Growth with Fresh Launches and Strategic Alliances
- Ubisoft and Sandfall Introduce Blockbuster Breakthroughs
- CHART 44 Company Shares 2025
- CHART 45 Brand Shares 2025
- Channels
- Digital Platforms and Subscriptions Displace Physical Stores in Everyday Sales
- CHART 46 Gamestop Puts Micromania up for Sale as Boxed Games Fade in France
- Playstation Store, Steam and Amazon Win Loyalty through Convenience and Range
- CHART 47 Retail Channels 2020-2025
- Products
- French Studio Breakthroughs and Corporate Restructuring Redefine the Innovation Agenda
- Sandfall Interactive, Ubisoft and Electronic Arts Demonstrate Distinct Innovation Pathways
- Ownership Restructuring and Creative Breakthroughs Create New Value Pathways
- Economic Context
- CHART 48 Economic Context for Video Games
- CHART 49 Real Gdp Growth 2020-2030
- CHART 50 Inflation 2020-2030
- Consumer Context
- CHART 51 Consumer Context for Video Games
- CHART 52 Population 2020-2030
- CHART 53 Population by Generation 2025
- Country Reports Disclaimer
