PUBLISHER: Euromonitor International | PRODUCT CODE: 2125178
PUBLISHER: Euromonitor International | PRODUCT CODE: 2125178
Toys and Games in Spain
Toys and games in Spain delivered a robust performance in 2025, posting value sales of EUR3,703 million and a 7% increase over the previous year, driven by an expanding population, stable economic backdrop, and significant growth in consumer expenditure. The landscape is shaped by the rapid expansion of digital video games, which contributed EUR2,372 million and exhibits strong momentum through recurring subscription-based spend, while traditional toys and games benefit from premiumisation and...
Euromonitor International's Toys and Games in Spain report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2021-2025, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, distribution or pricing issues. Forecasts to 2030 illustrate how the market is set to change.
Product coverage: Traditional Toys and Games, Video Games.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
- Get a detailed picture of the Toys and Games market;
- Pinpoint growth sectors and identify factors driving change;
- Understand the competitive environment, the market's major players and leading brands;
- Use five-year forecasts to assess how the market is predicted to develop.
Euromonitor International has over 50 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo, Bengaluru, Sao Paulo, Seoul, Hong Kong, Dusseldorf and Mexico City and a network of analysts in 100 countries, Euromonitor International has a unique capability and an understanding of diverse markets to develop reliable information resources to help drive informed strategic planning. To learn more about how our research solutions can support you, contact your local Euromonitor International office.
TABLE OF CONTENTS
List Of Contents And Tables
Executive Summary
- 2025 Developments
Key Data Insights
Key Industry Trends
- CHART 1 Key Industry Trends for Toys and Games
Industry Performance
- Sony Expands Digital Access, Reshaping Spending Patterns
- CHART 2 Playstation Plus
- Companies Capture Adult Nostalgia, Offering Premium, Licensed Products
- CHART 3 Lego Adult-Focused Licensed Set
- Grapat Leverages Eco-Design to Turn Compliance into Consumer Advantage
- CHART 4 Grapat Sustainable Toys
- CHART 5 Value Sales 2020-2030
- CHART 6 Value Sales by Category 2025
What's Next?
- Xbox and Playstation Accelerate Digital Migration, Boosting Recurring Spend
- Companies Drive Adult Fandom and Premiumisation through Collaboration
- Sustained Digital and Eco-Led Innovation Reshape Distribution and Consumer Trust
- CHART 7 Forecast Value Sales 2020-2030
- CHART 8 Forecast Value Sales by Category 2025-2030
Competitive Landscape
- Lego Sa Overtakes Mattel Espana Sa as Licensed Construction Accelerates
- Tranjis Games Sl Drives Local Growth as Launches Reshape Value
- CHART 9 Company Shares 2025
- CHART 10 Brand Shares 2025
Channels
- E-Commerce Accelerates as Digital Games Shift Value Online
- CHART 11 Retail Channels 2020-2025
Products
- Subscription Tier Engineering and Compliance-Driven Material Design Redefine the Product Development Brief
- Scopely and Grapat Illustrate How Local Development Capacity and Compliance Design Are Being Reimagined as Product Innovations
- Platform Consolidation and Compliance-Driven Shelf Access Are Concentrating Commercial Returns among Integrated Operators
Economic Context
- CHART 12 Economic Context for Toys and Games
- CHART 13 Real GDP Growth 2020-2030
- CHART 14 Inflation 2020-2030
Consumer Context
- CHART 15 Consumer Context for Toys and Games
- CHART 16 Population 2020-2030
- CHART 17 Consumer Expenditure 2020-2030
- CHART 18 Population by Generation 2025
- Country Reports Disclaimer
TRADITIONAL TOYS AND GAMES IN SPAIN
Key Data Insights
- 2025 Developments
- Traditional Toys and Games Summary
Key Industry Trends
- CHART 19 Key Industry Trends for Traditional Toys and Games
Industry Performance
- Lego Star Wars and Phygital Launches Transform Spending Patterns
- CHART 20 Lego Star Wars Converts Nostalgia into Market Monopoly
- Lego Dominates as Construction Toys Outpace All Other Categories
- Famosa'S Fungipot Redefines Play with Digital Engagement and Care
- CHART 21 Fungipot by Famosa: the First Interactive Digital Pet Powered by a Real Growing Plant
- CHART 22 Value Sales 2020-2030
- CHART 23 Value Sales by Category 2025
What's Next?
- Games and Puzzles to Attract Families and Kidults with Innovative Launches
- CHART 24 Analyst Insight for Traditional Toys and Games
- Retail E-Commerce and Mindful Play to Reshape Consumer Expectations and Business Models
- CHART 25 Forecast Value Sales 2020-2030
- CHART 26 Forecast Value Sales by Category 2025-2030
Competitive Landscape
- Lego Overtakes Mattel as Star Wars Collaboration Accelerates Construction Growth
- Smaller Players See Growth Opportunity as Consumer Preferences Diversify
- CHART 27 Company Shares 2025
- CHART 28 Brand Shares 2025
Channels
- Traditional Toys and Games Stores Maintain Lead as E-Commerce Narrows the Gap
- CHART 29 Retail Channels 2020-2025
Products
- Famosa Elevates Play Value with Digital-Physical Collectibles
- Lego Leverages Nostalgia and Licensing to Dominate Construction
- Grapat Champions Mindful, Sustainable Play Amid Digital Fatigue
- CHART 30 Slow Play, Big Impact: Grapat Leads Spain'S Screen-Free Movement
Economic Context
- CHART 31 Economic Context for Traditional Toys and Games
- CHART 32 Real GDP Growth 2020-2030
- CHART 33 Inflation 2020-2030
Consumer Context
- CHART 34 Consumer Context for Traditional Toys and Games
- CHART 35 Population 2020-2030
- CHART 36 Consumer Expenditure 2020-2030
- CHART 37 Population by Generation 2025
- Country Reports Disclaimer
VIDEO GAMES IN SPAIN
Key Data Insights
- 2025 Developments
- Video Games Summary
Key Industry Trends
- CHART 38 Key Industry Trends for Video Games
Industry Performance
- Sony Converts Console Buyers into Subscribers and Shifts Value to Services
- CHART 39 Playstation Plus
- Nintendo'S New Console Revives Retail Hardware and Anchors Gifting Season?
- CHART 40 Nintendo Switch 2
- Ea Sports Fc and Monopoly Go! Span All Ages and Player Types
- CHART 41 Ea Sports Fc
- CHART 42 Value Sales 2020-2030
- CHART 43 Value Sales by Category 2025
What's Next?
- Subscription Models Transform Access and Reshape Spending Patterns
- Hybrid Distribution Keeps Physical Retail Relevant Amid Digital Acceleration
- CHART 44 Forecast Value Sales 2020-2030
- CHART 45 Forecast Value Sales by Category 2025-2030
Competitive Landscape
- Top Player Strengthens Subscription Ties as Rivals Pivot to Live Services
- CHART 46 Company Shares 2025
- CHART 47 Brand Shares 2025
Channels
- Retail E-Commerce Captures Software Sales as Digital Access Expands
- CHART 48 Retail Channels 2020-2025
Products
- Cultural Localisation and Cross-Generational Portfolio Architecture Redefine the Innovation Brief
- Scopely's Barcelona Studio and Gaming Headset Illustrate How Local Development Capacity and Hardware Engineering Are Being Reimagined
- Subscription Architecture and Multi-Segment Portfolio Breadth Concentrate Commercial Returns among Integrated Platform Operators
Economic Context
- CHART 49 Economic Context for Video Games
- CHART 50 Real GDP Growth 2020-2030
- CHART 51 Inflation 2020-2030
Consumer Context
- CHART 52 Consumer Context for Video Games
- CHART 53 Population 2020-2030
- CHART 54 Population by Generation 2025
- Country Reports Disclaimer
