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PUBLISHER: Euromonitor International | PRODUCT CODE: 2125208

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PUBLISHER: Euromonitor International | PRODUCT CODE: 2125208

Beauty and Personal Care in Taiwan, China

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Taiwan's beauty and personal care market demonstrated low and steady growth in value terms in 2025, supported by a buoyant economy and rising consumer sophistication. Yet, the market faces an increasingly polarised spending landscape. Consumers are simultaneously trading up by spending a premium on high-quality or luxury items they care deeply about, or trading down, seeking the absolute lowest price on items they view as discretionary or less important. Regulatory enforcement, particularly the...

Euromonitor International's Beauty and Personal Care in Taiwan, China report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2021-2025, allowing you to identify the sectors driving growth. Forecasts to 2030 illustrate how the market is set to change.

Product coverage: Baby and Child-specific Products, Bath and Shower, Colour Cosmetics, Deodorants, Depilatories, Dermocosmetics Beauty and Personal Care, Fragrances, Hair Care, Mass Beauty and Personal Care, Men's Grooming, Oral Care, Oral Care Excl Power Toothbrushes, Premium Beauty and Personal Care, Prestige Beauty and Personal Care, Skin Care, Sun Care.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Beauty and Personal Care market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market's major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 50 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo, Bengaluru, Sao Paulo, Seoul, Hong Kong, Dusseldorf and Mexico City and a network of analysts in 100 countries, Euromonitor International has a unique capability and an understanding of diverse markets to develop reliable information resources to help drive informed strategic planning. To learn more about how our research solutions can support you, contact your local Euromonitor International office.

Product Code: CTTW

TABLE OF CONTENTS

List Of Contents And Tables

Executive Summary

  • 2025 Developments

Key Data Insights

Key Industry Trends

    • CHART 1 Key Industry Trends for Beauty and Personal Care

Industry Performance

  • Taiwan'S Affluent Consumers Focus Spending on Proven Products Amid Regulatory Shifts
    • CHART 2 Sabon and Aesop Promote a Holistic Lifestyle Philosophy
  • Skin Care Remains as the Largest Category, with Sales Driven by Climate-Adapted Innovation
    • CHART 3 Aveda Drives Loyalty through Free Scalp Tests and Personalised Solutions
  • Compliance Drives Trust and Market Leadership in Baby Care
    • CHART 4 Value Sales 2020-2030
    • CHART 5 Volume Sales 2020-2030
    • CHART 6 Value Sales by Category 2025
  • What'S Next?
  • Taiwanese Regulators Enforce Pif, Driving Market Consolidation and Local Innovation
  • Skin Care Leads Value While Mass Colour Cosmetics Emerges as Fastest Growing Category
  • Health and Wellness Integration Drives Innovation and Shifts Consumer Behaviour
    • CHART 7 Forecast Value Sales 2020-2030
    • CHART 8 Forecast Value Sales by Category 2025-2030

Competitive Landscape

    • CHART 9 Analyst Insight for Beauty and Personal Care
  • Leading Manufacturers Consolidate Dominance Amid Emerging Local Agility
  • Innovative Product Launches and Channel Strategies Fuel Growth and Consumer Engagement
    • CHART 10 Company Shares 2025
    • CHART 11 Brand Shares 2025

Channels

  • Health and Beauty Specialists Maintain Lead as Department Stores Adapt
  • Cosmed and Korean Beauty Trends Drive Retail Innovation for Gen Z
    • CHART 12 Retail Channels 2020-2025

Economic Context

    • CHART 13 Economic Context for Beauty and Personal Care
    • CHART 14 Real Gdp Growth 2020-2030
    • CHART 15 Inflation 2020-2030

Consumer Context

    • CHART 16 Consumer Context for Beauty and Personal Care
    • CHART 17 Population 2020-2030
    • CHART 18 Consumer Expenditure 2020-2030
    • CHART 19 Population by Generation 2025
  • Country Reports Disclaimer

BABY AND CHILD-SPECIFIC PRODUCTS IN TAIWAN, CHINA

Key Data Insights

  • 2025 Developments
  • Baby and Child-Specific Products Summary

Industry Performance

  • Parents' Rationalised Spending Boosts Premium Product Growth Amid Economic Uncertainty
  • Baby Wipes Lead Sales While Baby and Child-Specific Sun Care Shows Rapid Growth
  • Mustela'S Certified Organic Portfolio Capitalises on Transparency Mandate to Build Trust
    • CHART 20 Mustela Leverages Its Certified Organic Portfolio
    • CHART 21 Value Sales 2020-2030
    • CHART 22 Volume Sales 2020-2030
    • CHART 23 Value Sales by Category 2025

What's Next?

  • Established Brands Consolidate Market Share through Regulatory Compliance and Innovation
  • Baby Wipes Maintain Largest Volume Amid Moderate Growth, Sun Care Accelerates Rapidly
  • Parents Embrace Transparency, Digital Tools and Family-Centric Products Reshaping Dynamics
    • CHART 24 Forecast Value Sales 2020-2030
    • CHART 25 Forecast Value Sales by Category 2025-2030

Competitive Landscape

  • Dominant Manufacturers Consolidate Power through Strategic Positioning and Brand Equity
  • Kenvue'S Dermatology Focus Challenges Dermo Brands
    • CHART 26 Company Shares 2025
    • CHART 27 Brand Shares 2025

Channels

  • Pharmacies and Health Stores Lead as Offline Retail Share Declines
  • Online Platforms Disrupt Commodity Sales with Price and Convenience
  • Specialist Retailers and E-Commerce Shape a Differentiated Retail Environment
    • CHART 28 Retail Channels 2020-2025

Economic Context

    • CHART 29 Economic Context for Baby and Child-Specific Products
    • CHART 30 Real Gdp Growth 2020-2030
    • CHART 31 Inflation 2020-2030

Consumer Context

    • CHART 32 Consumer Context for Baby and Child-Specific Products
    • CHART 33 Population 2020-2030
    • CHART 34 Consumer Expenditure 2020-2030
    • CHART 35 Population by Generation 2025
  • Country Reports Disclaimer

BATH AND SHOWER IN TAIWAN, CHINA

Key Data Insights

  • 2025 Developments
  • Bath and Shower Summary

Key Industry Trends

    • CHART 36 Key Industry Trends for Bath and Shower

Industry Performance

  • Premiumisation and Demand for Wellness-Orientated Products Drive Value Sales
    • CHART 37 Picture 1Sabon Pioneers Wellness Positioning and Everyday Bathing Rituals
  • Body Wash/Shower Gel Remains the Largest Category, While Intimate Hygiene Sees the Strongest Sales
  • Biore Pioneers Wellness Trends with Sustainable Innovations
    • CHART 38 Vigill's Feminine Hygiene Refill Packs Reduce Plastic Usage by 90%
    • CHART 39 Value Sales 2020-2030
    • CHART 40 Volume Sales 2020-2030
    • CHART 41 Value Sales by Category 2025

What's Next?

  • Premium Brands and Innovation Fuel Value Gains Alongside Stable Volume Growth
  • Intimate Hygiene Will Continue to See Expanding Sales
    • CHART 42 Forecast Value Sales 2020-2030
    • CHART 43 Forecast Value Sales by Category 2025-2030

Competitive Landscape

  • Unilever Strengthens Its Clear Leadership, Thanks to Popular Brands Lux and Dove
  • Emerging Brands and Innovation Reshape Consumer Engagement and Growth Potential
    • CHART 44 Competitive Landscape for Bath and Shower
    • CHART 45 Company Shares 2025
    • CHART 46 Brand Shares 2025

Channels

  • Health and Beauty Specialists Maintain Retail Leadership, with Supermarkets and Hypermarkets Holding Relatively Stable Shares
  • Non-Grocery Retail and E-Commerce Growth Reshape Consumer Shopping Habits
    • CHART 47 Retail Channels 2020-2025

Economic Context

    • CHART 48 Economic Context for Bath and Shower
    • CHART 49 Real Gdp Growth 2020-2030
    • CHART 50 Inflation 2020-2030

Consumer Context

    • CHART 51 Consumer Context for Bath and Shower
    • CHART 52 Population 2020-2030
    • CHART 53 Consumer Expenditure 2020-2030
    • CHART 54 Population by Generation 2025
  • Country Reports Disclaimer

COLOUR COSMETICS IN TAIWAN, CHINA

Key Data Insights

  • 2025 Developments
  • Colour Cosmetics Summary

Key Industry Trends

    • CHART 55 Key Industry Trends for Colour Cosmetics

Industry Performance

  • Established Players Navigate Regulatory Changes Reshaping Competition Dynamics
    • CHART 56 Sudan Red Contamination Exposes Regulatory Gaps
  • Lip Products Leads Value Growth with Innovation Focus
  • Brands Leverage Digital Innovation and Science-Backed Trends to Engage Consumers
    • CHART 57 Maybelline New York Launches Interactive Floating Ai Experience
    • CHART 58 Volume Sales 2020-2030
    • CHART 59 Value Sales by Category 2025
  • What'S Next?
  • Younger Consumers and Men Drive Sustained Growth with Shifting Preferences
  • Social Media Influence and Niche Brands Reshape Consumer Engagement and Preferences
    • CHART 60 Forecast Value Sales 2020-2030
    • CHART 61 Forecast Value Sales by Category 2025-2030

Competitive Landscape

    • CHART 62 Analyst Insight for Colour Cosmetics
  • Leading Manufacturers Sustain Their Places Amid Moderate Share Shifts
  • Market Shifts Create Openings for Innovation and Strategic Growth
    • CHART 63 Company Shares 2025
    • CHART 64 Brand Shares 2025

Channels

  • Health and Beauty Specialists Lead Retail Sales Amid Evolving Channel Dynamics
  • Specialised Retailers and Digital Integration Shape Consumer Purchasing Behaviour
    • CHART 65 Retail Channels 2020-2025

Economic Context

    • CHART 66 Economic Context for Colour Cosmetics
    • CHART 67 Real Gdp Growth 2020-2030
    • CHART 68 Inflation 2020-2030

Consumer Context

    • CHART 69 Consumer Context for Colour Cosmetics
    • CHART 70 Population 2020-2030
    • CHART 71 Consumer Expenditure 2020-2030
    • CHART 72 Population by Generation 2025
  • Country Reports Disclaimer

DEODORANTS IN TAIWAN, CHINA

Key Data Insights

  • 2025 Developments
  • Deodorants Summary

Industry Performance

  • Premium Fragrances and Lifestyle Products Fuel Growth Amid Economic Shifts
    • CHART 73 Mass Brand Nivea Extends Its No-Additive Line
  • Deodorant Sprays Dominate Value Sales Driven by Technology and Lifestyle Appeal
  • Mass Brands Extend Clean-Label Lines While Innovation Targets Climate-Specific Needs
    • CHART 74 Value Sales 2020-2030
    • CHART 75 Volume Sales 2020-2030
    • CHART 76 Value Sales by Category 2025
  • What'S Next?
  • Rising Health and Lifestyle Consciousness Drives Steady Growth in Personal Care
  • Deodorant Sprays Lead Sales as Natural and Multi-Use Products Gain Traction
  • Brands Embrace Sustainability and Diversification to Capture Evolving Consumer Needs
    • CHART 77 Forecast Value Sales 2020-2030
    • CHART 78 Forecast Value Sales by Category 2025-2030

Competitive Landscape

  • Leading Manufacturers Consolidate Their Position through Innovation and Distribution
  • Emerging Local Brands and Product Innovation Reshape Consumer Preferences
    • CHART 79 Company Shares 2025
    • CHART 80 Brand Shares 2025

Channels

  • Health and Beauty Specialists Drive Growth While E-Commerce Expands Steadily
  • Lifestyle Retail Concepts and Clean Beauty Trends Reshape Consumer Engagement
    • CHART 81 Retail Channels 2020-2025

Economic Context

    • CHART 82 Economic Context for Deodorants
    • CHART 83 Real Gdp Growth 2020-2030
    • CHART 84 Inflation 2020-2030

Consumer Context

    • CHART 85 Consumer Context for Deodorants
    • CHART 86 Population 2020-2030
    • CHART 87 Consumer Expenditure 2020-2030
    • CHART 88 Population by Generation 2025
  • Country Reports Disclaimer

DEPILATORIES IN TAIWAN, CHINA

Key Data Insights

  • 2025 Developments
  • Depilatories Summary

Industry Performance

  • Growth in Consumer Expenditure Supports Stable Value Expansion
  • Women'S Razors and Blades Dominate as Practical Hair Removal Remains Essential
  • Relove Leverages Skincare Approach and Influencer Engagement to Reshape Hair Removal
    • CHART 89 Relove Targets the Active Youth Market with Korean Cheerleaders
    • CHART 90 Value Sales 2020-2030
    • CHART 91 Volume Sales 2020-2030
    • CHART 92 Value Sales by Category 2025
  • What'S Next?
  • Younger Consumers Drive Growth through Intimate Hair Hygiene and Skin Care
  • Premium Women'S Razors and Blades Retains Dominance with Incremental Growth Potential
    • CHART 93 Forecast Value Sales 2020-2030
    • CHART 94 Forecast Value Sales by Category 2025-2030

Competitive Landscape

  • Edgewell Reinforces Its Dominance through Brand Strength
  • Innovative Collaborations and Skincare Marketing Drive Growth
    • CHART 95 Company Shares 2025
    • CHART 96 Brand Shares 2025

Channels

  • Health and Beauty Specialists Lead Offline Retail with Supermarkets Maintaining Importance
  • Retail E-Commerce Accelerates Growth Driven by Skincare-Focused Products
    • CHART 97 Retail Channels 2020-2025

Economic Context

    • CHART 98 Economic Context for Depilatories
    • CHART 99 Real Gdp Growth 2020-2030
    • CHART 100 Inflation 2020-2030

Consumer Context

    • CHART 101 Consumer Context for Depilatories
    • CHART 102 Population 2020-2030
    • CHART 103 Consumer Expenditure 2020-2030
    • CHART 104 Population by Generation 2025
  • Country Reports Disclaimer

FRAGRANCES IN TAIWAN, CHINA

Key Data Insights

  • 2025 Developments
  • Fragrances Summary

Key Industry Trends

    • CHART 105 Key Industry Trends for Fragrances

Industry Performance

  • Urban Consumers Embrace Affordable Luxury Amid Rising Expenditure
  • Premium Fragrances Dominate Sales Driven by Mood-Centric Offerings
  • Niche Brands Leverage Ai Vending and Clean Scents to Capture Demand
    • CHART 106 Ai-Powered Fragrance Vending Machines Hit the Market
    • CHART 107 Value Sales 2020-2030
    • CHART 108 Volume Sales 2020-2030
    • CHART 109 Value Sales by Category 2025

What's Next?

  • Premium Fragrances Lead Growth as Mass Fragrances Stabilise
  • Brands Invest in Neuro-Beauty and Sustainable Packaging to Captivate Consumers
    • CHART 110 Forecast Value Sales 2020-2030
    • CHART 111 Forecast Value Sales by Category 2025-2030

Competitive Landscape

    • CHART 112 Analyst Insight for Fragrances
  • Fa Hua Fragrance & Cosmetic Co and Chanel Maintain Leading Places, Thanks to Strong Brand Portfolios
  • Local Innovation Flourishes Thanks to Scent Economy and Interactive Experiences
    • CHART 113 Company Shares 2025
    • CHART 114 Brand Shares 2025

Channels

  • Health and Beauty Specialists Maintain Channel Lead as Street-Side Shops Capture Younger Consumers
  • Retail E-Commerce Grows Steadily, Complementing Offline Dominance with Convenience
    • CHART 115 Retail Channels 2020-2025

Economic Context

    • CHART 116 Economic Context for Fragrances
    • CHART 117 Real Gdp Growth 2020-2030
    • CHART 118 Inflation 2020-2030

Consumer Context

    • CHART 119 Consumer Context for Fragrances
    • CHART 120 Population 2020-2030
    • CHART 121 Consumer Expenditure 2020-2030
    • CHART 122 Population by Generation 2025
  • Country Reports Disclaimer

HAIR CARE IN TAIWAN, CHINA

Key Data Insights

  • 2025 Developments
  • Hair Care Summary

Key Industry Trends

    • CHART 123 Key Industry Trends for Hair Care

Industry Performance

  • Premium Consumer Demand Supports Steady Growth Amid Climatic Challenges
    • CHART 124 Aveda Loyalty Driven by Free Scalp Tests and Personalised Solutions
  • Sales of Colourants Strong While Salon Professional Hair Care Rebounds
    • CHART 125 Kao Creates an Online Check-Up on Scalp Health
  • Aveda and Kao Leverage Personalised Scalp Care to Engage Younger Consumers
    • CHART 126 Value Sales 2020-2030
    • CHART 127 Volume Sales 2020-2030
    • CHART 128 Value Sales by Category 2025
  • What'S Next?
  • Premium Brands Leverage Biotech Innovations to Capture Growth
  • Personalised Scalp Care and High-Tech Ingredients Redefine Consumer Engagement
    • CHART 129 Forecast Value Sales 2020-2030
    • CHART 130 Forecast Value Sales by Category 2025-2030

Competitive Landscape

    • CHART 131 Analyst Insight for Hair Care
  • Multinational Manufacturers Consolidate Their Leading Position Amid Market Dynamics
  • Local Biotech Innovation and Advanced Formulations Disrupt Traditional Brand Dominance
    • CHART 132 Company Shares 2025
    • CHART 133 Brand Shares 2025

Channels

  • Health and Beauty Specialists Lead While E-Commerce Accelerates Growth
  • Digital Influence and Experiential Retail Reshape Consumer Engagement
    • CHART 134 Retail Channels 2020-2025

Economic Context

    • CHART 135 Economic Context for Hair Care
    • CHART 136 Real Gdp Growth 2020-2030
    • CHART 137 Inflation 2020-2030

Consumer Context

    • CHART 138 Consumer Context for Hair Care
    • CHART 139 Population 2020-2030
    • CHART 140 Consumer Expenditure 2020-2030
    • CHART 141 Population by Generation 2025
  • Country Reports Disclaimer

MEN'S GROOMING IN TAIWAN, CHINA

Key Data Insights

  • 2025 Developments
  • Men'S Grooming Summary

Industry Performance

  • Steady Growth Driven by Lifestyle Shifts and Digital Engagement among Urban Men
  • Men'S Toiletries Lead in Value Sales, While Shaving Shows Steady Growth
  • Gillette and Vigill Harness Digital Trends to Redefine Male Grooming Rituals
    • CHART 142 VIGILL Launches Men's Intimacy Wash
    • CHART 143 Value Sales 2020-2030
    • CHART 144 Volume Sales 2020-2030
    • CHART 145 Value Sales by Category 2025
  • What'S Next?
  • Urban Men Adopt Multi-Step Routines, Boosting Premium Product Demand
  • Men Balance Simplicity with Rising Interest in Professional and Medicalised Care
  • Younger Consumers Embrace Sustainability and Eco-Friendly Innovations
    • CHART 146 Forecast Value Sales 2020-2030
    • CHART 147 Forecast Value Sales by Category 2025-2030

Competitive Landscape

  • Multinational Leaders Leverage Innovation to Sustain Their Top Position Amid Emerging Local Competitors
  • Innovative Product Positioning and Digital Engagement Drive Market Growth and New Opportunities
    • CHART 148 Company Shares 2025
    • CHART 149 Brand Shares 2025

Channels

  • Health and Beauty Specialists Lead as E-Commerce Rapidly Expands
  • Lifestyle-Driven Retail Experiences and Curated Shopping Shape Consumer Engagement
  • Retail E-Commerce Gains Momentum through Convenience and Private Discovery
    • CHART 150 Retail Channels 2020-2025

Economic Context

    • CHART 151 Economic Context for Men'S Grooming
    • CHART 152 Real Gdp Growth 2020-2030
    • CHART 153 Inflation 2020-2030

Consumer Context

    • CHART 154 Consumer Context for Men'S Grooming
    • CHART 155 Population 2020-2030
    • CHART 156 Consumer Expenditure 2020-2030
    • CHART 157 Population by Generation 2025
  • Country Reports Disclaimer

ORAL CARE IN TAIWAN, CHINA

Key Data Insights

  • 2025 Developments
  • Oral Care Summary

Key Industry Trends

    • CHART 158 Key Industry Trends for Oral Care

Industry Performance

  • Ageing Population and Aesthetic Trends Fuel Growth in Oral Care
    • CHART 159 Crest'S 3Dwhite Brilliance Features Next-Day Results
  • Toothpaste Leads Sales Driven by Functional Efficacy and Daily Use
    • CHART 160 Philips Sonicare Demonstrates a Strong Emphasis on Digital Innovation
  • Regulatory Reforms Prompt Reformulation Amid Digital Innovation
    • CHART 161 Value Sales 2020-2030
    • CHART 162 Volume Sales 2020-2030
    • CHART 163 Value Sales by Category 2025
  • What'S Next?
  • Demographics and Digital Trends Fuel Market Expansion
  • Toothpaste Dominates Sales While Dental Floss Shows Growth
  • Sustainability and Regulation Shape Innovation and Consumer Loyalty
    • CHART 164 Forecast Value Sales 2020-2030
    • CHART 165 Forecast Value Sales by Category 2025-2030

Competitive Landscape

    • CHART 166 Analyst Insight for Oral Care
  • Leading Manufacturers Consolidate Position While Local Challengers Gain Niche Footholds
  • Innovative Product Launches and Niche Strategies Expand Oral Care Horizons
    • CHART 167 Company Shares 2025
    • CHART 168 Brand Shares 2025

Channels

  • Supermarkets and Health and Beauty Specialists Drive Sales with Data-Led Promotions
  • Rapid E-Commerce Growth Driven by Multi-Pack Discounts and Product Variety
    • CHART 169 Retail Channels 2020-2025

Economic Context

    • CHART 170 Economic Context for Oral Care
    • CHART 171 Real Gdp Growth 2020-2030
    • CHART 172 Inflation 2020-2030

Consumer Context

    • CHART 173 Consumer Context for Oral Care
    • CHART 174 Population 2020-2030
    • CHART 175 Consumer Expenditure 2020-2030
    • CHART 176 Population by Generation 2025
  • Country Reports Disclaimer

SKIN CARE IN TAIWAN, CHINA

Key Data Insights

  • 2025 Developments
  • Skin Care Summary

Key Industry Trends

    • CHART 177 Key Industry Trends for Skin Care

Industry Performance

  • Price Increases and Demographic Shifts Stabilise Value, Despite Slowing Volume Growth
    • CHART 178 Mirae Fosters Next-Generation Skincare with Pdrn Series
  • Facial Care Leads Sales with Facial Care Rapidly Expanding on Advanced Actives
  • Leading Brands Adapt to Regulation and Digital Shifts
    • CHART 179 Brands Build Authentic Connections through Social Media
    • CHART 180 Value Sales 2020-2030
    • CHART 181 Volume Sales 2020-2030
    • CHART 182 Value Sales by Category 2025

What's Next?

  • Consumers Prioritise Hero Products Amid Demographic Shifts
  • Facial Care Gains Momentum on Advanced Actives
  • Medicalised Skin Care and Climate Beauty Take Centre Stage
    • CHART 183 Forecast Value Sales 2020-2030
    • CHART 184 Forecast Value Sales by Category 2025-2030

Competitive Landscape

  • Leading Multinationals and Local Biotech Firms Strengthen Their Position
  • Biotech Launches and Digital-Native Brands Reshape Product Offerings
    • CHART 185 Analyst Insight for Skin Care
    • CHART 186 Company Shares 2025
    • CHART 187 Brand Shares 2025

Channels

  • Health and Beauty Specialists Lead While E-Commerce Surges Ahead in Distribution
  • Omnichannel Innovation and Specialist Formats Reshape the Retail Landscape
    • CHART 188 Retail Channels 2020-2025

Economic Context

    • CHART 189 Economic Context for Skin Care
    • CHART 190 Real Gdp Growth 2020-2030
    • CHART 191 Inflation 2020-2030

Consumer Context

    • CHART 192 Consumer Context for Skin Care
    • CHART 193 Population 2020-2030
    • CHART 194 Consumer Expenditure 2020-2030
    • CHART 195 Population by Generation 2025
  • Country Reports Disclaimer

ADULT SUN CARE IN TAIWAN, CHINA

Key Data Insights

  • 2025 Developments
  • Sun Care Summary

Industry Performance

  • Taiwan'S Sun Care Market Grows Steadily, Supported by Rising Consumer Expenditure
  • Adult Sun Care Dominates Sales, Driven by Clinical Recovery and Innovation
  • Medical Aesthetic Clinics Drive Adoption of Dermatological Sunscreens
    • CHART 196 Value Sales 2020-2030
    • CHART 197 Volume Sales 2020-2030
    • CHART 198 Value Sales by Category 2025
  • What'S Next?
  • Rising Consumer Expenditure Drives Steady Sun Care Growth to 2030
  • Adult Sun Care Maintains Dominance, While Baby Sun Care Accelerates Rapidly
  • Brands Enhance Education and Innovation to Meet Evolving Sun Protection Needs
    • CHART 199 Forecast Value Sales 2020-2030
    • CHART 200 Forecast Value Sales by Category 2025-2030

Competitive Landscape

  • Leading Manufacturers Adjust Shares Amid Evolving Competition and Growth
  • Market Changes Create Opportunities for Innovation and Strategic Growth
    • CHART 201 Company Shares 2025
    • CHART 202 Brand Shares 2025

Channels

  • Non-Grocery Retailers Maintain Dominance, While Convenience Retailers Show Steady Growth
  • Retail E-Commerce Gains Prominence Amid Shifting Consumer Preferences
    • CHART 203 Retail Channels 2020-2025

Economic Context

    • CHART 204 Economic Context for Sun Care
    • CHART 205 Real Gdp Growth 2020-2030
    • CHART 206 Inflation 2020-2030

Consumer Context

    • CHART 207 Consumer Context for Sun Care
    • CHART 208 Population 2020-2030
    • CHART 209 Consumer Expenditure 2020-2030
    • CHART 210 Population by Generation 2025
  • Country Reports Disclaimer

PREMIUM BEAUTY AND PERSONAL CARE IN TAIWAN, CHINA

Key Data Insights

  • 2025 Developments
  • Premium Beauty and Personal Care Summary

Industry Performance

  • Premium Resilience Amid Evolving Consumer Sophistication and Economic Conditions
  • Premium Baby and Child-Specific Products Lead Growth Driven by a Focus on Wellness
    • CHART 211 Sabon and Aesop Have Successfully Turned Bathing into a Sensory Ritual
  • Sabon and Aesop Elevate the Daily Bathing Ritual
    • CHART 212 Value Sales 2020-2030
    • CHART 213 Value Sales by Category 2025

What's Next?

  • Brands Evolve into Integrated Ecosystems to Sustain Growth Amid Competition
  • Premium Baby and Child-Specific Products Set to Continue Leading Growth
  • Scientific Proof and Medical-Grade Ingredients Redefine Product Development and Marketing
    • CHART 214 Forecast Value Sales 2020-2030
    • CHART 215 Forecast Value Sales by Category 2025-2030

Competitive Landscape

  • Leading Manufacturers Adapt Strategies Amid Shifting Dynamics
  • Luxury Brand Innovation and Channel Expansion Drive Premium'S Evolution
    • CHART 216 Company Shares 2025
    • CHART 217 Brand Shares 2025

Economic Context

    • CHART 218 Economic Context for Premium Beauty and Personal Care
    • CHART 219 Real Gdp Growth 2020-2030
    • CHART 220 Inflation 2020-2030

Consumer Context

    • CHART 221 Consumer Context for Premium Beauty and Personal Care
    • CHART 222 Population 2020-2030
    • CHART 223 Consumer Expenditure 2020-2030
    • CHART 224 Population by Generation 2025
  • Country Reports Disclaimer

MASS BEAUTY AND PERSONAL CARE IN TAIWAN, CHINA

Key Data Insights

  • 2025 Developments
  • Mass Beauty and Personal Care Summary

Industry Performance

  • Steady Growth Driven by Consumers Trading Down, While Demanding Efficacy
  • Mass Skin Care Leads Sales as Colour Cosmetics Surge
  • Solone'S Authentic Marketing Drives Viral Demand and Stock Shortages Nationwide
    • CHART 225 Solone'S Make-Up Primer Achieves Viral Success
    • CHART 226 Value Sales 2020-2030
    • CHART 227 Value Sales by Category 2025
  • What'S Next?
  • Value-For-Money Products Are Changing What Consumers Buy
  • Mass Skin Care Leads Sales as Mass Colour Cosmetics Drives Fastest Growth
    • CHART 228 Forecast Value Sales 2020-2030
    • CHART 229 Forecast Value Sales by Category 2025-2030

Competitive Landscape

  • Leading Companies Balance Stable Shares Amid Emerging Local Competition
  • Mass Brands Innovate Packaging and Efficacy to Sustain Consumer Loyalty
    • CHART 230 Company Shares 2025
    • CHART 231 Brand Shares 2025

Economic Context

    • CHART 232 Economic Context for Mass Beauty and Personal Care
    • CHART 233 Real Gdp Growth 2020-2030
    • CHART 234 Inflation 2020-2030

Consumer Context

    • CHART 235 Consumer Context for Mass Beauty and Personal Care
    • CHART 236 Population 2020-2030
    • CHART 237 Consumer Expenditure 2020-2030
    • CHART 238 Population by Generation 2025
  • Country Reports Disclaimer
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