PUBLISHER: Euromonitor International | PRODUCT CODE: 2146156
PUBLISHER: Euromonitor International | PRODUCT CODE: 2146156
Consumer Lifestyles in Japan
Consumer Lifestyles provides valuable insights into the key attitudes and current perspectives of consumers, and how these influence their purchasing and consumption behaviors. It quantifies consumer behaviors, preferences, and motivations, aligning them with broader trends.
Euromonitor's Consumer Lifestyles in Japan report analyses factors influencing national consumer expenditure. Consumer lifestyles reports include coverage of: population, urban development, home ownership, household profiles, labour, income, consumer and family expenditure, health, education, eating habits, drinking habits, shopping habits, personal grooming, clothing, leisure habits, savings and investments, media, communication, transport and travel and tourism. Use this report to understand the factors influencing a nation's lifestyle choices.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
- Get a detailed picture of the Consumer Overview market;
- Pinpoint growth sectors and identify factors driving change;
- Understand the competitive environment, the market's major players and leading brands;
- Use five-year forecasts to assess how the market is predicted to develop.
Euromonitor International has over 50 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo, Bengaluru, Sao Paulo, Seoul, Hong Kong, Dusseldorf and Mexico City and a network of analysts in 100 countries, Euromonitor International has a unique capability and an understanding of diverse markets to develop reliable information resources to help drive informed strategic planning. To learn more about how our research solutions can support you, contact your local Euromonitor International office.
TABLE OF CONTENTS
Scope
Consumer landscape in Japan 2026
Personal traits and values
Japanese feel concerned that the cost of everyday items are going up
Time for myself is most prioritised by Millennials
Consumers in Japan prefer to be anonymous online
Younger generations shop in stores that create engaging experiences
Gen Z expect that they will be happier in future
Personal traits and values survey highlights
Home life and leisure time
Watching television shows or movies is a popular home activity
Consumers in Japan pursue shopping as a pleasurable pastime
Consumers in Japan want value for money when travelling
Home life and leisure time survey highlights
Eating and dietary habits
Consumers take vitamins or supplements frequently
Baby Boomers have voiced their aversion to cooking
Consumers in Japan cook or bake themselves
Gen Z look for healthy ingredients in food and beverages
Japanese are willing to pay more for products with superior taste
Eating and dietary habits survey highlights
Working life
Workers in Japan view employee health and safety as a key priority in the workplace
Consumers want to have a job that enables a strong work-life balance
Job security is increasingly important for workers in Japan
Consumers in Japan want to work from home
Working life survey highlights
Health and wellness
Consumers in Japan engage in walking or hiking
Baby Boomers use massage as a stress-reduction activity
Japanese consider all natural to be the most influential product feature
Younger generations are most likely to track health and fitness
Health and wellness survey highlights
Shopping and spending
Japanese tend to buy or shop more often where they have a loyalty card/membership
Baby Boomers are more likely to buy fewer, but higher quality items
Gen X pick their travel destinations based on the quality of shopping there
Younger generations are most willing to buy second hand items
Consumers often sell used or second-hand items
Younger generations often make purchases through a social media channels
Millennials are most likely to but items online
Consumers in Japan expect to spend more on travel and holidays
Millennials are most likely to use government financial support or subsidies
Shopping and spending survey highlights
