PUBLISHER: Euromonitor International | PRODUCT CODE: 2153249
PUBLISHER: Euromonitor International | PRODUCT CODE: 2153249
Consumer Lifestyles in Germany
Consumer Lifestyles provides valuable insights into the key attitudes and current perspectives of consumers, and how these influence their purchasing and consumption behaviors. It quantifies consumer behaviors, preferences, and motivations, aligning them with broader trends.
Euromonitor's Consumer Lifestyles in Germany report analyses factors influencing national consumer expenditure. Consumer lifestyles reports include coverage of: population, urban development, home ownership, household profiles, labour, income, consumer and family expenditure, health, education, eating habits, drinking habits, shopping habits, personal grooming, clothing, leisure habits, savings and investments, media, communication, transport and travel and tourism. Use this report to understand the factors influencing a nation's lifestyle choices.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
- Get a detailed picture of the Consumer Overview market;
- Pinpoint growth sectors and identify factors driving change;
- Understand the competitive environment, the market's major players and leading brands;
- Use five-year forecasts to assess how the market is predicted to develop.
Euromonitor International has over 50 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo, Bengaluru, Sao Paulo, Seoul, Hong Kong, Dusseldorf and Mexico City and a network of analysts in 100 countries, Euromonitor International has a unique capability and an understanding of diverse markets to develop reliable information resources to help drive informed strategic planning. To learn more about how our research solutions can support you, contact your local Euromonitor International office.
TABLE OF CONTENTS
Scope
Consumer landscape in Germany 2026
Personal traits and values
Germans are concerned about the rising costs of everyday items
Time for myself is prioritised by older generations
Younger generations say that being active in the community is important to them
Consumers in Germany enjoy experimenting with new good and services
Younger generations anticipate being happier in future
Personal traits and values survey highlights
Home life and leisure time
Over half of consumers engage in their interests and hobbies weekly
The majority of younger consumers update social media weekly
Germans seek getting the most value for money when travelling
Home life and leisure time survey highlights
Eating and dietary habits
Younger generations are seeking to reduce alcohol consumption
Gen Z are most likely to state that they do not cook very well
Consumers cook or bake themselves
Gen Z are more likely to be vegetarian or vegan
Consumers in Germany are willing to pay more for products with superior taste
Eating and dietary habits survey highlights
Working life
Younger generations would like to work with individuals like them
Many Germans want to set their own working hours
Gen Z seek to be a part of a prosperous company
Consumers expect to work from home in the future
Working life survey highlights
Health and wellness
Germans engage in walking or hiking
Massage remains popular stress-reduction activity in Germany
Germans consider health and nutritional properties an influential product feature
Gen Z frequently visit health-related or medical sites
Health and wellness survey highlights
Shopping and spending
Consumers in Germany like searching for discounts
Gen Z do not mind buying items that will not last long, if they are inexpensive
Baby Boomers are most likely to pick travel destinations based on the quality of shopping
Gen X are most willing to buy second-hand or previously-owned items
Consumers often sell used or second-hand items
Gen Z regularly share or retweet products
Younger generations are most likely to use AR/VR to enhance a shopping experience
Consumers expect to increase spending on groceries the most
Older generations are most likely to have fund available to cover an unexpected emergency
Shopping and spending survey highlights
