PUBLISHER: Euromonitor International | PRODUCT CODE: 2153247
PUBLISHER: Euromonitor International | PRODUCT CODE: 2153247
Consumer Lifestyles in Italy
Consumer Lifestyles provides valuable insights into the key attitudes and current perspectives of consumers, and how these influence their purchasing and consumption behaviors. It quantifies consumer behaviors, preferences, and motivations, aligning them with broader trends.
Euromonitor's Consumer Lifestyles in Italy report analyses factors influencing national consumer expenditure. Consumer lifestyles reports include coverage of: population, urban development, home ownership, household profiles, labour, income, consumer and family expenditure, health, education, eating habits, drinking habits, shopping habits, personal grooming, clothing, leisure habits, savings and investments, media, communication, transport and travel and tourism. Use this report to understand the factors influencing a nation's lifestyle choices.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
- Get a detailed picture of the Consumer Overview market;
- Pinpoint growth sectors and identify factors driving change;
- Understand the competitive environment, the market's major players and leading brands;
- Use five-year forecasts to assess how the market is predicted to develop.
Euromonitor International has over 50 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo, Bengaluru, Sao Paulo, Seoul, Hong Kong, Dusseldorf and Mexico City and a network of analysts in 100 countries, Euromonitor International has a unique capability and an understanding of diverse markets to develop reliable information resources to help drive informed strategic planning. To learn more about how our research solutions can support you, contact your local Euromonitor International office.
TABLE OF CONTENTS
Scope
Consumer landscape in Italy 2026
Personal traits and values
Respondents look for ways to simplify their life
Time for work is a priority for Gen X
Consumers feel comfortable expressing identity with friends and family
Consumers enjoy experimenting with novel goods and amenities
Gen Z expect they will be better off financially
Personal traits and values survey highlights
Home life and leisure time
Exercise is a popular at home activity
Over half of consumers visit or update social media weekly
Italians looks for value for money when travelling
Home life and leisure time survey highlights
Eating and dietary habits
Consumers in Italy look for healthy ingredients in food and beverages
Gen Z are most likely to have someone else cook their meals for them
Gen Z are most likely to snack when watching TV
Baby Boomers are most likely to avoid eating meat or fish
Italians are willing to pay more for products with superior taste
Eating and dietary habits survey highlights
Working life
Gen X are keen to work with like minded people
Consumers want a job with a positive work life balance
Gen Z seek to receive good training
Consumers in Italy look for flexible start and finish times
Working life survey highlights
Health and wellness
Consumers in Italy walk or hike for exercise
Massage remains a popular stress-reduction activity among Millennials
Italians state that all natural is the most influential product feature
The majority of consumers regularly exercise
Health and wellness survey highlights
Shopping and spending
Consumers enjoy discovering good deals
Younger generations regularly buy themselves small treats
Gen X seek products with easy to understand labels
Gen Z say they often rent items for specific occasions instead of buying them
Consumers often sell used or second-hand items
Younger generations often make purchases through a social media channels
Consumers trust recommendations from friends and family
Consumers in Italy expect to spend more on health and wellness
Millennials say they depend on credit cards and overdrafts to manage their day-to-day costs
Shopping and spending survey highlights
