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PUBLISHER: Euromonitor International | PRODUCT CODE: 1450199
PUBLISHER: Euromonitor International | PRODUCT CODE: 1450199
Health and Wellness in Thailand
PUBLISHED:
PAGES: 59 Pages
DELIVERY TIME: 1-2 business days
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The health and wellness industry continues to grow in importance post-pandemic as consumers become more aware of the negative health impact of processed foods, seeking healthier foods and beverages from a range of claims such as natural, organic, good source of minerals/vitamins, no sugar/no added sugar (particularly in beverages), low fat and high protein/fibre.
Euromonitor International's Health and Wellness in Thailand report tracks the developments of health-associated product types and the healthy-option positioning of competing brands across different food sectors. It provides the latest retail sales data 2019-2023, allowing you to compare health and wellness categories with each other or in the context of the total market for a sector. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market- be they new product developments, legislative context or lifestyle influences. Forecasts to 2028 illustrate how the market is set to change.
Product coverage: HW Cooking Ingredients and Meals, HW Dairy Products and Alternatives, HW Hot Drinks, HW Snacks, HW Soft Drinks, HW Staple Foods.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
- Get a detailed picture of the Health and Wellness market;
- Pinpoint growth sectors and identify factors driving change;
- Understand the competitive environment, the market's major players and leading brands;
- Use five-year forecasts to assess how the market is predicted to develop.
Product Code: HWFBTH
TABLE OF CONTENTS
List Of Contents And Tables
EXECUTIVE SUMMARY
- Overview
DISCLAIMER
HW HOT DRINKS IN THAILAND
KEY DATA FINDINGS
2022 DEVELOPMENTS
- Major brands continue to build on their success through product health innovations
- Good source of vitamins is leading claim as consumers seek fortified hot drinks for enhanced nutrition
- Digestive health grows in line with focus on the gut and strengthening immunity
PROSPECTS AND OPPORTUNITIES
- Use of herbal extracts in hot drinks set to grow with local herbs and cannabis shaping the trend
- Vegetarian claim offers further growth potential, driven by rising concerns over health, environment and animal welfare
- Lactose free flourishes with rising awareness of lactose intolerance
CATEGORY DATA
- Table 1 Sales of Hot Drinks by Health and Wellness Type: Value 2019-2022
- Table 2 Sales of Hot Drinks by Health and Wellness Type: % Value Growth 2019-2022
- Table 3 Company Shares of Organic Hot Drinks (Biggest HW Type in Global Hot Drinks): % Value 2019-2022
- Table 4 Company Shares of Natural Hot Drinks (2nd Biggest HW Type in Global Hot Drinks): % Value 2019-2022
- Table 5 Company Shares of Good Source of Vitamins Hot Drinks (4th Biggest HW Type in Global Hot Drinks): % Value 2019-2022
- Table 6 Forecast Sales of Hot Drinks by Health and Wellness Type: Value 2022-2027
- Table 7 Forecast Sales of Hot Drinks by Health and Wellness Type: % Value Growth 2022-2027
HW SOFT DRINKS IN THAILAND
KEY DATA FINDINGS
2022 DEVELOPMENTS
- Sugar tax drives new development in health and wellness soft drinks
- Good source of minerals is leading claim, as consumers appreciate fortified/functional soft drinks
- No sugar driven by health and obesity concerns
PROSPECTS AND OPPORTUNITIES
- Functional benefits will be key innovation and driving force behind health and wellness claims
- Consumers to remain attracted to soft drinks with good source of minerals
- Brain health and memory to increase as consumers look to support cognitive function
CATEGORY DATA
- Table 8 Sales of Soft Drinks by Health and Wellness Type: Value 2019-2022
- Table 9 Sales of Soft Drinks by Health and Wellness Type: % Value Growth 2019-2022
- Table 10 Company Shares of No Sugar Soft Drinks (Biggest HW Type in Global Soft Drinks): % Value 2019-2022
- Table 11 Company Shares of Energy Boosting Soft Drinks (2nd Biggest HW Type in Global Soft Drinks): % Value 2019-2022
- Table 12 Company Shares of Natural Soft Drinks (3rd Biggest HW Type in Global Soft Drinks): % Value 2019-2022
- Table 13 Company Shares of Good Source of Vitamins Soft Drinks (4th Biggest HW Type in Global Soft Drinks): % Value 2019-2022
- Table 14 Forecast Sales of Soft Drinks by Health and Wellness Type: Value 2022-2027
- Table 15 Forecast Sales of Soft Drinks by Health and Wellness Type: % Value Growth 2022-2027
HW SNACKS IN THAILAND
KEY DATA FINDINGS
2022 DEVELOPMENTS
- Consumers' health consciousness as the bottom-line driver for product innovation
- Natural is leading health and wellness claim in snacks, despite falling sales as consumers demand more specific health benefits
- Bone and joint health on the rise as consumers seek specific health benefits from their snacks
PROSPECTS AND OPPORTUNITIES
- Government policy supports new opportunities for healthy snack portfolios
- High protein shows considerable promise as consumers seek convenient snacks with fortified/functional claims
- Plant-based expected to grow in line with rising concerns over health, environment and animal welfare
CATEGORY DATA
- Table 16 Sales of Snacks by Health and Wellness Type: Value 2019-2022
- Table 17 Sales of Snacks by Health and Wellness Type: % Value Growth 2019-2022
- Table 18 Company Shares of Gluten Free Snacks (Biggest HW Type in Global Snacks): % Value 2019-2022
- Table 19 Company Shares of Vegetarian Snacks (2nd Biggest HW Type in Global Snacks): % Value 2019-2022
- Table 20 Company Shares of Organic Snacks (3rd Biggest HW Type in Global Snacks): % Value 2019-2022
- Table 21 Company Shares of Vegan Snacks (4th Biggest HW Type in Global Snacks): % Value 2019-2022
- Table 22 Company Shares of No Allergens Snacks (5th Biggest HW Type in Global Snacks): % Value 2019-2022
- Table 23 Forecast Sales of Snacks by Health and Wellness Type: Value 2022-2027
- Table 24 Forecast Sales of Snacks by Health and Wellness Type: % Value Growth 2022-2027
HW DAIRY PRODUCTS AND ALTERNATIVES IN THAILAND
KEY DATA FINDINGS
2022 DEVELOPMENTS
- Manufacturers add functional benefits to their products to appeal to health-conscious consumers
- Good source of minerals is leading health and wellness claim as consumer seek greater nutrition from convenient dairy products
- Vegan options driven by shifting lifestyles, concerns about the environment and animal welfare
PROSPECTS AND OPPORTUNITIES
- Competition to intensify among plant-based milk players, creating new opportunities
- Further demand for fortified/functional health and wellness dairy products and alternatives to support leading claim of good source of minerals
- Good source of plant sterols/stanols expected to grow as consumers look to boost metabolism
CATEGORY DATA
- Table 25 Sales of Dairy Products and Alternatives by Health and Wellness Type: Value 2019-2022
- Table 26 Sales of Dairy Products and Alternatives by Health and Wellness Type: % Value Growth 2019-2022
- Table 27 Company Shares of Organic Dairy Products and Alternatives (Biggest HW Type in Global Dairy Products and Alternatives): % Value 2019-2022
- Table 28 Company Shares of Good Source of Minerals Dairy Products and Alternatives (2nd Biggest HW Type in Global Dairy Products and Alternatives): % V
- Table 29 Company Shares of Gluten Free Dairy Products and Alternatives (3rd Biggest HW Type in Global Dairy Products and Alternatives): % Value 2019-20
- Table 30 Company Shares of Lactose Free Dairy Products and Alternatives (4th Biggest HW Type in Global Dairy Products and Alternatives): % Value 2019-2
- Table 31 Company Shares of Low Fat Dairy Products and Alternatives (5th Biggest HW Type in Global Dairy Products and Alternatives): % Value 2019-2022
- Table 32 Forecast Sales of Dairy Products and Alternatives by Health and Wellness Type: Value 2022-2027
- Table 33 Forecast Sales of Dairy Products and Alternatives by Health and Wellness Type: % Value Growth 2022-2027
HW COOKING INGREDIENTS AND MEALS IN THAILAND
KEY DATA FINDINGS
2022 DEVELOPMENTS
- Plant-based and natural trends create new opportunities for brands in cooking ingredients and meals
- Natural is leading claim, as consumers aim to avoid unnecessary additives
- Dairy free driven by rising concerns over health, environment and animal welfare
PROSPECTS AND OPPORTUNITIES
- Opportunities for low/no salt key innovation as Thailand aims to cut salt consumption by 30%
- Ongoing popularity of natural claims will push players to innovate
- Meat free offers strong growth potential in line with greater move away from animal-based cooking ingredients and meals
CATEGORY DATA
- Table 34 Sales of Cooking Ingredients and Meals by Health and Wellness Type: Value 2019-2022
- Table 35 Sales of Cooking Ingredients and Meals by Health and Wellness Type: % Value Growth 2019-2022
- Table 36 Company Shares of Organic Cooking Ingredients and Meals (Biggest HW Type in Global Cooking Ingredients and Meals): % Value 2019-2022
- Table 37 Company Shares of Gluten Free Cooking Ingredients and Meals (2nd Biggest HW Type in Global Cooking Ingredients and Meals): % Value 2019-2022
- Table 38 Company Shares of Vegetarian Cooking Ingredients and Meals (3rd Biggest HW Type in Global Cooking Ingredients and Meals): % Value 2019-2022
- Table 39 Company Shares of Vegan Cooking Ingredients and Meals (4th Biggest HW Type in Global Cooking Ingredients and Meals): % Value 2019-2022
- Table 40 Company Shares of Natural Cooking Ingredients and Meals (5th Biggest HW Type in Global Cooking Ingredients and Meals): % Value 2019-2022
- Table 41 Forecast Sales of Cooking Ingredients and Meals by Health and Wellness Type: Value 2022-2027
- Table 42 Forecast Sales of Cooking Ingredients and Meals by Health and Wellness Type: % Value Growth 2022-2027
HW STAPLE FOODS IN THAILAND
KEY DATA FINDINGS
2022 DEVELOPMENTS
- Plant-based diet trend surges as health-conscious consumers seek alternative options
- Organic is leading claim as consumers look to avoid additives and potentially harmful ingredients
- Gluten free driven by health trends and rising awareness of food intolerance
PROSPECTS AND OPPORTUNITIES
- Thailand's pledge to cut salt consumption by 30% by 2025 to stimulate new product development
- Organic set to remain leading claim, driven by rising health concerns
- Probiotic offers further growth potential in staple foods driven by gut health concerns
CATEGORY DATA
- Table 43 Sales of Staple Foods by Health and Wellness Type: Value 2019-2022
- Table 44 Sales of Staple Foods by Health and Wellness Type: % Value Growth 2019-2022
- Table 45 Company Shares of Gluten Free Staple Foods (Biggest HW Type in Global Staple Foods): % Value 2019-2022
- Table 46 Company Shares of Organic Staple Foods (2nd Biggest HW Type in Global Staple Foods): % Value 2019-2022
- Table 47 Company Shares of High Fibre Staple Foods (3rd Biggest HW Type in Global Staple Foods): % Value 2019-2022
- Table 48 Company Shares of Vegetarian Staple Foods (4th Biggest HW Type in Global Staple Foods): % Value 2019-2022
- Table 49 Company Shares of No Allergens Staple Foods (5th Biggest HW Type in Global Staple Foods): % Value 2019-2022
- Table 50 Forecast Sales of Staple Foods by Health and Wellness Type: Value 2022-2027
- Table 51 Forecast Sales of Staple Foods by Health and Wellness Type: % Value Growth 2022-2027
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