Market Research Report
Health and Wellness in Thailand
|Published by||Euromonitor International||Product code||221984|
|Published||Content info||91 Pages
Health and wellness (HW) packaged food and beverages sales continue to rise due to growing consumer health aw4areness. Government promotional campaigns and regulations created a stronger wave of awareness of health issues among Thai consumers over the review period. Thais are becoming more aware of the benefits of a healthier diet, especially reducing fat and sugar intake along with regular exercise. Players saw opportunities in growing demand for HW products and are more active.
Euromonitor International's Health and Wellness in Thailand report tracks the developments of health-associated product types and the healthy-option positioning of competing brands across different food sectors. It provides the latest retail sales data 2011-2015, allowing you to compare health and wellness categories with each other or in the context of the total market for a sector. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market- be they new product developments, legislative context or lifestyle influences. Forecasts to 2020 illustrate how the market is set to change.
Product coverage: Health and Wellness by Category, Health and Wellness by Prime Positioning, Health and Wellness by Type.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.