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Market Research Report

Luxury Goods in Italy

Published by Euromonitor International Product code 275252
Published Content info 67 Pages
Delivery time: 1-2 business days
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Luxury Goods in Italy
Published: February 2, 2018 Content info: 67 Pages
Description

The Italian luxury goods market recorded positive value growth in 2017, albeit at a slightly lower rate than in the two previous years. The effect of the 2015 Expo in Milan weakened and the potential change in the government's economic policies led Italians to show a more cautious attitude towards spending on luxury goods than in the previous year. This attitude did not affect every luxury goods category with the same intensity, with designer apparel (ready-to-wear) and jewellery recording.

Euromonitor International's Luxury Goods in Italy report offers a comprehensive guide to the size and shape of the Luxury Goods market at a national level. It provides the latest retail sales data, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market and their effects on Luxury Goods retailing along with the development of consumers' shopping patterns. Forecasts to 2022 illustrate how the market is set to change.

Product coverage: Designer Apparel and Footwear (Ready-to-Wear), Fine Wines/Champagne and Spirits, Luxury Cars, Luxury Eyewear, Luxury Hotels (5-star plus), Luxury Jewellery, Luxury Leather Goods, Luxury Portable Consumer Electronics, Luxury Timepieces, Luxury Writing Instruments and Stationery, Super Premium Beauty and Personal Care.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Luxury Goods market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market's major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.
Table of Contents
Product Code: LUXIT

Table of Contents

Executive Summary

Italian Political Situation Prevents Further Growth

the Italian Middle Class Slowly Returns

Dynamic Growth for Less Expensive Luxury Brands

Domestic Consumption To Sustain Luxury Goods

Distribution Shares Are Impacted by the Growth of Internet Retailing

Market Indicator

  • Table 1 Number of High Net Worth Individuals (HNWI): 2012-2017

Market Data

  • Table 2 Sales of Luxury Goods by Category: Value 2012-2017
  • Table 3 Sales of Luxury Goods by Category: % Value Growth 2012-2017
  • Table 4 Inbound Receipts for Luxury Goods by Country of Origin: Value 2013-2017
  • Table 5 NBO Company Shares of Luxury Goods: % Value 2012-2016
  • Table 6 LBN Brand Shares of Luxury Goods: % Value 2013-2016
  • Table 7 Distribution of Luxury Goods by Format and Category: % Value 2017
  • Table 8 Forecast Sales of Luxury Goods by Category: Value 2017-2022
  • Table 9 Forecast Sales of Luxury Goods by Category: % Value Growth 2017-2022

Sources

    • Summary 1 Research Sources

Headlines

Prospects

Designer Apparel and Footwear Set To Be Stable in Sales, With Movement From Aspirational Towards Accessible Luxury

Major Threats Lie in the Economic and Political Circumstances

Growth in Internet Retailing Leading To Digital and Other Online Developments

Competitive Landscape

Giorgio Armani Continues To Lead

Accessible Luxury Supports Micheal Kors and Liu Jo

Mainstream Retail Brands Challenge Designerwear in Italy

Category Data

  • Table 10 Sales of Designer Apparel and Footwear (Ready-to-Wear) by Category: Value 2012-2017
  • Table 11 Sales of Designer Apparel and Footwear (Ready-to-Wear) by Category: % Value Growth 2012-2017
  • Table 12 NBO Company Shares of Designer Apparel and Footwear (Ready-to-Wear): % Value 2012-2016
  • Table 13 LBN Brand Shares of Designer Apparel and Footwear (Ready-to-Wear): % Value 2013-2016
  • Table 14 Distribution of Designer Apparel and Footwear (Ready-to-Wear) by Format: % Value 2012-2017
  • Table 15 Forecast Sales of Designer Apparel and Footwear (Ready-to-Wear) by Category: Value 2017-2022
  • Table 16 Forecast Sales of Designer Apparel and Footwear (Ready-to-Wear) by Category: % Value Growth 2017-2022

Headlines

Prospects

Luxury As An Experience Booming in Italy

Trends Towards Luxury To Ignite Sales of Fine Wine and Champagne

Threats To the Category: Legislation and Rising Health Concerns

Competitive Landscape

Highly Fragmented Category

Marketing Activity Dominated by Sponsorships

Leading Brands Cross All Categories

Category Data

  • Table 17 Sales of Fine Wines/Champagne and Spirits by Category: Value 2012-2017
  • Table 18 Sales of Fine Wines/Champagne and Spirits by Category: % Value Growth 2012-2017
  • Table 19 NBO Company Shares of Fine Wines/Champagne and Spirits: % Value 2012-2016
  • Table 20 LBN Brand Shares of Fine Wines/Champagne and Spirits: % Value 2013-2016
  • Table 21 Distribution of Fine Wines/Champagne and Spirits by Format: % Value 2012-2017
  • Table 22 Forecast Sales of Fine Wines/Champagne and Spirits by Category: Value 2017-2022
  • Table 23 Forecast Sales of Fine Wines/Champagne and Spirits by Category: % Value Growth 2017-2022

Headlines

Prospects

Luxury Cars Purchased for the Experience

Absolute Luxury A Key Factor in Luxury Cars

Investments in Marketing and Publicity Are Key Drivers for Sales of Luxury Cars

Competitive Landscape

Mercedes Leads Luxury Cars

Cutting Edge Technologies for Lower-price Luxury Cars

Performance Is A Key Component

Category Data

  • Table 24 Sales of Luxury Cars: Value 2012-2017
  • Table 25 Sales of Luxury Cars: % Value Growth 2012-2017
  • Table 26 NBO Company Shares of Luxury Cars: % Value 2012-2016
  • Table 27 LBN Brand Shares of Luxury Cars: % Value 2013-2016
  • Table 28 Forecast Sales of Luxury Cars: Value 2017-2022
  • Table 29 Forecast Sales of Luxury Cars: % Value Growth 2017-2022

Headlines

Prospects

Luxury Eyewear As A Fashion Statement

Luxury Spectacle Frames Set To Continue To Record the Strongest Growth

Dominance of Optical Chains To Continue

Competitive Landscape

Luxottica Group Leads Luxury Eyewear

Designers Expand Their Product Ranges To Include Eyewear

Accessible and Aspirational Luxury Compete Directly With Absolute Luxury

Category Data

  • Table 30 Sales of Luxury Eyewear by Category: Value 2012-2017
  • Table 31 Sales of Luxury Eyewear by Category: % Value Growth 2012-2017
  • Table 32 NBO Company Shares of Luxury Eyewear: % Value 2012-2016
  • Table 33 LBN Brand Shares of Luxury Eyewear: % Value 2013-2016
  • Table 34 Distribution of Luxury Eyewear by Format: % Value 2012-2017
  • Table 35 Forecast Sales of Luxury Eyewear by Category: Value 2017-2022
  • Table 36 Forecast Sales of Luxury Eyewear by Category: % Value Growth 2017-2022

Headlines

Prospects

Inbound Tourism Shapes Luxury Hotel Growth in Italy

Exclusivity and A High Level of Differentiation in Services

Luxury Hotels in Italy Are Mainly Independent Although Chains Are Rapidly Evolving

Competitive Landscape

the Belmond Brand Leads Thanks To Its Extraordinary Locations From Taormina To Venice

Gradual Consolidation of the Competitive Scenario in Luxury Hotels

Palazzo Seneca Awarded As "best Hotel in the World" 2017

Category Data

  • Table 37 Sales in Luxury Hotels (5-star plus): Value 2012-2017
  • Table 38 Sales in Luxury Hotels (5-star plus): % Value Growth 2012-2017
  • Table 39 Sales in Luxury Hotels (5-star plus) by Country of Origin: % Value 2013-2017
  • Table 40 NBO Company Shares of Luxury Hotels (5-star plus): % Value 2012-2016
  • Table 41 LBN Brand Shares of Luxury Hotels (5-star plus): % Value 2013-2016
  • Table 42 Forecast Sales in Luxury Hotels (5-star plus): Value 2017-2022
  • Table 43 Forecast Sales in Luxury Hotels (5-star plus): % Value Growth 2017-2022

Headlines

Prospects

Luxury Jewellery Regarded As An Alternative Investment

Luxury Costume Jewellery Develops Steadly, While Connected Jewellery Set To Grow

Internet Retailing Is Set To Continue Developing

Competitive Landscape

Jewellery As An Expression of Luxury

Pomellato Leads Fine Jewellery

Swarosvski Leads Costume Jewellery

Category Data

  • Table 44 Sales of Luxury Jewellery by Category: Value 2012-2017
  • Table 45 Sales of Luxury Jewellery by Category: % Value Growth 2012-2017
  • Table 46 NBO Company Shares of Luxury Jewellery: % Value 2012-2016
  • Table 47 LBN Brand Shares of Luxury Jewellery: % Value 2013-2016
  • Table 48 Distribution of Luxury Jewellery by Format: % Value 2012-2017
  • Table 49 Forecast Sales of Luxury Jewellery by Category: Value 2017-2022
  • Table 50 Forecast Sales of Luxury Jewellery by Category: % Value Growth 2017-2022

Headlines

Prospects

Durability and Travel To Support Sales of Luxury Leather Goods

Luxury Travel Goods Set To Register the Strongest Performance

Internet Retailing Developing Rapidly

Competitive Landscape

Lower-priced Luxury Brands Gaining Share

the Relevance of Local Luxury

Gucci and Prada Maintain the Lead

Category Data

  • Table 51 Sales of Luxury Leather Goods: Value 2012-2017
  • Table 52 Sales of Luxury Leather Goods: % Value Growth 2012-2017
  • Table 53 NBO Company Shares of Luxury Leather Goods: % Value 2012-2016
  • Table 54 LBN Brand Shares of Luxury Leather Goods: % Value 2013-2016
  • Table 55 Distribution of Luxury Leather Goods by Format: % Value 2012-2017
  • Table 56 Forecast Sales of Luxury Leather Goods: Value 2017-2022
  • Table 57 Forecast Sales of Luxury Leather Goods: % Value Growth 2017-2022

Headlines

Prospects

Luxury Wearables To Support Overall Growth

Threats To the Development of Luxury Portable Electronics

Internet Retailing Not Set To Boom Over the Forecast Period

Competitive Landscape

Specialist Mobile Phone Brands Lead

Vertu Remains the Leader

Bulgari Innovates

Category Data

  • Table 58 Sales of Luxury Portable Consumer Electronics by Category: Value 2012-2017
  • Table 59 Sales of Luxury Portable Consumer Electronics by Category: % Value Growth 2012-2017
  • Table 60 NBO Company Shares of Luxury Portable Consumer Electronics: % Value 2012-2016
  • Table 61 LBN Brand Shares of Luxury Portable Consumer Electronics: % Value 2013-2016
  • Table 62 Distribution of Luxury Portable Consumer Electronics by Format: % Value 2012-2017
  • Table 63 Forecast Sales of Luxury Portable Consumer Electronics by Category: Value 2017-2022
  • Table 64 Forecast Sales of Luxury Portable Consumer Electronics by Category: % Value Growth 2017-2022

Headlines

Prospects

Stable Development Over the Forecast Period

Key Threats Include Weaker Tourism and the Decline of Domestic Purchasing Power

Women's Luxury Timepieces To Continue To Gain Share

Competitive Landscape

Rolex Leads the Highly Concentrated Competitive Environment

Advertising Through Sponsorships and Luxury Magazines

Category Data

  • Table 65 Sales of Luxury Timepieces by Category: Value 2012-2017
  • Table 66 Sales of Luxury Timepieces by Category: % Value Growth 2012-2017
  • Table 67 NBO Company Shares of Luxury Timepieces: % Value 2012-2016
  • Table 68 LBN Brand Shares of Luxury Timepieces: % Value 2013-2016
  • Table 69 Distribution of Luxury Timepieces by Format: % Value 2012-2017
  • Table 70 Forecast Sales of Luxury Timepieces by Category: Value 2017-2022
  • Table 71 Forecast Sales of Luxury Timepieces by Category: % Value Growth 2017-2022

Headlines

Prospects

Competition From Luxury Wearables To Limit Performance

Technology An Opportunity for Growth

Innovative Areas of Development

Competitive Landscape

Montblanc International Continues To Lead

Aurora Maintains Its Presence

Marketing Activity Linked To High-price Products

Category Data

  • Table 72 Sales of Luxury Writing Instruments and Stationery: Value 2012-2017
  • Table 73 Sales of Luxury Writing Instruments and Stationery: % Value Growth 2012-2017
  • Table 74 NBO Company Shares of Luxury Writing Instruments and Stationery: % Value 2012-2016
  • Table 75 LBN Brand Shares of Luxury Writing Instruments and Stationery: % Value 2013-2016
  • Table 76 Distribution of Luxury Writing Instruments and Stationery by Format: % Value 2012-2017
  • Table 77 Forecast Sales of Luxury Writing Instruments and Stationery: Value 2017-2022
  • Table 78 Forecast Sales of Luxury Writing Instruments and Stationery: % Value Growth 2017-2022

Headlines

Prospects

Italy's Expanding Middle Class Seeks Aspirational Luxury

Unisex Fragrances Have Great Potential

Consumer Preference Towards Natural Beauty Products

Competitive Landscape

Christian Dior and Chanel the Leading Brands

Manufacturers Focus on Marketing

Green Luxury Gradually Becoming Relevant

Category Data

  • Table 79 Sales of Super Premium Beauty and Personal Care by Category: Value 2012-2017
  • Table 80 Sales of Super Premium Beauty and Personal Care by Category: % Value Growth 2012-2017
  • Table 81 NBO Company Shares of Super Premium Beauty and Personal Care: % Value 2012-2016
  • Table 82 LBN Brand Shares of Super Premium Beauty and Personal Care: % Value 2013-2016
  • Table 83 Distribution of Super Premium Beauty and Personal Care by Format: % Value 2012-2017
  • Table 84 Forecast Sales of Super Premium Beauty and Personal Care by Category: Value 2017-2022
  • Table 85 Forecast Sales of Super Premium Beauty and Personal Care by Category: % Value Growth 2017-2022
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