Home and Garden in China

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	Market Research Report Home and Garden in China
Published by	Euromonitor International			Product code	278288
Published	April 13, 2020	Content info	43 Pages Delivery time: 1-2 business days
Price	PDF by E-mail (Single user license) USD 2100

Description

The Chinese home and garden market continued to grow in 2019, but saw its rate of expansion slowed by the negative impact of a sluggish property market and new furnished housing policies. These factors had a particularly marked effect on the home improvement category, which experienced a notable reversal in its fortunes during the year. Nonetheless, continued growth resulted from Chinese consumers' ongoing tendency to replace existing items more often, which is going hand-in-hand with an upmarke...

Euromonitor International's Home and Garden in China report offers a comprehensive guide to the size and shape of market demand at a national level. It provides the latest retail sales data (historic date range), allowing you to identify the categories driving growth. It also identifies the leading companies and their brands, and offers strategic analysis of key factors influencing demand - from new product developments, consumer lifestyles, route to market and pricing issues. Forecasts to 2024 illustrate how market demand is expected to evolve in the medium-term

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

Get a detailed picture of the Home and Garden market;
Pinpoint growth sectors and identify factors driving change;
Understand the competitive environment, the market's major players and leading brands;
Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

Product Code: HOMECN

Euromonitor International

April 2020

List OF CONTENTS AND TABLES

EXECUTIVE SUMMARY

Growth hit by sluggish property market and policy developments

Trend towards one-stop shop convenience and cross-category development

High level of fragmentation, but steady process of consolidation continues

Store-based specialists remain dominant but forced to respond to rapid rise of e-commerce

Upmarket trend to support further value growth

MARKET DATA

Table 1 Sales of Home and Garden by Category: Value 2014-2019
Table 2 Sales of Home and Garden by Category: % Value Growth 2014-2019
Table 3 NBO Company Shares of Home and Garden: % Value 2015-2019
Table 4 LBN Brand Shares of Home and Garden: % Value 2016-2019
Table 5 Distribution of Home and Garden by Format: % Value 2014-2019
Table 6 Distribution of Home and Garden by Format and Category: % Value 2019
Table 7 Forecast Sales of Home and Garden by Category: Value 2019-2024
Table 8 Forecast Sales of Home and Garden by Category: % Value Growth 2019-2024

CORONAVIRUS (COVID-19)

SOURCES

Summary 1 Research Sources

HEADLINES

PROSPECTS

Health and wellness trend bolsters interest in gardening

Indoor plants compatible with modern urban demand

Smart gardening beginning to emerge

COMPETITIVE LANDSCAPE

A very fragmented category

Zhejiang Hongyue Horticultural Corp extends lead

WFM targets demand for convenience with new pot

CATEGORY DATA

Table 9 Sales of Gardening by Category: Value 2014-2019
Table 10 Sales of Gardening by Category: % Value Growth 2014-2019
Table 11 NBO Company Shares of Gardening: % Value 2015-2019
Table 12 LBN Brand Shares of Gardening: % Value 2016-2019
Table 13 Distribution of Gardening by Format: % Value 2014-2019
Table 14 Forecast Sales of Gardening by Category: Value 2019-2024
Table 15 Forecast Sales of Gardening by Category: % Value Growth 2019-2024

HEADLINES

PROSPECTS

Upmarket trend supports growth in indoor furniture

Lighting at the forefront of the development of the smart home

Cross-category development targets demand for convenience

COMPETITIVE LANDSCAPE

IKEA continues to innovate to reinforce leading position

MUJI targets one-stop demand

Indoor furniture manufacturers adapting to furnished housing policies

CATEGORY DATA

Table 16 Sales of Home Furnishings by Category: Value 2014-2019
Table 17 Sales of Home Furnishings by Category: % Value Growth 2014-2019
Table 18 NBO Company Shares of Home Furnishings: % Value 2015-2019
Table 19 LBN Brand Shares of Home Furnishings: % Value 2016-2019
Table 20 LBN Brand Shares of Light Sources: % Value 2016-2019
Table 21 Distribution of Home Furnishings by Format: % Value 2014-2019
Table 22 Forecast Sales of Home Furnishings by Category: Value 2019-2024
Table 23 Forecast Sales of Home Furnishings by Category: % Value Growth 2019-2024

HEADLINES

PROSPECTS

Government moves to prevent speculation hit home improvement sales

"Green" products gaining in prominence

"One-stop" options grow in popularity

COMPETITIVE LANDSCAPE

Domestic brands benefit from competitive pricing in home paint

Export-orientated tools player turns attention to domestic market

High level of fragmentation in floor covering

CATEGORY DATA

Table 24 Sales of Home Improvement by Category: Value 2014-2019
Table 25 Sales of Home Improvement by Category: % Value Growth 2014-2019
Table 26 NBO Company Shares of Home Improvement: % Value 2015-2019
Table 27 LBN Brand Shares of Home Improvement: % Value 2016-2019
Table 28 Distribution of Home Improvement by Format: % Value 2014-2019
Table 29 Forecast Sales of Home Improvement by Category: Value 2019-2024
Table 30 Forecast Sales of Home Improvement by Category: % Value Growth 2019-2024

HEADLINES

PROSPECTS

Stable demand for traditional products, and consumer upgrading

Targeting key demand trends leading to segmentation of the offer

Functionality and aesthetics proving increasingly influential in innovation

COMPETITIVE LANDSCAPE

High level of fragmentation, with large number of small regional players active in the category

Companies moving into homewares from other areas

Local players putting growing competitive pressure on foreign rivals

CATEGORY DATA