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Market Research Report

Home and Garden in China

Published by Euromonitor International Product code 278288
Published Content info 45 Pages
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Home and Garden in China
Published: May 11, 2017 Content info: 45 Pages
Description

Despite slightly weaker current retail value growth in 2016 compared to 2015 due to economic slowdown, home and garden still posted healthy value growth in 2016. Rapid urbanisation drove demand for modern home furnishings. In addition to new home decoration, the trend of home remodelling drove the growth of home and garden. Moreover, consumers tended to purchase high-tech premium products.

Euromonitor International's Home and Garden in China report offers a comprehensive guide to the size and shape of market demand at a national level. It provides the latest retail sales data (historic date range), allowing you to identify the categories driving growth. It also identifies the leading companies and their brands, and offers strategic analysis of key factors influencing demand - from new product developments, consumer lifestyles, route to market and pricing issues. Forecasts to 2021 illustrate how market demand is expected to evolve in the medium-term

Product coverage: Gardening, Home Furnishings, Home Improvement, Homewares.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Home and Garden market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market's major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.
Table of Contents
Product Code: HOMECN

Table of Contents

Euromonitor International

May 2017

LIST OF CONTENTS AND TABLES

Executive Summary

Home and Garden Registers Positive Current Retail Value Growth in 2016

Smart Products Introduced To Enhance Consumers' Quality of Life

Domestic Brands Lead Home and Garden in 2016

Online-to-offline Adopted To Win Consumers

Stricter Regulation of Real Estate Will Restrict Future Growth of Home and Garden

Key Trends and Development

Economic Slowdown and Property Restriction Policies Lead To Steady Growth in Home and Garden

Companies To Introduce O2o To Offer A Better Shopping Experience

Rising Sales of Child-specific Products

Emerging Retail Concepts

New Distribution Models/emerging Business Models

Market Data

  • Table 1 Sales of Home and Garden by Category: Value 2011-2016
  • Table 2 Sales of Home and Garden by Category: % Value Growth 2011-2016
  • Table 3 NBO Company Shares of Home and Garden: % Value 2012-2016
  • Table 4 LBN Brand Shares of Home and Garden: % Value 2013-2016
  • Table 5 Distribution of Home and Garden by Format: % Value 2011-2016
  • Table 6 Forecast Sales of Home and Garden by Category: Value 2016-2021
  • Table 7 Forecast Sales of Home and Garden by Category: % Value Growth 2016-2021

Sources

    • Summary 1 Research Sources

Lock & Lock Co Ltd in Home and Garden (china)

  • Strategic Direction
  • Key Facts
    • Summary 2 Lock & Lock Co Ltd: Key Facts
  • Competitive Positioning
    • Summary 3 Lock & Lock Co Ltd: Competitive Position 2016

Luolai Lifestyle Techonology Co Ltd in Home and Garden (china)

  • Strategic Direction
  • Key Facts
    • Summary 4 Luolai Lifestyle Technology Co Ltd: Key Facts
    • Summary 5 Luolai Lifestyle Technology Co Ltd: Operational Indicators
  • Company Background
    • Chart 1 Luolai Lifestyle Technology Co Ltd: Luolai in Shanghai
  • Internet Strategy

Private Label

    • Summary 6 Luolai Lifestyle Technology Co Ltd: Private Label Portfolio
  • Competitive Positioning
    • Summary 7 Luolai Lifestyle Technology Co Ltd: Competitive Position 2016

Shenzhen Fuanna Bedding & Furnishing Co Ltd in Home and Garden (china)

  • Strategic Direction
  • Key Facts
    • Summary 8 Shenzhen Fuanna Bedding & Furnishing Co Ltd: Key Facts
    • Summary 9 Shenzhen Fuanna Bedding & Furnishing Co Ltd: Operational Indicators
  • Competitive Positioning
    • Summary 10 Shenzhen Fuanna Bedding & Furnishing Co Ltd: Competitive Position 2016

Headlines

Trends

Competitive Landscape

Prospects

Category Data

  • Table 8 Sales of Gardening by Category: Value 2011-2016
  • Table 9 Sales of Gardening by Category: % Value Growth 2011-2016
  • Table 10 NBO Company Shares of Gardening: % Value 2012-2016
  • Table 11 LBN Brand Shares of Gardening: % Value 2013-2016
  • Table 12 Distribution of Gardening by Format: % Value 2011-2016
  • Table 13 Forecast Sales of Gardening by Category: Value 2016-2021
  • Table 14 Forecast Sales of Gardening by Category: % Value Growth 2016-2021

Headlines

Trends

Competitive Landscape

Prospects

Category Data

  • Table 15 Sales of Home Furnishings by Category: Value 2011-2016
  • Table 16 Sales of Home Furnishings by Category: % Value Growth 2011-2016
  • Table 17 NBO Company Shares of Home Furnishings: % Value 2012-2016
  • Table 18 LBN Brand Shares of Home Furnishings: % Value 2013-2016
  • Table 19 LBN Brand Shares of Light Sources: % Value 2013-2016
  • Table 20 Distribution of Home Furnishings by Format: % Value 2011-2016
  • Table 21 Forecast Sales of Home Furnishings by Category: Value 2016-2021
  • Table 22 Forecast Sales of Home Furnishings by Category: % Value Growth 2016-2021

Headlines

Trends

Competitive Landscape

Prospects

Category Data

  • Table 23 Sales of Home Improvement by Category: Value 2011-2016
  • Table 24 Sales of Home Improvement by Category: % Value Growth 2011-2016
  • Table 25 NBO Company Shares of Home Improvement: % Value 2012-2016
  • Table 26 LBN Brand Shares of Home Improvement: % Value 2013-2016
  • Table 27 Distribution of Home Improvement by Format: % Value 2011-2016
  • Table 28 Forecast Sales of Home Improvement by Category: Value 2016-2021
  • Table 29 Forecast Sales of Home Improvement by Category: % Value Growth 2016-2021

Headlines

Trends

Competitive Landscape

Prospects

Category Data

  • Table 30 Sales of Homewares by Category: Value 2011-2016
  • Table 31 Sales of Homewares by Category: % Value Growth 2011-2016
  • Table 32 Sales of Homewares by Material: % Value 2011-2016
  • Table 33 NBO Company Shares of Homewares: % Value 2012-2016
  • Table 34 LBN Brand Shares of Homewares: % Value 2013-2016
  • Table 35 Distribution of Homewares by Format: % Value 2011-2016
  • Table 36 Forecast Sales of Homewares by Category: Value 2016-2021
  • Table 37 Forecast Sales of Homewares by Category: % Value Growth 2016-2021
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