Home and Garden in China

Thanks to the robust economic environment and the good performance of the housing market, home and garden in China continued to experience solid current value growth in 2017. Increasing residential needs drove consumers' growing demand for home decoration and home furnishing products. Also, rapid urbanisation, along with consumption upgrading, prompted consumers to pursue high-quality lifestyles with premium homewares and gardening products.

Euromonitor International's Home and Garden in China report offers a comprehensive guide to the size and shape of market demand at a national level. It provides the latest retail sales data (historic date range), allowing you to identify the categories driving growth. It also identifies the leading companies and their brands, and offers strategic analysis of key factors influencing demand - from new product developments, consumer lifestyles, route to market and pricing issues. Forecasts to 2022 illustrate how market demand is expected to evolve in the medium-term.

Product coverage: Gardening, Home Furnishings, Home Improvement, Homewares.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

• Get a detailed picture of the Home and Garden market;
• Pinpoint growth sectors and identify factors driving change;
• Understand the competitive environment, the market's major players and leading brands;
• Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

Executive Summary

Home and Garden Continues To Grow at A Steady Pace

Consumption Upgrading Contributes To Growth in Home and Garden

Strong Fragmentation Remains, With Many Minor Unbranded Products

Offline Channels Integrate With Online Channels, Boosting Sales

Saturation and Housing Policy May Dampen Growth in Home and Garden

Market Data

• Table 1 Sales of Home and Garden by Category: Value 2012-2017
• Table 2 Sales of Home and Garden by Category: % Value Growth 2012-2017
• Table 3 NBO Company Shares of Home and Garden: % Value 2013-2017
• Table 4 LBN Brand Shares of Home and Garden: % Value 2014-2017
• Table 5 Distribution of Home and Garden by Format: % Value 2012-2017
• Table 6 Forecast Sales of Home and Garden by Category: Value 2017-2022
• Table 7 Forecast Sales of Home and Garden by Category: % Value Growth 2017-2022

Definitions

Sources

• Summary 1 Research Sources

Headlines

Prospects

Green Lifestyles Increase the Popularity of Gardening Products

the New Business Model of Educating Consumers Boosts Sales

Manufacturers Tailor Products To Suit Domestic Consumers

Competitive Landscape

Zhejiang Hongyue Horticultural Corp Leads Gardening in 2017

Fragmentation Due To Many Unbranded Products

Domestic Brands Outperform Their International Competitors

Category Data

• Table 8 Sales of Gardening by Category: Value 2012-2017
• Table 9 Sales of Gardening by Category: % Value Growth 2012-2017
• Table 10 NBO Company Shares of Gardening: % Value 2013-2017
• Table 11 LBN Brand Shares of Gardening: % Value 2014-2017
• Table 12 Distribution of Gardening by Format: % Value 2012-2017
• Table 13 Forecast Sales of Gardening by Category: Value 2017-2022
• Table 14 Forecast Sales of Gardening by Category: % Value Growth 2017-2022

Headlines

Prospects

the Housing Market Has A Strong Impact on Home Furnishings

Rising Raw Materials Costs and Upgrading Support Rising Prices

New Styles of Homewares and Home Furnishing Stores Are Introduced

Competitive Landscape

Ikea (china) Investment Continues To Lead Home Furnishings

Omnichannel Retailing Supports the Performance of Local Manufacturers

Capital Injection Into Customised Home Furnishings

Category Data

• Table 15 Sales of Home Furnishings by Category: Value 2012-2017
• Table 16 Sales of Home Furnishings by Category: % Value Growth 2012-2017
• Table 17 NBO Company Shares of Home Furnishings: % Value 2013-2017
• Table 18 LBN Brand Shares of Home Furnishings: % Value 2014-2017
• Table 19 LBN Brand Shares of Light Sources: % Value 2014-2017
• Table 20 Distribution of Home Furnishings by Format: % Value 2012-2017
• Table 21 Forecast Sales of Home Furnishings by Category: Value 2017-2022
• Table 22 Forecast Sales of Home Furnishings by Category: % Value Growth 2017-2022

Headlines

Prospects

Weak Demand for DIY Projects Hampers Demand

Demographic Changes Impact Floor Covering

Product Improvement and Consumption Upgrading Support Rising Prices

Competitive Landscape

Hangzhou Nabel Group Maintains Its Lead in Home Improvement

the Leading Players Continue To Gain Share

the Attraction of Internet Retailing

Category Data

• Table 23 Sales of Home Improvement by Category: Value 2012-2017
• Table 24 Sales of Home Improvement by Category: % Value Growth 2012-2017
• Table 25 NBO Company Shares of Home Improvement: % Value 2013-2017
• Table 26 LBN Brand Shares of Home Improvement: % Value 2014-2017
• Table 27 Distribution of Home Improvement by Format: % Value 2012-2017
• Table 28 Forecast Sales of Home Improvement by Category: Value 2017-2022
• Table 29 Forecast Sales of Home Improvement by Category: % Value Growth 2017-2022

Headlines

Prospects

Steady Progression in Homewares Is Related To Rising Purchasing Power

the Premiumisation Trend Leads Consumers To Invest More

Greater Consumer Education Promotes Wider Awareness of Homewares

Competitive Landscape

Zhejiang Supor Continues To Lead Homewares in 2017

Domestic Manufacturers of Homewares Lead

Homewares in China Remains Very Fragmented

Category Data

• Table 30 Sales of Homewares by Category: Value 2012-2017
• Table 31 Sales of Homewares by Category: % Value Growth 2012-2017
• Table 32 Sales of Homewares by Material: % Value 2012-2017
• Table 33 NBO Company Shares of Homewares: % Value 2013-2017
• Table 34 LBN Brand Shares of Homewares: % Value 2014-2017
• Table 35 Distribution of Homewares by Format: % Value 2012-2017
• Table 36 Forecast Sales of Homewares by Category: Value 2017-2022
• Table 37 Forecast Sales of Homewares by Category: % Value Growth 2017-2022