PUBLISHER: Fortune Business Insights Pvt. Ltd. | PRODUCT CODE: 1884077
PUBLISHER: Fortune Business Insights Pvt. Ltd. | PRODUCT CODE: 1884077
The global automatic breast pumps market is witnessing steady expansion as breastfeeding awareness rises and modern mothers increasingly adopt technologically advanced solutions. According to the latest report, the market was valued at USD 1.88 billion in 2024, supported by growing female employment rates, increasing breastfeeding promotion initiatives, and product innovation by leading brands. With continued improvement in accessibility and technological modernization, the market is expected to rise to USD 2.03 billion in 2025 and reach USD 3.61 billion by 2032, driven by surging demand for efficient, hygienic, and portable breast pumping solutions.
Automatic breast pumps use motorized suction technology to extract milk conveniently, providing a hands-free experience for mothers. Their adoption is expanding in both developed and emerging regions due to growing awareness about breastfeeding benefits, rise in dual-income households, and increasing product availability through retail and online channels. Leading manufacturers such as Medela, Ameda, and Koninklijke Philips N.V. continue to shape the market with advanced product launches and R&D investments.
Market Dynamics
Drivers
One of the strongest drivers is the increase in global employment among women, which has heightened the need for convenient breastfeeding solutions. According to the U.S. Bureau of Labor Statistics (2024), more than 163,944 women are currently employed in the U.S., many of whom rely on lactation support technology due to limited workplace breastfeeding facilities. A 2023 survey by Mamava and Medela noted that 1 in 3 women lack reliable workplace lactation spaces, encouraging the adoption of breast pumps that allow flexible feeding routines.
The rise in breast surgeries, postpartum complications, and health conditions preventing natural feeding is also enhancing demand for automatic breast pumps. Additionally, continuous R&D by major players has introduced more comfortable, efficient, and user-friendly models, further supporting market growth.
Restraints
Despite the benefits, adoption is constrained by the high cost of automatic breast pumps, especially in low- and middle-income countries. Advanced models using smart technology and motor optimization are expensive, hindering affordability in key regions such as India, Brazil, Mexico, Poland, and China. For example, Philips reported in 2025 that the Philips Avent Double Electric Breast Pump retails at USD 269, limiting purchases among price-sensitive consumers.
Opportunities
Significant opportunities lie within emerging markets, where awareness, demand, and maternal workforce participation are rising. According to the World Bank, 53% of women in Brazil were employed in 2024, up from 52.1% in 2021, illustrating growing demand for breast pumping solutions. Awareness campaigns by organizations like the Breastfeeding Promotion Network of India (BPNI) are expanding product adoption across developing nations. Increasing entry of global brands and improved distribution channels in Asia Pacific and Latin America further enhance market potential.
Challenges
Market growth faces challenges from regulatory inconsistencies, product recall risks, and insufficient insurance coverage in many regions. Safety authorization issues-such as Canada's 2023 report of unauthorized Momcozy wearable pumps-highlight the need for more uniform regulatory frameworks. Cultural norms, stigma, and lack of public awareness in regions like Southeast Asia and parts of Africa also restrict adoption.
Market Trends
A key trend is the shift from conventional pumps to smart, wearable, and AI-integrated electric pumps. Modern devices offer Bluetooth connectivity, milk-production tracking, suction customization, and comfort-enhancing massage functions. The 2025 launch of Medela's Magic InBra, featuring FluidFeel technology, represents this shift toward high-performance personal pumping solutions.
E-commerce has also become a dominant distribution channel, enabling mothers to access a wide range of innovative pumps through platforms such as Amazon and Walmart.
Segmentation Highlights
By Type
Non-wearable pumps held the largest share in 2024 due to their high suction power and efficient milk expression.
Wearable pumps are projected to grow rapidly as companies increase product launches, such as Medela's Solo Hands-Free pump.
By Product
Double pumps dominated in 2024 because they shorten pumping time and increase milk output.
Single pumps are growing among first-time mothers and working women seeking affordability.
By Application
Consumer-grade pumps led the market in 2024 due to convenience and portability.
Hospital-grade pumps are growing with improving maternity care infrastructure.
By End-user
Homecare settings generated the largest share in 2024 as mothers prefer home-based solutions for flexibility.
Hospitals are expanding adoption due to improved quality standards and rising maternity admissions.
North America dominated the market in 2024, generating USD 0.85 billion and holding 45.21% market share. High disposable income, favorable insurance policies, and strong product availability support continued dominance.
Europe remains a high-growth region driven by supportive maternity policies, high female employment, and awareness campaigns.
Asia Pacific is expected to record the fastest growth due to rising female workforce participation and expanding product access in China, India, and Japan.
Latin America and the Middle East & Africa show steady growth supported by increasing healthcare spending and maternity awareness programs.
Segmentation By Type
By Product
By Application
By End-user
By Region