PUBLISHER: Fortune Business Insights Pvt. Ltd. | PRODUCT CODE: 1887134
PUBLISHER: Fortune Business Insights Pvt. Ltd. | PRODUCT CODE: 1887134
The global wearable breast pumps market continues to expand rapidly, driven by rising product innovations, increasing working women population, and growing awareness about the importance of breastfeeding. According to the latest industry data, the market size reached USD 202.6 million in 2024, and is expected to grow to USD 233.0 million in 2025. By 2032, the market is projected to achieve a substantial value of USD 635.1 million, reflecting strong advancement in hands-free breast pump technology and robust demand from developed and emerging markets.
Market Overview
Wearable breast pumps are compact, rechargeable, and hands-free devices designed to mimic natural infant sucking patterns. With the increasing number of professional women globally and rising awareness regarding the convenience offered by these devices, the market has witnessed significant acceleration. In 2024, wearable pumps gained popularity due to better portability, enhanced motor design, improved battery life, and integration with smartphone applications.
North America held a dominant share of 50.59% in 2024, led by the U.S., where high breastfeeding awareness, favorable maternity policies, and frequent product launches are driving widespread adoption.
Key Market Growth Drivers
Several companies are investing in advanced pump technologies, introducing compact, wireless, and silent solutions. Brands such as Momcozy, Elvie, Willow, BabyBuddha Products, and TensCare have accelerated innovation by releasing pumps with improved suction, comfort, and app-based tracking.
Recent examples include:
These developments are making wearable pumps more efficient and accessible, contributing strongly to market growth through 2025 and toward 2032.
Countries across Asia and Europe have reported a steady rise in working women. For instance, Japan's female labor force participation climbed from 63% in 2012 to 74% in 2022, creating higher demand for hands-free and portable pumping solutions. Working mothers require discreet and convenient devices, significantly boosting the adoption of wearable pumps across various regions.
Government initiatives such as the U.S. Department of Labor's "Power to Pump" campaign (2023) highlight growing regulatory support for breastfeeding mothers in workplaces. Insurance expansions in markets such as Mexico and the U.S. have also improved product accessibility.
Market Restraints
Although adoption is rising, high product costs remain a key challenge, particularly in emerging markets. Premium devices such as Elvie and Willow retail around USD 500, limiting affordability for a large consumer base. In addition, issues related to cleaning, maintenance, suction consistency, and product fit continue to impact user experience.
Segment Insights
Product Type
The automatic breast pump segment dominated in 2024, supported by user-friendly design and wider adoption among mothers seeking convenience. Over 1,200 women surveyed by Everyday Health preferred electric, hands-free models due to superior comfort and efficiency. Manual pumps, while cost-effective, are expected to grow at a steady pace through 2032.
Distribution Channel
Online pharmacies captured significant traction in 2024 and are projected to continue leading through 2032 due to wide product availability and competitive pricing on e-commerce platforms. Retail and hospital pharmacies, driven by professional lactation support services, will maintain steady growth.
North America
Valued at USD 102.5 million in 2024, North America remains the largest market. Higher awareness, technological innovation, and strong retail presence have accelerated adoption.
Europe
Growth is supported by the increasing working women population, with countries such as Spain seeing labor force participation rise from 52% in 2019 to 52.8% in 2023.
Asia Pacific
Expected to witness the highest expansion toward 2032 due to rising disposable income, growing urban working population, and increased awareness of breastfeeding benefits.
Conclusion
With a strong global shift toward convenience-driven maternity products, the wearable breast pumps market is positioned for robust growth from USD 202.6 million (2024) to USD 233.0 million (2025) and further to USD 635.1 million by 2032. Continuous innovation, supportive policies, and rising workforce participation will sustain market momentum over the forecast period.
Segmentation By Product Type
By Distribution Channel
By Geography