PUBLISHER: Fortune Business Insights Pvt. Ltd. | PRODUCT CODE: 1886924
PUBLISHER: Fortune Business Insights Pvt. Ltd. | PRODUCT CODE: 1886924
The global organic fruits & vegetables market continues to accelerate as consumers worldwide shift toward clean-label, natural, and non-GMO food products. According to the report, the market was valued at USD 59.71 billion in 2024, is projected to rise to USD 68.36 billion in 2025, and is estimated to reach USD 176.77 billion by 2032, showcasing a healthy CAGR of 14.54% during the forecast period. In 2024, Europe dominated the global market with a 34.32% share, supported by rising consumer preference for natural foods, expanding organic retail channels, and an increase in organic farmland across the region.
Organic fruits & vegetables represent one of the fastest-growing segments within the global organic food industry. Consumer interest is driven by heightened awareness of the health benefits associated with pesticide-free and chemical-free produce. Growing concerns over long-term exposure to synthetic fertilizers and GMOs have further strengthened demand. Certification programs such as USDA Organic, EU Organic, and regional eco-labeling systems continue to boost consumer confidence and encourage premium pricing for organic produce. Large industry players-including Nature Fresh Farms, Dole PLC, Driscoll's Inc., Calavo Growers, and Robinson Fresh-are scaling operations and enhancing their supply chain partnerships to meet rising global demand.
Market Dynamics
Market Driver - Expansion of Organic Farmland
One of the strongest drivers of global market growth is the rapid expansion of organic farming. Governments worldwide are increasing support through subsidies, environmental policies, and farming transition programs. According to FiBL & IFOAM-Organics International, global organic farmland expanded 26.6%, reaching nearly 96.4 million hectares by 2022. Organic vegetable farming areas reached 503,456 hectares, reflecting increasing consumer demand and farmer participation. This steady expansion ensures a consistent supply of organic produce, supporting long-term market growth.
Market Restraint - Higher Prices and Production Costs
Despite rising adoption, organic fruits and vegetables remain costlier compared to conventional products. Organic farming typically yields lower output due to restrictions on chemical fertilizers and pesticides, requiring larger quantities of natural inputs, increased labor, and strict certification processes. These factors elevate production costs and lead to higher retail prices. For price-sensitive consumers, this remains a major restraint, especially in emerging economies where disposable incomes are lower.
Market Opportunity - Vertical Collaboration with Farmers
Increasing emphasis on transparency, traceability, and clean-label products is leading major companies to build vertically integrated supply chains. Collaborations with farmers help brands secure consistent-quality produce, ensure adherence to organic standards, and improve operational efficiency. For example, Amazon Retail India established its 11th farmer collection center in Maharashtra, enabling direct sourcing of organic fruits and vegetables. Such partnerships are expected to expand significantly, offering long-term growth opportunities across global markets.
By Type
The vegetables segment dominated the market in 2024 due to rising consumer interest in chemical-free leafy greens, tomatoes, potatoes, and root crops. Growing health consciousness and per capita vegetable consumption in developing regions further strengthen segment dominance.
The fruits segment is expected to expand at the fastest rate, supported by increasing organic farmland dedicated to berries and citrus fruits. In 2022, organic berry production reached 87,517 hectares, while citrus farming expanded to 115,346 hectares globally.
By Distribution Channel
Supermarkets and hypermarkets held the largest share in 2024 owing to wide product availability, competitive prices, and accessibility.
The online retail segment is projected to record the highest CAGR as digitalization, smartphone penetration, and e-commerce discounts increasingly influence consumer purchasing behavior.
Europe - Market Leader
Europe remained the world's largest organic fruits & vegetables market with a market value of USD 20.49 billion in 2024. Countries such as Germany, France, Italy, and the U.K. continue to witness high organic food demand. Germany alone recorded USD 17.46 billion in organic retail sales in 2023, supported by an 11.3% expansion in organic farmland.
North America
North America ranked second, supported by strong demand for organic fresh produce and high certification standards. The U.S. recorded over USD 22 billion in organic fruits & vegetables sales in 2022, representing 36% of all organic food retail sales.
Asia Pacific
Asia Pacific is poised for the fastest growth due to rising health consciousness, government incentives, and expansion of organic farming programs in India, China, Australia, and Southeast Asia. India's PKVY scheme supports farmers with USD 376.45 per hectare over three years to promote organic farming.
South America
Growth in South America is driven by increasing urbanization, higher disposable incomes, and expanding organic farming areas. Government support for sustainable agriculture further enhances market potential.
Middle East & Africa
Rising demand for premium and clean-label foods, supported by trade events such as the Organic and Natural Products Expo Dubai, is strengthening market presence across this region.
Conclusion
Growing from USD 59.71 billion in 2024 to USD 176.77 billion by 2032, the organic fruits & vegetables market is entering a high-growth phase driven by clean-label trends, expanding organic farming, and rising global health awareness. As sustainability becomes a key consumer priority, the market is expected to experience substantial long-term expansion.
Segmentation By Type
By Distribution Channel
By Region